AUDIENCE ENGAGEMENT CHANNELS: Custom Content Magazine Social Display CALENDAR SPECS RATES

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1 2019 MEDIA KIT

2 AUDIENCE ENGAGEMENT CHANNELS: Custom Content Magazine Social Display CALENDAR SPECS RATES Advertising, Sponsorships, and Partnerships Shannon Standefer Sales Director (303)

3 AUDIENCE The Women s Running reader is an affluent, highly-educated professional who is dedicated to running and spends actively on the sport. SPENDING She spends $1,740 on running each year. (mean HHI) She earns over $118,000. (mean HHI) She spends $3,113 on running and running-related travel each year. 43% are under age 40 and. have a child in the household. 41 years. (median age) Women s Running is a trusted guide for embracing the running lifestyle offering expert training and mental health advice, dishing up nutritious and tasty recipes and delivering inspiration and community for women who run for fun, for fitness, or to set a PR. 4.1 MILLION MONTHLY REACH Social: 3.5 MM Website Pageviews: 477K Magazine: 114K 35K PARTICIPATION She runs 4.4 days a week for an average of 19.6 miles (229 days a year). 99% of readers run. 97% participate in running events and races. ENGAGEMENT 87% take action based on ads they see in Women s Running She spends 1.8 hours enjoying each issue. The average reader has been reading for 2 years. 86% regularly give advice on running, races and running events, fitness, and related topics.

4 ENGAGEMENT With over 14 years experience engaging with active women, Women s Running is the expert in reaching and influencing this fastest-growing audience in all of endurance sports. Women s Running offers comprehensive, omnichannel access to the most enthusiastic, active consumers in running. Share your goals with us and Women s Running will guide you to the most effective products, timing, and duration to achieve them. SOCIAL PRINT Align your brand message with timeless and engaging stories and images. 87% take action based on ads they see in Women s Running High Engagement Awareness Campaigns Follower Campaigns Athlete Activations 1.2 million followers 1.8 hours reading time per issue display ADS Contextual targeting of a highly engaged enthusiast audience. Trackable Campaigns Targetable Landing Page Views Conversion Tracking Flexible Budgeting Custom Content Flexibility Long Life High Engagement Specific Promotions List Acquisition Trackable Campaigns Conversions One-Time Offers Flash Sales Most engaged segment: 17K members 49% Open Rate 5% Click Rate 3 ads per pageview ads load on scroll 75% display ad viewability 84K active members competitive open rates & click rates

5 CUSTOM THE CUSTOM CONTENT CASCADE Women s Running offers access to an enthusiastic and dedicated audience of women runners through print, online, social, streaming video. Set your goals and our content team will prepare authentic content in any medium for native advertising, collaborative content, branded content, editorialinspired stories, and sponsored stories. Our team will recommend the most effective ways to meet your goals and suggest a cascade the best timing and duration for each phase of your campaign plus additional exposure through social, online, video, podcast, and print. CAPABILITIES: Feature stories and long-form Experiential storytelling Product placement and integration Custom video and podcasts World-class photography Personalities behind the brand

6 magazine Delivered ten times a year, Women s Running magazine is our highest engagement product for advertisers. Our 114,000 monthly readers enjoy: Inspiring storytelling In-depth profiles of female voices in running Expert reviews of the latest gear and tech Trusted training advice and proven workouts Personal columns and opinion from intriguing women runners 114,000 monthly readership 10 issues per year 32,368 subscribers 96% paid circulation Source: 2017 CVC Audit 87% of readers take action based on ads they see in Women s Running ENGAGEMENT 69% 1.8 hours per issue Average Reading Time visited a product or service website after seeing an advertisement 21.5% 68% 86% 73.5% 8 visited a local retailer for more information after seeing an advertisement visited a running specialty retailer in the past 6 months regularly give advice on running, races and running events, fitness, and related topics read every issue average hours of excercise per week!

7 NEWSLETTER AND CUSTOM SENDS The weekly Women s Running newsletter covers training and workouts, motivational and inspirational stories, injury treatment and prevention tips, and our favorite and most engaging health and fitness stories from our print, website, and social channels. CAPABILITIES: Special offers Flash sales Event or series registrations Lead generation Sweepstakes Custom content 84,284 active list members Average Time on Content After Click: 1 29 to 1 50 Most Engaged Segment: 17,000 list members 49% average open rate 5% average click rate

8 Social CAPABILITIES: Amplified Editorial Athlete Takeovers Awareness Campaigns Stories and Live Video Follower Campaigns Sweepstakes Giveaways Lead Generation Custom Content Our impressive reach on social media offers access to active women who love running on all their favorite social media platforms. 1.2 million TOTAL FOLLOWERS Facebook 799,655 Followers Time on content after click 1 07 Instagram 217,377 Followers Average Engagement Rate 1,594 per post Time on content after click 1 45 Post 3 47 Stories

9 Display WomensRunning.com is a social- and SEOfriendly website, welcoming active women and lifestyle runners from all over the world. CAPABILITIES: Category takeovers Geographic targeting Demographic targeting Site takeover at 50% share of voice Run of network 87% of readers take action based on ads they see in Women s Running 45% visit WomensRunning.com at least once a week 86% regularly give advice on running, races and running events, fitness, and related topics 69% visited a product or service website after seeing an advertisement in Women s Running. 68% visited a running specialty retailer in the past 6 months 22% visited a local retailer for more information after seeing an advertisement RIGHT RAIL ADS follow the user down the page. IN-CONTENT ADS load on scroll. WITH ZERO PROGRAMMATIC AD CALLS, WomensRunning. com displays between 3 and 3.5 ads per pageview at 75% viewability.

10 2019 Calendar JANUARY FEBRUARY New Year, New You Native Runners: The story behind the Hopi running culture Running Wardrobe Remix: Start the new year off by adding running apparel staples that are easy to mix and match Out With the Old, In With the New: How to ditch bad habits and replace them with new, healthy ones 10K training plans for different goals ONLINE FOCUS: New Year, New You MARCH The Racing Issue Spring Shoe Review Need for Speed: A speed workout for every runner, no matter your pace or goals Half marathon PR training plan Guide to the Abbott World Marathon Majors ONLINE FOCUS: St. Patrick s Day Feature APRIL The Nutrition Issue 2019 Fuel Up Awards: The best new sports nutrition products to fuel your runs Kitchen Helpers: Recipes and kitchen appliances that help you make meals in a snap Boston Marathon Preview: Course breakdown, travel tips, plus pro lineup and predictions ONLINE FOCUS: Boston Marathon, Earth Day, London Marathon MAY The Mindfulness Issue Cover Runner: HGTV Rehab Addict star, runner and mom Nicole Curtis Mother s Day Gift Ideas: including jogging stroller reviews (BOB, Thule) Mental Health Awareness Month: Digging deeper into the biggest mental health issues women and runners face ONLINE FOCUS: Mother s Day Gift Guide JUNE Travel Beginner s Guide to Triathlon: Everything you need to know to make the transition Build Your Bucket List: The most travel-worthy run locales around the world, and advice for checking each one off your list A Walk err, Run in the Park: National Park goers share the most scenic runs within U.S. National Parks JULY The Body Issue Bra & Bottom Awards Annual Feature: Showcasing the latest trends in run apparel that work for every body type Marathon Training Plan Sweet Dreams: The important role sleep plays in your run recovery, and the best tips and tools to help you maximize your sleeping hours ONLINE FOCUS: Outdoor Championships AUGUST The Beginner s Issue Training Plans: Your first road 5K, first trail 5K and first hilly 5K Runner Essentials: Functional yet fashionable run apparel to add new inspiration to your runs ONLINE FOCUS: Beat the Heat, Travel and Vacation Guide SEPTEMBER The Get Outside! Issue Fall Shoe Review The Best Trails Around the World: Ultrarunners share the most bucket list worthy trails on the planet ONLINE FOCUS: Fall Marathons OCTOBER The Future Issue Breast Cancer Awareness month: How you can do your part to fight breast cancer 2019 Tech Awards Annual Feature Countdown to Tokyo: Future of American running Shoe Tech: The evolution of running shoe technology, and where it s headed ONLINE FOCUS: Fall Running Guide, Fall Shoe Reviews, Chicago Marathon, Halloween NOVEMBER DECEMBER Holiday Gift Guide Game Changers Annual Feature: Women who are changing the running industry and by extension the world Winter Running Gear Essentials ONLINE FOCUS: New York City Marathon, Thanksgiving and Turkey Trots Holiday Gift Guide ONLINE FOCUS: Father s Day, Summer Solstice, New York Road Runners

11 Rat es & Specs PRINT ads ISSUE J/F'19 M A M J J A S O N/D J/'20 Space close 10/29 12/14 1/15 2/19 3/26 4/23 5/29 7/05 1/06 9/17 10/28 Materials Due 11/09 1/03 2/01 3/05 4/08 5/07 6/12 7/16 8/16 10/01 11/15 On Sale 12/18 2/05 3/12 4/09 5/14 6/11 7/16 8/20 9/24 11/05 12/17 RATES Spread $10, /2 Spread $6, Full Page $6, /3 Page $4, /2 Page $3, /3 Page $3, /4 Page $2, C2/P1 $13, C4 $7, C3 $6, Premium $6, UNIT SIZE LIVE AREA TRIM BLEED WIDTH X HEIGHT WIDTH X HEIGHT WIDTH X HEIGHT SPREAD* 15" x 9.5" 16" x 10.5" 16.5" x 11.0" 1/2 HORIZONTAL SPREAD* 14.75" x 4.41" 15" x 4.66" N/A FULL PAGE 7.0" x 9.5" 8" x 10.5" 8.5" x 11" 2/3 PAGE 4.36" x 9.25" 4.61" x 9.5" N/A 1/2 PAGE VERTICAL 3.16" x 9.25" 3.41" x 9.5" N/A 1/2 PAGE HORIZONTAL 6.75" x 4.41" 7.0" x 4.66" N/A 1/3 PAGE VERTICAL 1.97" x 9.3" 2.22" x 9.55" N/A 1/3 PAGE SQUARE 4.36" x 4.41" 4.61" x 4.66" N/A 1/4 PAGE 3.16" x 4.41" 3.41" x 4.66" N/A *Please allow.375" in the center of artwork for gutter Display ads AD NAME DIMENSION SIZE DEVICE BILLBOARD 970 x k max Desktop Tablet LEADERBOARD 728 x k max Desktop Tablet HALF PAGE 300 x k max Desktop Tablet MEDIUM BOX 300 x k max Desktop Tablet Mobile MOBILE LEADERBOARD 300 x 50 or 60k max Mobile 320 x 50 ACCEPTED FORMATS jpg,.gif, 3rd party tags ANIMATION 15 animation or 3 loops PLACEMENT NOTES Any creative not to spec will be rejected and may impact start date Minimal animation performs better than animation-heavy mobile creative DIGITAL EDITION SPECS To ensure that all URLs in ads remain active in digital edition, embed URLs as fonts not as images. When the ad is being designed, DO NOT convert the URL text to paths or it will no longer be an active link. PRODUCTION CONTACT Pocket Outdoor Media Production Department AdProduction@pocketoutdoormedia.com ACCEPTED FILES» Adobe PDF/X1-a files created CMYK; all images embedded» Adobe InDesign files with all images and fonts included» Adobe Illustrator files with all images included or embedded and fonts included or converted to outlines» Adobe Photoshop EPS and TIFF files with layers flattened COLOR ADS» CMYK» Minimum 266 dpi» 133 line screen» Best black build: 30c, 30m, 30y, 100k» Remove all color management profiles OPTIONAL PROOFS All files may be accompanied by a proof created directly from the supplied digital file at 100% size and to SWOP standards. ACCEPTABLE PROOFS» Contract proof (Matchprint or Kodak approval)» Rainbow proof» Iris proof Color fidelity or content on press cannot be guaranteed if a contract proof is not supplied with your files. A make-good cannot be considered if an acceptable proof is not supplied. SERVING/TRACKING OPTIONS Site served or third party served Advertiser can send 1x1s or UTM codes for tracking if site served

12 ALSO AVAILABLE THE WOMEN S RUNNING 2018 AUDIENCE STUDY The Women s Running 2018 Audience Study offers advertisers, marketers, and agencies results from 4,900 reader responses to detailed questions on spending habits, brand ownership and intent to buy for 150 brands in 15 product categories, reading habits, training and fitness habits, race and event participation, travel, replacement value, interests, technology and app use, social media preferences, and reader engagement and value by content channel. To access the study, contact us. ADVERTISING, SPONSORSHIPS, AND PARTNERSHIPS SHANNON STANDEFER Sales Director sstandefer@pocketoutdoormedia.com (303) WOMEN S RUNNING 3002 Sterling Circle, Ste 100 Boulder, CO USA womensrunning.com vimeo.com/womensrunning NEW FOR 2019