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1 BISFE

2 Busan International Seafood & Fisheries EXPO 2012 is Korea s Largest International Seafood Tradeshow, now celebrating its 10th anniversary. BISFE has been certified by the Ministry of Knowledge Economy for five consecutive years from 2008 to 2012 as a promising exhibition and also has been approved by UFI (The Global Association of the Exhibition Industry). Featuring 300 exhibitors from 25 countries, BISFE 2012 is Korea's leading seafood and fisheries trade fair based on its global competitiveness. An Integrated Fishery Exhibition to be held in Busan, the center of Maritime and fisheries industry in Northeast Asia. Busan is not only a gateway that connects the Pacific Rim with Eurasia but also a hub city of fisheries and ocean field combined with outstanding infrastructure for seafood, fishery equipment and marine biotechnology. BISFE is an excellent place to take a look at the latest trends of Asia's seafood and fishing industry. A tremendous business opportunity to interact with trade buyers and fisheries professionals from around the world. Beef up your business together with leading companies, powerful buyers from over 30 countries and government agencies by participating in various business events such as buyer matching program and industrial tour. Don't miss an excellent chance to expand your markets and exchange the latest information.

3 Exhibition Overview Title Date Venue Size Host Organizers Sponsors International Events Seminars and Events Busan International Seafood & Fisheries EXPO 2012 (BISFE 2012) November 15(Thu) 17(Sat), 2012 (3 Days) BEXCO, Busan, South Korea 300 Exhibitors, 700 Booths Busan Metropolitan City BEXCO, Korea Fishery Trade Association, National Federation of Fisheries Cooperatives, KOTRA Ministry for Food Agriculture, Forestry and Fisheries, Ministry of Knowledge Economy, Korea Fisheries Association, Korea Overseas Fisheries Association Buyer matching programs, Industrial Tour Busan International Fishery ODA Forum Fishery Sciences Association of Korea Symposium, Korea Maritime Fisheries New Intellectual Association Conference, HACCP Seminar, Aquaculture Technology Seminar, Aquaculture Industry Job Fair, Seafood Promotion Event, Commemorative Sales Event for Designation of City Fish (Mackerel), Mackerel Recipe Contest and Cuisine Display Exhibit Profile Seafood Frozen, salted, smoked, dried, surimi, sea vegetables, processed products (sea salt, sushi, fried, canned food, natural seasoning) Seafood processing machinery and fisheries equipment Fishing gear, fishing nets, material related with fishing vessels, aquaculture facilities, HACCP facilities Marine Biotechnology Marine bio new materials, high functional materials made with marine life, cosmetics, health functional product, marine resources application products, feed for aquiculture, fish medication, research achievements in marine biotechnology

4 Participation Information Booth Fees Type Shell Scheme Price Details USD 2,000/ 9 (1 Booth) Space Only USD 1,500/9 (1 Booth) Organizer installs a shell scheme and provides the following items to exhibitors. : Signboard(Korean/English), 1Kw of electricity, basic lighting, a single set of reception desk and chair, a meeting table and two chairs, floor carpet Organizer provides booth space only. Exhibitors are responsible for installing booth and any other facilities on the allocated space. Exhibitors should submit booth plans for approval before stand construction. - Minimum 18 (Two booths) is required to apply. Booth constructors should be selected among registered companies at the BEXCO. Remarks Registration Application Deadline September 28, 2012 How to Apply Submit a completed application form to BEXCO Exhibition team 1 by fax, , mail or register online at Early Bird Discount 20% off of total booth fees until April 30, % off of total booth fees until May 31, % off of total booth fees until June 30, 2012 Bank Account Information Busan Bank, BEXCO Branch Account Number: Beneficiary: BEXCO Swift Code: PUSBKR2P Contact Information BEXCO Exhibition Team 1 TEL , 7520 FAX bisfe@bexco.co.kr / bisfekorea@gmail.com Website:

5 Facts & Figures of BISFE 2011 Date Venue Host Organizers Size Export Contracts Seminars and Events November 17(Thu) - 19(Sat), 2011 / 3 days BEXCO Busan Metropolitan City BEXCO, Korea Fishery Trade Association, National Federation of Fisheries Cooperatives, KOTRA 13,254 m2, 25 countries, 276 exhibitors, 553 booths (77 international exhibitors, 82 booths) 157 cases / $181 million Fishery Sciences Association of Korea Symposium Korea Maritime Fisheries New Intellectual Association Conference Business Meetings with Foreign Buyers Business Meetings with Korean Buyers ASEM Forum on Marine Fisheries International Fisheries Seminar with Fishery Associations from Vietnam, China and Thailand Aquaculture Seminar HACCP Seminar Meeting for Consultation of Fisheries Administration Aquaculture Industry Job Fair Display of Abalone Cuisines Korean Local Seafood Competition Exhibitors 25.7% 4.2% 2.3% 13.2% 9.4% 4.9% 7.1% 5.7% 3.4% 5.7% 3.8% 14.7% Frozen seafood Dried seafood Fresh fish product Smoked & Salted Seaweed Fish processing machine Aquaculture equipment Fishing vessel equipment HACCP facility Marine bio product Marine bio research center Others Visitors Purpose of visit Purchase counseling Main Areas of interest 19.9% Frozen and cold storage seafood 19.9% Processed seafood 21.5% Investigation for markets or new products 41.8% Health seafood Seafood processing machinery 13.5% 11.9% Secure new accounts 17.9% HACCP 3.8% Packing equipment 3.8% To decide participation for next exhibition 3.4% Aquaculture Marine biotechnology 7.2% 7.2% General reasons 16.9% Seafood overseas trade 7.8% Working clothes and others 3.4%

6 BISFE takes place in Busan, the heart of maritime tourism. Busan is Korea's beautiful coastal city with an abundance of beaches, historical and cultural attractions. Don't miss out a world-class shopping center, fresh seafood cuisine and fascinating night life. 55 APEC-ro, Haeundae-gu, Busan (Postal code: ), South Korea T , 7520 F E bisfe@bexco.co.kr / bisfekorea@gmail.com facebook.com/bisfe twitter.com/bisfekorea

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