2012 Corporate Partnership Overview

Transcription

1 2012 Corporate Partnership Overview

2 CDGA Partner Program Why partner with the CDGA? HISTORY SIZE DEMOGRAPHICS EXCLUSIVITY OPPORTUNITIES DELIVERY COST Communication Vehicles CHICAGO DISTRICT GOLFER TELEVISION INTERNET PROMOTIONS & DISCOUNTS HOSPITALITY The Association has served the avid golfing community of Illinois since its founding in 1914 by 25 Chicago-area country clubs The fourth-largest regional golf association in the country, the CDGA has more than 390 member clubs and 80,000 individual members Members are well-educated, highly-affluent and very successful businessmen and women who are passionate about golf Only a select number of organizations will be invited to join the CDGA Corporate Partner Program Print, television, internet, , program/event sponsorship, corporate entertainment and hospitality The Association prides itself on over-delivering and catering to the needs of its Partners We will work with Partners to create a customized package, directly reaching a high-end demographic at an affordable price Official Publication of the Chicago District Golf Association Chicago District Golfer will produce six episodes to air on Comcast SportsNet CDGA.org, receives more than 16 MILLION page views annually More than 65,000 subscribers receive CDGA e-communications throughout the year Make an exclusive offer to the individual members of the CDGA Tee it up at some of the finest clubs in the District, Sponsor Day at Cog Hill, Sponsor Trip to Erin Hills

3 About The CDGA BACKGROUND Founded in 1914 and operated by amateur golfers for the benefit and promotion of golf in the Chicago District More than 390 member clubs and nearly 81,000 individual members in Illinois, Michigan, Wisconsin and Indiana Directed by a District-wide Board of Directors and an advisory committee of past presidents Serviced by a full-time staff based at Midwest Golf House in Lemont, Ill. SERVICES Licensed by the USGA to provide a USGA Handicap Index to all members Course measuring and rating Conduct more than 50 amateur tournaments annually Interpretation of the Rules of Golf Provide educational seminars and professional expertise on a variety of subjects including the Rules of Golf, golf course operations and turfgrass research MEMBER BENEFITS USGA Handicap Index Subscription to Chicago District Golfer magazine Membership Card Gold Membership Exclusive tournament opportunities Special offers and discounts from CDGA partners and member clubs Playing opportunities at CDGA Member Days 81st Illinois State Amateur SUNSHINE THROUGH GOLF FOUNDATION champion, Brad Hopfinger The charitable arm of the CDGA, founded in 1944 Based on the mission: Bringing joy to people with special needs through golf Partners with special recreation associations to conduct 89 golf camps annually at member clubs and the Three-Hole Sunshine Course at Midwest Golf House for more than 1,200 individuals Provide grants for allied associations including the Kids Golf Foundation, RevelationGolf and Special Olympics of Illinois

4 CDGA MEMBER CLUBS Regional breakdown of the CDGA s more than 390 member clubs CHICAGO METRO Beverly CC (Chicago) Chicago Highlands (Westchester) Cog Hill G&CC (Lemont) The Glen Club (Glenview) Olympia Fields CC (Olympia Fields) EAST CENTRAL Bloomington CC (Bloomington) Canyata (Marshall) Champaign CC (Champaign) Crestwicke CC (Bloomington) Stone Creek GC (Urbana) METRO NORTH Conway Farms GC (Lake Forest) Kemper Lakes GC (Kildeer) Knollwood Club (Lake Forest) Lake Geneva CC (Lake Geneva, Wis.) Shoreacres (Lake Bluff) WEST CENTRAL Country Club of Peoria (Peoria) Illini CC (Springfield) The Rail GC (Springfield) Soangetaha CC (Galesburg) WeaverRidge GC (Peoria) METRO WEST Butler National GC (Oak Brook) Cantigny Golf (Wheaton) Chicago GC (Wheaton) Medinah CC (Medinah) Rich Harvest Farms (Sugar Grove) METRO SOUTH Bolingbrook GC (Bolingbrook) Dunes Club (New Buffalo, Mich.) Joliet CC (Joliet) Kankakee CC (Kankakee) Point O Woods G&CC (Benton Harbor, Mich.) NORTH WEST Eagle Ridge Resort & Spa (Galena) TPC Deere Run (Silvis) NORTH CENTRAL Aldeen GC (Rockford) Kishwaukee CC (DeKalb) Rockford CC (Rockford) Oak Club of Genoa (Genoa) The Southern Illinois Golf Association (SIGA) services nearly 40 golf courses in the southern portion of Illinois. CHICAGO METRO METRO SOUTH METRO WEST METRO NORTH NORTH CENTRAL NORTH WEST EAST CENTRAL WEST CENTRAL Primarily Cook County Primarily Grundy, Kankakee and Will counties plus member clubs in Indiana and Michigan Primarily DuPage and Kane counties Primarily Lake and McHenry counties plus member clubs in Wisconsin DeKalb, Rockford, LaSalle-Peru Galena, Quad Cities Bloomington-Normal, Champaign-Urbana Peoria, Galesburg, Springfield CDGA member clubs have hosted numerous USGA and PGA Championships. Medinah CC will host the 2012 Ryder Cup and TPC Deere Run is the site of an annual PGA Tour event, the John Deere Classic.

5 CDGA MEMBEr Demographics GENERAL Male - 79% Female - 21% Between the age of 25 and 54-51% Married - 85% OCCUPATION Professional/Managerial - 36% Business Owner/Partner - 27% Sales/Marketing - 17% C-Level Executive - 8% EDUCATION Attended College - 93% Graduated from a four-year college/university - 76% Earned a Masters/Doctorate degree - 30% INCOME & INVESTMENTS Average Household Income: $179,199 Average Value of Investment Portfolio: $514,357 REAL ESTATE Own Primary Residence - 95% Average Value of Primary Residence: $534,783 Own Secondary Home/Condo - 22% Average Value of Secondary Residence: $454,113 MISCELLANEOUS Lexus (10%) is the most owned primary vehicle of members CDGA members average 5 trips annually longer than one day s duration 64% of CDGA members are also members of a hotel rewards program 70% dine out at least once a week with 41% eating out two or more times a week 95% own a computer, 72% own an HDTV and 40% own a PDA/Blackberry CDGA INDIVIDUAL MEMBERSHIP BREAKDOWN (2011) Total active individual CDGA members - 81,511 Private Country Club members - 40,690 (49.9%) Public Course members - 37,669 (46.2%) Semi-Private Club members - 2,145 (2.6%) Clubs Without Real Estate members - 1,007 (1.2%) Male individual members - 64,312 (78.9%) Female individual members - 17,199 (21.1%) ROUNDS PLAYED (2011) Total rounds posted - 1,670,334 Rounds posted by Private Country Club members - 916,236 Rounds posted by Public Course members - 842,446 Rounds posted on the CDGA website (cdga.org) - 547,063 LENGTH OF CDGA MEMBERSHIP Less than 2 years - 11% 2 to 3 years - 10% 3 to 5 years - 23% 5 to 9 years - 19% 10+ years - 37% Research Source: Golf Datatech Member Survey (November 2008) and AdminEscape Handicap Software (2011)

6 2011 Corporate Partners

7 JUNE 2011 $ $2.95 NOVEMBER Chicago District Golfer Chicago District Golfer is the official publication of the Chicago District Golf Association Six (6) issues published annually, including the digest-sized Green Book Course Directory in mid-april Delivered directly to more than 60,000 golfing households One copy per member address Unlike other area publications, circulation does not rely on bulk distribution to golf courses With articles from the best golf writers in the District, full-color photography and high-quality design, Chicago District Golfer is the area s premier golf publication Chicago District Golfer provides readers with a package of interesting articles and information about golf at all levels with an emphasis on the game locally Speaks to members passion for the game by touching on the people, places, trends and events that are part of their golfing life and lifestyle GOLDEN ANNIVERSARY THE RADIX CUP TURNS 50 WHAT S NEW EQUIPMENT AND OTHER ITEMS THAT WILL GET OUR ATTENTION IN 2011 On the MARK IT S A GOOD TIME TO BE A TOUR PRO WITH TIES TO THE CHICAGO DISTRICT, AS TWO-TIME WINNER MARK WILSON REALIZES Winter Tr avel A trio of winter getaways plus two destinations for your 2012 list FULL-COLOR ADVERTISING RATES (Rates are NET) Note: CDGA member clubs receive a 10% discount on advertising rates Space Size 1x 3x 4x 6x Full Page $5,490 $5,216 $4,868 $4,694 Two-Thirds Page $3,843 $3,651 $3,407 $3,286 Half Page $3,019 $2,869 $2,677 $2,581 One-Third Page $2,105 $1,999 $1,866 $1,799 Quarter Page $1,578 $1,499 $1,399 $1,350 One-Sixth Page $1,098 $1,043 $973 $938 AD CLOSE DATES Note: Ad materials are due ONE WEEK after the ad close date Issue Ad Close In Home Date April (Digest Size) February 23 April 11 June April 23 May 30 July May 21 June 27 August June 25 August 1 September July 23 August 29 November October 8 November 14 CDG has low duplicates with other titles: Golf Digest (52%) GOLF Magazine (35%) GOLFWEEK (28%) Sports Illustrated (20%) CHICAGO Magazine (16%) CRAIN s Chicago Business (15%) TIME (11%) NEWSWEEK (11%) GOLF Chicago (5%) As the publishing partner for Chicago District Golfer, GOLFWEEK magazine (Golfweek Custom Media) one of the most respected names in golf journalism continues its legacy of quality and distinction by lending its editorial and publishing excellence to every issue of Chicago District Golfer.

8 Chicago District Golfer TV Hosted by Jill Carlson Chicago District Golfer will produce six (6) half-hour episodes in 2012 A new episode will air monthly from April through September Typical timeslot is 5:30 p.m. the first Sunday of the month, replay times will vary Each episode will receive weekly replays throughout the month All episodes of Chicago District Golfer will air exclusively on Comcast SportsNet Chicago, home of the Blackhawks, Bulls, Cubs and White Sox Full episodes will also be available on CDGA.org Chicago District Golfer is hosted by long-time sports reporter and avid golfer Jill Carlson As with Chicago District Golfer magazine, the TV show covers the game from a local perspective focusing on the people, places and events that most interest the avid golfers of Illinois In addition to various feature stories, Chicago District Golfer will have regular segments including: The Pro Shop The latest and greatest in golf equipment and gadgets The Lesson Tee Golf tips from leading area golf professionals Golf School Classes in the basic etiquette of the gentlemen s game Gems of the CDGA Featuring the signature golf holes throughout the area The Rule Book A look at some of the unique rules of the game ADVERTISING OPPORTUNITIES Additional sponsorship opportunities are available SEGMENT SPONSORSHIP $1,500 per show or $7,500 for full season Sponsorship includes opening, segment billboard plus one (1) :30 commercial per show :30 COMMERCIAL* $1,000 per show, $2,500 for three shows or $5,000 for full season :10 BILLBOARD COMMERCIAL $500 per show, $1,250 for three shows or $2,500 for full season * Chicago District Golfer production partner can produce a :30 commercial for a one-time fee of $1,000 Comcast SportsNet Chicago is the home of the Blackhawks, Bulls, Cubs and White Sox and reaches over seven million homes throughout the United States. All episodes of Chicago District Golfer TV will be broadcast in spectacular high definition.

9 CDGA.org Our website, CDGA.org, receives more than 16 MILLION page views annually HOMEPAGE Provides visitors with detailed information about CDGA activities and services Latest announcements from the CDGA and allied golf associations Complete listing of all CDGA member clubs News and articles from the professional golf world via Golfweek.com CDGA Store allows members to purchase CDGA-logo products from Adidas Golf Archived issues of Chicago District Golfer magazine Corporate Partner profiles The Tee Box provides details of special offers from Partners and member clubs MY CDGA CADDIE Provides members with their own personalized web page within CDGA.org Members can post scores, track handicap index, book tee times and much more TOURNAMENT HEADQUARTERS Complete information on the CDGA Tournament Program including event schedule, tee-times and tournament results CDGA VIDEO PLAYER Showcases recent clips from Chicago District Golfer and other local events Monthly Page Views January February March April May June 307, , ,244 1,129,205 1,822,233 2,213,885 July August September October November December 2,261,698 2,227,077 1,433, , , ,457 ADVERTISING RATES Banner April Oct. Nov. March 120x240 $1,000/month $500/month 120x600 $1,250/month $750/month Advertising Specifications Available banner positions: 120x240 and 120x600 Acceptable ad formats: JPEG, GIF (static or animated) and SWF (Flash)

10 Scorecard e-revision The CDGA s electronic newsletter Currently distributed to more than 40,000 addresses The Scorecard E-Revision is sent on the 1st and 15th of every month Provides members with their up-to-date USGA Handicap Index as well as the latest news from the CDGA and Sunshine Through Golf Foundation Banner Advertisements available in two (2) locations Main Category, 370 pixels wide x 60 pixels high Right Rail, 120 pixels wide x 240 pixels high No flash banners, JPEG format preferred, GIF static files accepted Detailed tracking reports provided through SubscriberMail 2011 SCORECARD E-Revision Averages Number of Recipients: 37,998 Unique Opens: 16,771 (44.14%) Total Opens: 29,791 (78.4%) Total Banner Ad Clicks: 282 ADVERTISING RATES Main Category (370 x 60) Right Rail (120x240) 1 issue: $1,500 1 issue: $1,250 3 issues: $3,750 3 issues: $3,000 6 issues: $6,000 6 issues: $5, issues: $10, issues: $8,000

11 Special Membership Offers EXTEND A SPECIAL OFFER TO CDGA MEMBERS 2011 SPECIAL MEMBERSHIP OFFERS INCLUDED... ARLINGTON PARK Arlington Park offered CDGA members a 20% discount on general admission and select box seats to the Arlington Million, the biggest racing event of the summer CHICAGO BLACKHAWKS The Blackhawks reserved more than 1,200 tickets to select games for the season exclusively for CDGA members to purchase A unique Ticketmaster website listed last-minute Blackhawks ticket availability in the Tee Box section of CDGA.org CHICAGO WOLVES The four-time league champions provided ticket discounts of up to 20% to members in addition to product promotions with ticket purchase CHICAGO WHITE SOX The White Sox offered CDGA members the ability to purchase individual game tickets to the Gold Coast Ticket Club, a premium seating location, typically only offered as a full season plan Discounted tickets to select games at U.S. Cellular Field SIX FLAGS GREAT AMERICA Tickets to the area s premier theme park, Six Flags Great America and Hurricane Harbor, were available for a reduced rate during a four-day period in July Six Flags Fright Fest tickets were available for a reduced rate during a four-day period in October to CDGA member, family and friends OTHERS Various BMW Championship ticket offers Special VIP ticket offers to Live Nation events

12 Entertainment & Hospitality IN ADDITION TO HAVING ACCESS TO GOLF COURSES THROUGHOUT THE DISTRICT, THE CDGA ALSO HAS A VARIETY OF ENTERTAINMENT/HOSPITALITY OPPORTUNITIES... SPONSOR TRIP In 2012 the CDGA will host its Corporate Partners on a weekend excursion to Erin Hills in Hartford, Wis., site of the 2017 U.S. Open Trip includes hotel accommodations, a group dinner and multiple rounds of golf CDGA MEMBER TRIP Each November, the CDGA conducts a Fall Golf Excursion to a world-class golf destination (Pebble Beach, Pinehurst, Bandon Dunes) Trip includes hotel accommodations, group dinners and multiple rounds of golf SPONSOR DAY The CDGA hosts its annual Sponsor Day Golf Outing at Cog Hill Golf & Country Club The day includes 18 holes on Cog Hill s Dubsdread Course, host of 20 PGA Tour events, and a cocktail party at CDGA headquarters

13 Contact All CDGA corporate partnerships are custom built to fit the needs and budgets of our Partners. Please contact the CDGA to create a partnership package that fulfills your marketing needs. Thank you for your time and consideration! Andrew Louthain Senior Director of Corporate Partnerships Chicago District Golf Association (630) Fax: (630) alouthain@cdga.org Midwest Golf House Complex Archer Avenue Lemont, IL 60439