World Expo Milan, Italy KENYA WEEK PROGRAMME

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1 World Expo 2015 May 1 st - October 31 st 2015 Milan, Italy KENYA WEEK PROGRAMME Presented by Kenya s Expo 2015 Commissioner General Ruth Mwaniki CEO Export Promotion Council

2 THE EVENT: The Kenya Week Celebrations Name : Kenya Week & National Day Celebrations Date : Monday, 7 th Friday 11 th Sep 2015 Venue : Milan City & Expo Grounds Targeted Visitors: International visitors, potential investors & business partners, manufacturers, traders, distributors, potential tourists and the general local public OBJECTIVES: The objectives of the Kenya National Day: To celebrate the Kenya National Day To create a platform for visitor s to become more aware of Kenya as a potential Trade & Investment partner and a Tourism destination. To showcase Kenya s iconic brands To match potential Kenyan business with Italian and international companies with a view of collaborating in business To create a platform for the celebration of the Kenyan life-style

3 KENYA WEEK PROGRAMME AT A GLANCE (Monday, September 7 th Friday 11 th 2015) MILAN ITALY Kenya Week Programme at a Glance Day Day 1: Day 2: Day 3: Day 4: Day 5: Day 6: Monday Tuesday Wednesday Thursday Friday Saturday Month September September September September September September Date 7 th 8th 9th 10th 11th 12th Activity Venue Detailed Programme Attached Arrival of the Leader of the Kenya Delegation H.E. The President Hotel in Milan Italy National Day Celebrations Expo Center & Expo Square Business Forum Mini Marathon Cultural Day Field Visits & Onsite Meetings Hotel in Milan - Italy Milan City Roads / Streets Expo Cultural Centre / Auditorium Milan City & Environs

4 DETAILED KENYA WEEK PROGRAMME (Monday, September 7 th Friday 11 th 2015) MILAN ITALY Day Day 1: Day 2: Day 3: Day 4: Day 5: Day 6: Monday Tuesday Wednesday Thursday Friday Saturday Month September September September September September September Date 7 th 8th 9th 10th 11th 12th Activity Leader of the Kenya Delegation H.E. The President Arrives in Milan National Day Celebration Business Forum Venue Hotel Expo Center Hotel Milan City Roads & Streets Time Arrival of the Head of the Kenya Delegation and entourage to the Expo Centre Official Programme Business Forum (See Detailed Programme Attached) Mini Marathon Cultural Day Field Visits & Onsite Meetings Marathon participants Assemble at the Start off point Warm up session Head of the Kenya Delegation Arrives Marathon Venue Remarks by Head of Kenya Delegation Cultural Centre & Auditorium Head of the Kenya Delegation to visit major identified historical sites/ Industrial Parks / Technology Centres etc Milan City & Environs

5 (See Detailed Programme Attached) Official Luncheon for the Head of the Kenya Delegation and selected VIPs Arrival of the Head of the Kenya Delegation in Milan from Rome Briefing of the The Head of the Kenya Delegation by CS Press Conference (See Detailed Programme Attached) Tour selected Pavilions i.e. Italian Pavilion Theme Pavilion Kenya Pavilion Leave the EXPO site or continue with Tour Proposed Cocktail Reception (See Detailed Programme Attached) Luncheon Breakaway session i.e. Match making & one on one business meetings Sampling of Kenyan products i.e. Coffee, Tea, Nuts etc End of Programme Official Flagging off the Marathon by Head of Kenya Delegation Presentation of medals / Trophies to winners Remarks by main sponsor of the event Vote of thanks (See Detailed Programme Attached) Business people to make follow ups and visit their potential Italian business counter parts Reception Dinner for Head of the Cultural Performance by

6 Kenya Delegation Hosted by the Kenya Embassy for Selected Delegation Members & Identified Italian Businessmen (Optional) BOMAS of Kenya

7 DAY 1: PROGRAMME RUN DOWN Monday, 7 th September 2015 Activity: PRESS CONFERENCE Time: Venue: Expo Center or Identified Hotel Venue in Milan Attendance: Head of Kenya Delegation, Kenya Government Officials, Expo Officials, Media, Partners and Potential Partners Objectives: To announce Kenya s National Day/week with the objective of creating more awareness to sensitize and attract visitors: 1. To the Kenya Pavilion at the Expo Grounds 2. To Kenya to Invest and Trade 3. To Kenya as Tourists Format: Press Conference with Cultural performance and cocktail with Kenyan cuisines Draft Programme Press Conference Time Activity Responsible Remarks 17: 00 Media arrival and registration Expo Protocol Team 17: 30 MC welcomes all, Invites H.E The Ambassador for Expo Protocol Team welcome remarks. 17: 35 MC invites the CS for remarks relations CS/CG 17: 50 CS invites The Head of Delegation for Remarks on Expo Protocol Team Italy/Kenya Relations. 17: 55 MC invites Kenya s Commissioner General to make Kenya s CG remarks on Kenya s participation and its Pavilion at the World Expo 18: 10 Remarks by Expo official Exchange of Gifts and Souvenirs Expo Protocol Team 18: 20 MC invites all to experience the Kenyan Cuisine Expo Protocol Team 18: 25 Cocktails with cultural performances and cuisines Ambassador/CS; CG, BOMAS 18: 30 End of Program Expo Protocol Team

8 DAY 2: PROGRAMME RUN DOWN Tuesday, 8th September 2015 Activity: Time: Venue: KENYA NATIONAL DAY CELEBRATIONS All day 1. To be guided by Expo Officials. Attendance: Head of Kenya Delegation, Expo Officials, invited participating countries and organization officials, media, partners and potential partners, general public, visitors to the Expo grounds Objectives: Celebrate Kenya with the World and to bring Kenya to the World within the expo frame work. Format: 1. Formal Expo tradition with flag raising ceremony, Pavilion visits with officials, cultural performances and cocktails in the evening. 2. Additional cultural performances, from dances to music, from art and craft to fashion and cuisines. These would all be set on a rotational basis amongst identified venues.

9 Kenya National Day Programme (Standard World Expo Bureau Program) TIME ACTIVITY RESPONSIBLE 10:00 Leader of the Kenya Delegation arrives at the designated EXPO venue CS, Ambassador, CG; Expo CG, Expo Protocol Team 10:05 Flag raising ceremony (Play Italy s National anthem Expo Protocol and raise Italy s national flag, play Kenya s national anthem and raise Kenya flag 10:10 Official welcome in the guest receiving hall Expo CG, Expo Protocol Team 10:20 Head of Kenya delegation signs the honour book Expo CG, Head of Kenya Delegation 10:22 Gift presentation to the head of the delegation & Expo Expo CG, Head of Kenya Delegation CG 10:25 Group photos Expo CG & Selected Kenya Delegation Members 10:30 Delegation taken to the EXPO National day Venue Expo CG, Head of Kenya Delegation 10:45 Italian representative Delivers their welcoming speech Expo CG, Expo Protocol Team 10:55 Head of the Kenya Delegation delivers speech Leader of the Kenya Delegation, Expo CG, Expo Protocol Team 11:05 Kenya Cultural performances by the BOMAS of Kenya & other artists BOMAS of Kenya, Expo Protocol Team, 11:35 End of the performances Expo Protocol Team, BOMAS of Kenya 12:00 Official Luncheon at the designated venue Expo Protocol Team, CS, Kenya CG, Head of Kenya Delegation Expo CG & Selected Kenya Delegation Members 13:00 Expo Tour to selected Pavilions Expo Protocol Team, CS, Leader of the Kenya Delegation, Expo CG & Delegation Members 13:15 Visit to the Italian Pavilion and Theme Pavilions Expo Protocol Team, Expo CG, Leader of the Kenya Delegation, CS, CG, Ambassador, Expo CG & Delegation Members 14:30 Visit to the Kenya Pavilion and other pavilions CS, Kenya CG, Ambassador, Expo CG, Leader of the Kenya Delegation & Delegation Members 15:30 Leave the EXPO site or continue with Tour Leader of Delegation & Members CS, Kenya CG, Ambassador, 16:00 Press conference (optional) CS, Leader of the Kenya Delegation, & CG 19:00 Appreciation reception (Optional) CS, Leader of the Kenya Delegation, & CG, Ambassador 20:00 Performances at a venue to be designated by Expo officials. CS; Leader of the Kenya Delegation; CG & Delegation Members

10 DAY 2: EVENING PROGRAMME PROGRAMME RUN DOWN Tuesday, 8th September 2015 Activity: NATIONAL DAY COCKTAIL RECEPTION Time: Evening ( ) Venue: Identified Five Star Hotel in Milan Attendance: Head of Kenya Delegation, Expo Officials, Commissioner Generals & Stand Directors, media, Italian Business community Kenyan Diaspora (list to be provided by the Embassy) Objectives: Celebrate Kenya with the World and appreciate Expo Ideals.(harmonious co-existence of countries, sustainable development and cultural diversity). Format: 1. Speeches by Kenyan officials, Italian officials & Head of the Kenya Delegation. 2. Cultural performances, music and dance, art and craft, fashion and cuisines. Programme for the National Cocktail Reception Time Activity Remarks Arrival of invited Guests Arrival of Head of Kenya Delegation Entertainment Cultural performance by Cultural Troupe Welcome Speech by H. E., Kenya s Ambassador to Italy Remarks by the Italian Official Remarks by Cabinet Secretary EAC Affairs, Commerce & Tourism and invites Head of the Kenya Delegation to make remarks Speech by the Head of the Kenyan Delegation Toasting & Cocktail / Entertainment by Cultural troupe Entertainment by Them mushrooms (some currently retired in Italy) etc & Fashion show featuring Ms Tourism Kenya & other selected models Vote of thanks Commissioner General for Kenya Entertainment & Guests leave at their own pleasure

11 DAY 3: PROGRAMME RUN DOWN Wednesday, 9th September, 2015 Activity: Business Forum Time: 09:30-17:30 Venue: Prestigious 5 star Hotel in Milan Attendance: Head of Kenya Delegation, Government Officials, Italian investors in Kenya, sponsors, Italian Business community, Kenyan diaspora in Italy and media. Objectives: 1. To showcase Kenya brands 2. To match potential Kenyan enterprises with Italian and international companies with a view to strengthening business relations. 3. Market Kenya Format: The Forum will be conducted with 5 main elements: 1. Formal forum with opening address by the Head of the Kenya Delegation, Government officials from Kenya 2. Workshops, this would include sessions on Trade, Investment and Tourism 3. Exhibits and displays to showcase Kenya, its goods and services 4. One on one business meetings. 5. Sampling of selected Kenyan products i.e. Coffee; Tea; Edible Nuts etc

12 Programme for the Kenya Business Forum TIME ACTIVITY RESPONSIBLE REMARKS Arrival and Registration CG & Embassy 9.30 Welcome speech Kenya Ambassador to Italy 9.35 Key note address Head of the Kenya Delegation 9.45 Presentation on Investment and Business Opportunities / incentives in Kenya Presentations by an Italian Investors/ companies in Kenya on their experiences on Trade and Cabinet Secretary EAC Affairs, Commerce & Tourism Prominent Italian Investors in Kenya (Ideally 2) CS and CG Investment in Kenya: Question & Answer session CS ; CG & CEOs of Key State Corporations Vote of thanks CG Lunch CG; 13:30 16:00 Breakaway session i.e. Match making & one on one business meetings 16:00 17:30 Sampling of Kenyan products i.e. Coffee, Tea, Nuts etc CG CEO Brand Kenya Board

13 DAY 4: PROGRAMME RUN DOWN Thursday, 10 th September 2015 Activity: MINI MARATHON DAY Time: Venue: Identified route in Milan City (Roads/Streets) Attendance: Head of Kenya Delegation, Kenya s Government Officials, Athletics Kenya Officials, Sponsors, Expo Officials, Italian Athletes, Kenya Athletes, Media, Partners and Potential Partners etc Objectives: 1. To drive the theme Feeding the planet. Energy for Life. 2. The event will also epitomize Kenya s enduring spirit while still magnifying the offers and the underlying national opportunities as Contribution towards feeding the planet. Format: 1. The event will leverage on sponsorship and endorsements by Kenyan and Italian corporate bodies. 2. To be executed in collaboration with Athletics Kenya, African Sport and Run2gether (Italy), and sponsors. It will target selected Kenyan Athletes under 21 yrs but accommodate Italians and visitors of all ages. participants as well as their Italian Counterparts. Kenyan legendary stars such as Paul Tergat who is the World Food Programme goodwill Ambassador among others will make guest appearance.

14 Programme for the Mini Marathon TIME ACTIVITY RESPONSIBLE REMARK S 9.00 Assembling by All Marathon participants at the Start off point Athletics Kenya, African sports and run2gether and Expo Organizers 9.05 Warm up session for participants Paul Tergat / Athletics Kenya All participants 9.30 Arrival of the Head of the Kenya Protocol Delegation 9.35 Remarks by Head of Kenya Delegation CS, Ministry of Sports & Culture and the Arts 9.45 Official Flagging off the Marathon by CG, CS, Ministry of Sports & Head of Kenya Delegation Presentation of medals / Trophies to winners Remarks by main sponsor of the event Culture / Athletics Kenya Head of the Kenya Delegation / Kenya Athletics / Sponsors/CG EXPO Organizers / BIE Vote of thanks CS, EAC Affairs, Commerce & Tourism End of Ceremony and participants leave at their pleasure All

15 DAY 5: PROGRAMME RUN DOWN Friday, 11 th September 2015 Activity: CULTURAL DAY Time: Venue: To be designated by the Expo authorities. Attendance: Head of Kenya Delegation, Kenya s Government Officials, Expo Officials, Media, Invited Guests, Partners and Potential Partners Objectives: Demonstrate the global imperatives to the challenges on sustainable development, physical fitness and good health through a marathon race. Format: Traditional Dances and cultural performances by BOMAS of Kenya; sampling of Kenyan cuisines; fashion show by Miss Tourism Kenya and Identified models; Performances by Kenyan musical bands. Programme for the Kenya Cultural Day TIME ACTIVITY RESPONSIBLE REMARKS 8.30 All invited guests assemble at a venue to be identified by the Expo. Expo Organizers, CG 9.00 Arrival of the Kenya Head of Delegation Expo Protocol, CG, Ambassador 9.05 Welcome Remarks / Speech CS, EAC Affairs, Commerce and Tourism 9.10 Welcome Remarks by representative from Expo Organizers Expo Protocol Remarks and Official launch of the Kenya Cultural Day by the Head of the Kenya Delegation Cultural Performances - Dances, Songs etc Lunch - Kenyan Cuisines Fashion Show at the Expo Cultural Square ; Heena Painting etc Cultural Performances - Dances, Head of Kenya Delegation Director BOMAS Director Kenya Utalii College Brand Kenya Board Cultural Troupe Songs etc End of Programme & Closing remarks CS, Culture Sports and the Arts.

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