2014 CORPORATE PARTNERSHIP OVERVIEW

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1 2014 CORPORATE PARTNERSHIP OVERVIEW

CDGA PARTNER PROGRAM WHY PARTNER WITH THE CDGA?

100 years SIZE One of the largest regional golf associations in the country, the CDGA has 400 member clubs and more than 81,000

about golf EXCLUSIVITY Only a select number of organizations will be invited to join the CDGA Corporate Partner Program

DELIVERY The Association prides itself on over-delivering and catering to the needs of our Partners COST The Association works with

CHICAGO DISTRICT GOLFER Official Publication of the Chicago District Golf Association is mailed directly to more than 60,000

2 CDGA PARTNER PROGRAM WHY PARTNER WITH THE CDGA? HISTORY The Association will celebrate its Centennial season in 2014, serving the avid golfing community of Illinois for the past 100 years SIZE One of the largest regional golf associations in the country, the CDGA has 400 member clubs and more than 81,000 individual members DEMOGRAPHICS Members are a well-educated, highly-affluent group of successful men and women who are passionate about golf EXCLUSIVITY Only a select number of organizations will be invited to join the CDGA Corporate Partner Program OPPORTUNITIES Print, , internet, mobile app, television, program/event sponsorship, social media, entertainment and hospitality DELIVERY The Association prides itself on over-delivering and catering to the needs of our Partners COST The Association works with our Partners to create a customized package to directly reach a high-end demographic at an affordable price COMMUNICATION VEHICLES CHICAGO DISTRICT GOLFER Official Publication of the Chicago District Golf Association is mailed directly to more than 60,000 households Nearly 50,000 subscribers receive regular CDGA e-communications MOBILE More than 16,000 members have downloaded the MY CDGA mobile app INTERNET CDGA.org receives more than 12 MILLION page views annually TELEVISION Chicago District Golfer will produce five episodes to air on Comcast SportsNet PROMOTIONS & DISCOUNTS Make an exclusive offer to the individual members of the CDGA HOSPITALITY Tee it up at some of the finest courses in the District, Sponsor Day at Cog Hill, Sponsor Trip to Kohler

ABOUT THE CDGA BACKGROUND Founded in 1914 and operated by amateur golfers for the benefit and promotion of

of Indiana, Michigan and Wisconsin Directed by a District-wide Board of Directors and an advisory committee

SERVICES Licensed by the USGA to provide a USGA Handicap Index to all members Course measuring and rating

educational seminars and give professional expertise on a variety of subjects including the Rules of Golf,

District Golfer magazine Golf on the go with My CDGA, an Android and iphone app Membership Card Gold

Chicago Blackhawks, Chicago White Sox, Six Flags Great America, Broadway in Chicago and member clubs

the CDGA, founded in 1944 Based on the mission: Bringing joy to people with special needs through golf

Three-Hole Sunshine Course at Midwest Golf House for more than 1,200 individuals Partners with

3 ABOUT THE CDGA BACKGROUND Founded in 1914 and operated by amateur golfers for the benefit and promotion of golf in the Midwest 400 member clubs and more than 81,000 individual members throughout Illinois and parts of Indiana, Michigan and Wisconsin Directed by a District-wide Board of Directors and an advisory committee of past presidents Serviced by a full-time staff based at Midwest Golf House in Lemont, Ill. SERVICES Licensed by the USGA to provide a USGA Handicap Index to all members Course measuring and rating Conduct more than 50 amateur tournaments annually Provide interpretation of the Rules of Golf Host educational seminars and give professional expertise on a variety of subjects including the Rules of Golf, golf course operations and turfgrass research MEMBER BENEFITS USGA Handicap Index Subscription to Chicago District Golfer magazine Golf on the go with My CDGA, an Android and iphone app Membership Card Gold Membership Exclusive tournament opportunities Special offers and discounts from CDGA Corporate Partners, Chicago Blackhawks, Chicago White Sox, Six Flags Great America, Broadway in Chicago and member clubs Playing opportunities at CDGA Member Days SUNSHINE THROUGH GOLF FOUNDATION The charitable organization of the CDGA, founded in 1944 Based on the mission: Bringing joy to people with special needs through golf Partners with special recreation associations to conduct 90 golf camps annually at member clubs and the Three-Hole Sunshine Course at Midwest Golf House for more than 1,200 individuals Partners with RevelationGolf, an organization using the game of golf to enhance and develop a meaningful quality of life for veterans as well as active duty military personnel and their families

CDGA MEMBER DEMOGRAPHICS GENERAL Male 79% Female 21% Average Age 56 Married 86% OCCUPATION Professional/Managerial 32% Business Owner/Partner 28% Sales/Marketing 15% C-Level Executive 8% EDUCATION

Portfolio $1,124,702 REAL ESTATE Own Primary Residence 94% Own Secondary Residence/Condo 23% Average Value of Primary Residence $452,950 MISCELLANEOUS CDGA members average 7 trips of more than one

8% own a Mercedes-Benz and 8% own an Audi 73% dine out at least once a week CDGA INDIVIDUAL MEMBERSHIP BREAKDOWN (2013) Total individual CDGA members 81,228 Private Country Club members 43,266 Public

4 CDGA MEMBER DEMOGRAPHICS GENERAL Male 79% Female 21% Average Age 56 Married 86% OCCUPATION Professional/Managerial 32% Business Owner/Partner 28% Sales/Marketing 15% C-Level Executive 8% EDUCATION Attended College 96% Graduated from a four-year college/university 75% Earned a Masters/Doctorate degree 31% INCOME & INVESTMENTS Average Household Income $226,301 Average Value of Investment Portfolio $1,124,702 REAL ESTATE Own Primary Residence 94% Own Secondary Residence/Condo 23% Average Value of Primary Residence $452,950 MISCELLANEOUS CDGA members average 7 trips of more than one day s duration annually 70% of CDGA members are also members of a hotel rewards program 90% own a computer, 87% own a HDTV, 95% own a smartphone and 59% own a tablet 14% own a Lexus, 10% own a BMW, 8% own a Mercedes-Benz and 8% own an Audi 73% dine out at least once a week CDGA INDIVIDUAL MEMBERSHIP BREAKDOWN (2013) Total individual CDGA members 81,228 Private Country Club members 43,266 Public Course members 35,843 IJGA members with CDGA membership 2,119 LENGTH OF CDGA MEMBERSHIP Less than 2 years 9% 2 to 5 years 23% 6 to 9 years 16% 10+ years 52% Research Source: Golf Datatech CDGA Membership Survey (November 2013) and AdminEscape Handicap Software (2013)

5 2013 CORPORATE PARTNERS

CHICAGO DISTRICT GOLFER CHICAGO DISTRICT GOLFER IS THE OFFICIAL PUBLICATION OF THE CHICAGO DISTRICT GOLF ASSOCIATION Six (6) issues published annually, including the digest-sized Green Book Course

District, full-color photography and high-quality design, Chicago District Golfer is the area s premier golf publication Chicago District Golfer provides readers with a package of interesting

their golfing life and lifestyle FULL-COLOR ADVERTISING RATES (Rates are NET) Note: CDGA Member Clubs receive a 10% discount on advertising rates.

6 CHICAGO DISTRICT GOLFER CHICAGO DISTRICT GOLFER IS THE OFFICIAL PUBLICATION OF THE CHICAGO DISTRICT GOLF ASSOCIATION Six (6) issues published annually, including the digest-sized Green Book Course Directory Delivered directly to more than 60,000 households One copy per member address Circulation does not rely on bulk distribution to golf courses With articles from the best golf writers in the District, full-color photography and high-quality design, Chicago District Golfer is the area s premier golf publication Chicago District Golfer provides readers with a package of interesting articles and information about golf at all levels with an emphasis on the game locally Speaks to members passion for the game by touching on the people, places, trends and events that are part of their golfing life and lifestyle FULL-COLOR ADVERTISING RATES (Rates are NET) Note: CDGA Member Clubs receive a 10% discount on advertising rates. SPACE SIZE 1X 3X 4X 6X Full Page $5,490 $5,216 $4,868 $4,694 Two-Thirds Page $3,843 $3,651 $3,407 $3,286 Half Page $3,019 $2,869 $2,677 $2,581 One-Third Page $2,105 $1,999 $1,866 $1,799 Quarter Page $1,578 $1,499 $1,399 $1,350 One-Sixth Page $1,098 $1,043 $973 $938 AD CLOSE DATES Note: Ad Materials are due ONE WEEK after the Ad Close date. ISSUE AD CLOSE MAIL DATE April (Digest Size) March 6 April 3 June April 24 May 22 July May 22 June 19 August July 2 August 1 September July 24 August 21 Winter/Travel October 9 November 6 As the publishing partner for Chicago District Golfer, GOLFWEEK magazine (Golfweek Custom Media) one of the most respected names in golf journalism continues its legacy of quality and distinction by lending its editorial and publishing excellence to every issue of Chicago District Golfer.

Complete listing of all CDGA member clubs News and articles from the professional golf world via Golfweek.

7 CDGA.ORG THE CDGA WEBSITE, CDGA.ORG, RECEIVES MORE THAN 12 MILLION PAGE VIEWS ANNUALLY Provides visitors with detailed information about CDGA activities and services Latest announcements from the CDGA and allied golf associations Complete listing of all CDGA member clubs News and articles from the professional golf world via Golfweek.com CDGA Store allows members to purchase CDGA-logo products Archived issues of Chicago District Golfer magazine Corporate Partner Profiles MY CDGA CADDIE Provides members with their own personalized web page within CDGA.org Members can post scores, track handicap index, book tee-times and more TOURNAMENT HEADQUARTERS Complete information on the CDGA Tournament Program including event schedule, tee-times and tournament results CDGA TRAVEL Features golfing travel destinations around the globe ADVERTISING RATES BANNER SIZE APRIL-OCTOBER NOVEMBER-MARCH 300x250 $1,000/month $500/month 120x600 $1,000/month $500/month 120x240 $750/month $250/month ADVERTISING SPECIFICATIONS Available banner positions: 120x240, 120x600 and 300x250 Acceptable ad formats: JPEG, GIF (static or animated) and SWF (Flash) CDGA.ORG MONTHLY AVERAGES (2013) April 1 October 31 56,912 unique visitors and 1,450,347 impressions November 1 March 31 37,985 unique visitors and 371,446 impressions

Advertisements available in two (2) sizes: Main Category, 370 pixels wide x 60 pixels high Four spaces available per E-revision Right Rail, 120 pixels wide x 240

8 SCORECARD E-REVISION The CDGA s electronic newsletter Currently distributed to nearly 50,000 addresses The Scorecard E-revision is sent on the 1st and 15th of every month Provides members with their up-to-date USGA Handicap Index as well as the latest news from the CDGA and Sunshine Through Golf Foundation Banner Advertisements available in two (2) sizes: Main Category, 370 pixels wide x 60 pixels high Four spaces available per E-revision Right Rail, 120 pixels wide x 240 pixels high One space available per E-revision Detailed tracking reports provided through SubscriberMail 2013 SCORECARD E-REVISION AVERAGES: - Total Recipients: 41,983 - Unique Opens: 19,294 (45.96%) - Total Opens: 34,870 ADVERTISING RATES Main Category (370 x 60) Right Rail (120 x 240) 1 issue: $1,250 1 issue: $1,000 3 issues: $3,000 3 issues: $2,500 6 issues: $5,000 6 issues: $4,000 ADVERTISING SPECIFICATIONS Available banner positions: 370x60 and 120x240 Acceptable ad formats: JPEG and GIF (static or animated)

MEMBER OFFER E-BLASTS OPPORTUNITY TO DELIVER AN EXCLUSIVE OFFER DIRECTLY TO CDGA MEMBERS E-blast sent under Member Offers header

general promotion Partner may either submit an HTML or provide the CDGA with editorial, images and links to build the message CDGA

within the overall membership men/women, public/private, location, etc.

9 MEMBER OFFER E-BLASTS OPPORTUNITY TO DELIVER AN EXCLUSIVE OFFER DIRECTLY TO CDGA MEMBERS E-blast sent under Member Offers header Message must contain an offer or special opportunity for CDGA members Certain restrictions apply Offer can be an extension of a general promotion Partner may either submit an HTML or provide the CDGA with editorial, images and links to build the message CDGA retains complete editorial control Message may be distributed to entire CDGA database or broken down to reach only targeted groups within the overall membership men/women, public/private, location, etc. RATES: $100 CPM Please note that a dedicated e-blast is a premium item reserved for fully integrated corporate partner packages only CDGA MEMBER OFFER E-BLASTS AVERAGED A 35.83% UNIQUE OPEN RATE

CHICAGO DISTRICT GOLFER TV Chicago District Golfer will produce five (5) half-hour episodes in 2014 A new episode will air monthly from May through September Each episode will be broadcast 4-6 times

on the people, places and events that most interest the avid golfers of Illinois ADVERTISING OPPORTUNITIES SEGMENT SPONSORSHIP: $1,500 per episode or $6,000 for full season Sponsorship includes

10 CHICAGO DISTRICT GOLFER TV Chicago District Golfer will produce five (5) half-hour episodes in 2014 A new episode will air monthly from May through September Each episode will be broadcast 4-6 times throughout the month All episodes of Chicago District Golfer will air exclusively on Comcast SportsNet Chicago, home of the Blackhawks, Bulls, Cubs and White Sox Full episodes will also be available on CDGA.org Chicago District Golfer is hosted by long-time sports reporter and avid golfer Jill Carlson As with Chicago District Golfer magazine, the TV show covers the game from a local perspective focusing on the people, places and events that most interest the avid golfers of Illinois ADVERTISING OPPORTUNITIES SEGMENT SPONSORSHIP: $1,500 per episode or $6,000 for full season Sponsorship includes opening and segment billboard plus (1) :30 commercial per episode :30 COMMERCIAL: $1,000 per episode or $4,500 for full season :10 BILLBOARD COMMERCIAL: $500 per episode or $2,000 for full season Comcast SportsNet Chicago is the home of the Blackhawks, Bulls, Cubs and White Sox and reaches over seven million homes throughout the United States. All episodes of Chicago District Golfer TV will be broadcast in spectacular high definition. Portions of Chicago District Golfer TV will be available on CSNChicago.com.

MY CDGA MOBILE APP The MY CDGA mobile app brings the CDGA to your smartphone MY

2013 Members can post scores, access their USGA Handicap Index, view handicap

information and map directions Members can read the latest golf news from ESPN,

CDGA app and posted over 280,000 scores (16% of all posted scores) RATES: $3,000

advertise on MY CDGA in 2014 In 2013, banner advertisements only appeared on the

The banner location received 1,309,443 impressions and 4,205 clicks* (.32% CTR).

11 MY CDGA MOBILE APP The MY CDGA mobile app brings the CDGA to your smartphone MY CDGA is free for CDGA members only More than 20,000 downloads through the end of 2013 Members can post scores, access their USGA Handicap Index, view handicap label and scoring history Provides a complete club directory including contact information and map directions Members can read the latest golf news from ESPN, Golfweek and the USGA In 2013, more than 16,000 CDGA members utilized the MY CDGA app and posted over 280,000 scores (16% of all posted scores) RATES: $3,000 for twelve months There will be a limit of eight (8) CDGA Partners allowed to advertise on MY CDGA in 2014 In 2013, banner advertisements only appeared on the home page of the MY CDGA app. The banner location received 1,309,443 impressions and 4,205 clicks* (.32% CTR). The CDGA will be adding banner space to additional MY CDGA pages prior to the start of the 2014 golf season. *Stats courtesy of Google s AdMob

PROGRAM & EVENT SPONSORSHIP The CDGA works with our Partners to develop special programs

Physical Therapy ASK THE DOCS provided by Midwest Orthopaedics at RUSH INJURY PREVENTION

19TH HOLE sponsored by Michelob Ultra CLUB CHAMPIONS presented by Club Champion BUSINESS

RESULTS presented by GOLFWEEK Current CDGA Programs available for sponsorship include CDGA

s biggest professional tournaments CDGA ACES CLUB Any CDGA member who makes a hole-in-one

program and receive regular access to over 2,000 of the best golfers in Illinois CDGA

12 PROGRAM & EVENT SPONSORSHIP The CDGA works with our Partners to develop special programs and events that compliment their CDGA marketing efforts FIT FOR GOLF provided by Athletico Physical Therapy ASK THE DOCS provided by Midwest Orthopaedics at RUSH INJURY PREVENTION SEMINARS co-sponsored by Athletico Physical Therapy and Midwest Orthopaedics at RUSH THE 19TH HOLE sponsored by Michelob Ultra CLUB CHAMPIONS presented by Club Champion BUSINESS OF GOLF presented by Comcast Business STGF GOLF OUTING sponsored by BMW CDGA TOURNAMENT RESULTS presented by GOLFWEEK Current CDGA Programs available for sponsorship include CDGA FANTASY CHALLENGE The CDGA conducts a free on-line fantasy golf program for 6 of the game s biggest professional tournaments CDGA ACES CLUB Any CDGA member who makes a hole-in-one is entered into the CDGA s Aces Club CDGA TOURNAMENT PROGRAM Sponsor the CDGA s tournament program and receive regular access to over 2,000 of the best golfers in Illinois CDGA MEMBER DAYS These one-day golf outings provide public golfers access to select private country clubs

ENTERTAINMENT & HOSPITALITY IN ADDITION TO HAVING ACCESS TO GOLF COURSES THROUGHOUT THE DISTRICT, THE CDGA ALSO HAS A VARIETY OF

Wisconsin Trip includes accommodations at The American Club and a minimum of two rounds of golf, including 18 holes on the Straits Course at Whistling

dinners and multiple rounds of golf The 2014 destination is still to be determined past sites include Bandon Dunes, Pebble Beach and Pinehurst CDGA

The day includes 18 holes on Cog Hill s Dubsdread Course, host of 20 PGA Tour events, and a cocktail party at CDGA headquarters AREA GOLF CHAMPIONSHIPS

13 ENTERTAINMENT & HOSPITALITY IN ADDITION TO HAVING ACCESS TO GOLF COURSES THROUGHOUT THE DISTRICT, THE CDGA ALSO HAS A VARIETY OF ENTERTAINMENT/HOSPITALITY OPPORTUNITIES SPONSOR TRIP In 2014, the CDGA will host its Corporate Partners on a multi-day golf excursion to Kohler, Wisconsin Trip includes accommodations at The American Club and a minimum of two rounds of golf, including 18 holes on the Straits Course at Whistling Straits CDGA MEMBER TRIP Each fall the CDGA conducts a golf excursion to a world-class golf destination Trip includes hotel accommodations, group dinners and multiple rounds of golf The 2014 destination is still to be determined past sites include Bandon Dunes, Pebble Beach and Pinehurst CDGA SPONSOR DAY The CDGA hosts its annual Sponsor Day Golf Outing at Cog Hill Golf & Country Club in Lemont, Ill. The day includes 18 holes on Cog Hill s Dubsdread Course, host of 20 PGA Tour events, and a cocktail party at CDGA headquarters AREA GOLF CHAMPIONSHIPS The CDGA will have tickets to the 2014 Senior PGA Championship at Harbor Shores in Benton Harbor, Michigan and the Encompass Championship at North Shore Country Club in Glenview, Ill. Whistling Straits Blackwolf Run Pebble Beach Cog Hill G&CC

14 CONTACT All CDGA corporate partnerships are custom built to fit the needs and budgets of our Partners. Please contact the CDGA to create a partnership package that fulfills your marketing needs. Andrew Louthain Senior Director of Corporate Partnerships Chicago District Golf Association Direct: (630) Cell: (630) Fax: (630) alouthain@cdga.org

2015 CORPORATE PARTNERSHIP OVERVIEW

2015 CORPORATE PARTNERSHIP OVERVIEW CDGA PARTNER PROGRAM WHY PARTNER WITH THE CDGA? HISTORY The Association celebrated its Centennial season in 2014, serving the avid golfing community of Illinois for