Your brand in the heart of your target group. Advertising

Transcription

1 Your brand in the heart of your target group Advertising 2019

2 WELCOME KWPN The KWPN (Royal Dutch Sport Horse) is one of the most successful sporthorse studbooks in the world. Its success is evidenced by the Dutchbred champions of the Rio de Janeiro Olympics - Big Star (jumping) and Valegro (dressage) - as well as the numerous KWPN horses which win international competitions week after week. With respect to KWPN breeding, we recognize four breeding directions: the dressage horse, show jumper, harness horse and Gelder horse. Performance, durability and attractive conformation are the most important factors on which the international success of the Dutch horse is based. KWPN Magazine The equestrian periodical KWPN Magazine is the magazine of the KWPN. KWPN Magazine provides readers with extensive information about sporthorse breeding and related topics, such as stallion- and mare selection, successful mare-lines, KWPN events and the successes of KWPN horses in the national and international sport. Successful KWPN horses, breeders and riders are the focus of KWPN Magazine. The magazine, which is read by tens of thousands of equestrian enthusiasts, is published 12 times a year. The KWPN magazine is distributed via subscriptions and may also be purchased through the webshop. FACTS & FIGURES KWPN Magazine Circulation Publication frequency Language Inserts/non-standard advertisements Materials / Submission Specifications 20, issues per year Dutch Upon request Finished: Certified PDF Images: 300 dpi, Photoshop, Illustrator adverteren@kwpn.nl

3 KWPN.tv about unique visitors p/m Available for KWPN.nl about 70,000 unique visitors KWPN.nl KWPN.nl, the website of the KWPN, attracts about 70,000 unique visitors* each month. KWPN Facebook & Instagram together draw about 60,000 followers* KWPN Newsletter (2 per week) is distributed to around 22,500 subscribers* and around 2,000 international subscribers. KWPN.tv KWPN.tv is the interactive digital television channel of the KWPN - accessible anytime and anywhere on any device. Available 24/7 via Smartphone, smart TV, tablet and PC. The equestrian television station for every horse enthusiast! Available on two million Samsung smart TVs. Live events throughout the year. Available worldwide and already downloaded in 156 countries. *numbers based on data from November 2018.

4 FORMATS 2/1 P: W x H 430 mm x 285 mm 5 mm gutter 1/1 P: W x H 215 mm x 285 mm 5 mm gutter 1/2 P: W x H 90 mm x 248 mm L: W x H 185 mm x 121 mm 1/4 P: W x H 90 mm x 121 mm L: W x H 185 mm x 59 mm

5 DATA KWPN MAGAZINE Nr Reservation January 2 January 23 February 27 April 3 May 1 June 5 July 3 August 7 September 4 October 2 October 30 December 4 Publication January 18 February 8 March 15 April 19 May 17 June 21 July 19 August 23 September 20 October 18 November 15 December 20 DATA KWPN INTERNATIONAL Nr Reservation February 8 May 17 August 23 November 15 Publication February 15 May 24 August 30 November 22

6 RATES PRINT KWPN Magazine Format 1x 3x 6x 9x 12x 2/ / / / *Price per page *Preferred position (Cover 2, 3 of 4) + 25% on the 1/1 page price. The above are gross prices, excluding VAT and, if applicable, additional production costs. ONLINE Advertorial in KWPN Newsletter 2 issues weekly to around 22,500 Dutch newsletter subscribers and 2,000 international newsletter subscribers, 750 per post. Social Media Per post KWPN.nl home page banner 250,- weekly * Banners are rotating (max. 6 advertisers)

7 KWPN.tv & Branded content KWPN.TV offers several options to get your brand straight to the heart of your target group in a relevant way. In addition to a number of standard packages, we offer ample custom package options to present your product or service in the most effective way. STANDARD PACKAGES KWPN Meets Duration: approx. 3 minutes In the KWPN Meets format an interview with. Media deployment: video on KWPN.tv Advertising on KWPN Facebook/Instagram Advertising in the KWPN Newsletter, if applicable Cost: 2,000 total (including production costs) Product film Duration: approx. 25 seconds A short overview of your product or service in a standard format Media deployment: Video on KWPN.tv Advertising on KWPN Facebook/Instagram Cost: totaal 1,750 (including production costs) Minute Minute (purchased per 5 units) Duration: approx. 1 minute A one-minute informational video (on topics such as the best way to insure your horse/ the safest way to transport your horse, etc.) Media deployment: Video on KWPN.tv. Advertising on KWPN Facebook/Instagram Cost: 3,200 (for 5 videos total) (including production costs) Billboard Duration: approx seconds This program is made possible by. Media deployment: On KWPN.tv for a video. Cost: 900 (including production costs) Other branded content options on request

8 KWPN.tv is available for TEL: +31 (0)