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1 MEDIA KIT
2 The Magazine 6 issues per year PRINT 22,000 READERSHIP 80,000 Bike Australia blends road cycling, road racing, cyclocross, adventure riding and mountain biking like no other title in the Australian market. Now moving to Next Media, the home for niche sporting publications, the opportunities for growth are near limitless. Bike Australia combines the best stories and how-to features from Rodale Press, combined with locally produced features, bike and product tests, destination visits and expert opinions. Cycling is a growing sport that will continue to evolve. As road cycling diversifies from its roots as a racing sport, to one that is a recreational past time, so too the rest of the sport grows and changes. Bikes are now seen as much as a tool either for elite sport, fitness, recreation, adventure and even a pathway out of adversity. Bike Australia aims to capture the breadth of the growing sport, encompassing all the elements that make cycling a great sport, and creating a unique magazine with direct relevance to an Australian audience. Published 6 times a year, Bike Australia is more frequent than other cycling titles available in Australia, meaning we can deliver exceptionally produced content and news from events, product launches and experiences with the professionalism seen in Bike Australia s sister title, Australian Mountain Bike magazine. Bike Australia is positioned to be part of the continued growth in cycling in Australia covering everything from the Grand Tours in Europe to micro adventures in our own backyard
3 Online Facebook: 18,000 Instagram: 1000 Newsletter: 3000 New website available. For online packages contact your advertising representative. Bikemag.com.au has a huge scope for growth in the Australian market place. Next Media has appointed an editorial team dedicated to finding and publishing the most relevant news and digital specific web content, which will help build Bikemag.com.au into one of the most influential cycling sites, integrating content from Rodale Press, our own editorial team, and news from around the globe.
4 Rates and Advertising Specs CASUAL 3X 6X DOUBLE PAGE SPREAD FULL PAGE HALF PAGE /4 PAGE DOUBLE PAGE SPREAD Trim 412mm x 275mm Bleed 422mm x 285mm NOTE: Must be supplied as 2 separate PDF files. Please ensure no text is placed across the spine (centre) of the supplied DPS. FULL PAGE Trim 206mm x 275mm Bleed 216mm x 285mm 1/2 PAGE HORIZONTAL Trim 206mm x 135mm Bleed 216mm x 145mm 1/4 PAGE HORIZONTAL Trim 65mm x 196mm Bleed 75mm x 207mm BIKE BIZZAR ONLY *ALL RATES EXCLUSIVE OF GST
5 Deadlines 6 Issues per year ISSUE MATERIAL ON- SALE #16 5 Dec 29 Dec 2017 #17 3 Feb 27 Feb 2017 #18 31 Mar 1 May 2017 #19 9 Jun 3 Jul 2017 #20 11 Aug 4 Sep 2017 #21 13 Oct 6 Nov 2017 #22 8 Dec 8 Jan 2018 #23 16 Feb 12 Mar 2018 #24 20 Apr 14 May 2018 #25 22 Jun 16 Jul 2018 PRINT: 22,000 READERSHIP: *cancellation is 4 weeks prior to onsale date CONTACTS Derek Recio National Sales Manager Ph M E drecio@nextmedia.com.au Ryan Coombs NSW & VIC Account Manager Ph M E rcoombs@nextmedia.com.au Damian Martin QLD, WA Account Manager Ph M E dmartin@nextmedia.com.au
6 Specifications BIKE MAGAZINE IS A PERFECT BOUND PUBLICATION. PDFS Please supply PDF files to the PDF/X-3 standard. Resolution is 300 dpi. All fonts must be embedded in the PDF. These fonts must be active on your system at the time of creating the PDF. IMAGE SPECIFICATIONS Image resolution is 300dpi. All colours must be set to CMYK. Do not enlarge images more than 25% Check all linked images are updated. DOCUMENT SPECIFICATIONS Digital files must be prepared to the correct final size - check that type, trim and bleed areas are correct. Ensure all live elements you wish to print are kept within the type area. Bleed - provide 5mm of bleed where bleed is required. Check that crop marks are visible. COLOUR SPECIFICATIONS All colours to be set to CMYK no RGB. For a rich solid black use 100% Black plus 70% Cyan. Never use 100% of all four colours. Total sum density (total ink weight) should fall between 280% and 300%. Convert all spot colours to CMYK. Black text level type should be 100% black only. FONTS Nextmedia supports OpenType fonts & PC PostScript fonts only. APPLICATIONS SUPPORTED InDesign, Photoshop, Illustrator, Word docs, Text docs, PDF. DELIVERY OPTIONS Quickcut to nextmedia (preferable) Websend or Dropbox Hightail (previously YouSendIt) We accept files under 30mb. Please note the booking number and magazine title in the subject field and to Ad op s - adops@nextmedia.com.au FTP FTP files over 30mb to our ftp server - FTP.NEXT.COM.AU the Advertising Coordinator to obtain login details at adops@nextmedia.com.au CONTACT US Bike magazine Advertising Coordinator - Adops on (02) or adops@nextmedia.com.au NEXTMEDIA AD CREATION Need help creating your advertisement? Please supply high resolution images, logos and text copy to be used in the advertisement. Contact the Bike magazine Advertising Coordinator on (02) for more information. You may contact your advertising representative to discuss ad creation in-house at nextmedia. CANCELLATION The cancellation deadline for advertising is three weeks prior to booking deadline. Cancellation of any booked advertising must be in writing and received by the Account Manager and/or Sales Director prior to the cancellation deadline. The Publisher reserves the right to repeat the most recent material or material of the Publishers choice. If a cancellation occurs mid contract, the difference between the contract appearance rate and the actual appearance rate card will be surcharged.
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