SOUTHERN BOATING & YACHTING 2017 MEDIA KIT
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1 SOUTHERN BOATING & YACHTING 2017 MEDIA KIT
2 MEDIA KIT Since 1972, Southern Boating & Yachting has been enriching the lives of those passionate about boating and living amongst the magnificent waters that surround us. Each issue includes editorial and beautiful imagery of vessels feet; cruising destinations; innovative marine products; groundbreaking electronics; projects for the do-it-yourselfer; interesting interviews; boating events; scrumptious recipes; regional updates and much more. Our pages encompass the adventure, luxury and unique spirit that the nautical lifestyle evokes, inspiring further passion with each issue. Our multi-platform offerings include the print magazine, digital magazine, website, programs, social media, events, and more. Southern Boating & Yachting More than a location, it s a way of life Southern Boating & Yachting 2017 Media Kit
3 SOUTHERN BOATING & YACHTING CONTENT
4 CONTENT VIEW FROM THE PILOTHOUSE publishers opinion industry news legislation advice BOATS motor yachts center consoles trawlers express cruisers DESTINATIONS marinas resorts city & town profiles regional reports restaurants LIFESTYLE yacht decor fashion shopping resources real estate EQUIPMENT diy engine room technology gadgets electronics FOOD & DRINK galley recipes cocktails restaurants entertaining HUMAN INTEREST sea watch scuttlebutt people events industry news Southern Boating & Yachting 2017 Media Kit
5 SOUTHERN BOATING & YACHTING READERS
6 READERS A rapidly growing community of readers look to Southern Boating to enrich their passion for all things on the water. They are not only boating enthusiasts, but are also passionate about travel, technology, luxury goods and environmental issues. Readers are affluent and prioritize their lifestyle 89% own a boat (55% own multiple boats) 43% own 2+ residences 50% use their boat for long-distance cruising 57% regularly engage in world travel 84% use a smartphone 45% dine out 3+ times per week 86% own a luxury vehicle (59% buy new every 3 years) ISSUES PER YEAR: 12 RATE BASE: 38,000 TOTAL AUDIENCE: 171,000* AGE: 93% are 35+ GENDER: 73% Male / 27% Female A passionate and loyal audience 89% have subscribed for more than 6 years 82% read the magazine the day they receive it or within a few days 50% prefer to only read Southern Boating vs. other boating magazines AVERAGE HHI: $303,000 AVERAGE NET WORTH: $2,255,000 Southern Boating & Yachting 2017 Media Kit
7 SOUTHERN BOATING & YACHTING REACH
8 REACH Southern Boating & Yachting delivers a national audience of 2,052,000* annually. This audience is educated, affluent and one of the most loyal in the industry. Readers hail from all 50 states and recognize Southern Boating's relevance no matter where they live. * Based on historical pass-along rates Southern Boating & Yachting 2017 Media Kit
9 SOUTHERN BOATING & YACHTING EDITORIAL CALENDAR
10 EDITORIAL CALENDAR JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER Finance Advice Interiors & Lighting Destination: Savannah, GA; Venice, FL Miami Int l Boat Show Preview Destinations: Coral Gables, FL; Central/South America Annual HauI Out Guide Palm Beach Boat Show Refits Destinations: Martinique; Gulf of Mexico 31st Annual Swimsuit Issue Watersports & Toys Destination: Top Waterfront Resorts Annual Bahamas Issue Destination: Bahamas Fishing Tournaments; Sportfish Buyers Guide Destinations: Mid-Atlantic; Montauk, Long Island, NY Annual Center Console Buyers Guide Destinations: South Florida; Great Lakes Power Guide Newport Boat Show Restorations Inflatables Destinations: FL Panhandle; Newport, RI Charter Guide SCUBA Annapolis Boat Show Destinations: Caribbean; Pacific Northwest Fort Lauderdale Boat Show Preview (Part 1) Boats Destinations: Florida Atlantic Coast; Europe NOVEMBER Fort Laud. Boat Show (Part 2) Engines & Acc St Pete Boat Show Destinations: Charleston, SC; Tarpon Springs, FL DECEMBER Annual Gift Guide & New Electronics Downeast Guide Stuart Boat Show Destinations: Caribbean; SW, FL Southern Boating & Yachting 2017 Media Kit
11 SOUTHERN BOATING & YACHTING PRINT & DIGITAL MAGAZINE
12 SOUTHERN BOATING PRINT & DIGITAL MAGAZINE Southern Boating & Yachting is the only super-regional publication with predominantly paid circulation. Our growing digital presence is in addition to a steady print base and promoted within all initiatives. A fresh perspective with content and creative provides a platform for both loyalty and growth of new audiences NUMBER OF ISSUES PER YEAR 12 TOTAL ANNUAL AUDIENCE 2,052,000* TOTAL MONTHLY AUDIENCE 171,000* RATE BASE 38,000 DISTRIBUTION INCLUDES: Paid Subscribers mailed & digitally Distribution to high-net-worth individuals Newsstands and Book Stores Online Subscription Services Resorts & Hotels Marinas & Shipyards Marine Specialty Stores Luxury Boutiques Airports & Train Stations Real Estate Brokers Physicians Offices Boat Shows and VIP Events * Based on historical pass-along rates Southern Boating & Yachting 2017 Media Kit
13 SOUTHERN BOATING & YACHTING NEWSLETTERS
14 NEWSLETTERS Southern Boating & Yachting offers 3 /newsletter products to stay connected with its loyal enthusiasts. Our reader/subscriber database of more than 30,500 boasts a higher rate of opens and clicks than most national publications within the yachting industry. #1 Southern Exposure #2 Presented By Southern Boating #3 Southern Exposure Sponsored Edition Description Multi-Topics from Southern Boating Advertiser content sent by Southern Boating Features one advertiser in an editorial format Open Rate 12.0% 11.2% 13.4% Ad Sizes 250x250 or 728x90 Entire creative 160x600 or 720x300 Rate $700 per ad $2800 per newsletter $3000 per newsletter
15 SOUTHERN BOATING & YACHTING WEBSITE
16 WEBSITE Southernboating.com is a further extension of engagement with our readers. It provides the perfect platform for subject matter research, boat reviews, travel destinations, cooking and lifestyle insight for both the novice and the expert. Gender female 26.5% male 73.5% Age 300 x 300 $700/mo % 12% 14.0% 18% 26% 24% Interests 728 x 90 $500/mo Music Lovers Auto Enthusiasts Sports/Boating & Sailing Enthusiasts Home Decor Enthusiasts Travel Buffs/Beachbound Travelers News Junkies & Avid Technophiles TV Lovers Movie Lovers Outdoor Enthusiasts 2.7% 3.0% 3.0% 3.2% 3.3% 3.5% 3.6% 3.8% 3.9% 3.9% Southern Boating & Yachting 2017 Media Kit
17 SOUTHERN BOATING & YACHTING SOCIAL MEDIA
18 SOCIAL MEDIA Southern Boating & Yachting has great influence with boating and yachting enthusiasts. Social Media followers and participants are growing rapidly as we engage with the next generation of yachtsmen and those interested in all things marine. Facebook Twitter Instagram Pinterest Handle Southern Boating southernboating1972 southernboating Frequency 5x/week 2x/week 5x/week 2x/week Reach Rate $500 $300 $300 $300 Types of Posts Trending Now Feel Good / Encouragement DIY Projects Events and Happenings New Products and Services Southern Boating & Yachting 2017 Media Kit
19 SOUTHERN BOATING & YACHTING ADVERTISER PROFILE
20 Southern Boating & Yachting 2017 Media Kit SOUTHERN BOATING ADVERTISER PROFILE 71% are national level companies 35% have purchased more than 100 ads 45% are boat manufacturers 40% are marine-related products or services 15% are non marine-related products or services
21 SOUTHERN BOATING & YACHTING SPECIFICATIONS
22 Southern Boating & Yachting 2017 Media Kit SPECIFICATIONS Material Specifications Below is a list of acceptable digital file formats, in order of preference: PDF/X-1A PDF files must have all fonts and images embedded. Images must be CMYK or grayscale and have a maximum resolution of 300 dpi. When creating the PDF, set registration marks to 12pt (or 0.125") offset. Make sure that layers and transparency items are flattened when saving the file as a PDF. ILLUSTRATOR EPS Files should contain only the colors to be printed and should be saved as CMYK or grayscale. All type must be converted to outlines. Images must be 300 dpi and embedded in the file. PHOTOSHOP FILES Files must have a resolution of 300 dpi and must be saved in CMYK or grayscale. All layers must be flattened and the file saved as a TIFF format. INDESIGN FILES We accept native InDesign files if the following criteria have been met: All images must be 300 dpi AND CMYK; all images and fonts must be packaged. Black-and-white ads must be submitted with a laser proof made directly from the customer s final file. When submitting a file, use this naming convention: AdvertIssueYear.file extension; (example: SmithMarinaOct13.pdf). Do not use SouthernBoating in the file name. Advertising materials can be ed to jenilee@southernboating.com. Files can also be uploaded to our FTP site: ftp.southernboating.com, User ID: SBadvertising@southernboating.com, Password: SouthernBoating (case sensitive). If you use the FTP site, jenilee@southernboating.com to notify us that the file has been uploaded and include the file name. If you have any questions, please contact Jenilee Pharo at
23 CONNECT WITH US Corporate Office 330 N. Andrews Ave Suite 200 Fort Lauderdale, FL Publisher Skip Allen Administration Stephanie Bradford Events Mike Allen Editorial Liz Pasch Advertising Vincent Scutellaro Jenilee Pharo Mike Allen Southern Boating & Yachting 2017 Media Kit
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