2015 MEDIA GUIDE. [2014 media guide]
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1 2015 MEDIA GUIDE [2014 media guide]
2 [advertising packages] Platinum- $30,000 4 Full-page ads in USA Triathlon Magazine 3 Skyscraper ads in MZ e-newsletter 3 Banner ads in MZ e-newsletter 4 Tile ads in MZ e-newsletter Gold- $15,000 2 Full-page ads in USA Triathlon Magazine 2 Skyscraper ads in MZ e-newsletter 2 Banner ads in MZ e-newsletter 1 Tile ad in MZ e-newsletter USA TRIATHLON 2015 MEDIA GUIDE
3 [advertising packages] Silver- $10,000 1 Full-page ad in USA Triathlon Magazine 2 Skyscraper ads in MZ e-newsletter 1 Tile ad in MZ e-newsletter Bronze- $5,000 1 Half-page ad in USA Triathlon Magazine 1 Skyscraper ad in MZ e-newsletter *All prices are subject to change 2015 MEDIA GUIDE USA TRIATHLON
4 [usa triathlon magazine] USA Triathlon Magazine s mission is to keep members abreast of all the information pertinent to the multisport lifestyle including training and racing articles, member essays, youth content, product reviews, nutritional tips and more. With distribution exceeding 130,000 quarterly, USA Triathlon boasts the largest per-issue circulation of any multisport publication in the U.S. In addition more than 20,000 environmentally conscious members have opted to receive only the digital edition of the magazine, which is distributed to our entire member list. An ipad/iphone version of the magazine is available in the itunes App Store while an Android version is available on Google Play schedule ISSUE CLOSING MATERIALS DUE AVAILABLE Winter /4/ /18/2015 1/7-1/12/2016 Spring /12/2016 3/4/2016 4/21-25/2016 Summer /6/2016 6/17/2016 7/14-18/2016 Fall /26/2016 9/16/ /3-11/7/2016 specs MATERIAL SPECIFICATIONS SWOP standards apply. Digital data is the preferred material. We will accept the following files: PDF, EPS or TIFF. Files can be read from CD. All files must be set at no lower than 300 dpi. SPREAD live area: x trim size: x bleed: 17 x FULL PAGE live area: x trim size: x bleed: 8.5 x /2 PAGE HORIZONTAL 7.75 x /2 PAGE VERTICAL x /3 PAGE HORIZONTAL 7.75 x /3 PAGE VERTICAL x /4 PAGE HORIZONTAL 7.75 x /4 PAGE VERTICAL x rate card Magazine: 4-Color Spread $13,000 Page $6,500 1/2 Page $3,300 1/3 Page $2,200 1/4 Page $1,300 USA TRIATHLON 2015 MEDIA GUIDE
5 [mz e-newsletter] multisport zone e-newsletter Multisport Zone is a weekly newsletter that is sent electronically to 80,000+ USA Triathlon members with informational articles on topics of interest including training tips, nutritional tips, member essays and more. The average open rate is 39%. AD TYPE SIZE [PIXELS] MEDIA FORMAT Tile Ad 160 pixels wide x 160 pixels tall jpg Skyscraper Ad 160 pixels wide x 440 pixels tall jpg Banner Ad 575 pixels wide x 100 pixels tall jpg Advertorials 60 word limit with 100 pixels wide x 100 pixels tall image text / jpg PRICING Skyscraper Ad $2,000 Banner Ad $1,500 Advertorial $1,500 Tile Ad $1,000 Please see examples to the right. BANNER AD TILE AD ADVERTORIAL SKYSCRAPER AD TILE AD 2015 MEDIA GUIDE USA TRIATHLON
6 [other e-newsletters] performance coaching e-newsletter The Performance Coaching E-Newsletter reaches 2,100 certified coaches bimonthly. All articles give coaches information on cutting edge coaching techniques. AD TYPE SIZE MEDIA FORMAT PRICING Banner Ad 600 pixels wide x 150 pixels tall jpg $1,500 Advertorial Ad 100 pixels wide x 100 pixels tall + 60 words jpg $1,500 Tile Ad 100 pixels wide x 100 pixels tall jpg $1,000 club e-newsletter The Club E-Newsletter is released to 1,000+ club presidents on a monthly basis. All advertisers must provide a discount to clubs in order to advertise. AD TYPE SIZE MEDIA FORMAT PRICING Banner Ad 600 pixels wide x pixels tall jpg $1,000 race director e-newsletter The Race Director E-Newsletter is sent to 1,200 USA Triathlon race directors. All advertisers must provide a discount to race directors in order to advertise. AD TYPE SIZE [PIXELS] MEDIA FORMAT PRICING Banner Ad 650 pixels wide x 150 pixels tall jpg $1,000 USA TRIATHLON 2015 MEDIA GUIDE
7 [resource guide] race director resource guide USA Triathlon develops an annual guide intended to be a one-stop shop for any Race Director planning a multisport event and will provide an extensive list of vendors, sponsors, and partners who can help take multisport events to the next level. Race Directors will have easy access to the digital guide via the USA Triathlon website and Race Director Dashboard. Over 1,500 Race Directors visit these sites when sanctioning multisport events with USA Triathlon. AD TYPE SIZE/ SPECS: MEDIA FORMAT PRICING Standard Listing Company Name, Contact Name, Website, text Free , Phone Number, Address, and Twitter/Facebook Standard Plus 60-word limit for the company s description text $500 Tile Ad wide x 1.75 tall jpg $1,000 Banner Ad 7.75 wide x 1.25 tall jpg $1,500 Full Ad One-third Page Horizontal: jpg $2, wide x tall 2015 MEDIA GUIDE USA TRIATHLON
8 [national championship expos] age group expos SIZE PRICING 10 x 10 $1, x 20 $1, x 40 $2,800 collegiate expo SIZE PRICING 10 x 10 $1, x 20 $1,600 jr. and youth expo SIZE PRICING 10 x 10 $1, x 20 $1,600 duathlon expo SIZE PRICING 10 x 10 $1, x 20 $1,600 USA TRIATHLON 2015 MEDIA GUIDE
9 [national championship event programs] USA Triathlon event programs contain event information, venue and course maps, and the inside scoop all USAT fans are searching for. This program is primarily utilized by the participants of the competition. USA Triathlon offers both digital and print publications at select events. Advertising in these event programs is available. Prices vary per event. print publication AD TYPE SIZE MEDIA FORMAT Full Page Trim Size: 5.5 wide x 8.5 tall pdf Bleed: 5.75 wide x 8.75 tall (.125 on all sides) Half Page Trim Size: 5.5 wide x 4.25 tall pdf Bleed: 5.75 wide x 4.5 tall (.125 on all sides) digital publication AD TYPE SIZE MEDIA FORMAT Full Page 5.5 wide x 8.5 tall pdf and link to site Half Page 5.5 wide x 4.25 tall pdf and link to site The digital event program will be available online only and purchased ads can include live links to sales specials or company websites. Video is also available MEDIA GUIDE USA TRIATHLON
10 [more information] Please contact: Jason Littman-Quinn Marketing & Business Development Manager (719) USA Triathlon 5825 Delmonico Drive Suite 200 Colorado Springs, CO phone: (719) fax: (719) Rich Cruse USA TRIATHLON 2015 MEDIA GUIDE
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