2018 MEDIA KIT MANE STREAM MANE STREAM MID-ATLANTIC
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1 2018 MEDIA KIT ALL BREEDS ALL DISCIPLINES Country Folks Mane Stream is a highly valued source of monthly equine information about all breeds and disciplines in the Northeast and Mid-Atlantic equine markets. We are committed to meeting the key reader needs of more than 49 affiliated horse associations, our subscriber base and equine veterinarians. MANE STREAM MANE STREAM MID-ATLANTIC Published by Lee Newspapers Inc., 6113 State Hwy. 5, PO Box 121, Palatine Bridge, NY tkrieger@leepub.com January 2018 L
2 DEMOGRAPHICS FEATURED ARTICLES What are our readers favorite sections? ASSOCIATION NEWS 43% 9% 8% 17% CLASSIFIEDS 23% CALENDAR OF EVENTS How many associations do they belong to? 7% % 0 64% 1-5 How many horses do they have? 4% 1% % 2% % 26+ 9% % 0 61% 1-5 COLUMNISTS Mane Stream is pleased to be affiliated with the following associations: New York State Draft Horse Club Vermont Horse Council New York State Horse Council New York State National Barrel Horse Association Eastern Mountain Ranch Horse Association New York State Quarter Horse Association Grafton Trail Riders Vermont Farriers Association New York State Saddle Horse Association Eastern Connecticut Draft Horse Association New York Percheron Association Rensselaer County Draft Animal Association Chautauqua County Trail Riders New York State High School Rodeo Association Eastern Regional Draft Horse Association Woodstock Riding Club Green Mountain Draft Horse Association Vermont Quarter Horse Association Attica Rodeo & Show Association Mid State Riding Club Equine Addiction Horse Club Washington County Draft Animal Association Tri-County Pony Club Massachusetts Quarter Horse Association Brookfield Riding and Driving Association New York State Plantation Walking Horse Club Saint Skutla Icelandic Horse Club Adirondack Miniature Horse Club New York Horse Park New York State Morgan Horse Society Northwest Connecticut Draft Horse Association Hudson Valley Draft Horse Association New York State Horse Pullers Association Central New York Horse Club Mid Hudson Driving Association Cambridge Saddle Club New England Cheval Canadian Association Show Off Equine Events Tiny Nickers New York State Registered Haflinger Association New York Reined Cow Horse Association Western New York Quarter Horse Club New York Southern Tier Quarter Horse Association New England Percheron Association New England Walking Horse Association Pinto Horse Association of NYS Western New York Appaloosa Association Pennsylvania Equine Council Empire State Quarter Horse Association Country Folks Mane Stream is mailed to all affiliated association members and subscribers. Papers are also distributed at association events and horse shows. The following Show Series put papers out at all their events: Show Off Equine Events Show Series, Schaghticoke, NY May-September NYS Pinto Association Show Series, Syracuse, NY May-September NYS Quarter Horse Association Show Series, Cobleskill, NY May-September Keystone Cowboys Mounted Shooters Events, Mill Hall, PA May-October Summer Kick Off Classic Horse Show Series, Batavia, NY June-July Swan Lake Horse Shows, Littlestown, PA January-December
3 2018 EDITORIAL CALENDAR Mane Stream is mailed to subscribers in New England, New York, New Jersey and Northern Pennsylvania. In addition, copies are distributed to veterinarian offices, feed stores, tack shops, stables, auction barns, rodeos, horse events and trade shows. Copies are also sent to B&B s and guided trail ride locations in this coverage area. The Mane Stream Mid-Atlantic Horse section is inserted in the Mid-Atlantic Country Folks and has circulation in Southern Pennsylvania, Virginia, Maryland, Delaware and North Carolina. Additional distribution includes veterinarian offices, tack shops, feed stores, stables and auction barns. ISSUE EDITORIAL HIGHLIGHTS TRADE SHOWS DEADLINE** JANUARY & FEBRUARY 2018 * JANUARY 29 Breeding and Foaling / Barn and Trailer Safety Western NY Farm Show, Hamburg, NY NY Farm Show, Syracuse, NY Saratoga Horseman s Social, Saratoga Springs, NY DECEMBER 7, 2017 MARCH * MARCH 26 Barn Building / Fencing / Buyers Guide - Listing Submission Deadline: January 26 WNY Equifest, Hamburg, NY CT Horse Symposium, Storrs, CT FEBRUARY 8, 2018 APRIL * APRIL 30 Showing / Horse Care / Pest Control / Alternative Therapies & Medicine The Great American Trail Horse Sale, Lexington, VA Equine Expo & Paraphernalia Sale, Essex, MA Penn State Equine Science Showcase & Quarter Horse Sale, University Park, PA MARCH 8 MAY * MAY 28 Summer Camps / Trail Riding / Recreational or Competitive Driving / Stable Directory - Listing Submission Deadline: March 30 Saratoga Horse Symposium, Ballston Spa, NY Dressage at Saratoga, Saratoga Springs, NY NYS National Barrel Horse Association State Championships, Fonda, NY APRIL 12 JUNE * JUNE 25 Timed Events and Rodeos / Pasture Maintenance & Rotation MYHRE Equine Fair, Rochester, NH National Barrel Horse Association Super Show, Syracuse, NY MAY 10 JULY * JULY 30 Farms & Stables / Light Horse / Pony & Draft Breeds / Summer Fairs Horse Events Section On The Road With Dawn and Clea: The Rebel Soule Barrel Racing Event, Syracuse, NY JUNE 7 AUGUST * AUGUST 27 Horse Farm Equipment / Stable Equipment Empire Farm Days, Seneca Falls, NY Ag Progress Days, Pennsylvania State University JULY 12 SEPTEMBER * SEPTEMBER 24 Fall Riding / Fun with Horses Fonda Fair Country Folks Day at the Fair, Fonda, NY CNY Farm Progress, Mohawk, NY NYS Horse Council Annual Meeting AUGUST 9 OCTOBER * OCTOBER 29 Winter Care and Feeding / Tack and Equipment Care Genesee Valley Hunt Races, Geneseo, NY Pennsylvania National Horse Show, Harrisburg, PA SEPTEMBER 13 NOVEMBER & DECEMBER * NOVEMBER 26 * DECEMBER 31 Holiday Gift Guide Equine Affaire, West Springfield, MA OCTOBER 11 JANUARY & FEBRUARY 2019 * JANUARY 28 * FEBRUARY 25 Breeding and Foaling / Barn and Trailer Safety Western NY Farm Show, Hamburg, NY NY Farm Show, Syracuse, NY Saratoga Horseman s Social, Saratoga Springs, NY DECEMBER 13 *Mid-Atlantic Mane Stream issue date. **EDITORIAL DEADLINE IS FIVE DAYS PRIOR TO THE ADVERTISING DEADLINE.
4 2018 ADVERTISING RATES FULL PAGE 78 Column Inches Vertical: Wide x 13 Deep $624 $ $ $ $1,189 $1, $1,070 $ C D B A HALF PAGE 39 Column Inches A.) VERTICAL Wide x 13 Deep B.) TALL Wide x 9.75 Deep C.) SQUARE Wide x 7.75 Deep D.) HORIZONTAL Wide x 6.25 Deep $ $ $338 $ $658 $625 $ $ C B A THIRD PAGE 26 Column Inches A.) VERTICAL Wide x 13 Deep B.) TALL Wide x 8.75 Deep C.) SQUARE Wide x 6.5 Deep $273 $ $ $ $ $ $ $ QUARTER PAGE D E C B A 19.5 Column Inches A.) VERTICAL Wide x 9.75 Deep B.) TALL Wide x 6.25 Deep C.) SQUARE Wide x 5 Deep $ $ $ $ $346 $ $ $ A EIGHTH PAGE 9.75 Column Inches A.) VERTICAL Wide x 5 Deep B.) TALL Wide x 3.25 Deep $ $97.50 $92.25 $82 $173 $ $ $ B COLOR Each additional color besides black: $25 per color for standard red, blue, green, yellow. $75 per matched color. $200 for 4-color process premium plus space. COLUMN WIDTHS: 1 col. =1.569, 2 col. =3.305, 3 col. = col. =6.778, 5 col.=8.514, 6 col. =10.25 Open Column Inch Rate: $10.50 per col. inch. ; $17.75 per col. inch. FOR CLASSIFIED ADS CALL $9.25 for the first 14 words per zone, 30 each additional word L
5 MEDIA INFORMATION Effective January 1, 2018 DIGITAL AD SPECS Macintosh Preferred All software versions can be lower unless PC format. Quark XPress 9; Adobe Acrobat PDFx1a; Adobe Photoshop CS2; Adobe Illustrator CS2, Adobe InDesign. Any other format is not preferred, but may be usable depending on content. For details contact Production Coordinator Jessica Mackay at to check compatibility. ONLINE AD OPPORTUNITIES TERMS OF PAYMENT Premium Position x 90 (Horizontal) Right Banner Ad x 250 (Square) Right Banner Ad x 200 (Square) $250/Mo $200/Mo $150/Mo EARLY PAY DISCOUNT Pay at the time of placing ad order and save 5%, 2% net 10 days. Interest due on unpaid balance over 30 days is 1.5% per month yielding annual rate of 18%. Package pricing available. Ask about our Facebook posting availability. INSERTS & REPOSITIONABLE NOTES CONTACT INFORMATION Country Folks Mane Stream will carry free standing inserts at the base rate of $120 per One zone minimum. Inserts in excess of 0.75 oz. will be charged at a higher rate. Repositionable notes: Limit one client per issue, per zone. Call for availability and pricing. Lee Newspapers Inc. Sales & Editorial Fax Sales - Tina Krieger Production Fax Production - Jessica Mackay Editorial - Lorna Quinn tkrieger@leepub.com jmackay@leepub.com lquinn@leepub.com Print & digital program discounts available. Contact your Lee Publications Sales Representative to find out how to take advantage of available rebates.
6 2018 ADVERTISING CONTRACT 3 ISSUES 5% Discount..... Advertising Requirements: 3 insertions per year 6 ISSUES 10% Discount.... Advertising Requirements: 6 insertions per year 10 ISSUES 20% Discount.... Advertising Requirements: 10 insertions per year 1/8 Page Minimum Requirement Contract for 6 issues. Minimum size requirement and receive Equine Service Directory for 10 issues at no charge Mid-Atlantic has 12 issues. Contract for 10 add 2 more at the col. inch rate with a 25% discount. Company Name Address City State Zip Phone Fax Title Authorized by (Signature) Date Lee Newspapers Sales Representative Date Lee Newspapers Sales Manager Date Issues to Run Mane Stream: Mid-Atlantic: REGARDING RATE CONTRACTS: Should client terminate this contract prior to its maturity, Lee Newspapers reserves the right to back-invoice for the difference between the contract rate and the standard rate. Accounts must be current
7 2018 EQUINE SERVICES DIRECTORY $20 PER ISSUE Issues to run in: Category / Heading* Mane Stream Mane Stream Mid-Atlantic Company Name Contact Person Address City State Zip Signature Phone ( ) Fax ( ) Web site Brief Description of Business Services and Products Offered: * Please Note: Use a Heading that describes your business best. Return by by Fax Fax to to or mail or to mail Country to Country Folks Mane Folks, Stream, P.O. P.O. Box Box 121, 121, Palatine Bridge, NY If you do not wish to receive any faxes from us, check here and fax back to
8 COMMERCIAL PRINTING If you can think it, we can print it! BUSINESS CARDS Color Glossy Heavy Stock 250 $ $50 1,000 $60 Business Card Magnets 250 $65 VEHICLE MAGNETS 18x12 $60/pair 18x24 $80/pair 24x24 $125/pair Other sizes available. Printed on heavy duty material. Can serve as temporary signage for construction sites or other areas. BANNERS Heavy Duty Outdoor Vinyl Hemmed with Grommets Only $4.25/sq. ft. Quantity discounts available. STATIONERY Carbonless Forms Business Envelopes Address Labels Self Inking Stamps Stickers PROMOTIONAL ITEMS Posters Post Cards Invitations Flyers Door Hangers Booklets CORRUGATED SIGNS Available up to 4 ft. Discounted packages available. Free shipping on most items.
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