2009 CDGA CORPORATE PARTNER PROGRAM A UNIQUE LIFESTYLE MARKETING OPPORTUNITY

Transcription

1 2009 CDGA CORPORATE PARTNER PROGRAM A UNIQUE LIFESTYLE MARKETING OPPORTUNITY

2 A VIABLE MARKETING PLATFORM FOR YOUR BUSINESS WHY PARTNER WITH THE CDGA? HISTORY/SIZE The CDGA has been serving the Illinois golf community since 1914 and currently has over 380 member clubs and 90,000 individual members DEMOGRAPHICS Individual members of the CDGA are a highly affluent and very successful group of businessmen and women EXCLUSIVITY Only a select number of organizations will be invited to join the CDGA Corporate Partner Program OPPORTUNITIES Print, Internet, E mail, Program and Event Sponsorship, Corporate Entertainment and Hospitality DELIVERY The CDGA prides itself on over delivering and catering to the needs of our Partners COST The CDGA will create a specific program designed to achieve your marketing objectives at an affordable price CDGA COMMUNICATION VEHICLES CHICAGO DISTRICT GOLFER Magazine Official Publication of the CDGA, circulation over 70,000 households INTERNET CDGA.org receives over 18 million page views from more than 1 million unique visitors annually E MAIL 63,000+ subscribers receive various CDGA e communications throughout the year CO BRANDING 2009 marks the CDGA s 95th year of existence PROGRAM SPONSORSHIP Place your Company Name/Logo on a CDGA Program or Event PROMOTIONS/DISCOUNTS Make an Exclusive Offer to CDGA members ENTERTAINMENT/HOSPITALITY Tee it up at some of the finest clubs within the District, Sponsor Trip to Kohler, Sponsor Day at Cog Hill, event tickets

3 A SUMMARY OF THE CDGA & SUNSHINE THROUGH GOLF FOUNDATION BRIEF BACKGROUND Founded in 1914 and operated by amateur golfers for the benefit and promotion of golf in the District More than 380 member clubs and 90,000 individual members in Illinois and three surrounding states (Michigan, Wisconsin and Indiana) Directed by a district wide Board of Directors and an advisory committee of Past Presidents Serviced by a full time staff of 18 and based at Midwest Golf House in Lemont, IL SERVICES MEMBER BENEFITS Licensed by USGA to provide a Handicap Index to all members Interpretation of the Rules of Golf Course measuring and rating Conduct over 50 Amateur Tournaments annually Educational seminars (rules, turf grass, golf course operation) USGA Handicap Index Subscription to Chicago District Golfer magazine Membership Card GOLD Membership (CDGA Rewards Program) Special Offers and Discounts from CDGA Corporate Partners SUNSHINE THROUGH GOLF FOUNDATION The charitable arm of the CDGA, founded in 1944 Mission is to bring the game of golf into the lives of beginners, juniors, individuals with disabilities, minorities, and the economically disadvantaged Conduct over 75 camps for 1,000 individuals annually recognized as the largest grassroots golf program of its kind Provides Grants for other allied associations including the Special Olympics of Illinois, Illinois Junior Golf Association and Kids Golf Foundation

4 MEMBER CLUBS REGIONAL BREAKDOWN CHICAGO METRO METRO NORTH BEVERLY CC, Chicago COG HILL G&CC, Lemont EVANSTON GC, Skokie THE GLEN CLUB, Glenview GEORGE W. DUNNE NATIONAL, Oak Forest HARBORSIDE INTERNATIONAL, Chicago LAGRANGE CC, LaGrange OLYMPIA FIELDS CC, Olympia Fields SKOKIE CC, Glencoe SUNSET RIDGE CC, Northfield METRO SOUTH BALMORAL WOODS CC, Crete BOLINGBROOK GC, Bolingbrook BON VIVANT CC, Bourbonnais BRIAR RIDGE CC, Schererville, IN DUNES CLUB, New Buffalo, MI JOLIET CC, Joliet KANKAKEE CC, Kankakee MISTWOOD GC, Romeoville BARRINGTON HILLS CC, Barrington CONWAY FARMS GC, Lake Forest GENEVA NATIONAL GC, Lake Geneva, WI IVANHOE CLUB, Ivanhoe KEMPER LAKES GC, Kildeer KNOLLWOOD CLUB, Lake Forest NORTHMOOR CC, Highland Park PINE MEADOW GC, Mundelein SHOREACRES, Lake Bluff WYNSTONE GC, North Barrington METRO WEST BUTLER NATIONAL, Oak Brook CANTIGNY GOLF, Wheaton CHICAGO GC, Wheaton MEDINAH CC, Medinah NAPERVILLE CC, Naperville RICH HARVEST LINKS, Sugar Grove RUTH LAKE CC, Hinsdale STONEBRIDGE CC, Aurora THE CDGA IS THE FOURTH LARGEST REGIONAL GOLF ASSOCIATION IN THE UNITED STATES BEHIND: The Southern California Golf Association The Northern California Golf Association The Metropolitan Golf Association (New York) NORTH CENTRAL ALDEEN GC, Rockford KISHWAUKEE CC, DeKalb ROCKFORD CC, Rockford THE OAK CLUB OF GENOA, Genoa WHITETAIL RIDGE GC, Yorkville NORTH WEST EAGLE RIDGE RESORT & SPA, Galena PRAIRIEVIEW GC, Byron TPC DEERE RUN, Silvis EAST CENTRAL BLOOMINGTON CC, Bloomington CANYATA, Marshall CHAMPAIGN CC, Champaign STONE CREEK GC, Urbana WEST CENTRAL CC of PEORIA, Peoria Heights PIPER GLEN GC, Springfield THE RAIL GC, Springfield WEAVERRIDGE GC, Peoria

5 INDIVIDUAL MEMBER DEMOGRAPHICS AFFLUENT & SUCCESSFUL General: Male 76% Female 24% Between the age of 25 and 54 51% Married 85% Occupation: Professional/Managerial 36% Business Owner/Partner 27% Sales/Marketing 17% C Level Executive 8% Education: Attended College 93% Graduated from a 4 year college/university 76% Earned a Masters/Doctorate degree 30% Income & Investments: Average Household Income: $173,911 Average Value of Investment Portfolio: $514,357 Real Estate: Own Primary Residence 95% Average Value of Primary Residence: $534,783 Own Secondary Home/Condo 22% Average Value of Secondary Residence: $454,113 AFFINITY FOR GOLF CDGA Individual Membership Breakdown: Total active individual CDGA members 91,249 Private Country Club members 53,465 (59%) Public Course members 37,784 (41%) Male individual members 69,792 (76%) Female individual members 21,457 (24%) Rounds Played: Total rounds posted 1,812,300 Rounds posted by Private Country Club members 1,045,061 Rounds posted on the CDGA web site (cdga.org) 494,044 Handicap Indexes: Members with a Handicap Index less than 5.0 5,561 Members with a Handicap Index less than ,458 Members with a Handicap Index less than ,676 Current length of CDGA membership: Less than 2 years 11% 2 to 3 years 10% 3 to 5 years 23% 5 to 9 years 19% 10+ years 38% Miscellaneous: Lexus (10%) is the most owned Primary Vehicle of CDGA Members CDGA Members Average 5+ trips of more than one day s duration annually 64% of CDGA Members are also members of a Hotel Rewards Program 70% Dine Out at least once a week with 41% eating out 2 or more times a week 95% own a Computer, 72% own an HDTV and 40% own a PDA/Blackberry

6 2008 CORPORATE PARTNERS

7 CHICAGO DISTRICT GOLFER THE CDGA MAGAZINE Chicago District Golfer is the official publication of the CDGA. Six Issues published annually, including the digest sized Green Book Membership Directory in mid April. Mailed directly to the homes and offices of CDGA members, Total Circulation over 70,000 households. Only send one copy per member address Unlike other area publications, circulation does not rely on bulk distribution to golf courses With articles from the best golf writers in the District, full color photography and high quality design, Chicago District Golfer is the area s premier golf publication. Chicago District Golfer provides readers with a package of interesting articles and information about golf at all levels with an emphasis on the game locally. It speaks to members passion for the game by touching on the people, places, trends and events that are part of their golfing life and lifestyle. NEW SCHEDULE BEGINNING IN 2009 Percentage of CDGA members who read the following publications The January/February issue will be eliminated The Green Book will be mailed in Mid-April, after The Masters There will be FOUR monthly in-season issues from June through September The year will conclude with a Winter/Travel edition on November 15 Golf Digest 52% Golf Magazine 35% Golfweek 28% Sports Illustrated 20% Chicagoland Golf 17% CHICAGO Magazine 16% Crain s Chicago Business 15% TIME 11% Newsweek 11% Golf Chicago! 5%

8 CHICAGO DISTRICT GOLFER MAGAZINE RATES AND SPECIFICATIONS Full Color Advertising Rates (Rates are NET) Note: CDGA Member Clubs receive a 10% discount on advertising rates. SPACE SIZE 1X 3X 4X 6X Full Page $5,490 $5,216 $4,868 $4,694 Two Thirds Page $3,843 $3,651 $3,407 $3,286 Half Page $3,019 $2,869 $2,677 $2,581 One Third Page $2,105 $1,999 $1,866 $1,799 Quarter Page $1,578 $1,499 $1,399 $1,350 One Sixth Page $1,098 $1,043 $973 $938 Ad Space Sizes Publication Trim Size: 8 3/8 x 10 7/8 inches. Space Size Width in inches Depth in inches Full Page Live 7 1/4 x 9 7/8 Full Page Bleed 8 5/8 x 11 1/8 Full Page Spread Live 15 1/2 x 9 7/8 Full Page Spread Bleed 16 7/8 x 11 1/8 1/2 Page Vertical 3 1/2 x 9 7/8 1/2 Page Horizontal 7 1/4 x 4 7/8 2/3 Page Vertical 4 3/4 x 9 7/8 1/3 Page Square 4 3/4 x 4 7/8 1/3 Page Vertical 2 1/4 x 9 7/8 1/4 Page Square 3 1/2 x 4 7/8 1/6 Page Vertical 2 1/4 x 4 7/8 As the custom publishing partner for Chicago District Golfer, Golfweek magazine one of the most respected names in golf journalism continues its legacy of quality and distinction by lending its editorial and publishing excellence to every issue of Chicago District Golfer. Ad Close Dates Issue Ad Close Mail Date April (Digest Size) February 20 April 8 June April 13 May 25 July May 11 June 24 August June 15 July 24 September July 13 August 25 Winter/Travel September 28 November 9 *All ad materials are due one week after ad close date. Mechanical Information Printing: Heatset web offset press Binding: Saddle stitched Colors Available: Process, standard red, standard green, PMS, metallics Color Sequence: PMS, black, cyan, magenta, yellow Shipping: Ship space orders, contracts, correspondence, copy, film, etc. to: Advertising Traffic Coordinator Turnstile Publishing Co Park Center Drive Orlando, FL Phone: Fax: Advertising Production Specs Digital formats: Mac OSX Platform: QuarkXPress Adobe Photoshop Adobe Illustrator Adobe InDesign (Please include an exported EPS with all fonts/images embedded) Adobe PDF/X 1A files Preferred: CD s, 100 MB Zip Disks and e mail *Please place all components (images, documents, fonts) into on folder. *Send only the files and artwork needed for output. *Please be sure to include screen and printer fonts for each font used (no PC fonts). *Include an approved color proof. *PMS and Metallics: Corresponding number, proof must be supplied

9 ON THE INTERNET RATES: $20 CPM for Banner #1 (120w x 240h) $25 CPM for Banner #2 (120w x 600h) Minimum 50,000 impressions NEW BANNER #1 120w x 240h NEW BANNER #2 120w x 600h CDGA.ORG received over 18 million page views from more than 1 million unique visitors in HOME PAGE Provides visitors with detailed information on CDGA activities and services Latest Announcements from the CDGA (member benefits, events, trips, etc.) Complete listing of all CDGA member clubs CDGA Store allows members to purchase CDGA logo products from Adidas Golf Archived articles from Chicago District Golfer magazine Corporate Partner Profiles CDGA Tee Box listing of special offers from various CDGA clubs Ask the Docs Q&A section with the doctors of Midwest Orthopaedics at RUSH MY CDGA CADDIE Provides CDGA members with their own personalized webpage within CDGA.org Member can post scores, track handicap, renew membership, check tournament tee times within this section TOURNAMENT HEADQUARTERS Compete information on the CDGA Tournament Program including event schedule, tee times and tournament results CDGA NETWORK VIDEO PLAYER Provides videos from GolfweekTV, ChicagoBusiness.com and various CDGA events BANNER AD SPECIFICATIONS Banner Sizes: 120 pixels wide by 240 pixels high 120 pixels wide by 600 pixels high Acceptable Formats: JPEG (Preferred) GIF (Static or Animated) All FLASH banners must contain the proper coding for the CDGA s tracking program. Please visit for instructions. A static version of all FLASH banners is required. SWF (Flash)

10 ELECTRONIC NEWSLETTER THE SCORECARD HTML Electronic Newsletter delivered by SubscriberMail Currently distributed to over 63,000 e mail addresses NEW FOR 2009: The CDGA E Newsletter will be mailed monthly (was bi monthly in 2008) Message will be mailed on the second Tuesday of every month Provides readers with the latest news from the CDGA, Allied Associations (WGA, IPGA, etc.) and the local golf community Banner Advertisements available in (3) locations: Main Category: 60 pixels high x 370 pixels wide Right Rail: 134 pixels high x 134 pixels wide Footer: 60 pixels high x 600 pixels wide NO FLASH BANNERS, JPEG format preferred, GIF static files accepted Detailed tracking reports provided Averages for the Six 2008 Issues of the Scorecard E Newsletter Number of Recipients ,676 Number of Unique Opens ,350 (32%) Number of Total Opens ,989 (50%) ADVERTISING RATES: (1) Banner Advertisement 1 Issue: $1,500 3 Issues: $3,750 ($1,250/e mail) 6 Issues: $6,000 (1,000/e mail) 12 Issues: $10,000 ($833/e mail)

11 HANDICAP REVISION S E REVISIONS Provides members with updated Handicap Index after each revision period E mail includes link to My Caddie section of CDGA.org, a Did You Know? question and answer feature, and headlines from the CDGA, Golfweek and Crain s Chicago Business Sent (13) times during the golf season (April October) Logo/ID placement and banner space available; size of banner 60 pixels high by 370 pixels wide (1) Exclusive Advertiser per Revision Sponsored in 2008 by the following: Crain s Chicago Business MB Financial Bank Midwest Orthopaedics at RUSH The Glen Club Wilson Golf ADVERTISING RATES: Exclusive Sponsorship (Logo & Banner) $3,000/Revision Stats for the final e revision of 2008 on October 23rd: Number of Recipients 44,613 Number of Unique Opens 18,860 (43%) Number of Total Opens 33,891 (76%)

12 ENTERTAINMENT/HOSPITALITY In addition to having access to golf courses throughout the District, the CDGA also has a variety of Entertainment/Hospitality opportunities available SPONSOR TRIP AREA TOURNAMENTS The CDGA conducts an Annual Sponsor Trip to Kohler, Wisconsin that includes a minimum 18 holes on The Straits Course at Whistling Straights The CDGA will have access to general admission tickets and select hospitality opportunities at The 2009 BMW CHAMPIONSHIP at Cog Hill Golf & Country Club Site of the 2010 & 2015 PGA Championships Part of the PGA Tour s FedEx Cup Playoffs 18 holes on The River Course at Blackwolf Run Site of the 2012 U.S. Women s Open Features the game s greatest players including Tiger Woods The 2009 SOLHEIM CUP at Rich Harvest Links One night hotel accommodations at The AMERICAN CLUB The Midwest s only AAA Five Diamond Resort Hotel LPGA version of The Ryder Cup, Team USA vs. EUROPE Features the young stars on the LPGA, including Paula Creamer CDGA SPONSOR DAY The CDGA conducts an Annual Sponsor Appreciation Golf Outing in September. The day includes a round of golf on Cog Hill s Dubsdread Course, site of the BMW Championship, and a cocktail reception at Midwest Golf House.

13 CONTACT INFORMATION All CDGA Corporate Partnerships are custom built to fit the needs and budgets of our Partners. Please contact the CDGA to create a partnership package that fulfills your marketing needs. Thank you for your time and consideration! ANDREW LOUTHAIN DIRECTOR OF CORPORATE PARTNERSHIPS Archer Avenue * Lemont, IL / * Fax: 630/ ALOUTHAIN@CDGA.ORG FOR EVERYONE WHO PLAYS THE GAME