2014 Atlanta BeltLine Running Series Sponsorship Packet

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1 2014 Atlanta BeltLine Running Series Sponsorship Packet A Program of the beltline.org/run

2 Health & Fitness PROGRAMS 2014 Running Series Health & Fitness Activities Online Health Community The 2014 Atlanta BeltLine Running Series has lots of fun and exciting features for this year s runners and walkers! Each race has its own unique features, including the 1K Youth Fun Runs and our series of challenges! The 2014 Atlanta BeltLine Running Series includes: // Northside 5K, April 26 Anticipated attendance: 1,000 Featured challenge: Atlanta Police Department vs. Atlanta Fire Department // Southwest 5K, July 12 Anticipated attendance: 1,000 Featured challenge: Team Challenge // Southeast 8K, September 27 Anticipated attendance: 500 // Eastside 10K, December 6 Anticipated attendance: 2,000 Featured challenges: Tailgate Challenge, Neighborhood Challenge Certified Peachtree Road Race qualifier The Atlanta BeltLine offers a unique environment to pursue so many of life s passions. By putting healthy living front and center, Atlantans can enjoy diverse, accessible, and fun ways to stay healthy via our free health and fitness activities. You can choose aerobics, FitWit, REI-led Trail Yoga, introductory bike riding classes for adults and children, and much more. There is something for everyone regardless of age or fitness level. The Atlanta BeltLine offers two monthly run clubs, a social run on Thursday nights and a weekend morning run led by REI ( participants). Not only do you earn points for participating in Atlanta BeltLine events, but you can also log your daily workouts for points! Create a team with your friends, neighbors, or co-workers, and challenge each other to a better lifestyle. Check back often as the online community is updated with partner races each month. Redeem your points for fun prizes from our sponsors. In its second year, the Active Lifestyle Competition rewards participants of our Running Series and fitness programs for their accomplishments. Throughout the year, participants earn points for various fitness activities. At the end of the year, the person receiving the most points will receive a cash prize as well as a weekend getaway package to Serenbe. All participants can track their points and redeem points for prizes in the Online Health Community. About the Atlanta BeltLine Running Series Started in 2011, the Atlanta BeltLine Running Series showcases different segments of the Atlanta BeltLine with each race. Competitors are not only treated to a fun, relaxed race environment, but also given a chance to experience the Atlanta BeltLine first-hand. About the Atlanta BeltLine The Atlanta BeltLine is a sustainable transportation and redevelopment project that will provide a network of public parks, multi-use trails, and transit along a historic 22-mile railroad corridor circling downtown and connecting many neighborhoods directly to each other. The Atlanta BeltLine is transforming the city with a combination of rail, trail, greenspace, housing, and art. It will ultimately connect 45 intown neighborhoods, provide first and last mile connectivity for regional transportation initiatives, and put Atlanta on a path to 21st century economic growth and sustainability. The beauty of the Atlanta BeltLine is that it offers not only modern conveyances and exciting new development, but it is a living, breathing part of our community.

3 Sponsorship Benefits AND DETAILS Presenting Gold Silver Bronze Patron Sponsorships Available 1 Recognition as title sponsor (Atlanta BeltLine Running Series presented by [your company]) in all Atlanta BeltLine Running Series communications and materials Plaque for recognition Series: 2 Single Race: 3 Per Race Opportunity to sponsor a cash prize for a challenge Name and logo placement: Technical race shirts Logo Logo Registration forms Logo Mailings Logo Logo Race bibs and race awards Series: 5 Single Race: 5 Per Race Signage at event Logo Logo Logo Logo 2014 Running Series Branded Water Bottle Logo Promotion: Race website with link Logo Logo Twitter and Facebook postings Online Health Community, media promotion, and press releases Local radio interviews Cash: Unlimited Name Cash: Unlimited Recognition in e-newsletters to Running Series participants Race Day Benefits: Ability to place items in the participant swag bags Unlimited Unlimited Opportunity to have a table at events Announcements on race days prior to race start and throughout all post-race activities Complimentary runner registrations per sponsored race (includes T-shirt and swag bag for each registration) Tent 10 Mentions Series: Tent Single Race: Table Series: 5 Mentions Single Race: 2 Mentions Access to VIP Sponsor Parking and Tent 1 item and 1 Promotional Piece Name Name 1 item 1 item Table Table Table Series: 3 Mentions Single Race: 1 Mention Series: 1 Mention See next page for more Sponsor Benefits

4 Sponsorship Benefits AND DETAILS (continued) Presenting Gold Silver Bronze Patron Year-Long Benefits: Recognition at 2014 Active Lifestyle Competition Kickoff Party Ability to have a member on the planning committee Option to provide rewards for points in the Online Health Community Opportunity for visibility and speaking opportunities at select Atlanta BeltLine health and fitness programs Recognition in members-only newsletter The Loop Feature Article Recognition Series: Recognition Series: Recognition Advertising in members-only newsletter The Loop (only available to sponsors and partners) One 1/2 page ad or two 1/4 page ads, complimentary Series: One 1/4 page ad, complimentary Series: Opportunity to purchase ad Series: Opportunity to purchase ad Atlanta BeltLine Member Discount Card 10 Series: 8 Single Race: 4 Series: 6 Single Race: 2 Series: 4 Single Race: 1 Invitation to annual donor appreciation event Private Atlanta BeltLine Tour (90 or 180 minutes) for 30 guests Including Breakfast or Lunch See final page of packet for pricing and sponsorship agreement. Other Sponsorship Opportunities // Pre-Race Exercise Warm Up $1,000 for all four races; $500 for 10K; $350 for each 5K/8K Ability to provide nutritional tips and exercise tips leading up to the race via and social media. Help lead the run/walk participants in a session of exercise and warm up Your company name will be displayed on event signage, announced from the stage, and you are allotted one promotional item in the race swag bags. // In-Kind Opportunities Many of our sponsors are able to provide us with great products and services in exchange for sponsorship recognition! If you re interested in adding in-kind value to your cash sponsorship, or providing a full in-kind sponsorship, please contact Some in-kind items received in the past include: Water, sports drinks Shirts Energizer kits Nourishment Gift Cards, goody bags // Got Another Idea? Are you interested in providing something that is not currently listed? Do you have a unique idea on how your business can partner with the Atlanta BeltLine Running Series? Sponsorship proposals can be customized to your specific needs by contacting: Lindsey Hardegree Development Director, Atlanta BeltLine Partnership

5 New for 2014, sponsors of the Atlanta BeltLine Running Series receive the unique advantage of access to the entire Atlanta BeltLine community, not just the participants in our races! The Atlanta BeltLine runs through 45 intown neighborhoods, and has rapidly become a destination for residents across Metro Atlanta. This incredible amenity for the City of Atlanta has created an extremely loyal following that grows daily. Community REACH // Online Health Community 4,400+ members Over 10,600 miles logged More than 1.2M points earned towards online rewards // Social Media Facebook: 20,300+ fans Twitter: 17,400+ followers // E-Newsletters General List: 20,000+ subscribers Running Community List: 5,000+ subscribers Running Open Rate: 27% // beltline.org 424,228 Visits 275,591 Absolute Unique Visits 62.6% New Visitor 37.4% Returning Visitor 1,309,932 Pageviews 3.09 Pageviews Per Unique Visitor Average Time Spent on Page: 00:03:04 // running.beltline.org 27,958 Visits 17,904 Absolute Unique Visits 64% New Visitor 36% Returning Visitor 61,571 Pageviews 2.20 Pageviews Per Unique Visitor Average Time Spent on Page: 00:02:25 The data in this section reflect 2013 usage.

6 Sponsorship AGREEMENT ( ) agrees to provide a financial sponsorship for the Atlanta Belt- Line Running Series for the following event(s): o Northside 5K o Southwest 5K o Southeast 8K o Eastside 10K o Full Running Series As a sponsor, I understand I will receive the applicable sponsorship opportunities described in this packet and agree to provide digital art work for all promotional advertising. I further understand that these opportunities will not be valid until this agreement is signed and my check has been issued to and accepted by the Atlanta BeltLine Partnership. I am pleased to sponsor the Atlanta BeltLine Running Series as a (please check box at right): Please send this completed form to: Atlanta BeltLine Partnership Attn: Lindsey Hardegree 50 Hurt Plaza, Suite 910 Atlanta, GA Presenting Gold Silver Bronze Patron COMPLETE SERIES $50,000 $20,000 $10,000 $5,000 N/A 10K $7,500 $5,000 $2,500 $1,000 5K/8K $5,000 $2,500 $1,000 $500 In-Kind Per Race $12,500 Value $7,500 Value $3,500 Value $1,500 Value Name for Recognition Address City State Zip Code Representative Name Title Phone Number/Fax Authorized Sponsor Signature Date Payment Information o A check payable to the Atlanta BeltLine Partnership is enclosed. o I would like to pay by VISA/Master Card/AMEX (circle one): Card# Exp Date Security Code Name on Card Signature Sponsorship proposals can be customized to your specific needs! If none of these packages sounds just right to you, please contact Lindsey Hardegree, Development Director for the Atlanta BeltLine Partnership. See left for contact info.

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