IOFT Exhibition Guidebook for Media Partners

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1 IOFT Exhibition Guidebook for Media Partners Oct , :00-18:00 (10:00-17:00 on October 24) Tokyo Big Sight, Japan Organiser: Reed Exhibitions Japan Ltd. / Fukui Optical Association 1

Press Release (For immediate release: 4 th October 2018) - Tokyo, Japan Reed Exhibitions Japan and Fukui Optical Association will be holding Asia s leading optical trade

jp/en/ Continuing from previous years, the concept of IOFT 2018 is simple Firm and best business platform in Japan and Asia.

Expanding its size by 20% from the previous edition a great range of eyewear and related products will be showcased at IOFT 2018 ready for business trade.

involved. Below is the events held at IOFT 2018: Opening Ribbon-Cutting Ceremony The show kicked off with an opening ribbon-cutting ceremony.

2 Press Release (For immediate release: 4 th October 2018) - Tokyo, Japan Reed Exhibitions Japan and Fukui Optical Association will be holding Asia s leading optical trade fair, 31st INTERNATIONAL OPTICAL FAIR TOKYO (IOFT 2018) from 22nd to 24th of October, 2018 at Tokyo Big Sight, Japan. More info: Continuing from previous years, the concept of IOFT 2018 is simple Firm and best business platform in Japan and Asia. The concept has not changed but yet the show is expected conger up an even hotter edition. Expanding its size by 20% from the previous edition a great range of eyewear and related products will be showcased at IOFT 2018 ready for business trade. The exhibition halls are expected to be filled with 390 Exhibitors (50 Exhibitors more than 2017) and 15,000 buyers and, to see an increasing number of international brands involved. Below is the events held at IOFT 2018: Opening Ribbon-Cutting Ceremony The show kicked off with an opening ribbon-cutting ceremony. A total of 45 leaders from major retailers, wholesalers, association members and buyers of the industry joined from both Japan and overseas to show their support. 22nd Oct AM 9:30- at In front of IOFT reception 22nd Japan Eyewear Award 2019 Presentation Ceremony 22nd Japan Eyewear Award 2019 takes place annually inside International Optical Fair Tokyo (IOFT). It selects and honors the best new design eyewear to be introduced in this fall and winter. It consists of 5 categories Men's Eyewear, Ladies' Eyewear, Kids Eyewear, Sunglasses, Functions & Technologies, and from each category, three winning products and a Grand Prix product will be announced. 22nd Oct PM 13:00- at Special Stage in the Exhibition Hall 2

IOFT Reception Party & 31st Japan Best Dressed Eyes Awards The reception party is where to share the latest information and to encourage networking for the executive professionals.

figures) with outstanding eyewear fashion sense to raise the awareness and interest of eyewear to the consumer level.

PM 18:30- at Reception Hall, 1F Conference Tower, Tokyo Big Sight 5 Exhibiting Zones All exhibitors will be dispersed across the exhibition hall, depending on the category the exhibitors want to

3 IOFT Reception Party & 31st Japan Best Dressed Eyes Awards The reception party is where to share the latest information and to encourage networking for the executive professionals. In the reception party, the Japan Best Dressed Eyes Awards will be held awarding Japanese celebrities (including prominent politicians, actor/actresses, models, comedians and other high profile figures) with outstanding eyewear fashion sense to raise the awareness and interest of eyewear to the consumer level. The winners will reward with many fashionable and quality eyewear from IOFT exhibitors. 22nd Oct PM 18:30- at Reception Hall, 1F Conference Tower, Tokyo Big Sight 5 Exhibiting Zones All exhibitors will be dispersed across the exhibition hall, depending on the category the exhibitors want to promote their products. This year consists from the 5 zones named and themed as below; Fukui Zone- Made in Japan products especially from Fukui. Fukui prefecture is Japan s major production area for eyewear. Designers Zone- Featuring Japan and international designers brands (tide*). Luxury Zone- An area for all kinds of luxury eyewear, including platinum, gold, and jewels. IOFT Boutique- Dedicated to the most avant- garde and expressive eyewear. General Zone- An area for eyewear accessories, testing equipment, lenses and frames. *"tide" is a special exhibiting area created inside IOFT, which is exclusively offered to stylish and unique international eyewear designers. Visit IOFT 2018 to catch the latest industry trends! 390 Exhibitors from 19 countries! 78,000 latest items gather 3

4 Notes to Editors: Show Outline: Exhibition Name: 31st INTERNATIONAL OPTICAL FAIR TOKYO (IOFT 2018) Dates: October Venue: Tokyo Big Sight, Japan Organised by: Reed Exhibitions Japan Ltd./Fukui Optical Association Official Webpage: What is IOFT?: IOFT is Asia's leading optical trade fair gathering latest eyewear and related products from all over the world. A wide variety of importers & wholesalers as well as buyers from leading opticians, multi-brand boutiques, apparel stores from all over Japan and Asia visit the show to place orders. What is Reed Exhibitions Japan?: Reed Exhibitions Japan Ltd. was founded in 1986 as a member of the world's leading exhibition organiser - Reed Exhibitions. Through continually striving to create trade exhibitions that generate business for the exhibitors and visitors alike, the company has in 2003 become the largest trade show organiser in Japan. In 2018, 215 trade shows across 58 industry sectors are to be held. By organising successful international exhibitions, the company is fully committed to promoting the trade between Japan and the world. * * * To exhibit at IOFT: Online exhibiting info. request form >> Exhibiting enquiries >> ioft-eng@reedexpo.co.jp To visit IOFT: Online invitation ticket request form >> Visiting enquiries >> visitor-eng.ioft@reedexpo.co.jp IOFT Press Coverage/Media Partnerships: Online press registration >> Coverage/media partnership enquiries >> ioft_pr@reedexpo.co.jp 4

IOFT 2018 Show Venue Tokyo Big Sight, Japan Address: 3-11-1 Ariake, Koto-ku, Tokyo 135-0063 Japan Tel: Show Management Office: +81-3-3349-8508 Official venue contact: +81-3-5530-1111 Closest Station:

jp/mln/en/ Timetable for Tokyo Big Sight < > Narita Airport Limousine Bus Narita Airport >> Tokyo Big Sight: https://www.limousinebus.co.

5 IOFT 2018 Show Venue Tokyo Big Sight, Japan Address: Ariake, Koto-ku, Tokyo Japan Tel: Show Management Office: Official venue contact: Closest Station: Kokusai-tenjijo Kokusai-tenjijo-seimon Ariake Access to Tokyo Big Sight: >> Plan your travel (route and travel time) Timetable for Tokyo Big Sight < > Narita Airport Limousine Bus Narita Airport >> Tokyo Big Sight: Tokyo Big Sight >> Narita Airport: Timetable for Tokyo Big Sight < > Haneda Airport Limousine Bus Timetable from Haneda Airport to Tokyo Big Sight: Tokyo Big Sight to Haneda Airport: 5

6 How to get to IOFT 2018 Closest Station: Kokusai-tenjijo-seimon Kokusai-tenjijo Ariake 6

7 Download Line Map: Closest Station: Kokusai-tenjijo-seimon Kokusai-tenjijo Ariake 7

Press Badge & Press Room Please come to the Press Registration counter to collect your Press Badge when you first arrive.

Press Registration Counter Location: Conference Room 1, East Hall 5 (1st floor), Tokyo Big Sight Next to the IOFT Show Management Office Press Room Location: West Hall 5 (1st floor), Tokyo Big Sight

) 9:00 17:00 Press Room Services: * Work tables *Chairs * Free Wi-Fi * Storage space for luggage * Press releases * PC * Free soft drinks Press Registration Procedures When you arrive, please come

8 Press Badge & Press Room Please come to the Press Registration counter to collect your Press Badge when you first arrive. The Press Badge will allow you to access the Press Room, Exhibition hall and all Events held during IOFT Turn to the next page for the Press Registration Counter Location Map and procedures. Press Registration Counter Location: Conference Room 1, East Hall 5 (1st floor), Tokyo Big Sight Next to the IOFT Show Management Office Press Room Location: West Hall 5 (1st floor), Tokyo Big Sight Next to the IOFT Show Management Office Press Room Opening Hours: Oct. 22 (Mon.) 9:00 18:00 Oct. 23 (Tue.) 9:00 18:00 Oct. 24 (Wed.) 9:00 17:00 Press Room Services: * Work tables *Chairs * Free Wi-Fi * Storage space for luggage * Press releases * PC * Free soft drinks Press Registration Procedures When you arrive, please come directly to the Press room. Collect your Press Badge and Arm Bands at the counter. Each press visitor will be asked to submit 2 business cards each in exchange for the Press badge and Arm Band. Without the Press badge and Arm band the press visitor will not be able to carry out press activities at the show. Please collect your Press Kit at the Press room. 8

9 Press badges & arm bands: Press badge: * Your press badge is valid from Oct , 2018 during the opening hours of the show and it allows you to enter all shows and events held during the show period. * You may keep your press badges for the entire duration of the show but please return the arm bands back to the press room at the end of each show dates. * Please wear your press badge at all times when you are within the exhibition hall and event venues throughout the entire duration of the show. Press arm bands: * Ensure to wear your press arm bands if you will be carrying out any photography and or filming. To take part in the conference sessions: * All sessions will be in Japanese. For session details: (Japanese) * Please present your press badge at the conference session venue. * If the session is fully booked, Show Management may not be able to provide a seat. Depending on the capacity of the session room, you may not be able to attend the session. * Only press attendees wearing a press arm band may take photographs of the session. Photographing the slides and filming/voice recording the session is strictly prohibited. Shipping items to the show If you wish to send any items such as magazines, filming/camera equipment, etc. to the show in advance for your press activities, please use the address below: Address: IOFT Show Management Office Tokyo Big Sight Inc Ariake, Koto-ku, Tokyo, Japan East Hall 5 Booth Number: (Please put your booth number here) Contact Person: (Please put your contact details name and telephone number) Please note: * Show Management will not be responsible for any lost or damaged items. * Show Management will not cover any delivery tax or any kind of delivery costs. * Your booth will be constructed by 10:00 a.m. on October 21. It would be best to arrange the delivery so it gets to the show around that time frame. * If you would like to deliver something before that date, please contact the PR rep of the show: Tel: ioft_pr@reedexpo.co.jp. 9

10 Show Schedule Day 1 (Oct. 22) 9:00 Press Room: Door Open 9:30 Opening Ribbon-Cutting Ceremony (Venue: In front of IOFT reception, East Hall 5) 10:00 Exhibition Halls: Door Open 13:00 22nd Japan Eyewear Award 2019 Presentation Ceremony (Venue: at Special Stage in the Exhibition Hall, East Hall 5) 18:00 Exhibition Halls: Door Close 18:00 Press Room: Door Close 18:30 Japan Best Dressed Eyes Awards Presentation Ceremony & IOFT VIP Reception Party (Reception Hall, Conference Tower, 1F) Day 2 (Oct. 23) 9:00 Press Room: Door Open 10:00 Exhibition Halls: Door Open 18:00 Exhibition Halls: Door Close 18:00 Press Room: Door Close Day 3 (Oct. 24) 9:00 Press Room: Door Open 10:00 Exhibition Halls: Door Open 17:00 Exhibition Halls: Door Close 17:00 Press Room: Door Close 10

Events & Showcases Opening Ribbon-Cutting Ceremony Date: First Day (Oct.

Witness them at the commemorative event celebrating the opening of the 31st IOFT at the Opening Ribbon Cutting Ceremony.

List of the ribbon-cutters will be distributed at the Press Room. 22nd Japan Eyewear Award 2019 Presentation Ceremony Date: First Day (Oct.

EOY is a product design competition to determine the trendiest eyewear for the coming year.

If you miss the ceremony, come and have a look at the award-winning products displayed at 22nd Japan Eyewear Award 2019 exhibit gallery throughout the show period.

22) Time: 18:30- Venue: Reception Hall, Conference Tower, 1F A reception party will be held on the first evening of IOFT.

11 Events & Showcases Opening Ribbon-Cutting Ceremony Date: First Day (Oct. 22) Time: 9:30- Venue: In front of IOFT reception, East Hall 5 The chance to see and meet key industry professionals of the Japanese and Asian optical market! Witness them at the commemorative event celebrating the opening of the 31st IOFT at the Opening Ribbon Cutting Ceremony. Dignitaries include Japanese and Asian chairmen of optical associations, top executives of optical stores, importers, whole salers, mass retailers etc. List of the ribbon-cutters will be distributed at the Press Room. 22nd Japan Eyewear Award 2019 Presentation Ceremony Date: First Day (Oct. 22) Time: 13:00 Venue: at Special Stage in the Exhibition Hall, East Hall 5 Want to find out who wins Grand Prix for the EOY Awards? EOY is a product design competition to determine the trendiest eyewear for the coming year. Grand Prix for each category (Men s, Ladies, Sunglasses & Sports Glasses, Kids Eyewear and Functions & Technologies) will be announced during the ceremony. If you miss the ceremony, come and have a look at the award-winning products displayed at 22nd Japan Eyewear Award 2019 exhibit gallery throughout the show period. 31st Japan Best Dressed Eyes Awards Presentation Ceremony & IOFT VIP Reception Party Date: First Day (Oct. 22) Time: 18:30- Venue: Reception Hall, Conference Tower, 1F A reception party will be held on the first evening of IOFT. It is a great place to be acquainted with both exhibitors and visitors of IOFT and get the latest insight into the market. Japan Best Dressed Eyes Awards Presentation Ceremony will also be held at the reception party. Japan Best Dressed Eyes Award is awarded to Japanese celebrities (including prominent politicians, actress, comedian, model and other high-profile figures) with outstanding eyewear fashion sense. This popular award is covered by all major TV networks, newspaper and magazines in Japan. Please note: IOFT will be specially reserving a seat for you at the VIP tables. Our staff will escort you to your seats so please arrive at the Press Room at 17:45. An official invitation letter with the details will be sent to you separately. The IOFT Int l Designers "tide" is a special exhibiting area created inside IOFT, which is exclusively offered to stylish and unique international eyewear designers. International designers from various countries such as Italy, France, Belgium, Germany, Denmark, Switzerland, UK and etc. gather at IOFT You will see the latest original eyeglasses from around the world just here in Tokyo. 11

12 We look forward to seeing you soon! If you need any assistance, please contact: IOFT Show Management/Reed Exhibitions Japan Ltd. Tel: Fax:

Contents. Overview of SEOUL FOOD Programs of SEOUL FOOD 2018 III. Participation in SEOUL FOOD 2019

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