2014 MEDIA KIT. NORTHERN CALIFORNIA GOLF ASSOCIATION NCGA Golf Magazine NCGA.org t: (831)

Transcription

1 2014 MEDIA KIT NORTHERN CALIFORNIA GOLF ASSOCIATION NCGA Golf Magazine NCGA.org t: (831)

2 MARKET POSITION NCGA Golf captures the lifestyle inherent to living and playing golf in Northern California. More than 160,000 readers who are members of the Northern California Golf Association celebrate the region s rich history and are kept up-to-date by each quarterly issue. The magazine is mailed into the homes of each member, and every private and public club golfer in Northern California is guaranteed to receive your advertising message. NCGA Golf is mailed into the homes of more than 160,000 golfers in Northern California. For a golf getaway at a resort or a family trip, the pages of NCGA Golf introduce everything needed to make a golf vacation successful. Content guides readers to the best courses, restaurants and other amenities. Readers recently ranked NCGA Golf as their No. 1 resource for travel. But the magazine covers more than just travel. Q and A s with prominent professional golfers such as Annika Sorenstam, Tom Watson, Paula Creamer and Johnny Miller and avid amateurs and celebrities such as Aaron Rodgers, Jim Nantz, Dan Quayle and Jerry West are a staple of each magazine. Unique features and tournament coverage as well as point/counterpoints on timely topics round out each issue. NCGA Golf is the best outlet for golf information in Northern California, simply because you can be assured that your message is reaching the target audience you desire. NCGA Golf is the authority on golf in one of the most beautiful and golf-rich regions in the world.

3 CIRCULATION How many Northern California golfers will see your ad? DISTRIBUTION NCGA Golf is mailed to the home of every NCGA member. ONLINE PUBLISHING The entire content of the magazine, including ads as they appear in print, is available online. The latest magazine is viewable here. NCGA Golf magazine is also available on the ipad and other tablet and smart phone devices.

4 TESTIMONIALS Only NCGA Golf can deliver your message to every single member of every golf & country club in Northern California. We booked more than 600 rounds as a result of one dedicated e-blast at a time when it s hard to get people to Lake Tahoe. It was also a success for our golf academy. - Bob Hickam, PGA director of golf, Old Greenwood GC We absolutely believe that we grew our business solely based on our ad in NCGA Golf. We noticed an immediate impact on phone calls and s. - Jeanne White, director of sales and marketing, Harding Park GC With 160,000 readers, it really allowed us to penetrate our target market. Being on the cover game us built-in notoriety. We used the largest part of our marketing budget when opening the golf course with NCGA Golf. - Kate Grissom, director of marketing, Sevillano Links at Rolling Hills Casino Of all the media sources in our region, electronic and print advertising with NCGA Golf is our best and most effective media tool. It directly reaches the dedicated and core golfers. - Bill Troyanoski, general manager, Half Moon Bay Resort Advertising in NCGA Golf has opened the door for our course to get small outings from around the state. It has been a great venue for reaching the day/destination traveler. - Matt Kalback, PGA general manager/director of golf operations, Monarch Dunes GC in Nipomo E-blasts have been an invaluable tool for Pasatiempo to drive business to our facility. We ve booked more than 1,000 rounds as a result of two dedicated e-blasts. - Ken Woods, PGA head golf professional, Pasatiempo GC

5 NCGA GOLF PRINT Nearly 95% of our readers turn to NCGA Golf and NCGA.org for travel information. Average time spent with each issue: 50% minutes 39% less than 30 minutes 11% more than 60 minutes 99% of respondents were age 26 or older Club Membership 70% Public 30% Private 90% of respondents took at least one golf trip in the last year NCGA Membership 90% Males 10% Females 59% keep their magazine for one month or longer 66% have income exceeding $100,000; 16% have income exceeding $250,000 ** All information taken from a comprehensive reader survey completed in the middle of 2011.

6 EDITORIAL CALENDAR JANUARY - Annual Golf Course Directory Edition: This book-bound publication is used as a continual reference, providing information on all public and private courses (including detailed maps) throughout Northern California and the Reno/ Lake Tahoe area. The 2014 Golf Course Directory Edition will include a cover story on Merced GCC, as well as a feature on Santa Cruz and traveling the PGA Tour. Sold for $8.95. APRIL - Spring Edition: Poppy Hills GC in Pebble Beach, the home of the NCGA, debuts this month, and the spring edition will provide a comprehensive package detailing the new feature of the course. Stories on Paso Robles, an equipment roundtable, and the usual news from around the region round out the issue. Sold for $3.95. JULY - Summer Edition: Inside are features on great golf resorts of the west, and coverage of NCGA tournaments and the California State Amateur. Also included are quarterly departments such as a point/counterpoint where two award-winning writers take on a national subject plus a Q&A with a prominent member of the golf community. Sold for $3.95. OCTOBER - Fall Edition: Places to play are highlighted in addition to a Q&A and news features. Also included are the usual quarterly departments that focus on tournaments, rules and handicapping. Sold for $3.95.

7 ART REQUIREMENTS & DEADLINES PRINT DEADLINES Issue Space Reservation Materials Mails Spring (2014) March 7 March 3 April 21 Summer (2014) May 28 June 3 July 22 Fall (2014) September 12 September 19 October 20 Winter/Bluebook (2015) December 12 December 19 January 29 PRINT REQUIREMENTS AD DIMENSIONS NCGA Golf prints computer to plate (CTP) and only accepts digital files. Preferred file format: The preferred file format is a PDF. There are specific PDF settings which have been preset. Place the file into the Settings folder under your Adobe Acrobat program folder or Acrobat Distiller program folder. PDFs are considered unalterable file types and the NCGA will not be responsible for content. Other file formats: The latest virstions of all DTP software are also accepted: Quark, Illustrator, InDesign, Photoshop, Freehand and Acrobat. Please use a Collect for Output command to assemble the job. Be sure that all images and fonts used in embedded files are included. Mode: CMYK Supplied media: Files may be ed to the NCGA or uploaded to our printer s FTP site. Please contact the NCGA for specific information. An accurate color proof must accompany each file. The NCGA is not responsible for ad content that is not accompanied by a color proof. All live copy must be.375 from border and trim.

8 ADVERTISING RATES 2014 RATE CARD Ad Size Bluebook 1x Rate 3x Rate 4x Rate Inside Front $10,000 $9,250 $8,750 $8,250 Inside Back $9,750 $9,000 $8,500 $8,250 Back $11,500 $10,750 $10,000 $9,500 2-Page Spread $17,500 $16,000 $15,000 $14,000 Full Page $9,100 $8,200 $7,900 $7,500 2/3 Page $7,750 $7,000 $6,600 $6,250 1/2 page $6,750 $6,100 $5,750 $5,500 1/3 Page $6,000 $5,500 $5,100 $4,850 1/4 Page $3,900 $2,950 $2,750 $2,650 1/6 Page $2,990 $2,500 $2,250 $2,000 All rates are 4-color and are commissionable at 15% to recognized agencies. Advertising invoices are due within 45 days of billing and are sent after the magazine is in the printing process. Advertisers choosing to pay by credit card are charged an extra 3%. Advertisers who secure frequency discounts by signing a contract, but fail to complete the contract within the agreed-upon timeframe will be short-rated at the prevailing rate. COVER PACKAGES - The cover and cover story are available for each issue. Please consult our advertising representatives. CIRCULATION - NCGA Golf is mailed into the homes of all 160,00 NCGA members. Special distribution is made to club managers, professionals, course superintendents, media outlets and at the Pebble Beach Market, Poppy Hills and Poppy Ridge Golf Courses. SHIPPING INSTRUCTIONS - Mail all copy and digital files (ship ads via Express Mail, UPS or FedEx) to: NCGA Golf Scott Seward, Editor and Publisher 3200 Lopez Road Pebble Beach, CA sseward@ncga.org

9 ONLINE ADVERTISING DEDICATED E-BLAST The NCGA can send a separate e-blast to its list of 110,000 plus addresses completely dedicated to your company/golf course. This represents the best and most thorough method to delivering your message. eblasts Cost eblast must contain a specific offer to NCGA members $6,500 Segmented E-blast - The NCGA can segment addresses by zipcode; prices vary based on s sent but the setup cost is $4,000. Specifications - E-blasts should be no more than 600 pixels wide. The NCGA requires electronic delivery of the html code with images as seperate attachements no less than three days before the scheduled date of the e-blast. An NCGA header is added to the top of the . Advertiser has final approval before is distributed. Example pictured right. E-TRAVEL NEWSLETTER The NCGA sends formatted travel newsletters in the spring and fall to its opt-in list of more than 100,000 members. Advertisers receive 50 words of copy, a thumbnail photo and link (availible for NCGA Golf advertisers only.) Spring edition mails May 5, deadline April 15 Fall edition mails October 5, deadline Sept. 15 Cost - $950 **Acceptance of advertising is subject to approval by the NCGA ***Magazine advertisers, at a minimum rateholder of $5,000 receive a discount on all electronic advertising.

10 ONLINE ADVERTISING E-NEWSLETTER The NCGA sends newsletters to more than 110,000 members who have registered their addresses. On the 1st and 15th of each month, a newsletter containing handicap index and score history information is ed. Because it contains handicap index information... the open rate for these s exceeds 65%. There are two options for enewsletter advertising: 2 1 Segment containing 50 words and a 150x150 pixel photo. 1 2 There are four banner ads available on each newsletter. Ad Unit/Size Position Net Rate NEW words, 150 x 150 photo and link (1) Editorial $3,500 Banner 300 x 250 (2) Right $1,500 2 **Acceptance of advertising is subject to approval by the NCGA ***Magazine advertisers, at a minimum rateholder of $5,000 receive a discount on all electronic advertising.

11 ONLINE ADVERTISING NCGA.org receives more than 5,500 visitors per day and an average of 157,099 visits per month. WEBSITE BANNERS There are two areas on NCGA.org available for banner advertisment. 1 Two NCGA.org homepage banners. 1 Mid-right position appearing on almost every page of NCGA.org Cost - $1,500 Ad unit size: 300 x 250 Formats: JPG, GIF or animated GIF accepted. No flash. Destination URL for banner must be provided. Creative must be submitted three business days ahead of run date.

12 ADVERTISING PACKAGES All packages are created to meet the needs of each of our partners. Below are three sample packages we offer. NCGA Golf Magazine One full-page advertisement in all four issues placed within the first 10 pages. NCGA Golf Magazine One full-page advertisement in three issues placed within the first 15 pages. NCGA Golf Magazine One full-page advertisement in two issues placed within the first 30 pages. NCGA.org One banner advertisment on the NCGA.org homepage, rotated amongst busiest pages throughout site (average of more than 5,500 visits daily). NCGA Newsletter One banner advertisement on two monthly NCGA newsletters sent to 110,000 members. Gold Package: $36,000 Value - Save $6,000 NCGA.org One banner advertisment on the NCGA.org homepage, rotated amongst busiest pages throughout site (average of more than 5,500 visits daily). NCGA Newsletter One banner advertisement on one monthly NCGA newsletters sent to 110,000 members. Silver Package: $27,000 Value - Save $4,500 NCGA.org One banner advertisment on the NCGA.org homepage, rotated amongst busiest pages throughout site (average of more than 5,500 visits daily). NCGA Newsletter One banner advertisement on one monthly NCGA newsletters sent to 110,000 members. Bronze Package: $18,000 Value - Save $3,000 $30,000 $22,500 $15,000 Tom Black P: (562) F: (562) tblackfore@aol.com ADVERTISING REPRESENTATIVES R.J. Cerame P: (831) F: (831) rjcerame@ncga.org Jim Whittemore P: (503) Cell: (503) jim@whittgroup.com 301 E. Ocean Blvd. Suite 300 Long Beach, CA Lopez Road Pebble Beach, CA SW Skyline Blvd. #200 Portland, OR 97221