2019 MEDIA KIT ISI EDGE PROFESSIONAL TRADE JOURNAL ISI MEMBERSHIP DIRECTORY ISI CONFERENCE & TRADE SHOW PROGRAM BOOK

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1 ISI EDGE PROFESSIONAL TRADE JOURNAL ISI MEMBERSHIP DIRECTORY ABOUT ISI FEATURES EVENTS SKATERS PARENTS ISIA EDUCATION FOUNDATION CONTACT US Follow Us ISI CONFERENCE & TRADE SHOW PROGRAM BOOK Flip Friends & Fun ISI RECREATIONAL ICE SKATING ONLINE MAGAZINE (RISonline.org) FEATURED POSTS Address First Name Sign Up S $ About ISIA Education Foundation TEXT ISI (972) M-F 9-5 CST SHOP! " # ISI COMPETITION PROGRAM BOOKS Skate with ISI! Dedicated to providing leadership, education, programming and services to the ice sports community. LEARN MORE ISI ONLINE (skateisi.org) AND ELECTRONIC NEWSLETTERS 2019 MEDIA KIT The Ice Sports Industry is a non-profit trade association dedicated to providing leadership, education and services to the ice skating industry since In addition to more than 30,000 skater members, ISI s membership is comprised of over 450 arenas and skating clubs, more than 75 builders/suppliers and retail members, and more than 3,000 coaches, instructors and skating directors from national and international arenas. Our publications are invaluable tools for anyone interested in the latest industry information.

2 WHY ICE SPORTS INDUSTRY? We Have Many Ways to Deliver Your Marketing Message. ISI SKATING MEMBERSHIP Over 30,000 Members 85% Age % Female 6% Age % Age % Age % Male ISI PROFESSIONAL MEMBERSHIP Approximately 3,000 Members 2,550+ Instructors 450+ Skating/Hockey Directors ISI ADMINISTRATIVE MEMBERSHIP Approximately 525 Members 450+ Arenas 75+ Retailers, Builders and Suppliers Whether you want to reach the professional arena owner, operator, instructor, participant skater, or all of them the ISI has the appropriate advertising vehicle for your service or product. ISI Publications for Professionals: ISI EDGE ISI EDGE is a professional trade journal sent quarterly to all administrative, professional, builder/supplier and retail members. Each issue is available in digital format. ISI MEMBERSHIP DIRECTORY The ISI Membership Directory is supplied annually to all ISI Administrative Rinks and Builders/Suppliers. In addition, all ISI members have access to the online directory, which is posted on the ISI website and updated daily. ICE ARENA CONFERENCE & TRADE SHOW PROGRAM BOOK Held in the spring each year, the ISI Conference & Trade Show is attended by ice arena managers, skating school directors, coaches, builders and suppliers. ISI Publications for Skaters: RECREATIONAL ICE SKATING ONLINE (RISonline.org) Recreational Ice Skating magazine transitioned to a digital publication (RISonline.org) in Updated monthly, it provides the latest ISI news, skating tips and competition coverage and is easily accessible to approximately 30,000 skater members and their families. Readers can download the RISonline app on their mobile phone, making it even easier to stay current on all things ISI! ISI COMPETITION PROGRAM BOOKS All ISI skating events feature impressive program books, which include team listings, event schedules, competition information and team photos. Held annually, each event attracts hundreds of skaters and family members. ISI Winter Classic Competition February ISI Synchronized Skating Championships March ISI Conference Champs June ISI World Recreational Team Championships (WORLDS) July ISI Adult Championships October ISI Holiday Challenge October ISI ONLINE (skateisi.org) The ISI website is a comprehensive source of information for ISI members and industry professionals. Updated daily, the site contains the following: Rink Finder Coach Search Tool Digital Version of ISI EDGE Issues Classified Ads Article Archives And More! ELECTRONIC NEWSLETTERS Breaking Ice brings the latest industry headlines to ice skating industry professionals. On the Flip Side contains ISI association news, information and events to enhance the careers of industry professionals.

3 PROFESSIONAL TRADE JOURNAL ISI EDGE The ISI EDGE is a professional trade journal distributed to an average of more than 3,500 industry leaders on a quarterly basis. Each issue features articles on topics such as facility management and operation, programming, marketing and promotion, and other ice skating industry news. Also included are updates on ISI recreational skating competitions and shows, as well as coverage of ISI programs and events including ISI Conference & Trade Show and the ISI University (ISIU). Issue Deadlines Reservation Art Due Spring (Feb.) 12/20 1/1 Summer (May) 3/20 4/1 Fall (Sept.) 6/20 7/1 Winter (Dec.) 9/20 10/1 (Mail dates subject to change) Magazine Specs Trim Bleed Saddle stitch 8.5 x x binding Ad Sizes Non-Bleed Bleed Covers 7.5 x x Full page 7.5 x x /2 page V 3.5 x 10 1/2 page H 7.5 x /4 page 3.5 x 4.75 Banner ad 7.5 x 2 Preferred position: add 10% Inserts: rate and specifications upon request Bleeds: no extra charge Uncompressed, high-resolution (300 dpi) pdf or Photoshop tif file. As an added bonus, a link to the digital version of the latest issue of the magazine is ed to all ISI members who receive the print version. ISI members have access to the latest industry news anytime and anywhere! Whether your target audience is the arena owner, operator, retailer, instructor, skating or hockey director the ISI EDGE will deliver for you! Be sure to ask how you can receive a discount on your entire advertising contract by advertising in multiple publications. Color Cover Ads 1-3x 4x 1-3x 4x Outside back $1,465 $1,175 $2,195 $1,835 Inside front $1,295 $1,055 $1,910 $1,635 Inside back $1,295 $1,055 $1,910 $1,635 Color Ads 1-3x 4x 1-3x 4x Full page $955 $805 $1,465 $1,240 1/2 page $705 $595 $1,070 $930 1/4 page $535 $455 $785 $675 B/W Ads 1-3x 4x 1-3x 4x Full page $705 $530 $1,070 $850 1/2 page $545 $410 $815 $650 1/4 page $400 $285 $560 $420 Color Banner Ads 1-3x 4x 1-3x 4x $285 $230 $395 $340 Classified Rates Member Non-Member 1/2 page vertical 1/4 page 1/2 page horizontal EDGE or website - 25 words $20 $30 Each additional word $1 $2 Blind box number to hold $5 $10 replies at ISI office

4 ISI Membership Directory The ISI Membership Directory is a Who s Who for the ice skating industry! Published annually, the membership directory lists the ISI executive committee, board of directors, office staff, and ISIA Education Foundation board of trustees, as well as all administrative (rinks, skating schools and clubs), builder/supplier and retail merchant members worldwide. Information is cross-categorized by state, rink name, member name and district. Builder/supplier members are alphabetically listed in a special yellow pages section, which provides descriptions of products or services. ISI history and bylaws, district map, charter and honorary members, recipients of ISI honors and awards, and a comprehensive list of other ice skating associations and related organizations also are included. Deadlines Reservation Art Due 10/1 10/8 Book Specs Trim Bleed Plasticoil binding 5.5 x x 8.75 and 3-hole drill Ad Sizes Non-Bleed Bleed Covers 4.5 x x 8.75 Full page 4.5 x x 8.75 Color Ads Outside back cover $1,555 Not available Inside front cover $1,240 Inside back cover $1,240 Divider $1,020 B/W Ads Full page interior $820 Uncompressed, high-resolution (300 dpi) pdf or Photoshop tif file. Full page This reusable resource is referred to constantly and is kept handy by every arena owner or manager.

5 THE ICE SPORTS INDUSTRY Conference & Trade Show Program The Ice Sports Industry Conference & Trade Show is the annual meeting for leaders in the ice skating industry. Held the first week of June, it is attended by ice arena owners, operators, directors, instructors and builders/suppliers to the trade. Nowhere else in the world can those involved in the ice skating industry find such a wealth of information and resources. The conference offers educational seminars, open labs and on-ice sessions. Also featured are awards ceremonies, hosted events, social outings and a trade show where builders/suppliers can showcase their wares, answer questions and interact with customers. Whether or not you have a booth at the trade show, your ad will reinforce your message. With so much going on, attendees carry their program book with them wherever they go and refer to it often! In addition, program guides are distributed in prospective administrative packets throughout the year and are often kept as a valuable reference long after the conference is over. Deadlines Reservation Art Due 4/15 4/22 Book Specs Trim Bleed Saddle stitch 8.5 x x binding Ad Sizes Non-Bleed Bleed Covers 7.5 x x Full page 7.5 x x Uncompressed, high-resolution (300 dpi) pdf or Photoshop tif file. Color Cover Ads Outside back $1,240 $1,830 Inside front $1,070 $1,580 Inside back $1,070 $1,580 Color Ads Full page $850 $1,240 B/W Ads Full page $595 $905 Full page Attendees are generally highly-motivated, progressive arena professionals who attend the Ice Sports Industry Conference & Trade Show in search of new ideas, trends and products.

6 RISONLINE.ORG Recreational Ice Skating Online Recreational Ice Skating Online is a digital magazine targeted to ISI skaters, age 4 to 94+, parents and coaches across the United States and abroad. The RISonline app can be downloaded on readers mobile devices, ensuring convenient access while on the go. Recreational Ice Skating magazine is a respected industry publication, with a loyal following, having been published in print format since In 2016, the magazine was relaunched as a digital publication to better engage with our technology savvy readers. RIS Online keeps skaters engaged and excited about the sport, participating in ISI programs and connected to their skating friends. Features include a variety of articles on ISI skating events, members, rinks, technical tips, health and nutrition, crafts and recipes, as well as invaluable information for skating parents. It is a unique, exciting virtual site for our followers to peruse 24/7 to stay informed on all ISI national and endorsed events and all things skating. It s also the go to place for ISI national event coverage, which includes high-quality photography and competition results. Skaters are eager to see themselves, friends and/or colleagues featured in RIS Online. With frequent updates, RIS Online keeps skaters returning again and again. Ad Sizes Banner Ad - 728px x 90px Ad - 326px x 411px Png, jpeg, HTML and text (Flash format is not supported.) Include your URL for a link to your website Banner Ad Package 3-Months Banner ad - Exclusive $300 $900 ad A - Loop $375 $1,125 ad B - Loop $375 $1,125 Package 12-Months Banner ad - Exclusive $960 $2,880 ad A - Loop $1,200 $3,600 ad B - Loop $1,200 $3,600 Ad A Ad B Recreational ice skating enthusiasts are generally in a higher disposable income group and are often on the lookout for new products or services.

7 ISI NATIONAL COMPETITION Program Books ISI WORLD RECREATIONAL TEAM CHAMPIONSHIPS The ISI World Recreational Team Championships (WORLDS) is the largest annual recreational ice skating competition in the world, with up to 3,000 attendees and participants. The WORLDS program guide is the bible of the event, containing vital information such as area maps with host rinks, complete roster of events and competitors, tips on competing, as well as the Skaters Marketplace listing a mini-trade show of products and services for recreational skaters. A brief history of the ISI program along with the notices for all social events, lists of volunteers, judges and referees, and photos of participating teams also are included. Award winners of ISIA Education Foundation scholarships, Good Sport Award and past WORLDS champions are listed as well. This year's event will be held in St. Peters, Mo. Event Reservation Art Due Winter Classic 1/5 1/12 Synchronized 2/20 2/27 Conf. Champs 4/7 4/14 Worlds 6/9 6/16 Adults 9/1 9/8 Theatrical Challenge 9/1 9/8 Book Specs Trim Bleed Saddle stitch 8.5 x x binding Ad Sizes Non-Bleed Bleed Covers 7.5 x x Full page 7.5 x x Uncompressed, high-resolution (300 dpi) pdf or Photoshop tif file. Full page ISI event participants are highly motivated and committed, with a larger than average disposable family income. Color Ads Outside back cover $750 $1,135 Inside front or back cover $625 $925 B/W Ads Full page $350 $600 OTHER ISI NATIONAL COMPETITIONS ISI Winter Classic: Held each February at the height of the skating season, it is a peak-season event enthusiastically enjoyed by an average of 500-1,000 skaters. El Segundo, Calif. will host this year s event. ISI Synchronized Skating Championships: Offered in March or April, it continues to keep the competitive spirit alive as it gives more than 100 synchronized skating teams from across the country a chance to showcase their talents. South St. Paul, Minn. is this year s venue. ISI Conference Championships: Takes place the weekend prior to the annual ISI Conference & Trade Show. The 2019 event gets under way in Wilmette, Ill. ISI Adult Championships: Launched in 1999, this early fall competition draws dedicated adult skaters from across the country. The 2019 competition heads to Arlington, Texas. ISI Holiday Challenge: The 2019 ISI Holiday Challenge takes place in the New England area, when the fall season is at its peak. Norwich, Conn., will host this year's event. Color Ads Outside back cover $475 $700 Inside front or back cover $385 $575 Full page $300 $450 B/W Ads Full page $250 $380

8 ELECTRONIC ADVERTISING ISI Website and Newsletters ISI WEBSITE ADVERTISING Skateisi.org is the premier destination site for ISI member skaters, hockey players, parents, arena owners, coaches and manufacturers of ice skating-related products. Skateisi.org averages over 1 million visits per year, with an average of 85,000 visits per month and 2 1/2 page views per visit. Minimum buy is for a three-month period, with 1,000 impressions guaranteed per month. There is a maximum of 10 ads per rotation. Be sure to include your URL for a link to your website. Website and Newsletter Ad Sizes Banner ad A - 600px x 100px Banner ad B - 600px x 200px Banner ad C - 600px x 300px ad - 177px x 110px Gif, animated gif (no restrictions on number of loops), jpeg, HTML and text (Flash format is not supported.) Include your URL for a link to your website. Package 3-Mos./12-Mos. 3-Mos./12-Mos. Banner A $350/ $ 1,050 $575/ $ 1,725 Banner B $450/ $ 1,350 $675/ $ 2,025 Banner C $550/ $ 1,650 $775/ $ 2,325 ELECTRONIC NEWSLETTERS The following ISI electronic newsletters keep members informed of both ISI and industry-related news on a timely basis in-between issues of ISI EDGE magazine. Breaking Ice delivers the latest industry news headlines semi-monthly to arena owners/operators/managers and builders, suppliers and retailers. On the Flip Side, a monthly newsletter, keeps members updated on everything ISI conference details, competition information, ISI resources and products and more. Banner Ad A Advertising Rates Member Banner Ad B Banner Ad C 3-Mos. 6-Mos. 12-Mos. Package (6x) (12x) (24x) Breaking Ice button ad $450 $750 $1,200 6-Mos. 12-Mos. Package (6x) (12x) On the Flip Side button ad $450 $750 Newsletter Ad Ad Ad

9 Advertising Contract ISI EDGE Journal New Ad Pick-up * 4 Consec. Issues 20 $ Spring 20 $ Summer 20 $ Fall 20 $ Winter 20 $ Full Page 1/2 Page 1/4 Page Color B/W ISI Member Directory New Ad Pick-up * Directory Ad 20 $ Recreational Ice Skating Online New Ad Pick-up * (RISonline.org) Banner Ad $ Ad $ Advertiser ISI Member # Company Name Contact Person Address City State Zip Phone Fax Agency ISI Member # Company Name Contact Person Address City State Zip Phone Fax Start Date End Date ISI Website (skateisi.org) New Ad Pick-up * Banner Ad A B C $ Start Date End Date Electronic Newsletters New Ad Pick-up * Breaking Ice $ Ad Start Date End Date On the Flip Side $ Ad Start Date End Date ISI Program Books New Ad Pick-up * Conf. & T. S. 20 $ Winter Classic 20 $ Synchronized 20 $ Conf. Champs 20 $ Worlds Adults 20 $ 20 $ Holiday Challenge 20 $ * Indicate ISI publication name and date for ad pick-up Terms and Conditions: To receive member discounts, advertisers must be current ISI Administrative Members for the full term of the advertising contract. To earn membership and frequency discounts, account must be kept current. Orders containing incorrect rates will be inserted and charged in compliance with rate schedule. Such errors will be considered clerical. Rate increases: Rates are subject to increase with 90 days notice. All content is subject to publisher s approval. Publisher reserves the right to reject or cancel any advertisement at any time. Advertiser and advertising agency assume liability for all content in printed advertisements, and also assume responsibility for any claims thereby made against the publisher. If ad copy is not received from contracted advertisers prior to closing date, previous issue s copy will be repeated. Advertiser Signature (type name for digital submission) Date The publisher reserves the right for positioning, except where specific preferred positions are requested and are covered by a 10% additional charge. Two or more advertisers cannot use space under the same contract. Contracts canceled by the advertiser prior to contract fulfillment will be billed at the current 1-3x insertion rate for all previous ads. Cancellation must be received in writing and confirmed by the publisher. Cancellations will not be accepted after the space reservation closing date. Liability for Payment: Publisher may hold advertiser and its agency jointly and separately liable for all sums due and payable to the publisher. Payment in full is required on all new accounts until credit has been established. ISI reserves the right to discontinue an advertiser s contract if payment on account is delinquent past 60 days.