US EQUESTRIAN MEDIA KIT 2018 PHOTO: BRANTGAMMAPHOTOS
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1 US EQUESTRIAN MEDIA KIT 2018 PHOTO: BRANTGAMMAPHOTOS
2 MEET YOUR AUDIENCE Advertising with US Equestrian allows you to reach over 100,000 successful and competitive equestrians who compete across 29 breeds and disciplines. DEMOGRAPHICS SO WHAT DO THEY LIKE TO BUY? The average member spends $16,000 per year on equine-related purchases. This adds up to over $1.6 billion per year! US Equestrian members want to make sure their horses are happy, healthy and performing at the top of their game. PRODUCTS AVERAGE ANNUAL EXPENDITURE Horse Feed $371 million Trailers $337 million English Tack and Saddlery $145 million Fencing $144 million Stable Supplies $132 million Equine Medicines and Drugs $115 million Equestrian Apparel $73 million Vitamin and Mineral Supplements $47 million Blankets and Sheets $36 million Horse Health Care Products $36 million Grooming Products and Equipment $30 million Hoof Treatment $26 million Fly Control $15 million Helmets $10 million Leather Care Products $7 million PHOTO: SHANNON BRINKMAN Dewormers $20 million
3 MEMBER PROFILE 85% Female 66% have a college degree Average income of $185,000 Average net worth of $955,000 Own and average of four horses Compete at least six times per year Average home value is $600,000 22% own two or more homes Own three vehicles 40% own a farm; 66% of those are 10 acres or more CONVINCED YET? PHOTO: STOCKIMAGESERVICES.COM CONTACT KIM RUSSELL krussell@usef.org
4 2018 US EQUESTRIAN MAGAZINE ADVERTISING DEADLINES US Equestrian Magazine is the official publication of US Equestrian. US Equestrian is available free of charge to all US Equestrian members. US Equestrian has five issues per year and is mailed to all US Equestrian members. US Equestrian highlights the joy of horse sports in all their diversity, celebrating our broad community and the horse-human bond that brings us all together. Readers will go behind the scenes with people and their horses at all levels, sharing the in the excitement of everything from a new rider s first horse show to the United States Equestrian Team s Olympic Achievements. HORSE OF THE YEAR Space Reservations: Ad Materials: Publish Date: SUMMER ISSUE Space Reservations: Ad Materials: Publish Date: SPRING ISSUE Space Reservations: Ad Materials: Publish Date: FALL ISSUE Space Reservations: Ad Materials: Publish Date: WINTER ISSUE Space Reservations: Ad Materials: Publish Date: PHOTO: TAYLOR PENCE
5 US EQUESTRIAN MAGAZINE RATES & SPECS COLOR ADVERTISING RATES 1X Official Magazine of 5X Full Page $3,500 $2,600 Half Page - vertical $2,400 $1,800 Half Page - horizontal $2,400 $1,800 Third Page $1,700 $1,300 Quarter Page $1,200 $900 POWER AND GRACE Baroque Breeds: From War Horses to Sport Horses GET THE RIGHT BIT Three Things to Consider SPREADING THE JOY Official Magaz ine of the US Equestrian Grants tion Summ trian Federa Help States GrowEques United Horse Sports er 2017 LIZZY TRABAND Horses Always Come First for 2016 Jr. Equestrian of the Year 10 WAYS US N EQUESTRIAtes Protects Athle SE THE FIT HORr Tips Pros Share PREMIUM ADVERTISING RATES 1X 5X Back Cover $5,000 $4,000 Inside Front Cover $4,500 $3,600 Inside Back Cover $4,200 $3,300 AD SPECS Width Height Full Page Full Page - non bleed Half Page - vertical Half Page - horizontal Third Page Quarter Page Thei FIRST S PORidNersIE Remember Top *with 1/8 inch bleed *will have white border PHOTO: SARAH BENNETT AD SIZES 1/4 PAGE FULL PAGE (BLEED) 1/2 PAGE VERTICAL FULL PAGE (NON-BLEED) 1/2 PAGE HORIZONTAL the United States Equestrian 1/3 PAGE Federation Fall 2017
6 ONLINE ADVERTISING OPPORTUNITIES USEQUESTRIAN.ORG More than 715,610 unique visitors come to usequestrian.org each year. The average visitor spends 4.5 minutes on the site. 2,119,332 visits 715,610 annual unique visitors 12,559,374 annual page views Banner ads on usequestrian.org are 300x250 pixels. Pricing: $8 per 1,000 impressions The Equestrian Weekly newsletter showcases the best of US Equestrian, including new Learning Center videos, the USEF Network schedule, and original content from US Equestrian magazine. Distributed every Tuesday to more than 140,000 subscribers, Equestrian Weekly keeps members informed about affiliate news, international competitions, information on rule changes, membership updates, and more.banner Ad Size: 300 pixels by 250 pixels 1 month 3 months 6 months 12 months (4 insertions) (12 insertions) (24 insertions) (52 insertions) $2,000 $4,800 $8,400 $13,000 PHOTO: SHANNON BRINKMAN EQUESTRIAN WEEKLY
7 USEF NETWORK USEF Network features live streaming and on-demand video from a wide range of exciting equestrian events each year. In addition, viewers can find educational content, commentary from the top US riders, and the latest equestrian news. The USEF Network features more than 45 events and over 100 days of live coverage Over 5 million page views Average time on page- 5+ minutes More than 130,00 hours of on demand content viewed LOGO Branded Watermark YOUR LOGO PRE-ROLL (:15 SECOND COMMERCIAL SPOT) 10,000 Plays 20,000 Plays Premium Event $4,000 $7,500 Standard Event $1,500 $3,000 BRANDED WATERMARK Sponsor Logo Placement as Branded Watermark during the live stream of the event. Logo placed in top left corner of video player. VIDEO PLAYER Pre Roll :15 sec Spot Premium Event $3,000 Standard Event $1,000 CONTACT KIM RUSSELL krussell@usef.org
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