Powerhouse of the West for 111 Years
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1 2019 Media Kit Powerhouse of the West for 111 Years Generate More Leads, Make More Sales
2 Reach Sea Delivers More Western Boat Owners Than the Next Three Magazines Combined For over 111 years, Sea has been the number one marine publication serving active boaters from the Pacific Northwest including British Columbia and Alaska, clear down to Southern California and Baja California, Mexico Sea 86,142 PMY 14,446 Yachting 12,880 Boating 12,566
3 Spending Double the number of Western Millionaires of any other boating publication Many of the readers of some of the top national marine publications love boating. In fact, they read about it all the time. Too bad they don't have the financial means to buy a new boat or any of the new electronics, accessories or equipment that goes with it. That's why Sea Magazine's impressive number of Western millionaires should be a factor in your media buying plans.. Average Net Worth Sea $4,637,980 Yachting $3,056,000 PMY $3,418,000 PassageMaker $2,400,000 Boating $1,074,100 Sea reader: Average household income $309,000
4 Who is Reading Sea? Sea readers are upscale, active and involved with boating Sea is an invaluable partner for companies wishing to reach the West s most influential and affluent consumers. Upscale $309,000 average income $4,637,980 average net worth 58.6 average age 28% own a primary or vacation residence on the water Boat Owners 92.4% own a boat 2.8 boats per household 63.5% purchased their boat new Boat Type owned 72% cruiser/motoryacht/trawler 28.5% sportfisher/convertible 48.8% inflatable Active Boaters 94.3% cruise with their boat 52.3% entertain aboard 48.7% sportfish 47.5 days per year boating
5 Sea vs. others No. 1 in the West for over 111 years THE WEST 91.7% of Sea circulation Only 12.9% of National Boating Magazines circulation reaches the West Sea s Influence 87.4% took action on a product in Sea 66.2% contacted an advertiser after reading Sea 49.4% visited a boat show to see a product 40.7% purchased a product or service seen in Sea 2.3 readers per copy I have probably been in every issue of Sea Magazine for the last 15 years and will continue doing so. For larger brokerage yachts it is the best West Coast magazine for print marketing. When our new boat lines ask where to advertise I always mentioned Sea first. Whether a West Coast boater is reading the printed magazine or the digital edition of Sea our ads are reaching the qualified boater. Brett Aggen Emerald Pacific Yachts Seattle
6 Connect Sea Magazine covers boating in the West like no other publication. Only Sea brings readers the inside scoop on West Coast boating trends, tips on the latest gear and electronics, and in-depth reports on notable new boats. Sea readers look to Sea in order to make more informed buying decisions Print Website Digital Edition E-newsletter 50,000+ (Weekly E-newsletter) 50,000+ (Tablet/digital subscribers) WEB 30,616+ (Monthly page views) PRINT 93,228+ (Readers per issue) 2,191+ (Likes) 357+ (Followers) 800+ (Followers)
7 2019 Advertising Planner Issue Editorial Features Boat Shows Space Camera Mail Date Special Editorial Supported Reserv. Ready Due Ad Sections January Dos and Don ts of San Diego Sunroad, Seattle Boat Show NMTA 11/09/18 11/19/18 12/13/18 PNW Regional Section Yacht Chartering Lake Union Boats Afloat - NYBA, 63 rd Los Angeles Boat Show Seattle Boat Show Portland Boat Show Preview Section February Insurance Miami Int l Boat Show, Victoria Int l Boat Show 12/07/18 12/21/18 1/17/19 Tenders Vancouver Int l Boat Show March Haulout Guide Fred Hall Fishing Tackle & Boat Shows 1/10/19 1/22/19 2/14/19 (Long Beach 6-10, Bakersfield 15-17, San Diego 28-31) April Financing 46th Annual Newport Boat Show, 2/08/19 2/20/19 3/14/19 Pacific Sail & Power Boat Show, Lake Havasu Boat Show May Rendezvous, Trawler Fest Bremerton 3/08/19 3/21/19 4/16/19 Electronics Anacortes Boat Show, Tacoma Dome Boat Show June Family Boating Seattle Spring Sale 4/10/19 4/19/19 5/16/19 Nanaimo Boat Show San Diego International Boat Show July Safety & Survival Lake Union Wooden Boat Festival 5/10/19 5/21/19 6/13/19 August Brokerage Issue The Metal Boat Society 6/10/19 6/20/19 7/16/19 Yacht Broker Profiles September Metal Boats Lake Union Boats Afloat Show 7/10/19 7/22/19 8/15/19 LA Harbor In-Water Boat Show October End-of-Season Chores Anacortes Floating Boat Show 8/09/19 8/20/19 9/12/19 Ft. Lauderdale Int l Boat Show November Electronics Pacific Marine Expo 9/10/19 9/19/19 10/15/19 December Holiday Gift Guide 10/10/19 10/22/19 11/14/ Boat Buyer s Guide Contact: Bandilier Circle, Fountain Valley, CA Ph (949) FAX (949) seamag.com
8 Why Magazine Brands Work Action More than 65% of print readers take action on magazine ads. Engagement Ads in magazines engage adults more than ads in other media. Trust Magazines and newspapers are the most trusted media, ranking higher than TV, radio or internet. 47% of Americans trust ads in magazines and newspapers. Influence Print magazines are number 1 in reaching affluent influential consumers in more categories than other media Sources: GfK MRI Starch Advertising Research July 2016-June 2017 The Association of Magazine Factbook The Magazine Handbook
9 Ready to Start Selling?! Extend your reach Connect with customers Grow your business Sales Annabelle Zabala Regional Sales Manager (949) ext. 209 Editorial Duncan McIntosh Publisher Felice Lineberry Pacific Northwest Sales Manager (800) , ext. 233 Cell: (206) Mike Werling Managing Editor Susanne Diaz Advertising Manager (949) Ext. 210 Stephanie Shibata Assistant Editor
10 Specs AD SIZE NON-BLEED BLEED TRIM Single Page 7.875" x 9.75" 9.25" x " 9" x " Two Page Spread 17" x 9.75" 18.25" x " 18" x " 1/2 Page Spread 17" x 4.75" 18.25" x " 18" x " 2/3 Page Vertical " x 9.75" 6" x " 1/2 Page Vertical 3.825" x 9.75" 4.625" x " 1/2 Page Horizontal 7.875" x 4.75" 9.25" x " 1/2 Page Island " x " 6" x 8.125" PRODUCTION NOTES 1/3 Vertical 2.5" x 9.75" 3.25" x " Allow.375 safety area 1/3 Page Horizontal 7.875" x 3.125" 9.25" x 4.125" within TRIM on all 1/3 Page Square " x 4.75" 6" x " 4 sides (no live matter) 1/4 Page Vertical 3.825" x 4.75" N/A* Ensure that crop marks 1/4 Page Horizontal 7.875" x 2.25" N/A are offset.125 from 1/6 Page Vertical 2.5" x 4.75" N/A bleed 1/6 Page Horizontal " x 2.25" N/A 1/8 Page 3.825" x 2.25" N/A Electronic Files Preferred for All Ad Materials ELECTRONIC FILES: Electronic files can be submitted on either CD or DVD. High-resolution PDFX-1a is the preferred format, but we will accept EPS (with type outlined) or application files: Quark XPress 6.1, Illustrator 11.0, Photoshop 8. If sending application files, please be sure to include all supporting links (images, logos, etc.) and fonts (printer & screen). Microsoft Publisher, Word, Power- Point and Pagemaker are unacceptable formats. All color MUST be built in CMYK mode, not RGB. We will accept a PDF for proofing, but be aware that every monitor renders color differently. Publisher will not be responsible for color if a proof is not provided. Additional Charges: Advertiser-submitted files that are not output ready or do not meet our specifications will incur an additional prep charge of $100 per hour, billable in quarterhour increments. INSERTS: Rates available on request. Printed size of full-page inserts is 9.5" x ". This includes.187 for head trim,.313 for foot trim,.125 for bind trim and.125 for face trim. Live matter should be.375" from all trim edges. All inserts must be approved by the publisher prior to deadline. Digital ads may be ed to: ads@seamag.com * N/A - Not Available
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