HOW DID IT ALL STARTED?

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Branden Lamb
5 years ago
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3 HOW DID IT ALL STARTED?

DUBAI DUTY FREE Responsible for the duty-free operations at Dubai International Airport and

Main sponsor of the Dubai Tennis Championships.

4 DUBAI DUTY FREE Responsible for the duty-free operations at Dubai International Airport and Al Maktoum International Airport. One of the biggest travel retail operator in the world. Main sponsor of the Dubai Tennis Championships. Currently employs 6,100 staff from over 45 nationalities, including 27 of its original 100 staff recruited in By the year 2020, it expects business to be in excess of US$3 billion a year, employing between 9,000 and 10,000 people. Sponsoring local & international sports events as part of their marketing strategies since 1983.

5 HISTORY TIMELINE DECEMBER Dubai Duty free opens. The sales hits $44,000 On the 1 st day of business. Emirates airlines has been established Dubai Duty Free masters Snooker tournament launched with 200,000 Dubai sales turnover pass $100 million The 1 st Dubai Duty Free Tennis open takes place with &1 million prize money ATP 250

HISTORY TIMELINE Dubai population passes 860,000 and the emirate

4 million hotel guests 1996 1999 The New Dubai Tennis Stadium was

H Sheikh Mohamed Bin Rashed Al Maktoum & officially named as Dubai

purse of $4 million The Irish Village opens First Dubai Shopping

played a friendly game on the helipad of Burj Al Arab which was

Women s Open reached $1 million prize money 2001 2012 2005 First

6 HISTORY TIMELINE Dubai population passes 860,000 and the emirate attracts 3.4 million hotel guests The New Dubai Tennis Stadium was introduced by H.H Sheikh Mohamed Bin Rashed Al Maktoum & officially named as Dubai Duty free tennis stadium First Dubai World Cup takes place with a purse of $4 million The Irish Village opens First Dubai Shopping Festival generates $ 400 million Roger Federer & Andre Agassi played a friendly game on the helipad of Burj Al Arab which was organized by Dubai Duty Free & Jumeirah Group Dubai Duty Free Women s Open reached $1 million prize money First Dubai Duty free Women s Open begins with $600,000 prize money H.H Sheikh Mohamed Bin Rashed Al Maktoum attend the final of Dubai Duty Free Tennis Championships, the year of 20 th Anniversary.

7 Founders & Owners H.H Sheikh Mohamed Bin Rashed Al Maktoum Vice President & prime minister of UAE and Ruler of Dubai, Patron of DDF H.H Sheikh Ahmed Bin Saeed Al Maktoum President of the Dubai Civil Authority, Chairman of DDF H.H Sheikh Hasher Bin Maktoum President of Tennis Emirates Steve Simon CEO & Chairman, WTA Colm Mcloughlin Executive Vice Chairman & CEO, DDF Alison Lee ATP Executive Vice- President

The Dubai Tennis Stadium & The Aviation Club DUBAI

Dubai International Airport DDF Tennis Championship:

Main courts & 2 back courts 1996 2010 : 1 center court

center court & 12 courts 1993 : 3,500 capacity 1996 :

acts such as Sting, Gerri Haliwell, Bryan Adams,

8 The Dubai Tennis Stadium & The Aviation Club DUBAI TENNIS STADIUM Situated in Garhoud, between the Creek & Dubai International Airport DDF Tennis Championship: Mid of Feb 1 st Week of March 1993 : 1 center court, 2 Main courts & 2 back courts : 1 center court & 5 courts 2011 : 1 center court & 6 courts 2015 : 1 center court & 12 courts 1993 : 3,500 capacity 1996 : 5,000 capacity Leading concert venue having played to acts such as Sting, Gerri Haliwell, Bryan Adams, Enrique Iglesias, Gloria Gaynor, Coolio, Shaggy, Sash, Boy Zone & many more

9 THE AVIATION CLUB The Aviation Club open its door in 1991 & is now one of the top sports & leisure club Irish Village & Century Village Jumeirah Creekside Hotel in 2012 Dubai Tennis Stadium

10 GLOBAL ORGANIZATION FOR TENNIS

11 TOTAL PRIZE MONEY PER TOURNAMENT CATEGORIES

12 POINTS DISTRIBUTION ATP SINGLES WTA SINGLES

13 TOTAL PRIZE POT FOR DDF TENNIS CHAMPIONSHIP 2018 TOURNAMENT ACHIEVEMENTS 1999 : Dubai won the ATP world tournament of the year. The tournament won 12 ATP tournament awards of the year to-date : DDF Tennis Championship was elevated to the ATP international series gold which is the games 3 rd highest tier after the 4 grand slams tournament.

14 DUBAI DUTY FREE TENNIS CHAMPIONSHIP WINNERS HISTORY

15 TOURNAMENT OPERATIONS TOURNAMENT DIRECTOR Hospitality & Transportation Medical Team Technical Team Security Admin Department Sales & Marketing WTA Supervisor ATP Supervisor Customer Service Media & Advertising Volunteers

Ticket Sales & Systems Dubai Tennis Stadium Box Office Online Ticketing Website such as (Time Out Tickets & 800Tickets) DDFC Official Website: www.dubaidutyfreetennischampions hips.

16 Ticket Sales & Systems Dubai Tennis Stadium Box Office Online Ticketing Website such as (Time Out Tickets & 800Tickets) DDFC Official Website: hips.com GRANDSTAND TICKET WTA EVENT (Opening three days to Finals) AED 55 AED 370 ATP EVENT AED 80 AED 375 *Grandstand tickets are free seating except for dedicated areas for media and sponsors. Prime A,B & VIP seats are avaible on a day to day basis. The Prime A seats on the baseline directly behind the players and the Grandstands are great spots. For the sake of clarity, the seating zones are categorized as follows: Prime A Seats - the first two rows of seating around Centre Court located on the East and West stands and are on a first come first served basis Prime B Seats located in the North stand are also available on a first come, first served basis. Grandstand Seats located on East and West sides of the Centre Court high up the stadium.

17 SPONSORS & SUPPOTERS 3DB 800TICKETS ACCESS SECURITY AFRICAN + EASTERN (STELLA BEER) AL NABOODA AUTOMOBILES LLC (AUDI) ALRR CONTRACTING LLC AMS ARABIAN RADIO NETWORK ATP WORLD TOUR AURORA MEDIA WORLDWIDE UK LTD. AVENUES ADVERTISING BRANDPLUS INC. BYRNE EQUIPMENT RENTAL LLC CF TENNIS ACADEMY CORPORATE CONNECTION (NASHUATEC) DUBAI AIRPORTS COMMERCIAL & MARKETING DUBAI CIVIL DEFENCE DUBAI DUTY FREE STAFF DUBAI FESTIVALS & RETAILS ESTABLISHMENTS DUBAI MEDIA INCORPORATED (AL BAYAN) DUBAI MUNICIPALITY DUBAI POLICE DUBAI SPORTS CHANNEL; DUBAI SPORTS COUNCIL DUBAI TOURISM & COMERCE MARKETING (DTCM) EMIRATES EMIRATES FACILITY MANAGEMENT EMIRATES INTEGRA MEDICAL & SURGERY CENTRE FANCY TRANSPORT FEDEX FP7/DXB GULF ARENA GULF NEWS HANY EL KHAFIEF & LINESPEOPLE INTERNATIONAL REGIONAL & LOCAL MEDIA J.P MORGAN JACOB S CREEK JENNY FLOWERS JUMEIRAH CREEKSIDE HOTEL LACOSTE MASAFI MOET & CHANDON PROLAB DIGITAL PROMOSEVEN SPORTS MARKETING RAVE AUDIO ROLEX RTA TENNIS EMIRATES THE IRISH VILLAGE UM MENA WICKED TENTS WTA ZIQITA GULD MEFICAL RESPONSE & AMBULANCE SERVICES

18 SPONSORS & SUPPOTERS

19 PROMOTION: LOCALLY & GLOBALLY LOCALLY Thru Marketing & Public relations such as: Press conference, interviews, iconic photo shoots with the stars as well as tennis clinics, entertainment and special events such as Catch and Win, Fantastic Fan Day, Round Tables, Presentations, Draws etc. Raffle promotion (E.g Guess & win promotion) Thru Local Tournaments GLOBALLY Commercials Prize marketing such as giveaways, rewards & contest International Tournaments

20 How the tournament secure it s star players? Appearance fee (but not anymore) By providing free airline tickets (roundtrip) Offering special services such as customized & private tours before the tournaments starts, complimentary transportation & access to VIP locations such as Burj Al Arab, Burj Khalifa, Luxurious tourist spots and the likes. Commercial Exposure Private Security & safety control

21 SUCCESS FACTORS Mindset Character Outcome Plan Development 1.Teamwork 2.Creativity 3.Ambition 4.Proactivity 5.Connections 6.Motivation 7.Quality

MEYDAN A GLIMPSE INTO THE FAMED ARABIAN EQUESTRIAN HERITAGE

MEYDAN A GLIMPSE INTO THE FAMED ARABIAN EQUESTRIAN HERITAGE MEYDAN, AT NAD AL SHEBA IS THE VISION OF HIS HIGHNESS SHEIKH MOHAMMED BIN RASHID AL MAKTOUM, VICE PRESIDENT AND PRIME MINISTER OF THE UAE AND