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9 Background Originated from Cornwall, read Geology and then Agriculture at university Early career in hotels and tourism Later branched into sports management working on events such as Euro 96, Cricket World Cup, Rugby World Cup and several years with Wembley Plc. Scoped software systems for sports venues and events such as the 2012 Olympics

10 Background This broad industry experience led to a troubleshooting role with Octagon an IPG company based at Brands Hatch where I was tasked with building joint venture relationships with FOM & Allsport Involved in selling off Brands Hatch Leisure a group of four circuits Transferred to Silverstone in 2003 and eventually had to make choice between opening the new Emirates stadium for Arsenal or taking on the role of MD of Silverstone Circuits Ltd Made MD of Silverstone in November 2004

11 Silverstone Today The Centrepiece of UK Motorsport UK is World leader in motorsport and high performance engineering 4,500 SMEs employing 38,000 people (25,000 engineers) 6 billion turnover and growing, 3.8 billion (60%) is exported 2 billion investment in R&D 8 of the 12 Formula One teams are UK based Silverstone is at the heart of `motorsport valley 60 motorsport businesses located at the circuit...major international races are the showcase for the industry

12 Motorsport Valley & Oxford to Cambridge Arc Source: SHL Silverstone is the catalyst for regional high performance engineering 12

13 Current Business Model Event promotion Grand Prix, MotoGP etc. White label events & licenced events Silverstone Classic, WEC etc. Track hire Testing Participation events Drive Centre and driving instruction Silverstone International Events and Consultancy Education Technology park and development

14 Compared to the general population, all 3 target markets are much more male and younger. The 2-wheel target market is the least upmarket. AUGUST 2012 SNAPSHOT TARGET MARKET = Those Extremely/Very Interested in... GB Pop 4-wheel race events 2-wheel race events Self-drive experiences (age 21+ only) Base (Interviews): (2,005) (317) (187) (229) % who are... % % % % Male (but for self-drive) Average age: ABC C2DE SOURCE: AUGUST 2012 DATA

15 Silverstone Today Formula One First race held at Silverstone in UK round ever since Largest F1 weekend crowd in the World (320,000 in 2012) UK s biggest sporting event over 3 days (paying spectators) Contributes c. 60 million to UK Plc annually Most extensive TV coverage of any annual UK sporting event 17 year contract no central government financial support

16 Silverstone Future - Strategy Mission To be the leading Motorsport destination in the world combining a unique history with world class facilities

17 Silverstone Future - Strategy Key Objectives 1. Host the Top Motorsport Events Done 4 Wheel Formula One, FIA GT World Championship, Silverstone Classic, Touring Cars 2 wheel MotoGP, British Superbikes Build a track capable for both cars and bikes Build a World class pit & paddock complex 2. Create the Ultimate Driver / Rider Challenge Done New fast and demanding track with World leading safety standards 3. Develop British Racing Drivers In Progress New driver / rider facilities & programmes Build an international karting circuit Part of new investor plan

18 Silverstone Future - Strategy Improve the Customer Experience In Progress New grandstands with restaurants and retail outlets Develop as a destination for a family day out weekend festivals of motorsport Build a World Motorsport Hall of Fame Part of new investor plan Lottery Heritage Fund phase 1 5. Be a Focus for the Global Motorsport Industry In Progress Attract companies to a motorsport & high end engineering technology park Create 8,500 jobs - 4,500 net new to the UK New partner to develop technology park - MEPC Promoting new technologies

19 Silverstone Future - Strategy Provide Embedded Education Facilities In Progress Higher education with an engineering focus in association with local universities Develop a large vocational training and apprentice programme UTC opened Sept Have a Growing and Financially Secure Business In Progress Diversify the business (e.g. conferences, exhibitions, concerts) Multi purpose facilities, increased track capacity Utilising The Wing to grow C&B business International consultancy 8. Attract External Capital Investment for circuit In Progress Focus on motorsport, leisure, CBE, international consultancy Build Motor City as a destination for a performance car buyer Partner engaged, expect deal Sept 2013

20 Schematic of the future

21 21 Flexible outline planning approval /8

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23 Opening September 2013

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29 The numbers for Coventry and Warwickshire University payroll University purchases Students Union payroll Students Union purchases Student expenditure Local impact (Coventry & Warwickshire) Regional impact (West Midlands) Coventry Leamington Spa Kenilworth 110,724, ,824,645 52,304,378 16,085,940 15,926,248 61,742, ,558,191 34,838,093 2,303,958 1,663,922 2,628,410 3,760,893 1,639, ,579 9,791 1,611,770 2,527,361 1,402,523 14,001 3, ,403, ,496, ,311,530 64,556,026 2,827,998 Total impact 351,109, ,167, ,496,469 83,640,504 20,431,642

30 How does the University have an impact on our region and local areas?

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42 Coming up on (and around) Warwick s campus

43 National Automotive Innovation Campus

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47 Coventry and Warwickshire Champions 20 th November am The Warwickshire Golf and Country Club

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