30th TELLURIDE MAGAZINE TELLURIDEMAGAZINE.COM MEDIA KIT 2012 TELLURIDE THE TOWN & MOUNTAIN VILLAGE. Magazine

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1 EXCLUSIVE INSERT: OFFICIAL TELLURIDE & MOUNTAIN VILLAGE VISITOR S GUIDE $4.95 MEDIA KIT 2012 THE COMPLETE TELLURIDE ADVERTISING PACKAGE RYAN BONNEAU PHOTO WINTER/SPRING TELLURIDE MAGAZINE Telluride s original award winning magazine, celebrating the region for 30 years Available on national newsstands in 23 states, DIA and other Colorado locations Find the in-room edition bound with the Telluride & Mountain Village Official Visitor Guide in all Telluride accommodations Available online at Telluride.com Free digital subscriptions 1982 TELLURIDE MAGAZINE 30th ANNIVERSARY TELLURIDE PUBLISHING 2012 BURIED ALIVE FULL MOON FIESTA SOFA SOJOURN LOCALS MAKE U.S. SKI TEAMS FAREWELL TO SHASTA TOWN ALTA LAKES OBSERVATORY: A RETROSPECTIVE TELLURIDEMAGAZINE.COM Rediscover Telluride time and time again with fresh content and updates Off-Mountain Culture Steep and Deep Shop til You Drop TELLURIDE Winter View and subscribe to either the print or free digital edition Join Telluride s Social Network Current news, archived editions, recipes, profiles, business directory and more TELLURIDE AND MOUNTAIN VILLAGE OFFICIAL VISITOR GUIDE The only publication endorsed by the Telluride Tourism Board Dedicated to marketing the two towns as a premier travel destination Telluride Ski Resort uses the Visitor Guide as a primary marketing tool Available online at VisitTelluride.com, TellurideSkiResort.com and Telluride.com

2 $4.95 $4.95 SERVING THE TELLURIDE COMMUNITY FOR 30 YEARS An advertisement in TELLURIDE MAGAZINE with its national, in-state, and local distribution helps to directly market Telluride to our visitors before, during and after they come to Telluride. Promote Telluride and yourself in TELLURIDE MAGAZINE. ABOUT With 5 Maggie Awards for overall excellence, Telluride is the community s oldest award-winning publication. Additionally it s been recognized for excellence in printing, design and content. Part of the publication s success can be attributed to aggressive circulation and national newsstand distribution. Telluride is the only local publication accepted for national newsstand sales (since 1996). We contribute our national acceptance due to our awards for overall excellence. MAGAZINE S U M M E R / F A L L SAN JUAN SECRET Via Ferrata Bridal Veil Power Station Roadtripping the Skyway REGIONAL FOOD NETWORK Fresh & Local EXCLUSIVE INSERT: OFFICIAL TELLURIDE & MOUNTAIN VILLAGE VISITOR S GUIDE W I N T E R / S P R I N G ADVERTISING RATES Full page $1,995 1/2 page $1,495 1/3 page $995 1/6 page $595 PREMIUM PAGES Inside Back Cover, $2,495 Inside Front Cover, Before Table of Contents Back Cover $4,500 NEW THIS SUMMER! TELLURIDEDINING.COM Full page $795 1/2 page $595 DEADLINES Summer Winter Ad Space Reservation 4/20/12 10/12/12 Ad Materials Due 4/27/12 10/19/12 Distributed 5/23/12 11/22/12 Purchase of a 1/3 page or larger print ad and receive a small sidebar ad on Telluride.com for 6 months. This offer can be upgraded to a large sidebar ad for an additional $300. DISTRIBUTION With 30,000 printed copies circulated Telluride is available across the United States Online e-version available at telluridemagazine.com and visittelluride.com; both sites are frequently updated and contain current information The only Telluride publication sold on national newsstands and in Canada, including Borders Books, Barnes and Noble, Tattered Cover Bookstore and Denver International Airport Delivered to paid subscribers Available in-room at all local lodging establishments with the Visitor Guide Free copies are available in magazine racks, retail stores, real estate offices and many additional places throughout Telluride and Mountain Village READERS ACTIONS TAKEN BY READERS as a result of reading Telluride : Dined at a specific restaurant 71% Visited a specific store 67% Took an issue home 80% ACQUIRED PUBLICATION FROM 51% of readers acquire the magazine from local racks 24% find the publication in their accommodations 25% are subscribers or find it on national newsstands Information obtained from a Telluride reader survey. BURIED ALIVE FULL MOON FIESTA SOFA SOJOURN LOCALS MAKE U.S. SKI TEAMS FAREWELL TO SHASTA TOWN ALTA LAKES OBSERVATORY: A RETROSPECTIVE rate card #34 effective 1/1/12

3 TELLURIDE The only publication endorsed by the Telluride Tourism Board and sent to all requests for information Dedicated to marketing our towns as premier travel destinations Available online at VisitTelluride.com,TellurideSkiResort.com and Telluride.com Used as one of Telluride Ski Resort s primary marketing tools ADVERTISING RATES Full page $3,595 2/3 page $2,995 1/2 page $2,595 1/3 page $1,795 1/4 page $1,595 1/6 page $995 PREMIUM PAGES Inside Back Cover, $4,500 Preferred Placement Back Cover $5,500 SPECIAL SECTIONS Includes color photo and text Places to Stay 1/2 page $1,895 1/3 page $1,495 1/6 page $995 Dining & Nightlife or Where to Shop 1/2 page $1,495 1/3 page $995 1/6 page $695 Business Directory $195 Business name, address, phone, website, web link, and 25 words of text DEADLINES Summer Winter Ad Space Reservation 3/9/12 8/10/12 Ad Materials Due 3/16/12 8/17/12 Distributed 4/18/12 9/19/12 DEMOGRAPHICS AGE A majority the guide s readership are in their 40s (26%) and 50s (21%). GENDER Female 71% Male 29% INFORMATION FROM THE GUIDE VALUED IN ORDER BY OUR READERS 1. Dining 9. Skiing 2. Real Estate 10. Planning an Event 3. Accommodations 11. Children s Activities 4. Nightlife 12. Calendar of Events 5. Outdoor Adventures 13. Spas 6. Transportation 14. History 7. Day Trips 15. Business Directory 8. Shopping LURE More than half the people who request a visitor guide travel to Telluride. And of those readers who visit Telluride, the return is an average of four times. READER INTERESTS Backpacking 28% Fishing 12% Hiking 73% Horseback Riding 13% Jeeping 19% Mountain Biking 33% Nordic Skiing 11% River Rafting/Kayaking 6% Skiing 38% Snowboarding 11% Snowmobiling 6% Spas 47% Information obtained from a TellurideVisitorGuide.com online survey. Off-Mountain Culture Steep and Deep Shop til You Drop TELLURIDE Winter DISTRIBUTION POINTS The only publication endorsed by the Telluride Tourism Board for all phone, online and visitor center drop-in requests for information Stocked in over 56 Colorado welcome centers, chambers of commerce and visitor centers Bound with Telluride, which is sold on national newsstands and in Canada, including Borders Books, Barnes and Noble and Tattered Cover Bookstore Available in-room at local hotels, lodges and condominiums Dispersed by Telluride Ski & Golf Resort via mailings and at trade shows Distributed at Denver International Airport, Montrose Airport and Telluride Regional Airport Conveniently located and distributed for free on local and regional magazine racks local magazine racks TTB requests Colorado centers national newsstands in-room rentals Telski Airports rate card #34 effective 1/1/12

4 July 2011 Dear Telluride Business Owner, As the Telluride Tourism Board (TTB) and Telluride Publishing launch production of the Winter/Spring edition of the Telluride & Mountain Village Official Visitor Guide, I very much want to personally urge your participation in our destination s ONLY official guide and travel planner. The GO-TO resource for visitors to Telluride and Mountain Village puts your business literally in the hands of our most precious tourism asset consumers. Whether Telluride is on their consideration list or they re already here, this year s visitor guide will be the primary source through which our visitor base engages with our destination. With a six-month shelf-life, a total print run of 80,000 and a conservative pass-on rate of four, this marketing vehicle is the best publishing value in Telluride today. The Guide will be distributed throughout the state s 56 visitor centers, at ski shows and trade shows through Telluride Ski Resort and the TTB s group sales department, in hotels, condos and houses throughout Telluride and Mountain Village, as well as being included with Telluride and its national newsstand distribution network. In addition to the revamped printed piece, we are expanding and revitalizing the digital version as well. Given that our web site sees more than 150,000 unique visits annually, we re looking for the online version to be much more interactive and include bonus content that isn t available through the printed piece. The entire effort is a collaborative among the Tourism Board, Telluride Publishing, Telluride and Telluride Inside and Out (TIO), the interactive culture, arts, outdoor adventure, fashion portal widely known as the news source for Telluride's robust cultural economy. Together, we hope to provide a more complete picture of our home literally and figuratively. A renewed focus on the human element of the destination is the goal for the reformatted publication. It will include all the facts, figures, phone numbers and addresses; but, will strive to more personally introduce visitors to the warmth, culture, shopping, cuisine and the intellectual capital of Telluride and Mountain Village. We look forward to delivering on your investment, Michael Martelon President & CEO

5 TELLURIDE PUBLISHING SPEC SHEET Please contact us with any file setup questions ext. 5 DIMENSIONS SPECIFICATIONS Our magazines are printed on high-speed web presses. Requirements based on Specifications for Web Offset Publications (SWOP). We are a Macintosh-Format Computer to Plate (CTP) environment, using Adobe Creative Suite 5. Adobe InDesign is the primary page layout program with support from Illustrator and Photoshop. A high-quality SWOP-standard color proof is required with the final ad, without a color press-match proof, we cannot guarantee color accuracy. We can receive ed files up to 10mb and also have a ftp site for sending larger files. All ads must be set up for 4-color process, CMYK format. If a spot color is desired, special arrangements must be made and additional specifications provided before submitting materials. All Pantone color requests incur additional charges over the 4-color rate. All ads (except full page size) must have a border or background color that extends to the full ad size area. PREFERRED FILE FORMATS PDF We prefer press-ready PDF files without crop marks with fonts and all links embedded. Please include a 0.25" bleed when needed on full page bleed ads. Images must be in CMYK format and at a resolution of 300 dpi at actual print size. Export or Optimize PDF files with a Press Quality setting. FULL PAGE Trim Size: 8.375" x " Live Area: 7.875" x " Bleed Size: x DOUBLE PAGE SPREAD Trim Size: 16.75" x " Live Area: 16.25" x " Bleed Size: x FULL PAGE BLEED x Bleed extends to.25 beyond trim sides. TRIM SIZE x Type and other images not intended to bleed or be trimmed must be at least.25 inside the trim area. LIVE AREA x All text, borders and images need to be within the live area. PROOF REQUIREMENTS A high-quality digital proof that meets SWOP specifications (i.e. Kodak Approval, Epson Proof or other matchprint-equivalent proof) must accompany all final ads uncalibrated color printer output is not acceptable for a color match. Color matching is not guaranteed when a substandard proof is provided. Upon Client s request, a color-correct proof can be produced at a cost to the advertiser of $175. S HIPPING INSTRUCTIONS Proofs must accompany all materials. Ship CD and DVD with color proof to: Telluride Publishing 307 Society Drive, Suite D Telluride, CO WEB ADS: SIDEBAR SPECIFICATIONS Large Sidebar Image size 300 x 250 pixels Format jpg File size max: 150 KB Link to any web page Small Sidebar Image size Format File size Link to any web page 300 x 100 pixels jpg max: 150 KB 2/ " x 10" 1/ " x 10" 1/6 HORIZONTAL 4.917" x 2.292" 1/3 SQUARE 4.917" x 4.875" 1/ " x 4.875" 1/ " x 4.875" 1/ " x 10" 1/2 HORIZONTAL 7.5 x Please do not add crop marks or printer marks to PDFs. All images must be in CMYK format and at a resolution of 300 dpi at actual print size. AD SIZES width height Full page spread (supply as single pages for each) Full page, bleed (add a.25 bleed) Full page, non-bleed /3 page, vertical /2 page, vertical /2 page, horizontal /3 page, vertical /3 page, square /4 page, vertical /6 page, vertical /6 page, horizontal