THE SPIRIT OF ADVENTURE AND INNOVATION
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1 THE SPIRIT OF ADVENTURE AND INNOVATION Media Information 2017 marine
2 EDITOR S WELCOME Yachting World readers are committed sailors through and through with a passion for all aspects of sailing and technology and a spirit of adventure that drives them beyond mere dreaming. The majority are boat owners who enjoy offshore and bluewater cruising, racing, following the latest developments in equipment and technology, including superyachting. Their yachts are equipped with the latest equipment, they are likely to dress in the latest kit and they will often be looking forward towards that next charter. Our readers are can-do people who want to keep up with the latest news, gear and trends in sailing around the world, and in print and online Yachting World gives them the inside knowledge. I very much hope your company wants to become Yachting World both in print and online so that you can communicate the benefits of your product to our readers. ABOUT OUR READERS Demographic Gender 92% male ABC1 83% Main wage earner 80% Member of yacht club 67% Magazine 3 hours 10 mins spent reading 15.8 years average period they have read the magazine Boat ownership 89% readers own a boat Boat purchase intention 35% readers intend to replace their boat in the next 12 months Cruising 89% are actively involved in sailing of which 42% have sailed miles in the past year Internet usage 96% use the internet at home 61% use the internet at work 42% on a boat, of which 86% from a laptop 76% from a smartphone 66% from a tablet Elaine Editor
3 REGULAR CONTENT Brand Reach Yachting World is now the UK s biggest sailing brand online. After relaunching our new website in late 2015 we now have over 300,000 page views (250,000 unique views) per month, and are growing fast. In the last six months, we have had 1.5 million views. Bluewater cruising and planning Event coverage and analysis Top markets 1. UK 2. US 3. Netherlands 4. Germany 5. Sweden 6. France Our video channel is one of the most viewed of any sailing brand, and we now have over 6.2 million views. Average views per month: 320,000 with over 1.1 million minutes of video watched. Biggest video markets: UK, US, Germany, Netherlands, Australia, France. Expert boat tests ABC Circulation January December ,154 Web stats Newsletter Page impressions Uniques Mobile Tablet Desktop 6.5K 290K 108K 35K 23K 49.8K Social Facebook Twitter YouTube 69K 23K 37K Racing tips and techniques Gear reviews
4 ISSUE THEMES * January Middle Sea Race report Arcona 465 test Ocean voyaging preparations Vendée Globe start report February Swan 54 report ipad navigation - tips, tricks and app tests Vendée Globe update Mobile transporting and folding bike test ARC rally report March The new heyday of the J Class Inifiniti 46 and the DSS foiling phenomenon Knut Frostad s family voyage Vendée Globe finish report and winner profile April Hallberg-Rassy 44 test The reinvention of the production cruiser report on new yachts from Groupe Beneteau Review: children s lifejackets New technology from Vendee Globe boats Supersail World supplement May Contest 67CS test ARC Atlantic gear survey June America s Cup and J Class regatta preview July Antigua Sailing Week report Supersail World supplement August Baltic 130 Pink Gin launch America s Cup and J Class report and analysis September 35th America s Cup full report Fastnet Race preview October Cowes Week and Fastnet Race report New yachts at Southampton, La Rochelle and Cannes Volvo Ocean Race preview Maxi Worlds Supersail World supplement November Transatlantic sailing preparations and report December Seamanship awards New yachts from Annapolis * Subject to change COPY DATES ISSUE COPY DEADLINE ON-SALE January November December 2016 February November January 2017 March January February 2017 April February March 2017 May March April 2017 June April May 2017 July May June 2017 August June July 2017 September July August 2017 October August September 2017 November September October 2017 December October November 2017
5 ONLINE ADVERTISING UNIQUE USERS PAGE IMPRESSIONS PER MONTH 108k 290k CAMPAIGNS AVAILABLE Leaderboard 750 per month Size: 728px x 90px MPU 750 per month Size: 300px x 250px Double MPU 900 per month Size: 300px x 600px Billboard 1,050 per month Size: 970px x 250px EXCLUSIVE SPONSORSHIP OF THE YACHTING WORLD E-NEWSLETTER Sent to 6,500 subscribers each month 650px x 75px banner 120px x 120px logo box 50 words of text which can include a separate hyperlink 450 per issue or 1,175 for any three across a 12 month period EXCLUSIVE SPONSORSHIP OF THE YBW.COM E-NEWSLETTER Sent to 23,000 subscribers every Tuesday 640px x 70px banner 280px x 250px logo box 50 words of text which can include a separate hyperlink 400 per issue or 1,000 for any three across a 12 month period
6 RATE CARD PRINT ADVERTISING RATES DISPLAY FULL COLOUR Inside front cover 5,654 Inside back cover 4,773 Outside back cover 5,654 Double page spread 7,599 Full page facing editorial 4,706 Full page run of paper 3,800 Half page facing editorial 3,074 Half page run of paper 2,368 Quarter page run of paper 1,324 1/8 page run of paper 706 Naval architechts, saillofts, spars & rigging panels 266 BROKERAGE FULL COLOUR Double page spread 6,154 Full page 3,077 Half page 1,917 Quarter page 1,074 1/8 page 570 Yacht Broker Panel 241 CLASSIFIED FULL COLOUR Full page 2,200 Half page 1,250 Quarter page 700 1/8 page 385 1/16 page 195 SERIES DISCOUNTS: 6-11 insertions 5%, 12 insertions 10% ONLINE RATES CPM Billboard heavyweight campaign 1,050 Double MPU heavyweight campaign 900 MPU heavyweight campaign 750 Leaderboard heavyweight campaign 750 Newsletter 450
7 ADVERTISING CONTACTS CONTACT JOB TITLE TELEPHONE NO. Michael Beattie Commercial Manager +44 (0) Simon Spong Senior Media Advisor +44 (0) Tammy Mattinson Senior Media Advisor +44 (0) Chris Wilson Media Advisor +44 (0) Samuel Shaw Media Advisor +44 (0) CLASSIFIED ADVERTISING James Leaver Senior Sales Executive +44 (0) PRODUCTION Peter Burton Advertisement Production +44 (0) TECHNICAL SPECIFICATION DISPLAY FIXED SIZES (in mm) BLEED (h x w) TRIM (h x w) TYPE AREA (h x w) DPS 306 x x x 400 Full page 306 x x x 200 Half Page (Vertical) 306 x x x 97 Half page (Horizontal) 153 x x x 200 Quarter page 132 x 97 Quarter page (Horizontal) 63 x 200 1/8 page 63 x 97 Naval Architects panel 30 x 97 Yacht brokers panel 32 x 60 Sails loft/spars & rigging 40 x 60 QR codes should be single colour black on a white background For more ad sizes please see PAYMENT INFORMATION FOR ADVERTISERS THERE ARE THREE METHODS THAT MAY HELP YOU: 1. BY CHEQUE Please make payable to Time Inc SEND TO: Andrew James-Jones Yachting World Pinehurst 2, Pinehurst Road Farnborough Business Park Farnborough Hants GU14 7BF 2. BY CREDIT CARD Please phone through the card information to: Andrew James-Jones +44 (0) Name: Card No: Valid from: Expiry date: Security code (3 digit): 3. BY BANK TRANSFER Our Bankers are: National Westminster Bank plc PO Box No: Princes Street London EC2R 8PA Account name: Time Inc Account no: Sort code: Swift code: NWBKGB2L IBAN code: GB61NWBK Please be aware that you are responsible for any bank charges made by your bank. Please a copy of the transaction directly to (Yachting World): Andrew James-Jones Andrew.James-Jones@timeinc.com
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