Editorial Calendar. Miami Boatshow Preview; Summer Charter Guide. Power Cats; America s Cup Preview; Future of Foiling
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1 BLUE WATER SAILING magazine Editorial Calendar We publish BWS to inspire and empower cruising sailors. (, Publisher) Blue Water Sailing is edited by and for cruising sailors who aspire to and actually do sail over the horizon to new landfalls, whether that be along our coasts or across the oceans. BWS covers all aspects of seamanship, safety, weather and technology in every issue. Plus, the magazine and website inspire readers with true cruising stories from cruisers out sailing all over the world. The magazine publishes highly regarded reviews of boats and gear that readers keep as enduring references Advertising MONTH FEATURES FEATURES December-January February Spring MQ March Aprilpril May Summer MQ June-July August Fall MQ September October November Blue Water Sailing Winter Charters; Chicago Boat Show; Electronics Safety at Sea; Buying Brokerage Boats; Miami Show Preview Summer Sailing Vacation Guide; Sails for Cruisers Sailor s Gear & Equipment Guide (on sale for 3 mos.) Sailing Apparel; Dinghies & Outboards Pocket Cruisers; Insurance for Cruisers; What Does It Cost to Go Cruising World Sailing Adventure: Charter and Sailing School Guide (on sale for 3 mos.) Fall Sailboat Show Preview: Hundreds of New and Brokerage Boats Annapolis Sailboat Show Guide: Boats, Gear & Services Marine Electronics & Navigation Guide (on sale for 3 mos.) Winter MQ Closing Dates BWS - Blue Water Sailing: Advertisements are due on the 15th of the month two months preceding the publication date January 15 for the March issue. Multihulls Quarterly Miami Boatshow Preview; Summer Charter Guide Power Cats; America s Cup Preview; Future of Foiling Fall Boat Show Preview; Maxi Multihulls Chartering in the Tropics; America s Cup Wrap-up In 2017, Blue Water Sailing will publish 10 issues plus MQ Multihulls Quarterly magazine as a supplement to the February, May, August and November issues.
2 Blue Water Sailing Readers Average age 53 Male subscribers 71% Female subscribers 29% Average household income $227,360 Average net worth $2,155,400 College degree 78% Post-graduate degree 47% Married 73% Own a business/practice 39% Annual sailing budget $25,800 Own a boat over 30 feet 80% Own a boat over 40 feet 29% Average LOA of boats 41 3 Number of days onboard 62 Have bareboat chartered 72% Keep back issues 67% Display Advertising Rates Blue Water Sailing is printed in full color. Advertisement 10x 5x 1x Two-page spread $5800 $6600 $7300 Full Junior spread Two-thirds Half island Half Third Quarter Sixth Eighth Covers Back cover Inside front cover Inside back cover BLUE WATER SAILING Rate Card 2017 Blue Water Sailing s audience of owners and buyers of offshore quality yachts spend more annually on their boats than any other magazine readership. They buy gear, equipment, electronics, sails, paint, insurance, clothing, running and standing rigging. The average BWS family spends more than $25,000 annually over the cost of their boat in the sailing market. Circulation: 48,580 Print: 37, 890 Digital: 2,250 Newsstand: 4,217 Free: 4,223 Frequency: 10 x /year 2017 magazine Advertisement production sizes for Blue Water Sailing Ad Width Height Trim size (keep live matter.50-inch inside trim) Full page 8.125" " Two-page spread 16.25" " Junior spread 16.25" 4.750" Bleeds (allow minimum.125-inch bleed) Full page 8.375" " Two-page spread 16.50" " Junior spread 16.50" 5.50" Half page spread 8.20" 5.50" Fractional ads Half-page island 4.43" 7.50" Half-page horizontal 6.75" 4.75" Half-page vertical 3.30" 9.63" Third-page square 4.43" 4.75" Third-page vertical 2.13" 9.63" Quarter-page vertical 3.30" 4.75" Quarter-page horizontal 6.75" 2.40" Eighth page 3.30" 2.40" Back of the Book Chandlery: Format ads for gear, equipment, products and services. Charter: Features charter companies, sailing schools, cruising vacations and more. Brokerage: Highlights boats for cruisers and liveaboards. Rates 10x 5x 1x Full spread $2200 $2600 $2800 Full Half spread Half Quarter Eighth Classifieds: $70 per column inch one column width: 1.56 inches two column width: 3.28 inches Ads should be sent as high resolution PDFs to sandy@bwsailing.com. Ads over 21 MBs should be sent via wetransfer.com
3 Website Advertising: Blue Water Sailing s website hosts the editorial archives of the magazine as a valuable resource for cruisers everywhere. Plus new stories and news items are posted daily About bwsailing.com: 61,500 page views monthly 38,000 unique visits monthly The average reader spends 2.5 hours online per day 28.4% of readers click-through to advertisers websites every month Full archives of all past issues plus daily news items, boat reviews, gear and equipment articles, videos, and cruisers photos Google PageRank of 5 (Rated High ) Blue Water Sailing has 11,000+ Facebook fans (and growing) About the online readers: 89% live in North America 78% are male 86% own boats (94% of these own sailboats) Average LOA of primary boats owned is % have college degrees 47% have graduate or professional degrees The median income is $174,000 The average household income is $227,000 Median net worth is $2,155, x 80 banner ad 300 x 250 Advertising Rates ( Home Pages/Monthly): BWS Small tile (300 by 160 pixels) $ 495 Medium tile (300 by 250 pixels) $ 695 Tall tile (300 by 480 pixels) $ 895 Narrow banner (650 by 160 pixels) $1, x x 80 Advertisers can place large banners strategically on the home page and in special sponsored banner slots throughout the website.
4 Cruising Compass The Weekly e-journal and website for Sailors & Cruisers Cruising Compass website and weekly e-journal attract an affluent audience of well-educated sailors who are committed to boat ownership, sailing and the cruising lifestyle. Readership Demographics Av. age 46 Male 71% Female 29% College grad. 81% Live aboard 12% Offshore 31% Coastal 87% Boat % Boat % Boat % Sailboat 91% Powerboat 9% Have chartered 43% Readership Metrics Weekly e-journal Free distribution by 21,200 Open rate 30% Click thru rate 28% Website: cruisingcompass.com Monthly unique visits 31,400 Monthly page views 48,650 Av. time on site 2 minutes, 10 seconds Advertising click thru rate 33% 650 x 80 banner ad Ad rates (monthly) for Cruising Compass website and e-journal: Tile ads Banner 160 x 160 pixels $ x 80 pixels $ x 320 pixels $ x x 160 Advertorial rates (weekly) for Cruising Compass e-journal: The publisher will run up to five text ads and a Boat of the Week ad in each edition of the e-newsletter. Ads must be no longer than 100 words, may include a logo and one image. Ads must be approved by the publisher. The publisher reserves the right to reject ads that are inappropriate, offensive or inaccurate. Pricing per ad per week: $400. Privacy Policy: Cruising Compass and Blue Water Sailing LLC will maintain private the address and traffic of its opt-in readers.
5 MULTIHULLS QUARTERLY Multihulls Quarterly is America s premier multihull magazine. Published quarterly as a supplement to Blue Water Sailing magazine and distributed on newsstands across North America, MQ delivers an audience of multihull aficionados who are the buyers and owners of modern cruising catamarans and trimarans, both power and sail. MQ comes out with the February, May, August and November issues of BWS. Circulation Total: 46,150 Print (to BWS subscribers): 38, 500 Digital version (zinio.com): 2,400 Newsstand: 1,750 Controlled/Boat Shows: 3, Advertising Rates: Display 1x 2x 3x 4x Two-page spread $3000 $2700 $2340 $2200 Full Page $2000 $1900 $1800 $1700 Half page $1250 $1150 $950 $850 Quarter $675 $595 $535 $495 Advertising Rates: Covers Back cover $3000 $2700 $2340 $2200 Inside front cover $2500 $2250 $1950 $1750 Inside back cover $2500 $2250 $1950 $1750 Advertising Rates: Brokerage & Charter Two-page spreads $1500 $1400 $1325 $1275 Full page $950 $900 $850 $800 Half page $700 $630 $570 $525 Editorial Calendar Spring Edition/February Summer Edition/May Fall Edition/August Winter Edition/November Online: Unique visits monthly 12,800 Page views monthly 33,500 Av.Time on site 2 minutes, 30 seconds Miami Boat Show Preview Multihulls Seamanship & Safety Annual Charter Guide & Fall Boat Show Preview Caribbean Sailing & Chartering Advertisement production sizes for Blue Water Sailing Ad Width Height Trim size (keep live matter.50-inch inside trim) Full page 8.125" " Two-page spread 16.25" " Junior spread 16.25" 4.750" Bleeds (allow minimum.125-inch bleed) Full page 8.375" " Two-page spread 16.50" " Junior spread 16.50" 5.50" Half page spread 8.20" 5.50" Fractional ads Half-page island 4.43" 7.50" Half-page horizontal 6.75" 4.75" Half-page vertical 3.30" 9.63" Third-page square 4.43" 4.75" Third-page vertical 2.13" 9.63" Quarter-page vertical 3.30" 4.75" Quarter-page horizontal 6.75" 2.40" Eighth page 3.30" 2.40" Ads should be sent as high resolution PDFs to sandy@bwsailing.com. Ads over 21 MBs should be sent via wetransfer.com
Editorial Calendar. Miami boat show preview of cruising sail and power multihulls; marine electronics & communications
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