Design. Craft. Now. THE BRAND REACH AND CIRCULATION CALENDAR RATES AND SPECIFICATIONS CONTACT US

Transcription

1 MEDIA PACK2018

2 Design. Craft. Now. House and Leisure has been South Africa s authority on stylish living for the past 24 years. Spotting new talent and promoting innovation are key to the brand. Always current, on trend and packed with inspiration, House and Leisure is the first stop for a broad and diverse audience in search of an expert, curated take on the places to be seen, the creative names to be watching, and the latest directions in decor and design to be noting, both locally and globally. House and Leisure is a South African brand with a global view; it offers a curated mix of diverse and directional design. It is an arbiter of good design and informed living that reflects the curious aesthete with an interest in the good life. Tiaan Nagel Editor of House and Leisure

3 The content PILLARS The magazine After more than two decades, House and Leisure is still South Africa s modern authority on stylish living. This influential brand is inspirational, aspirational and connected, with a firm finger on the pulse of local and international design and interior trends. Design Internationals and local architecture, product design, design news and events. Art Celebrating contemporary local and international art and artists as well as exhibitions and fairs. Influencers Reflecting the local zeitgeist with a community of culturally plugged-in creatives and opinion-makers sharing their stories and projects. Interior A mix of directional international and local trends from inspirational designers and aspirational homes situated in South Africa and abroad. Entertainment The world of food, highlighting restaurants, recipes, bars and cafés. Travel Escape features that showcase exotic destinations, impressive design-driven accommodation and great dining spots across the globe. Focus Focus on shoppable ideas for in and around the home.

4 The readership fans REACH 5% engagement rate FOLLOWERS impressions READERSHIP Design-curious Informed Intelligent Well-travelled AFFLUENT House and Leisure readers are globally-minded, discerning and pleasure-seeking. They make up a demographic that is opportunity-focused: looking for design trends, decor advice, renovation ideas, mouthwatering food and recipes, news on wine, craft and premium drinks, local and international travel, and good living in general. HIGHEST COMPETITOR SET R HOUSEHOLD INCOME HIGHEST COMPETITOR SET R PERSONAL INCOME unique users AVERAGE PER MONTH AVERAGE PER MONTH WEB TOTAL AUDIENCE followers REACH 14% engagement rate 30% MALE 70% FEMALE 58% AGED page views TOTAL REACH WEB EVENTS 516 MOBILE 57% 34% database VIDEO VIEWS PER MONTH Sources: ABC: Jul-Sep 2017; AMPS: 2016 Population Update; EM Nov 17; Social Media: 7 Dec 17

5 R TOTAL CIRCULATION* CIRCULATION Cost per thousand TOTAL PAID CIRCULATION R48,90 COVER PRICE R331 READERSHIP Cost per thousand 6,3 RPC R350 CPM R COST FPFC Sources: ABC: Jul-Sep 2017; AMPS: 2016 Population Update; EM Nov 17; Social Media: 7 Dec 17

6 2018 EDITORIAL CALENDAR MONTH EDITORIAL THEME FOCUS BOOKING DEADLINE MATERIAL DEADLINE JULY 2018 TRANSFORM & RENOVATE Fabric and Wallpaper 25 May June 2018 AUGUST 2018 NEW CREATIVES + EVENT: The Trend Talk Summer 2018 Trends Bathrooms 22 June June 2018 SEPTEMBER 2018 Art + EVENT: The Table: Mind of a Chef NEW CREATIVES-INSPIRED TABLE Lighting 20 July July 2018 FABRIC & WALLPAPER BATHROOMS LIGHTING OCTOBER 2018 INDOOR/ OUTDOOR + EVENT: HL Edition winners exhibition Kitchen and Appliances 24 August August 2018 NOVEMBER 2018 luxury & fashion + EVENT: HL Luxury Conference Window Treatments 21 September September 2018 DECEMBER 2018 DESTINATION + EVENT: The Table Outdoor 12 October October 2018 KITCHEN & APPLIANCES WINDOW TREATMENTS OUTDOOR

7 2019 EDITORIAL CALENDAR JANUARY/FEBRUARY 2019 ESCAPE/ HOLIDAY Bedrooms 16 November November 2018 MONTH EDITORIAL THEME FOCUS BOOKING DEADLINE MATERIAL DEADLINE SPECIAL ISSUE BEFORE & AFTER FEBRUARY 2O19 SPECIAL ISSUE BEFORE & AFTER Room Renovations 7 December December 2018 MARCH 2019 trends Lighting 25 January February 2019 APRIL 2019 KITCHEN Kitchens 15 February February 2019 MAY 2019 COMPACT SPACES Flooring 15 March March 2019 BEDROOMS RENOVATIONS LIGHTING KITCHENS FLOORING LIVING ROOMS JUNE 2019 ARCHITECTURE & DESIGN Living Rooms 26 April May 2019 JULY 2019 transform Fabrics & Wallpapers 31 May June 2019 AUGUST 2019 NEW CREATIVES Bathrooms 27 June July 2019 SEPTEMBER 2019 ART Lighting 30 July August 2019 OCTOBER 2019 INDOOR/OUTDOOR LIVING Kitchen & Appliances 30 August September 2019 NOVEMBER 2019 LUXURY & FASHION Window Treatments 27 September October 2019 FABRICS & WALLPAPERS BATHROOMS LIGHTING KITCHEN & APPLIANCES WINDOW TREATMENTS OUTDOOR DECEMBER 2019 DESTINATION Outdoor 18 October October 2019

8 DEADLINES & THEMES EDITORIAL ADVERTISEMENT ADVERTORIAL Issue editorial THEME FOCUS On sale Ad booking Ad material deadline Inserts to factory deadline Advertorial booking deadline JUN 2018 Design & Architecture Lounges 21 MAY APR APR APR MAR 2018 JUL 2018 Transform & Renovate Fabric and Wallpaper 25 JUN MAY JUN MAY APR 2018 AUG 2018 Next Generation Outdoor 23 JUL JUN JUN JUN MAY 2018 SEP 2018 Art Lighting 20 AUG JUL JUL JUL JUN 2018 OCT 2018 Indoor/Outdoor Kitchen and Appliances 24 SEP AUG AUG AUG JUL 2018 NOV 2018 Small Spaces Bathrooms 22 OCT SEP SEP SEP AUG 2018 DEC 2018 Luxury & Fashion Window Treatments 19 NOV OCT OCT OCT SEP 2018 JAN/ FEB 2019 Escape/Holiday Bathrooms 17 DEC NOV NOV NOV OCT 2018 FEB 2019 Special: Before & After Room Renovations 21 JAN DEC DEC DEC NOV 2018 MAR 2019 Kitchen Bedroom 25 FEB JAN FEB FEB DEC 2018

9 Main book Full colour/insertion DPS R Full page R ½ page R /3 page R Advertorial Full colour/insertion DPS R Full page R ½ page R /3 page R Advertorials include standard production and photographic costs. No advertorials smaller than a 1/3 page will be accepted. SPECIAL RATES Covers Full colour/insertion Inside front cover (DPS) R Inside back cover R Outside back cover R Loose inserts Only applicable to full print runs 1 leaf (2 pages) R leaves (4 12 pages) R leaves (16 24 pages) R940 Bound inserts 1 leaf (2 pages) R leaves (4 12 pages) R leaves (16 24 pages) R990 This includes dust jackets, gatefolds, perforation, glueing, bagging, run-ons, bookmarks and stickers. Creative aspects of these elements are subject to editor s approval. digital RATES Creative sizes CPM rate Size Leaderboard R px/35KB Content box R px/35KB ½ page R px/35KB Wallpaper R520 Size available on request Roadblock (Please request a quote) ; ; Section sponsorship Please request a quote Rich media Videos, expanding ads, animations etc please add R150 CPM to the CPM rate of the requested display advertising unit. NewsletteR Sponsorship of monthly newsletter, which includes a leaderboard (728 90px) [15KB max] CompetitiON Tradex R8 000 WebvertoriaLS Webvertorials (1 image) R Gallery webvertorials (max 6 images) R Content marketing piece R Rate/subscriber Please request a quote Rate/month Rate/month Articles require a blurb (maximum 20 words), body copy (which must be on-brand with section page, maximum 500 words) and two to three pictures (one will be chosen by the editorial team). Clients will receive an author credit as well as one clickthrough at the end of the article linking back to the client s website. Only two changes allowed R250 per change thereafter. CANCELLATION TERMS AND CONDITIONS Banner adverts: 15 days written notice prior to serving the first impression. If a client cancels 15 days after the first impression they are responsible for paying for the first 15 days of the IO served. Newsletters/ promotional mailers: 30 days written notice. Should cancellation be within 30 days of the booked insert date, the client will be responsible for the full cost. Sponsorships: subject to minimum six weeks written notice. HL Before & After issue 2018 Main book full colour/insertion DPS R Full page R ½ page R ⅓ page R Advertorial full colour/insertion DPS advertorial R FP advertorial R All rates exclude agency commission and VAT.

10 MAGAZINE SPECIFICATIONS AD TYPE TRIM (mm) TYPE (mm) BLEED (mm) Full page DPS ½ page vertical ½ page horizontal /3 page vertical /3 page horizontal TECHNICAL SPECS 1. Sans serif type 7 points or smaller and serif type 12 points or smaller must be reproduced in single colour. 2. Type smaller than 12 points should not be reversed out on a four-colour background. 3. We recommend that type smaller than 10 points should not be reversed out on a single-colour background. 4. Material is stored for a maximum of three months. 5. When sending ads with white overprint/knockout, the overprint should be off. 6. Fonts and high-resolution images must be embedded. 7. Should any type run across a DPS, a 10mm gap on either side of the gutter must be allowed. FORMAT JPG or TIFF FILE SIZE 40KB max RESOLUTION 72 dpi COLOUR MODE RGB DIMENSIONS px px px for insert deliveries Please note: Insert delivery address Paarl Media Cape, 10 Freedom Way, Montague Gardens, Milnerton, Cape Town 7441 Contact: André Hayes Deliveries accepted no later than 3pm from Mondays to Thursdays. 2. Deliveries accepted no later than 12pm on Fridays. 3. Inserts must be delivered in boxes on pallets, securely packed and clearly marked with the name of the insert, number of inserts per box, weight per box, number of boxes, and name and issue date of the publication. FORMAT PDF RESOLUTION 300 dpi COLOUR MODE CMYK DIGITAL SPECIFICATIONS Deadlines 1. Supplied material should be received 14 working days before live date. 2. materials for webvertorials, newsletters and special projects should be received 30 days prior to the live date. SPECIFICATIONS 1. pictures for webvertorials must be supplied in high resolution in order to allow for resizing of images. 2. pop-up specifications: pixels when allowed.

11 Thank you SALES TEAM KAT DE SARIGNY Account Director (JHB) GReeR krige Account Director (CT & KZn) /