CDGA 2017 CORPORATE PARTNERSHIP OVERVIEW

Transcription

1 CDGA 2017 CORPORATE PARTNERSHIP OVERVIEW

2 INTRODUCTION WHY PARTNER WITH THE CDGA? Size Demographics Nearly 80,000 individual members from 400 member clubs Highly-affluent, well-educated, successful, passionate Opportunities History Wide range of multimedia and entertainment sponsorship options Originally formed in 1914, one of the oldest golf associations in the U.S. Exclusivity Delivery A limited number of partners are invited to join the program Customized and affordable packages catered to needs of partners COMMUNICATION VEHICLES Chicago District Golfer CDGA.org Official publication of the CDGA mailed to more than 60,000 households six times per year CDGA.org, the hub for all 80,000 members, receives 9 million page views annually Over 50,000 subscribers receive regular CDGA e-communications containing special offers Mobile Digital Hospitality Nearly 26,000 members have downloaded the My CDGA smartphone app Chicago District Golfer Digital Extra and video content distributed to membership frequently Sponsor entertainment events at venues like 2017 U.S. Open host Erin Hills and Cog Hill

3 CDGA MEMBERSHIP IS... Nearly 80,000 LARGE Home Club Public 45.4% Private 54.6% 79% Male 21% Female 86% Married 5 6 Average Age Total Members $226,301 Average $1,124,702 Average WEALTHY 77% Household Income have household Investment Portfolio income $100,000 SUCCESSFUL 75% Have a four-year degree 31% Have an advanced degree 32% - Professional/Managerial 28% - Business Owner/Partner 15% - Sales/Marketing 8% - C-Level Executive DEDICATED Length of CDGA Membership 10+ Years 52% < 2 Years 9% 2-5 Years 23% Total Rounds Posted in 2016 million Years 16% Source: Golf Datatech, Nov. 2013

4 2016 CORPORATE PARTNERS

5 WHAT IS THE CDGA? BACKGROUND The CDGA is the regional governing body for amateur golf in Illinois and parts of three other states Services 400 clubs and nearly 80,000 individual golfers Full-time staff is based at Midwest Golf House in Lemont, Ill. SERVICES Licensed by the USGA to provide a USGA Handicap Index to all members Course measuring and rating Conduct more than 60 amateur tournaments annually, including 11 championships Provide interpretation of the Rules of Golf Host educational seminars and give professional expertise on a variety of subjects including the Rules of Golf, golf course operations and turfgrass research MEMBER BENEFITS Special offers and discounts from CDGA partners Subscription to Chicago District Golfer magazine USGA Handicap Index Golf on the go with My CDGA, an Android and iphone app Exclusive tournament opportunities CDGA FOUNDATION The charitable organization of the CDGA, founded in 1944 to assist wounded vets returning from WWII Provides golf programming for individuals with special needs, veterans and youth Conducts more than 90 Sunshine Through Golf Camps annually at member clubs and the Three-Hole Sunshine Course at Midwest Golf House for more than 1,200 individuals Continues to utilize the game of golf to enhance and develop a meaningful quality of life for veterans as well as active duty military personnel and their families Debuted a partnership with Youth on Course in 2016, which gives youth the opportunity to play rounds of golf for $5 or less at select courses

6 CHICAGO DISTRICT GOLFER CHICAGO DISTRICT GOLFER IS CHICAGO S GOLF LIFESTYLE PUBLICATION Six (6) issues published annually Delivered directly to more than 60,000 golfing households - One copy delivered per postal address - Circulation does not rely on bulk distribution to golf course EDITORIAL Features from the best golf writers in the District, full-color photography and high-quality design Provides readers with a package of interesting articles and information about golf at all levels with an emphasis on regional stories of interest Touches on the people, places, trends and events that are part of the golf lifestyle Chicago District Golfer is published via a partnership with Golfweek magazine (Golfweek Custom Media), one of the most-respected names in golf journalism. Golfweek Custom Media lends their legacy of quality and publishing excellence to every issue of Chicago District Golfer. Mailed to more than 60,000 households!

7 CDGA.ORG 9 MILLION PAGE VIEWS CDGA.ORG IS THE HUB OF GOLF IN CHICAGO, RECEIVING & IN MILLION UNIQUE VISITS Provides visitors with detailed information about CDGA activities and services Personalized My CDGA Caddie section for each member, where they can post scores, access their Handicap Index and much more Latest announcements from the CDGA and allied golf associations Complete listing of all CDGA member clubs News and articles from the professional golf world via Golfweek.com and regional sports headlines from CSNChicago.com CDGA Store allowing members to purchase CDGA-logoed golf apparel Archived issues of Chicago District Golfer magazine Featured Corporate Partner page 970 x 66 Banner Ad A new responsive design was rolled out in 2016 to offer users a consistent user experience across all platforms, such as computers, tablets and mobile devices 300 x 250 Banner Ad 160 x 600 Banner Ad Sponsor Activation Opportunity

8 PROGRAM OPPORTUNITY TO DELIVER AN OFFER DIRECTLY TO CDGA MEMBERS E-blast sent under Member Offers header Message must contain an offer or special opportunity for CDGA members - Certain restrictions apply - Offer can be extension of a general promo Partner may either submit an HTML document or provide the CDGA with editorial, images and links to build the message CDGA retains complete editorial control Message may be distributed to entire member offer database or broken down to reach only targeted groups - Men/women, public/private, location, etc. E-Blasts averaged a 35.6% unique open rate in 2016

9 PROGRAM CDGA SCORECARD E-REVISION The CDGA s electronic newsletter, sent on the 1st and 15th of every month with each member s latest official USGA Handicap Index and news from throughout the District Distributed to more than 50,000 member addresses during golf season (April - October) Sent through SubscriberMail which provides detailed tracking reports Sent to an average of 46,189 members Opened by an average of 23,089 members (50%) Clicked by an average of 3,194 members (6.9%)

10 SMARTPHONE APP MY CDGA SMARTPHONE APP The My CDGA mobile app, available on Apple and Android devices, gives CDGA members on-the-go access to all of their member benefits My CDGA is free for CDGA members only Through the end of 2016, nearly 26,000 of CDGA members had downloaded the app Clickable 320x50 banner ads are present on each of the app s pages, including: - Home: The landing page for all members after they sign in with their CDGA number - Personal Info: Where CDGA members can change their contact information, manage their subscriptions, or change their password - Post Score: Place for members to input rounds to be included in their USGA Handicap Index - Peer Review: Allows members to look up the USGA Handicap Index of other CDGA members Other enticing features of the app include CDGA membership card, club directory, tournament information and golf news App ads totaled nearly 4 million impressions and more than 10,000 clicks in 2016

11 DIGITAL PROGRAM THE CDGA OFFERS VARIOUS DIGITAL ADVERTISING OPTIONS FOR THOSE LOOKING FOR A MORE INTERACTIVE WEB OPTION Chicago District Golfer Digital Extra: ed to more than 50,000 subscribers quarterly, Chicago District Golfer Digital Extra provides an additional multimedia dimension to the same high-quality stories found in the print version. Examples of content in Chicago District Golfer Digital Extra include: FEATURE ARTICLES: Four-page spreads with video, photos, graphics and links. TRAVEL DESTINATIONS: Interactive pieces on various travel opportunities for CDGA members. AROUND THE CDGA: Multiple-page spread with golf news and notes from the Chicago District. CLICKABLE ADS: Full, half-page or quarter-page ads with hyperlinks. CDGA MEMBER OFFERS: Information on the offers from CDGA partners available to members. VIDEO SEGMENTS: Short video features that are clickable within the digital publication. *** CDG Digital Extra issues averaged 43% more clicks in 2016 compared to 2015 *** Chicago District Golfer Video: The CDGA recently shifted its video efforts to a web-based platform In addition to videos in CDG Digital Extra and the Scorecard E-Revisions, segments surrounding CDGA events and other happenings in the golf industry are produced. All videos will be housed on the CDGAGolf YouTube channel. Advertising opportunities include sponsored segments or pre-roll ads.

12 ACTIVATION OPPORTUNITIES THE CDGA WORKS WITH ITS PARTNERS TO DEVELOP SPECIAL PROGRAMS AND EVENTS THAT COMPLIMENT THEIR CDGA MARKETING EFFORTS CHICAGO DISTRICT GOLFER AND CDGA.ORG SECTIONS FIT FOR GOLF provided by Athletico Physical Therapy ASK THE DOCS provided by Midwest Orthopaedics at RUSH INJURY PREVENTION SEMINARS co-sponsored by Athletico Physical Therapy and Midwest Orthopaedics at RUSH FORE THINGS TO KNOW sponsored by Pepsi CDGA TOURNAMENT RESULTS presented by Golfweek ON-SITE ACTIVATION BEVERAGE COOLERS AT CDGA TOURNAMENTS Pepsi PRE- OR POST-ROUND CAR VIEWING Lincoln CURRENT CDGA PROGRAMS AND EVENTS AVAILABLE FOR SPONSORSHIP INCLUDE BIG TEN GOLF OUTING - A scramble event put on in conjunction with the Big Ten Conference CDGA FANTASY GOLF CHALLENGE - Free online fantasy golf game for CDGA members FORE OUR VETERANS GOLF OUTING - Charity scramble outing to benefit veterans CDGA ACES CLUB - Certificate and CDGA.org listing for any member who records a hole-in-one CDGA FOUNDATION OUTING - High-end charitable outing benefiting the CDGA Foundation CDGA TOURNAMENT PROGRAM - Nearly 60 events featuring more than 1,900 golfers

13 HOSPITALITY IN ADDITION TO HAVING ACCESS TO GOLF COURSES THROUGHOUT THE DISTRICT, THE CDGA ALSO HAS A VARIETY OF ENTERTAINMENT/HOSPITALITY OPPORTUNITIES Sponsor Trip In 2017, the CDGA will host its Corporate Partners on a multi-day golf excursion to Erin Hills in Wisconsin Trip includes on-site overnight accommodations and two rounds of golf at the site of the 2017 U.S. Open CDGA Sponsor Day The CDGA hosts its annual Sponsor Day Golf Outing at Cog Hill Golf & Country Club in Lemont, Ill. The day includes 18 holes on Cog Hill s Dubsdread Course, host of 20 PGA Tour events, and a cocktail reception at Midwest Golf Hosue Area Golf Championships The CDGA will have an ample supply of tickets to the premier golf tournaments in and around Chicagoland in 2017, including the BMW Championship, the Web. com Tour s Rust-Oleum Championship and the KPMG Women s PGA Championship CDGA Member Trip Each year the CDGA conducts a golf excursion to a world-class golf destination Trip includes hotel accommodations, group dinners and multiple rounds of golf The Fall 2016 destination was Pinehurst Resort in North Carolina

14 RATES CHICAGO DISTRICT GOLFER MAGAZINE FULL-COLOR ADVERTISING RATES (Rates are NET) NOTE: CDGA Member clubs receive a 10% discount on advertising rates. Space Size 1x 3x 4x 6x Full Page $5,490 $5,216 $4,868 $4,694 Two-Thirds Page $3,843 $3,651 $3,407 $3,286 Half Page $3,019 $2,869 $2,677 $2,581 One-Third Page $2,105 $1,999 $1,866 $1,799 Quarter Page $1,578 $1,499 $1,399 $1,350 One-Sixth Page $1,098 $1,043 $973 $938 CHICAGO DISTRICT GOLFER DIGITAL EXTRA FULL-COLOR ADVERTISING RATES Space Size 1-2 Issues 3-4 Issues Full Page $2,000 $1,750 Half Page $1,250 $1,000 Quarter Page $750 $600 CDGA.ORG ADVERTISING RATES Banner April Oct. Nov. March 160 x 600 $1,000/month $500/month 300 x 250 $1,000/month $500/month SCORECARD E-REVISION ADVERTISING RATES Banner April 1 Dec. 15 Jan. 1 March x 250 $1,000/rev $500/rev ADVERTISING SPECS Size: 160x600, 300x250 or 970x66, dpi suggested Format: JPEG (preferred), GIF (static or animated), SWF (Flash or later) ADVERTISING SPECS Size: 160x600, 300x250 or 970x66, dpi suggested Format: JPEG or GIF MEMBER OFFER E-BLASTS RATE: $100 CPM Please note, a dedicated e-blast is a premium item reserved for fully integrated corporate partner packages only. MY CDGA SMARTPHONE APP ADS RATE: $1,000 per month in season (April-October), $500 per month out of season (November-March)

15 CONTACT All CDGA corporate partnerships are custom built to fit the needs and budgets of our Partners. Please contact the CDGA to create a partnership package that fulfills your marketing needs. Andrew Louthain Senior Director of Corporate Partnerships Chicago District Golf Association alouthain@cdga.org Direct: (630) Cell: (630) Fax: (630)