Contents. Overview of SEOUL FOOD Review of SEOUL FOOD 2017 III. Standard Packages

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Carol Jacobs
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2 Contents I Overview of SEOUL FOOD 2018 II Review of SEOUL FOOD 2017 III Standard Packages

3 Ⅰ Overview of SEOUL FOOD 2018

4 Overview of SEOUL FOOD 2018 Date Edition 5. 01(Tue) ~ 5. 04(Fri) [4 Days] 36 th Scale 76,121 m 2 SEOUL FOOD 2017 Exhibition Composition SEOUL FOOD ( DOMESTIC & INT L) SEOUL FOODTECH SEOUL FOODPACK SEOUL HORECATECH Venue KINTEX Hall 1~5, 7~8 Target Goal Events 1,600 Exhibitors (Domestic 900, Overseas 700) 3,000 Booths (Domestic 2,200, Overseas 800) Global Food Plaza, Business Meetings, Global Food Conference, SEOUL FOOD AWARDS 2018 etc.

5 Overview of SEOUL FOOD 2018 Expected layout

6 Ⅱ Review of SEOUL FOOD 2017

7 Review of SEOUL FOOD 2017 Commencement Year : 1983 Fourth Largest Food Exhibition in Asia Facts & Figures Exhibition Space ( m2 ) 64,831 74,171 74,171 76,121 Exhibitors 1,336 1,487 1,520 1,402 Booths 2,553 2,896 2,915 2,948 Visitors 52,800 54,117 53,406 54,200

8 Review of SEOUL FOOD 2017 Comparison with Major Food Exhibitions in Asia FOODEX Japan 2017 FOOD&HOTEL ASIA Singapore2016 SEOUL FOOD 2017 Exhibition Space ( m2 ) 31,101 m2 (Net space) 97,000 m2 76,121 Exhibitors 3,282 3,198 1,402 Booths 3,879-2,948 Visitors 82,434 72,000 54,200

9 Review of SEOUL FOOD 2017 Steady Growth of SEOUL FOOD SEOUL FOOD 2017 with successful record: 7.76% decrease in total exhibitors 1.13% increase in total booth number 1.49% increase in total visitors

1,402 Number of Domestic Exhibitors 850 Number of

10 Review of SEOUL FOOD 2017 Exhibitors Information Number of Exhibiting Countries 39 Total Number of Exhibitors 1,402 Number of Domestic Exhibitors 850 Number of International Exhibitors 552 Domestic Pavilion International Pavilion

A 48 44 Thailand 43 52 Korea 29 52 Turkey 18 50 Spain 16 20 Italy 16

11 Review of SEOUL FOOD 2017 Nationalities of Exhibitors Country Exhibitors Booths China Canada U.S.A Thailand Korea Turkey Spain Italy Peru Taiwan Vietnam Philippines 15 8 Germany Mexico Ecuador 13 10

12 Review of SEOUL FOOD 2017 Visitors Information Number of Visiting Countries 105+ Total Number of Visitors 54,200 Number of Domestic Visitors 50,950 Number of International Visitors 3,250

13 Review of SEOUL FOOD 2017 Exhibition Space Domestic Pavilion 57,482 sqm 2.63% + Total Gross Exhibition Space 76,121 m 2 International Pavilion 18,639 sqm

Review of SEOUL FOOD 2017 Visitor Interests Visitors by Pavilion (%) FOODTECH Pavilion Food Processing Machinery 34.3 Kitchen Appliances / Furniture 9.7 Bakery Equipment 10.5 Kitchenware 7.

14 Review of SEOUL FOOD 2017 Visitor Interests Visitors by Pavilion (%) FOODTECH Pavilion Food Processing Machinery 34.3 Kitchen Appliances / Furniture 9.7 Bakery Equipment 10.5 Kitchenware 7.7 Food Related IT 7.1 Food Sanitation Equipment 7.5 Food Inspection & Analysis Equipment 5.3 Safety Related Products 2.3 Transportation Equipment 2.5 Food Preservation Technology 7.5 Others 5.6 FOODPACK Pavilion Packaging Machinery & Components 33.4 Packaging Materials & Containers 17.7 Package Processing Machinery 13.2 Packaging Related Technology 7.0 Logistic Machinery & Service 5.0 Package Printing Machinery 6.9 Package Designs 13.4 Others 3.3 HOTRECATECH Pavilion Kitchen & Restaurant Machinery 37.4 Coffee Machinery 21.3 Dishware & Ceramics 15.2 Others 26.2

15 Review of SEOUL FOOD 2017 Interest of Visitors Visitors by Pavilion (%) Food & Hotel Pavilion Agricultural Products & Processed Food 41.6 Ingredients & Additives 24.1 Health & Organic 15.5 Desserts and Beverages 18.7

16 Review of SEOUL FOOD 2017 Biz-matching 1:1 meeting between overseas exhibitor and domestic buyers To support overseas exhibitors in entering Korean market Subject of application - All overseas exhibitors in SEOUL FOOD 2017 Invited buyers - Domestic import vendors, distributors, and buyers [Process of the Registration] Submit application form to our agent, Famnet Registration 1 st Selection Sorting the products that are feasible to enter in Korean market Deliver application forms to appropriate Korean buyers Deliver the application 2 nd Selection Selecting by products that were interested by Korean buyers Notify the applicants weather they are selected or not Notification/ Confirmation 1:1 Meeting Conduct 1:1 meeting with Korean buyers at site * If there is no Korean buyer that matches with applicant s product, there won t be any meeting accomplished.

meetings 82 Number of companies that are ready to have business

17 Review of SEOUL FOOD 2017 Biz-matching Number of participating countries 17 Number of invited companies 68 Number of conducted meetings 82 Number of companies that are ready to have business with Korean buyers (Belgium, Canada, Chile, Denmark, France, Italy, Portugal) 7

18 III Standard Packages

19 Standard Packages Standard Packages Space Only Walk on Stand Premium Stand $370/sqm (minimum 18 m 2 ) 1 booth=18m2 (3mx6m) $370 x 18m2 USD 6,660/booth - $440/sqm (minimum 9 m 2 ) 1 booth=9m2 (3mx3m) $440 x 9m2 USD 3,960/booth Walls, Carpet, Spotlight, Power Supply, Chairs, Counter, Table, Fascia, Shelves $470/sqm (minimum 18 m 2 ) 1 booth=18m2 (3mx6m) $470 x 18m2 USD 8,460/booth Walls, Carpet, Spotlight, Power Supply, Fascia, Counter, Table, Chairs, Display Cube, Logo Tower, Shelves, Showcase

20 Standard Packages Early-Bird - USD 30 / sqm *Early-bird registration deadline: TBA Commission/ KBC Incentive KOTRA / UBM-Allworld territory 20% of total law-space price *for early-bird registration, discounted price will be applied for calculating the total amount of commission/incentive. *KBCs that have attracted overseas exhibitors from countries that are listed under UBM-Allworld territory will need to report their activities after the show for recognition.

21 Standard Packages Walk on Stand Premium Stand

23 Thank you

Contents. Overview of SEOUL FOOD Programs of SEOUL FOOD 2018 III. Participation in SEOUL FOOD 2019

Contents. Overview of SEOUL FOOD Programs of SEOUL FOOD 2018 III. Participation in SEOUL FOOD 2019 SEOUL FOOD 2019 Contents I Overview of SEOUL FOOD 2019 II Programs of SEOUL FOOD 2018 III Participation in SEOUL FOOD 2019 I Overview of SEOUL FOOD 2019 Overview of SEOUL FOOD 2019 Date Edition 2019. May