Golf MEDIA KIT OKLAHOMA PAGE 1 OFFICIAL PUBLICATION OF THE OKLAHOMA GOLF ASSOCIATION
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1 Golf OKLAHOMA OFFICIAL PUBLICATION OF THE OKLAHOMA GOLF ASSOCIATION 2019 MEDIA KIT PAGE 1
2 ABOUT US Voted one of the top regional golf magazines in the country for five years consecutively Home delivery to thousands of successful and influential Oklahoma golfers Delivered in bulk to every Oklahoma golf course Triple threat advertising via print, web and GOLF OKLAHOMA IS THE OFFICIAL PUBLICATION OF THE OKLAHOMA GOLF ASSOCIATION PAGE 2
3 AUDIENCE* 49 MEDIAN AGE $100,000+ MEDIAN HHI 86% ATTENDED COLLEGE 82% MARRIED 90% HOMEOWNER 85% TRAVEL OUT OF STATE FOR GOLF *SOURCE: 2018 GOLF OKLAHOMA SUBSCRIBER STUDY Golf Oklahoma captures the highly desirable and affluential golf demographic at home, in the office and on their mobile devices. 48,000 Base Audience. Total readership of 145,000. Home delivery to more than 5,000 OGA private club members. Opt-in and digital magazine subscriber base of more than 38,000 Oklahoma golfers Available in over 110 pro shops and clubhouses throughout the state, including Southern Hills, Oklahoma City Golf & CC, Cedar Ridge CC, Oak Tree National and more. 186,000 or more unique visitors per year at PAGE 3
4 ADVERTISER BENEFITS TOP REASONS TO PARTNER WITH GOLF OKLAHOMA 1. Trust of readership. Golf Oklahoma has been providing award-winning coverage of golf in Oklahoma since 1993 with the same ownership, publisher and editor. 2. Readers look to us for not only the excellent features and timeless topics in each issue of Golf Oklahoma, but for the fast-breaking tournament and daily news coverage on org and our strong social media followings on Facebook and Twitter. 3. Golf Oklahoma contributors are among the nation s finest golf writers and columnists. GOLF OKLAHOMA DELIVERS 662,134 ADVERTISING PROSPECT IMPRESSIONS ANNUALLY Print, eblast and website impressions add up to a powerful readership and upscale demographic perfect for your brand. 4. Our demographic reflects the golf market, meaning upscale readers interested in a diverse range of lifestyle and financial products in addition to golf lifestyle choices. Prime among them are travel, equipment, finance and investments, fashion, technology, health, fitness and orthopedics ,000 or more unique visitors per year at ADDITIONAL GOLF OKLAHOMA AFFILIATIONS golfoklahoma.org 2019 Oklahoma Golf Expo Golf Oklahoma owns and operates the Oklahoma Golf Expo, scheduled Jan of 2019 at the Tulsa Southern Hills Marriott Hotel. For booth or sponsorship sales, go to or call oklahomagolfhof.org Oklahoma Golf Hall of Fame Golf Oklahoma works closely with the Oklahoma Golf Hall of Fame, providing marketing, sales, publicity, organization, event planning, media relations, promotion and web site design, content and management. For more information on the Oklahoma Golf Hall of Fame or to nominate a future inductee, go to www. oklahomagolfhof.org. To sponsor or attend a Hall of Fame induction or for more information, please call GOLF OKLAHOMA MARKETING REPRESENTATIVE CONTACTS A.G. Meyers - agm@golfoklahoma.org Robert Feiner - RobertF@taustermedia.com Daniel Vincent - danielv@taustermedia.com PAGE 4
5 Editor Ken MacLeod has provided award-winning coverage of Oklahoma golf for more than a quarter century Where to play, where to stay and where to live Instruction, rules, equipment, lifestyle THE GOLF OKLAHOMA E-BLAST IS OUR BEST NEW MARKETING TOOL. The first time we used it, we had bookings the same day that far more than covered the cost of the blast. Now there s advertising you can measure! Mike Williams, Director of Communications Shangri-La Golf Club, Resort & Marina I just finished going through the August - September issue of GOLF Oklahoma. I DON T RECALL EVER SEEING A MAGAZINE THAT WAS SO INTERESTING AND INFORMATIVE. It seemed to touch upon every aspect of the game for Oklahoma players. Gene Mortenson, OGA Rules Director DIGITAL AND 186,059 VISITORS 2.03 MILLION WEBSITE PAGE VIEWS 326,134 EBLAST IMPRESSIONS STATS FROM AUG AUG At over 38,000 we re one of the largest opt-in circulations of any regional publication in the country. 2. Excellent average 12% open rate. PAGE 5
6 RATES AND CIRCULATION 2019 PRINT ADVERTISING RATES ALL RATES ARE NET MAGAZINE TRIM SIZE is x Four Color Ad Size 1x magazine 5x ad run Ad size Full Page* $2,500 $2, x page Spread* $4,050 $3, x Half Page $1,400 $1, x Third Page $800 $ x Sixth Page $425 $ x Cover Premiums Inside Front $2,800 $2, x Inside Front (2-page) $4,350 $4, x Inside Back $2,600 $2, x Back Cover $2,900 $2, x *Include.125 bleed on all full page ads CLOSING DATES Issue Ad Closing Materials Due Oct. / Nov. Sept. 28, 2018 Sept. 29, Directory & Travel Issue Jan. 12, 2019 Jan. 15, 2019 April / May March 12, 2019 March 20, 2019 June / July May 15, 2019 May 22, 2019 Aug. / Sept. July 12, 2019 July 19, 2019 Oct. / Nov. Sept. 16, 2019 Sept. 23, 2019 WHAT OUR ADVERTISERS SAY I ve known Ken MacLeod for quite a few years and I really like his newest publication, Golf Oklahoma. The annual directory never leaves my desk and the website is definitely a bookmarked favorite. They really have their hand on the pulse of Oklahoma golf, both past and present. It s my hope to vacation at one of the Destination pieces! Patrick L. McCrate, Director of Golf LaFortune Park & South Lakes GC The Golf Oklahoma e-blast is our best new marketing tool. The first time we used it, we had bookings the same day that far more than covered the cost of the blast. Now there s advertising you can measure! Mike Williams, Director of Communications Shangri-La Golf Club, Resort & Marina The Golf Oklahoma E-Blast filled our fundraising event, Hole it on the River, out in just 45 minutes! Golf Oklahoma does an amazing job engaging golfers throughout the year with its magazine, and that is what makes the blast so effective. If you re trying to reach golfers in your community, this is the advertising platform to use. Spencer Blackwell, Club at Indian Springs PAGE 6 eblast Ad Size Per blast 630 px wide $1,250 38,000 SUBSCRIBER BASE ACCEPTED FILE FORMATS PDF/X1-a, EPS or TIFF, CMYK or grayscale only. Minimum 300 dpi resolution. AD CONTACT Chris Swafford, Design Director chris@golfoklahoma.org We are able to accept files by , FTP, CD, DVD, and most online file transfer websites. Call for FTP information. Golf OKLAHOMA Oklahoma s No. 1 Golf Source!
7 Golf OKLAHOMA ADVERTISING PACKAGES Take advantage of Golf Oklahoma s dedicated online readership, including more than 1,600 Facebook followers, 38,000 newsletter subscribers and a staff of writers that provides fresh content throughout each day. See below for sample pricing or call and we will put together a program and options to fit every budget and need. Visit us online at Eagle Package: Full page ad, eblast Banner ad, Website Banner ad, Two dedicated eblasts 1. Full page, full color ad in all five issues of Golf Oklahoma, including Directory and Travel Issue and Best of Oklahoma Issue. Opportunity to sponsor particular section if a fit. 2. Banner ad on (390 x 125 pixels), Oklahoma s No. 1 source for golf news. 3. Banner ad (125 x 125 pixels) on every edition of Golf Oklahoma s weekly newsletter with circulation exceeding 38,000 opt-in golfers and golf fans. 4. Two dedicated blasts at time of client s choosing. Cost $12,000 net Website enewsletter Birdie Package Half page ad, eblast Banner ad, Website Banner ad, Two dedicated eblasts 1. Half page, full color ad in all five issues of Golf Oklahoma, including Directory and Travel Issue and Best of Oklahoma Issue. 2. Banner ad on (125 x 125 pixels), Oklahoma s No. 1 source for golf news 3. Banner ad (125 x 125) on every edition of Golf Oklahoma s weekly newsletter with circulation exceeding 38,000 opt-in golfers and golf fans. 4. Two dedicated blasts at time of client s choosing. Cost: $7,500 net 1/2 Page Par Package Third page ad, eblast Banner ad, Website Banner ad, discounted dedicated eblast 1. Third page, full color ad in all five issues of Golf Oklahoma, including Directory and Travel Issue and Best of Oklahoma Issue. 2. Banner ad on (125 x 125 pixels), Oklahoma s No. 1 source for golf news 3. Banner ad (125 x 125) on every edition of Golf Oklahoma s weekly newsletter with circulation exceeding 38,000 opt-in golfers and golf fans. 4. Opportunity to purchase dedicated blast for $500, 35 percent off open rate. 1/3 Page Cost $4,000 net PAGE 7
8 Golf OKLAHOMA MEDIA LABELING Please include publication name, issue date, agency name, phone number, vendor name, list of contents, advertiser, and address for return of materials. All advertising material should be securely packed and protected. Send material to Golf Oklahoma, 6218 S. Lewis Ave., Suite 200, Tulsa, OK AGENCY COMMISSIONS An agency commission of 15% is allowed to publisher-recognized agencies. Commission is available only on the open rate, not on multiple issue discounts. CANCELLATIONS Cancellations must be received in writing no later than six weeks prior to cover date. Clients will be billed for frequency discounts, which become applicable due to cancellation. INSERTION/PAYMENT POLICY Advertiser and, where applicable, agency will be held liable for all past-due accounts. Payment may be required for first insertion by a new advertiser at publishers discretion. Signed contracts are required for all insertions before placement in the publication. PUBLISHER POLICY The publisher reserves the right to reject any advertising that is not within the publisher s standards. Advertiser agrees to indemnify and protect the publisher from any claims or expenses resulting from unauthorized use of any name, photograph, artwork or words protected by copyright or registered trademarks. Publisher is not liable for delays in delivery and/or nondelivery in the event of an Act of God, action by any government entity, fire, flood, insurrection, terrorist act, riot explosion, embargo, strike whether legal or illegal labor or material shortage, transportation interruption, work slow-down or any condition beyond the control of the publisher affecting production in any manner. PROOFS Digital proofs or laser file printouts must be supplied with all art submissions. Proofs must be provided at 100% of size. In the event the client does not supply a color proof, the publisher will not be held responsible for color reproduction. Publisher will not be responsible for improper output due to compressed or RGB files or use of TrueType fonts. ELECTRONIC FILE TIPS Use stylized fonts; do not apply attributes to basic fonts. Use PostScript fonts do not use TrueType fonts. If sending PDF files, please save at press quality (300 dpi), with all linked art and spot colors converted to CMYK. Please do not send RGB files. Print CMYK seperations to laser printer to check accuracy of files. CREATIVE SERVICES Provided on request. Any additional photography or creation of images other than materials supplied by advertiser will be billed at our normal rates. CONTACT INFORMATION Ken MacLeod, CEO/Editor ken@golfoklahoma.org A.G. Meyers, COO/Marketing Director agm@golfoklahoma.org Cell Robert Feiner, Advertising Representative RobertF@taustermedia.com Office Cell Daniel Vincent, Advertising Representative danielv@taustermedia.com Office Cell Chris Swafford, Production Contact chris@golfoklahoma.org Golf Oklahoma Southern Hills Plaza 6218 S. Lewis Ave., Suite 200 Tulsa, OK PAGE 8
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