CRN 80M: CHOPI CHOPI THE ITALIAN JOB CRN S LARGEST YACHT TO DATE IS A BENCHMARK OF ITALIAN DESIGN AND ENGINEERING

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1 Yachts Emirates Magazine - Media Pack 2014 Page 01 L E B A N O N Q A T A R BEHIND THE SCENES HOW YAS MARINA PREPARES FOR THE F1 FAMOUS AND INFAMOUS HISTORY S MOST NOTORIOUS YACHTS CRUISING TURKEY THE WONDERS OF THE AEGEAN ARE CLOSER THAN YOU THINK GATEWAY TO THE MED KARPAZ GATE MARINA MAY BE THE ANSWER TO LEBANON S MARINA SQUEEZE CRN 80M: CHOPI CHOPI THE ITALIAN JOB CRN S LARGEST YACHT TO DATE IS A BENCHMARK OF ITALIAN DESIGN AND ENGINEERING QATAR INTERNATIONAL BOAT SHOW QIBS LOOKS SET TO MAKE WAVES IN THE GULF PERSHING 62 GUIDED MISSILE PERSHING S NEW MUSCLE BOAT CRUISER QUATTROELLE AN ALL ACCESS LOOK AT THE MONACO HEADLINER CRN 80M: CHOPI CHOPI I MONTE CARLO 86 I PERSHING 62 LURSSEN 86M: QUATTROELLE I MONTE CARLO 86 I PERSHING 62 BETWEEN THE LINES AN EXCLUSIVE CHAT WITH THE MEN WHO DESIGNED AZZAM LURSSEN 86M: QUATTROELLE I CRN 80M: CHOPI CHOPI I MONTE CARLO 86 N 40 - NOVEMBER/ DECEMBER 2013 N 21 - DECEMBER 2013 N 17 - DECEMBER 2013 L E B A N O N Q A T A R Media Pack 2014

2 Yachts Emirates Magazine - Media Pack 2014 Page 02 PROFILE In six years, Yachts Emirates has firmly established its reach and power as the region s leading yachting magazine. Boasting high-production values, informative editorial and stunning photography, Yachts Emirates is the magazine for UAE Nationals and Residents who value their luxury waterfront lifestyle. It is no secret that the seven Emirates benefit from a high concentration of wealth, and the country is recognized as a gateway to one of the world s most rapidly developing sectors in the leisure marine industry. Therefore, as the primary source of information on the yachting lifestyle in the region, Yachts Emirates is uniquely positioned to directly benefit your business. The magazine s highly targeted, unique distribution plans take local thinking and purchasing culture into account. It is tailored to ensure it doesn t rely on simply sitting on a newsstand rack it is hand delivered directly to the highest net worth individuals. We re confident you agree we re more likely to find your future clients at home in exclusive towers, villa developments, yacht clubs, polo clubs, private jet, private banking lounges, 5-star hotels... than at the local supermarket or gas station. Capitalizing on strong national feelings, we have launched additional titles for specific markets such as Lebanon, Qatar. Yachts Magazine Group is going even further than ever before just to help your business do the same.

3 Yachts Emirates Magazine - Media Pack 2014 Page 03 DISTRIBUTION Total Qualified Distribution First & Business Class Lounges - Emirates Airlines Business Centers in Dubai & Abu Dhabi (Emirates & Etihad Towers Dubai Marina Distribution Dubai & Abu Dhabi Dealers & Shipyards Dubai & Abu Dhabi Top hotels Spas, Polo Club, Golf Clubs Marinas & Yacht Clubs Real Estate Developers Private Banking Lounges Airlines lounges & Private FBO Corporate Distribution Newsstands Mailing Newstand Mailing Controlled free distribution Boat Show Bonus Circulation Dubai Boat Show Beirut Boat Show Kuwait Boat Show Qatar Boat Show GCC Breakdown Bahrain Kuwait UAE copies copies % Male Media Age Average HHI Value of Primary Residence Value of other Real Estate AVERAGE SIZE OF OWNED YACHT 9,2% 24,8% 41,1% 24,9% 10% 13% READER S PROFILE own a 80 yacht own a 50 to 80 yacht 94% 52 $4,940K own boat under 50 do no own a boat Newsstands Mailing Controled free distribution $2,780K $6,830K

4 Yachts Emirates Magazine - Media Pack 2014 Page 04 PUSHING BOUNDARIES Our philosophy at Yachts magazines is to continually strive to go further for our readers, our advertisers and your clients. As Yachts Emirates has established itself as market leading title, and valuable promotional vehicle for our clients, the demand has grown to expand into other key consumer markets in the Middle East; namely Qatar and Lebanon. By tailoring country specific sections within each of our three titles, our readers receive national, regional and international content. The good news for advertisers is they have the option of marketing to regional or country specific audiences. CRUISING TURKEY THE WONDERS OF THE AEGEAN ARE CLOSER THAN YOU THINK GATEWAY TO THE MED KARPAZ GATE MARINA MAY BE THE ANSWER TO LEBANON S MARINA SQUEEZE L E B A N O N CRN 80M: CHOPI CHOPI THE ITALIAN JOB CRN S LARGEST YACHT TO DATE IS A BENCHMARK OF ITALIAN DESIGN AND ENGINEERING Total Distribution 4000 copies A stable political situation and an enormous business disaspora is resulting in massive foreign investments flowing into the Lebanese economy. $1-billion already invested in Lebanon s marinas, $20-billion to be invested in waterfront living over the next five years. Lebanon s tourism boom is accelerating the demand for water sports activities. Tourism demonstrates a 40 percent increase year on year. The success of Boat Beirut 2010 will ensure a vibrant established annual boat show Newsstands N 21 - DECEMBER 2013 LURSSEN 86M: QUATTROELLE I MONTE CARLO 86 I PERSHING 62 The leisure yachting sector in Lebanon will double in the next 12 months, Francesco Pitea, General Manager, Sunseeker Middle East Controled free distribution QATAR INTERNATIONAL BOAT SHOW QIBS LOOKS SET TO MAKE WAVES IN THE GULF Q A T A R PERSHING 62 GUIDED MISSILE PERSHING S NEW MUSCLE BOAT CRUISER Total Distribution copies In 2012 Qatar was ranked number one in the IMF s global chart of purchasing power per capita ($109,900 per person). Master planners are delivering waterfront living with mega-projects like Lusail (200,000 residents) and The Pearl Qatar with over 700 new yacht berths. Qatar has an established boating culture and promotes itself through powerboat racing with HH Sheikh Hassan Bin Jabor Al Thani racing offshore powerboats Newsstands BETWEEN THE LINES AN EXCLUSIVE CHAT WITH THE MEN WHO DESIGNED AZZAM LURSSEN 86M: QUATTROELLE I CRN 80M: CHOPI CHOPI I MONTE CARLO 86 N 17 - DECEMBER 2013 I am sure the Pearl Qatar will become a very popular destination for yacht owners. Where else in the world could you berth your boat right next to Hermes? It s really cool. Guido Krass, owner of Silver Zwei Controled free distribution

5 Yachts Emirates Magazine - Media Pack 2014 Page 05 A R A B I A DUTCH COURAGE THE OSPREY 38 DEFINES WHAT IT MEANS TO BE MADE IN HOLLAND The majority of the Middle East s population, living in coastal cities and enjoying tax- free incomes are discovering boat ownership for the first time. Boats Arabia is designed to be an introduction to the leisure marine lifestyle. Inspiring, entertaining and yet authoritative it serves as an invaluable guide to the latest models, toys and watercraft currently the industry s best performing sector. Boats Arabia is all about access. Boats from 25-45ft, toys and watercraft accessible to the tax-free waterfront living population. Written in an accessible style: entertaining, inspiring and informative. Providing access to readers that use Boats Arabia to make informed purchases. Accessible advertising rates! Pricing set to makeyour marketing budgets work. Unlock your potential... Boats Arabia is the key. Book ONE advertisement in Boats Arabia and as a supplement it is inserted in Yachts Emirates, Yachts Lebanon & Yachts Qatar. A LITTLE REGAL THE NEW 28 EXPRESS PACKS A MIGHTY PUNCH THE GOOD LIFE WE HEAD TO ABU DHABI ON TWO SEPARATE, BUT RELATED, ADVENTURES N 20 - FREE INSIDE TRITON 35 AL MARAKEB EXPLORE THE HIGHER END OF THE MARKET WITH THEIR NEW GEM

6 Yachts Emirates Magazine - Media Pack 2014 Page 06 OUR WEBSITE In the same way we ve actively expanded the footprint of our printed magazines in recent times, at Yachts Magazine we have also invested in our online presence. Our Middle Eastern titles now have a dedicated website (www. yachtsemirates.com), and from there our entire archive can be read in a free to access e-zine format. With imbedded videos, searches, downloads and many other interactive features, there s never been a more exciting way to read, or promote your company in Yachts Magazine. For advertisers in our print products, the additional repetition of their material within our online presence is completely free! Yet another example of us going further, for you. We also offer the opportunity for company s to enrich their advertising and editorial inclusions with video imbeds, a great way to convey even more information to our discerning readership. Monthly newsletters are sent to our comprehensive subscription database, notifying our online readers when each new issue is uploaded, register today and make sure you get next notification of the next issue mailed directly to your inbox.

7 Yachts Emirates Magazine - Media Pack 2014 Page 07 ADVERTISING RATES Position Front Gate Fold Inside Front Cover Spread (IFCS) 1st Double Page Spread (DPS) 2nd Double Page Spread (DPS) Outside Back Cover (OBC) Inside Back Cover (IBC) DPS before Contents Full page opposite contents/index Full page opposite Editor note Full page within 40 pages (facing news) Regular DPS Full page Brokerage Spread Brokerage Regular Page Dimension (Horizontal x vertical) in mm Rate $17,000 $15,800 $14,200 $13,800 $14,500 $10,500 $12,800 $10,000 $9,000 $7,600 $12,000 $6,600 $5,720 $3,000 Boats Arabia (supplement only for boats under 45ft) Back Cover Interior Front/Back Cover Interior Spread Interior Regular Page 210x x x x250 $5,000 $4,000 $5,700 $3,000 EDITORIAL CALENDAR Issue #41 Jan/Feb 2014 #42 March/April 2014 #43 May/June 2014 #44 July/August 2014 #45 Sept/October 2014 #46 Nov/Dec 2014 Bonus Kuwait Boat Show Dubai Boat Show Beirut Boat Show (TBC) High Season - Lebanon Cannes & Monaco Yacht Show Qatar Advertising December 20, 2013 February 20, 2014 April 20, 2014 June 25, 2014 August 20, 2014 October 20, 2014 Printing January 6, 2014 February 25, 2014 April 25, 2014 July 1, 2014 August 25, 2014 October 25, 2014 On- Sale Date January 9, 2014 March 2, 2014 May 1, 2014 July 5, 2014 August 31, 2014 November 1, 2014 TECHNICAL INFORMATION Magazine size (finished) Full bleed page Full bleed spread All advertising material should be sent to FTP mm mm + 5mm bleed all around (3/16) mm + 5mm bleed all around (perfect binded) j.kheil@luxmedia-me.com (PDF Acrobat file, 200MB Max) or by FTP : no login - no password - Folder Yachts Emirates

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