Post Show. 1-5 March 2016 REPORT Dubai International Marine Club, Mina Seyahi VENUE ORGANISED BY

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1 1-5 March 2016 Dubai International Marine Club, Mina Seyahi Post Show REPORT 2016 ORGANISED BY VENUE

Powerboat Race The Region 12 New in 2016 Marine Talks &

Global & Regional Launches Media & Marketing Visitor

Venue Dubai International Marine Club Mina Seyahi IN 2016

2 boatshowdubai.com / 3 CONTENTS Quick facts 10 VIP s 22 Superyacht Life Area & Powerboat Race The Region 12 New in 2016 Marine Talks & Middle East Yachting Conference Exhibitor Profile 14 Global & Regional Launches Media & Marketing Visitor Profile 16 Sectors on display Sponsors & Partners Venue Dubai International Marine Club Mina Seyahi IN ,633 Visitors 24th Edition 913 Companies/brands 55 Global & Regional launches 450 Boats on Display

3 boatshowdubai.com / 5 THE REGION. The UAE s investments in the maritime industry are expected to reach $66 bn by 2016**** Global Average of 50% UNHWI growth in the next decade* 8th The UAE ranks in the world for superyacht manufacturing****** Dubai s maritime is industry creating over 75,000 job opportunities*** Souce: *Knight Frank, The wealth report 2016, **2016 Global Order Book, ***Executive Director of Operations, Ali Al Daboos, MARACAD 2015, **** Dubai Maritime Summit, ***** Walid Al-Awa, Tamina Mrina, 2016, ******SYBAss Order Book, Emirates 24/7 News 12% of the global fleet of yachts over 40 metres in length, are owned by people from the Middle East with an average length of 63 metres THE HIGHEST IN THE WORLD** The UAE has become a popular destination for GCC travellers, in the light of deteriorating security situation in many countries ***** The geographical location of the emirate makes it accessible to 1,500 UHNWIs within a two-hour flight. Dubai Maritime City Authority (DMCA) has announced an average increase of 74% in the registration of marine crafts and the issuance of marine crew Dubai is the 5th most important city in the world for UNHWI* More than 20% of its overall annual DIBS attendance comes from HNWIs seeking to enter, or broaden, their marine lifestyle. Continued growth in the superyacht world (boats over 24metre) is supported by a 40% increase in sales during the 2015 show** The EDA lists 24 dive schools offering PADI courses in the UAE and more than 2,500 divers are registered on the association s database

AND YACHTS NAVAL ARCHITECTS AND DESIGNERS SUPPORT SERVICES (BROKERAGE), LEISURE, HOLIDAYS, CHARTERS AND TOURISM BOAT CONSTRUCTION, REPAIR AND EQUIPMENT FOOD RETAIL OUTLETS DIVING BOATING

WATERSPORTS RETAIL OUTLETS SUPERCARS This has been another spectacular year for Gulf Craft at the Dubai International Boat Show.

4 boatshowdubai.com / 7 81% of exhibitors rated the show Excellent to Good* EXHIBITOR PROFILE. International exhibitor countries included: Australia Canada China France Germany India Italy Lebanon Netherlands Poland Taiwan UK US Turkey MARINE PRODUCTS *Exhibitor Survey 2016 LEISURE CRAFT AND YACHTS NAVAL ARCHITECTS AND DESIGNERS SUPPORT SERVICES (BROKERAGE), LEISURE, HOLIDAYS, CHARTERS AND TOURISM BOAT CONSTRUCTION, REPAIR AND EQUIPMENT FOOD RETAIL OUTLETS DIVING BOATING MECHANICS, ELECTRICS, SAFETY EQUIPMENT AND INTERIORS EQUIPMENT MARINE LUXURY AND LIFESTYLE PRODUCTS/SERVICES NAVIGATION AND COMMUNICATION WATER AND ADVENTURE SPORTS FISHING, SAILING AND WATERSPORTS RETAIL OUTLETS SUPERCARS This has been another spectacular year for Gulf Craft at the Dubai International Boat Show. We were expecting there would be some hesitation among buyers, but the market is showing a great deal of resilience. Mohammed Hussein Al Shaali, Chairman, Gulf Craft DID YOU KNOW? 38% of the visitors at DIBS 2016 postponed purchases to source at the event 61% of first time visitor plan to make future purchase from DIBS exhibitor Over AED250M worth of sales were generated at the show

** This is my first time at the boat show and I loved how the show offers a complete marine lifestyle package for the whole family.

5 boatshowdubai.com / 9 99% of visitors rated the show Excellent to Good* 78% 28,633 VISITORS FROM OUR VISITORS of the trade visitors said that they have the final say or an important opinion while purchasing.** This is my first time at the boat show and I loved how the show offers a complete marine lifestyle package for the whole family. The Dubai Boat Show has been very interesting and I am sure to come back next year. Aleeji Gardeni, VP of Marketing, Hilton Hotels VISITOR PROFILE. VIPS Ultra/High Net Worth Individuals Trade Buyers VISITOR BREAKDOWN by region VISITOR GENDER Split *Source: Exhibitor Survey 2016, **DIBS Trade Visitor Survey %+ of the show attendance comes from HNWIs seeking to enter, or broaden, their marine lifestyle. Distributors Captains & Crews Naval Coast Guards Yacht and Boat Owners Leisure Marine & Lifestyle Enthusiasts Media EUROPE/CIS AMERICAS 2% AFRICA 10 % 1% MENA REGION 81% ASIA 6% 85% 15%

VIP s $1,347,236 Average anticipated spend on boats HH SHEIKH

THE UAE AND RULER OF DUBAI 98% plan to return to the 2017* show

BIN MOHAMMED BIN RASHID AL MAKTOUM CROWN PRINCE OF DUBAI HH SHEIKH

6 boatshowdubai.com / 11 Over 7,000 VIP s visited the show* ROYAL FAMILY About our VIP s $1,347,236 Average anticipated spend on boats HH SHEIKH MOHAMMED BIN RASHID AL MAKTOUM, VICE-PRESIDENT AND PRIME MINISTER OF THE UAE AND RULER OF DUBAI 98% plan to return to the 2017* show *DIBS Visitor Survey 2016 *DIBS Visitor Survey 2016 HH SHEIKH HAMDAN BIN MOHAMMED BIN RASHID AL MAKTOUM CROWN PRINCE OF DUBAI HH SHEIKH NAHAYAN MABARAK AL NAHAYAN, UAE MINISTER OF HIGHER EDUCATION AND SCIENTIFIC RESEARCH HH SHEIKH MANSOOR BIN MOHAMMED BIN RASHID AL MAKTOUM

visitors could enjoy the various watersports demonstrations and taster sessions for all the family and friends.

FEATURE We know how keen both residents and international visitors alike are to get out on the water.

This is a fantastic showcase for the range of activities available in Dubai, really highlighting the growing leisure marine

7 boatshowdubai.com / 13 66% of visitors responded they partake in water sports more than twice in a month* The Beach With a laid back mood where visitors could enjoy the various watersports demonstrations and taster sessions for all the family and friends. The Beach was an ideal place to wind down, enjoy the sunset, order drinks and food to the sound of a live bands. FEATURE We know how keen both residents and international visitors alike are to get out on the water. Bringing this experiential element to the Show definitely attracted more crowds and brought a new energy to the show. This is a fantastic showcase for the range of activities available in Dubai, really highlighting the growing leisure marine community. Barry Conlon, General Manager, Watercooled UAE NEW IN Sahtein! A mouth-watering experience that brought visitors the finest chefs, the greatest local restaurants and acclaimed food trucks. ENTERTAINMENT S ENERGY Watersports Stunts Daredevil watersports stunts that got visitor s adrenaline racing! FEATURE *DIBS Visitor Survey 2016

8 boatshowdubai.com / 15 GLOBAL & REGIONAL LAUNCHES. This was our first Dubai International Boat Show and it has e xceeded expectations with a lot of potential customers. Eng. Francesco P. Lo Monaco, Safwa Marine, CEO SAFWA MARINE Asya Heesen SF40 - MONDO MARINE MAJESTY 90 GULF CRAFT

essential for anyone in the region, because

for Dubai serious buyers in other countries

yachts. pl ay v i deo SECTORS ON DISPLAY.

9 boatshowdubai.com / 17 M a r in a D is p lay Being here is essential for anyone in the region, because Dubai International Boat Show is not only for Dubai serious buyers in other countries will come here to see the widest range of yachts. pl ay v i deo SECTORS ON DISPLAY. VIP MAJLIS SPONSOR Paurush F.F. Hyderabadwalla, Sunseeker Middle East, Sales Division

10 boatshowdubai.com / 19 Outdoor Display Equipment Supplies & Services (ESS) The number of people dropping into the stand who are credible purchasers is high, and Dubai attracts more visitors from around the GCC than any other show. Jake Brodie-Stedman, Brodie Boats, General Manager For Raymarine the Dubai Boatshow was a great success and an excellent venue to launch new exciting product ranges to the gulf region. Marc Ledieurt Raymarine, Sales Manager European Distribution, Middle East, Central Asia & Africa

Lifestyle Area Dive Middle East Exhibition (DMEX)

International Boat Show and it has been an

The show organizing staff have been excellent in

part of future Dubai International Boat Shows

and Fishing 47% visitors see watersports as their

met a lot of new people at the boat show.

or are interested in the dinghies we ve got on

11 boatshowdubai.com / 21 Superyacht Pavilion Marine Luxury & Lifestyle Area Dive Middle East Exhibition (DMEX) It was DP World first time at the Dubai International Boat Show and it has been an incredibly successful show for us. The show organizing staff have been excellent in their professionalism and we look forward to being part of future Dubai International Boat Shows Fabiana Maccarini, DP World Sailing, Watersports and Fishing 47% visitors see watersports as their lifestyle* Retail Village Supercar Promenade Have met a lot of new people at the boat show. We ve had a lot of buyers for kayaks, paddleboards, or are interested in the dinghies we ve got on display, and we get people signing up for lessons while they re here. So all in all, a very worthwhile investment. Sterren Bourges, Owner of Sea You *Visitor Surcey 2016

and for the first time in Dubai, visitors were able to experience an unique

In partnership with Outdoor UAE, the Marine Talks offered practical tips the major

The Superyacht Life Area An exclusive part of the Marina Display area bringing together

the Dubai International Boat Show is a progressive platform to reach an affluent and

Mark Cavendish Heesen Yachts, Director Sales and Marketing OUTDOOR ADVENTURE For the

12 boatshowdubai.com / 23 F1H2O POWERBOAT GRAND PRIX THE MARINE TALKS Running alongside the Boat Show and for the first time in Dubai, visitors were able to experience an unique adrenaline-fuelled spectacle. In partnership with Outdoor UAE, the Marine Talks offered practical tips the major watersports in the region. The Superyacht Life Area An exclusive part of the Marina Display area bringing together the world s elite Superyacht Builders Attendance by over 100 delegates We believe that the Dubai International Boat Show is a progressive platform to reach an affluent and qualified audience from the UAE and the wider Middle East region. Mark Cavendish Heesen Yachts, Director Sales and Marketing OUTDOOR ADVENTURE For the 10th year running, and as part of the Dubai International Boat Show 2016, it offered the perfect platform for global experts and industry authorities, as well as boating enthusiasts, to address the latest trends, technologies, plans and regulations affecting the marine leisure sector in Dubai and beyond. IN ASSOCIATION WITH

% A multi-channel marketing and PR campaign worth over $5 million 750k followers Versus 2015 128 % Increase #DubaiBoatShow Reach: 5,181,673

Engagement rate 6% The Dubai International Boat Show website saw a 38% increase in unique users.

13 boatshowdubai.com / 25 MEDIA & MARKETING Press Coverage reached an audience of more than 82 million with a buying value of more than $21 million From % A multi-channel marketing and PR campaign worth over $5 million 750k followers Versus % Increase #DubaiBoatShow Reach: 5,181,673 Impressions: 14,362,013 Top Influencer The Yacht Guy Average of 7k likes per post. Engagement rate 6% The Dubai International Boat Show website saw a 38% increase in unique users. SOCIAL MEDIA Facebook fans totaled 68k+ with a reach of more than 2,022,184 6k+ Twitter followers with impression of % Engagement rate 4k Instagram followers with engagements of 18,057 Versus % Increase Versus % % Increase Versus % Increase PRESS ADVERTISING 215 ADS SEEN BY 2,150,168 RADIO 13 STATIONS USED 1,200 SPOTS SEEN AND HEARD BY 57,000,000

MARITIME AUTHORITY SUPPORTING FEATURE S SUPPORTING OUTDOOR SUPPORTING ENERGY BROADCASTER SUPPORTING ENGLISH STATION OUTDOOR ADVENTURE BANK ARABIC STATION

14 boatshowdubai.com / 27 Thank you to our partners & sponsors for contributing to the success of DIBS 2016 VENUE ORGANISED BY CAR C0-LOCATED FEATURE S NEWSPAPER AIRLINE SUPPORTING MARITIME AUTHORITY SUPPORTING FEATURE S SUPPORTING OUTDOOR SUPPORTING ENERGY BROADCASTER SUPPORTING ENGLISH STATION OUTDOOR ADVENTURE BANK ARABIC STATION ENTERTAINMENT A h uge t h a n k y o u t o o ur medi a pa rt n ers fo r t h ei r s uppo rt a t D IB S VIP MAJLIS SPONSOR FEATURE S HOTEL EVENT TV CONCIERGE SERVICE MAGAZINE haute dubai SIGHTSEEING dubai luxury magazine AFTER PARTY SUPERYACHT.com MUSIC COURIER HANDLER PUBLISHER TRAVEL DISTRIBUTION S ANALYTICS i n d u s t r y

15 See you next year for our 25th anniversary! 28 Feb - 4 Mar 2017 ORGANISED BY I m not just a boat builder, I m a boat owner. I understand that the marine lifestyle is a source of pleasure that brings us closer to nature and the Dubai International Boat Show helps me share that understanding with others. Sultan Bin Al Sheikh Mejren, Chairman, Samawy Marine Book Your Space Now Contact the team /6204 DUBAI.BOATSHOW@DWTC.COM Become A Sponsor Contact Sunita Khatri SUNITA.KHATRI@DWTC.COM DubaiBoatShow dubaiboat Dubai International Boat Show dibshow DubaiBoatShow

DUBAI INTERNATIONAL BOAT SHOW

DUBAI INTERNATIONAL BOAT SHOW 3-7 MARCH 2015 boating sailing The complete marine experience Dubai International Boat Show is the region s only premier platform for boat builders, superyachts, luxury &