WHERE EVERYONE S A STAR
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- Sibyl Skinner
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2 WHERE EVERYONE S A STAR
3 editor-in-chief SARRAH MATT LE PRESTON MARQUAND delivers people an entertaining mix of news, celebrity features and lifestyle content assembled by Australia s best journalists and experts. And it s delivered on our favourite day of the week Sunday when we are most relaxed and more receptive to ideas and brand messaging. Editor-in-Chief, Stellar magazine
4 overview we are HER Sunday STELLAR IS AUSTRALIA S MOST-READ WEEKLY MAGAZINE, REACHING 697,000 (NSW & VIC). Stellar s content is driven by 'HER' and focuses on what matters to 'HER' the most. Stellar offers premium storytelling at scale with a unique voice delivered by industry-leading experts with trusted content that brands can leverage. Each issue features the perfect mix of notable cover stars, news, first-person stories and celebrity exclusives, plus the latest in fashion, beauty, interiors, travel and food.
5 the SUNDAY MINDSET Stellar speaks to HER on the most positive day of the week Sunday. When her mind is set for information and inspiration; when she plans, makes decisions and sets resolutions for the week ahead. Stellar reaches our audience when they are in the right mood, creating the perfect conditions for reach and engagement. We set the agenda for who they are from that Sunday. SUNDAY POSITIVITY EQUALS HIGHER AD RECEPTIVITY PEOPLE WHO READ WHILE FEELING VERY RELAXED NOTICE 54% OF ADS COMPARED TO 36% WHEN PEOPLE READ WHEN NOT FEELING RELAXED. Sources: TouchPoints Australia , RealityMine panel; News Corp Australia, Pulse Consumer Panel, Stellar Survey January 2017 (N= 1,462) WOMEN ARE IN THE MOST POSITIVE MOOD ON A SUNDAY WITH 41% CONSIDERING SUNDAY TO BE THEIR FAVOURITE DAY. Source: In The Mood for Advertising, International Journal of Advertising 2007 (n=,1287) * Adform Quarterly Media Barometer SUNDAY IS A DAY TO GET THINGS DONE WITH SUNDAY S ACCOUNTING FOR UP TO 35% OF WEEKLY SALES AMONG RETAILERS. Sources: *Australian Centre of Retail Studies 2012; Quantium, NAB data, 12 months ending June 2015; Reality Mine - TouchPoints Australia, 2015( Women 16+)
6 audience AUDIENCE STATS Stellar reaches 697,000 readers each week 56% of Stellar readers are aged 30-64, 55% of Australia s population are aged 30-64* 52% are main grocery buyers* 36% (or 253,000) are Social Grade AB* Avg personal income $80,491** Gender split 66% (or 465,000) Female/33% (or 232,000) Male* 1 in 3 Stellar readers agree Sunday is a day where I look for Inspiration *** 1 in 4 have further researched a product or service online after reading it in Stellar**** *Source: Readership - emmatm conducted by Ipsos MediaCT, 12 months ending Oct **Sources: emmatm conducted by Ipsos MediaCT, 12 months ending Oct 17; Stellar; Filter Social Grade AB ***Sources: News Corp Australia, Pulse Consumer Panel, Stellar Survey January 2017 (N= 1,462); Pulse Consumer Panel, Stellar Survey April 2017 (N=878) ****Sources: Pulse Consumer Panel, Sunday Survey May 2015 n=1552;news Corp Australia, Pulse Consumer Panel, Stellar Survey January N= 1462 *****Source: emmatm conducted by Ipsos MediaCT, 12 months ending Feb 2017; *News Corp Australia, Pulse Consumer Panel, Stellar Survey January Filter: Stellar readers (n=440) ******Sources: Pulse Consumer Panel, Sunday Survey May 2015 n=1552;news Corp Australia, Pulse Consumer Panel, Stellar Survey January N= Results weighted by age and gender to reflect New Corp Australia s print and digital newspaper audience Q. During the last three months, which of the following activities have you done on a Sunday? 82% of Stellar readers are intending to travel in the next 12 months***** Stellar readers are 26% more likely to experiment with different beauty products and brands* 32% of Stellar readers have been clothes or shoe shopping on a Sunday in the last 3 months***** More than half of Stellar readers have been grocery shopping on a Sunday******
7 contributors ON SUNDAYON SUNDAYON ON ONSUNDAY SUNDAY ON SUNDAYON SUNDAY ON EXPERT CONTRIBUTORS Premium storytelling talent with a unique voice delivered by industry-leading experts ON SUNDAYON SUNDAY ON SUNDAY ON MATT PRESTON CARRIE BICKMORE MATT PRESTON PATRICK CARLYON SHANNON BENNETT MATT CAMPBELL PRESTON COLIN FASSNIDGE SAMANTHA COLIN FASSNIDGE MATT PRESTON MATT PRESTON COLIN SILVIA COLLOCA SILVIA COLLOCA DAVID NEALE WHITAKER DONNA HAY FASSNIDGE MATT PRESTON COLIN FASSNIDGE SILVIA COLLOCA ARMYTAGE MATT PRESTON COLIN FASSNIDGE ANGELA MOLLARD MATT MORAN SHANNON BENNETT C MATT COLIN FASSNIDGE SILVIA COLLOCAC COLIN FASSNIDGE MATT PRESTON COLIN FASSNIDGE MATT PRESTON MATT PRESTON PRESTON SILVIA COLLOCA SILVIA COLLOCA JORDAN BAKER JOE HILDEBRAND MATT MORAN SHANNON BENNETT SHANNON BENNETT MATT MORAN MATT MORAN SHANNON BENNETT
8 core pillars behind THE COVER WEEKLY Features Fashion Beauty Travel Living delicious. on Sunday
9 integration & partnerships INTEGRATION & PARTNERSHIP opportunities Themed special issues Premium sampling Brand ambassador integration Editorial integration High-impact stunts Fractional space opportunities Social Edits State only pages
10 rate card RATE CARD CASUAL NSW & VIC COMBINE FULL PAGE COLOUR $ 40,239 DOUBLE PAGE SPREAD $ 80,478 HALF PAGE $ 24,143 OBC + 20% INFC + 10% NSW ONLY FPC $ 24,480 VIC ONLY FPC $ 22,597
11 deadlines PUBLICATION DATE BOOKING DEADLINE MATERIAL DEADLINE 28 JANUARY, JANUARY, JANUARY, 2018 PUBLICATION DATE BOOKING DEADLINE MATERIAL DEADLINE 22 JULY, JULY, JULY, DEADLINES 04 FEBRUARY, JANUARY, JANUARY, FEBRUARY, JANUARY, JANUARY, FEBRUARY, FEBRUARY, FEBRUARY, FEBRUARY, FEBRUARY, FEBRUARY, MARCH, FEBRUARY, FEBRUARY, MARCH, FEBRUARY, FEBRUARY, MARCH, MARCH, MARCH, MARCH, MARCH, MARCH, APRIL, MARCH, MARCH, APRIL, MARCH, MARCH, 2018* 15 APRIL, APRIL, APRIL, APRIL, APRIL, APRIL, APRIL, APRIL, APRIL, MAY, APRIL, APRIL, MAY, APRIL, MAY, MAY, MAY, MAY, MAY, MAY, MAY, JUNE, MAY, MAY, JUNE, MAY, MAY, JUNE, JUNE, JUNE, JUNE, JUNE, JUNE, JULY, JUNE, JUNE, JULY, JULY, JULY, AUGUST, JULY, JULY, AUGUST, JULY, AUGUST, AUGUST, AUGUST, AUGUST, AUGUST, AUGUST, AUGUST, SEPTEMBER, AUGUST, AUGUST, SEPTEMBER, AUGUST, AUGUST, SEPTEMBER, SEPTEMBER, SEPTEMBER, SEPTEMBER, SEPTEMBER, SEPTEMBER, SEPTEMBER, SEPTEMBER, SEPTEMBER, SEPTEMBER, SEPTEMBER, SEPTEMBER, OCTOBER, SEPTEMBER, SEPTEMBER, 2018* 14 OCTOBER, OCTOBER, OCTOBER, OCTOBER, OCTOBER, OCTOBER, OCTOBER, OCTOBER, OCTOBER, NOVEMBER, OCTOBER, OCTOBER, NOVEMBER, OCTOBER, OCTOBER, NOVEMBER, NOVEMBER, NOVEMBER, NOVEMBER, NOVEMBER, NOVEMBER, DECEMBER, NOVEMBER, NOVEMBER, DECEMBER, NOVEMBER, NOVEMBER, DECEMBER, NOVEMBER, DECEMBER, JULY, JUNE, JUNE, JULY, JULY, JULY, DECEMBER, DECEMBER, DECEMBER, DECEMBER 2018 X JANUARY 2019 NOT PUBLISHED * Earlier Deadline due to Public Holiday Plus, Approval to Print
12 material specs MATERIAL SPECIFICATION MATERIAL SUBMISSION (under NewsLifeMedia) NewsLifeMedia accepts advertising material via Quickcut/Adsend or SENDlite. For more information regarding these providers please contact: QUICKCUT/ADSEND (Adstream): Web: adsend.com.au Tel: (Australia only tech support) NOTE: When uploading advertising material via Quickcut do not include crop marks on the PDF file, as these will be automatically generated. SENDLITE: Web: news.sendlite.com.au Tel: When supplying advertising material it is essential that you supplyyour complete booking number (including the 2 letters at the end) e.g AB, also please ensure that the Publication Date (Cover Date) and magazine name are entered. eg: 28JAN18. Left/right hand pages on double page spreads are to be noted at the end of the booking number, e.g ABL / ABR. The order of consecutive advertisements is to be noted in thematerial instructions. Please contact production (adproduction@news.com.au) prior to sending revised files to ensure that the correct material appears. PROOFS For accurate colour reproduction, all advertising material must be accompanied by a 3DAPv3 colour proof created from the supplied file at 100%. NewsLifeMedia uses guidelines for ISO (3DAPv3), a standard for proofing and printing. In order to verify that a proof is in compliance with the 3DAPv3 proofing requirements, each proof must be supplied with a 3DAPv3 endorsed control strip printed next to the advertisement. No responsibility will be taken for print colour reproduction when a 3DAPv3 colour proof is not supplied. For more information regarding 3DAPv3 proofing guidelines, visit 3dap.com.au FILE FORMAT NewsLifeMedia uses 3DAPv3 separation profiles (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for proofing and printing. Files to be created in PDF version 1.3 or 1.4. PDF files to be supplied in CMYK format with all fonts embedded into the file. RGB or spot colour files will be rejected. PDF files need to be supplied as single page files, unless supplying gatefold PDF files. AD SIZING DOUBLE PAGE SPREAD To be supplied as two single full pages. FULL PAGE Trim -275mm x 202mm wide *Type/design - 255mm x 182mm wide Bleed - 285mm x 212mm wide HALF PAGE VERTICAL Trim - 275mm x 100mm wide *Type/design - 255mm x 80mm wide Bleed - 285mm x 120mm wide THIRD PAGE VERTICAL Trim - 275mm x 67mm wide *Type/design - 255mm x 47mm wide Bleed - 285mm x 77mm wide For gatefold specifications, contact production prior to sending material. Stellar Magazine is a saddle stitched publication. No Double Imaging is required on DPS material. CONTACT E: adproduction@news.com.au T: NewsLifeMedia Magazine Production. Level 2, Loading Dock, 61 Kippax Street, Surry Hills NSW 2010 DISCLAIMER While NewsLifeMedia is committed to producing magazines of the highest calibre and will ensure advertising material is reproduced as intended, the responsibility is firmly with the client/agency to supply advertising material according to our specifications. No responsibility will be taken if advertising material is not supplied according to NewsLifeMedia specifications. NewsLifeMedia cannot accept requests to modify supplied advertising material. Advertising material must be delivered on time so that quality checking procedures can take place. Advertising material will be archived for three issues and advertising related correspondence i.e. - MI s, s confirming repeats etc will be archived for six months. NewsLifeMedia reserves the right to refuse any advertising material.
13 material specs MATERIAL SPECIFICATION IMAGES/COLOUR Images are to be supplied in CMYK format. RGB, LAB or spot files will be rejected. Images should be supplied at 100% scaling, 266dpi and using the correct 3DAPv3 separation profile, the 3DAPv3 profile will set the correct CMYK separation and total ink limit (see File Format). For more information regarding separation profiles, visit 3dap.com.au No embedded ICC profiles. When Exporting out of Indesign, (Output) select for Profile Inclusion Policy: Don t Include Profiles. The total ink limit is 280%. Registration colour in the swatches palette should never be used. Solid black panels should be made up of rich black - 100% black and 40 to 50% cyan. White elements/type to be set to knock-out. DESIGN/TYPE All type must be a minimum of 8pt and 12pt for reversed type. Black type smaller than 24 points to be made up of 100% black only and set to overprint. Black type larger than 24 points should be made up of rich black - 100% black and 40 to 50% cyan. Extremely thin and fine type, particularly type with serifs, should be avoided. Due to the trim and binding variance, even distances from trim to borders may vary during the print run. We recommended that borders to be made up of 1 colour and be a minimum thickness of.08mm and sit no less than 10mm in from the trim. PAGE LAYOUT All advertising material is to be supplied to the correct publication trim size and is to include 5mm bleed (where required). Crop, bleed and registration marks plus page information are to appear on advertising material, offset by a minimum of 6mm. *Ensure that all text and logos are supplied to the correct type/design area specifications (see Ad Sizing). Headlines and baselines of very large type should be run across the gutter of the double page spread and when the image is also designed to go across the spread, its s the client/agencies responsibility to supply material with these elements aligning from one side of the spread to the other. Stellar Magazine is a saddle stitched publication. It s at the discretion of the client/agency, to design beyond the type design area and NewsLifeMedia wont be held accountable if information is trimmed off during the print/binding processes. PLATE CHANGE MATERIAL When different advertisements are required for distribution to certain States (NSW or VIC), a separate PDF file is to be supplied with an individual key number, kept within the *type/design area. The name of the PDF s should reflect the different version N (NSW) or V (VIC). When material is generic for both States, please only send one piece of material which will be use for both versions. AD SIZING HALF PAGE HORIZONTAL Trim -137mm x 202mm wide *Type/design - 117mm x 182mm wide Bleed - 147mm x 212mm wide THIRD PAGE HORIZONTAL Trim - 90mm x 202mm wide *Type/design - 70mm x 182mm wide Bleed - 100mm x 212mm wide Stellar Magazine is a saddle stitched publication. No Double Imaging is required on DPS material. CONTACT E: adproduction@news.com.au T: NewsLifeMedia Magazine Production. Level 2, Loading Dock, 61 Kippax Street, Surry Hills NSW 2010
14 contacts contact DETAILS FOR MORE INFORMATION PLEASE CONTACT YOUR NEWS CORP AUSTRALIA SALES REPRESENTATIVE, OR: CHARLOTTE SOS NATIONAL PRODUCT DIRECTOR NEWS CORP AUSTRALIA PHONE: (02)
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