Capture the. The Thoroughbred Industry s Official

Transcription

1 Capture the Thoroughbred Audience The Thoroughbred Industry s Official Database for Racing Information

2 The Thoroughbred-industry owned resource for racing information and statistics. Through its powerful online presence and partnerships with North American racetracks, EQUIBASE is the most used and trusted website by Thoroughbred professionals and racing enthusiasts.

3 Reach over 700,000 Monthly Visitors Equibase is the daily data and information lifeline to individuals and organizations through such valued products as: Virtual Stable Alert-based tracking of trainers, jockeys, and owners through workouts, entries, and results profile pages search-based data on horses, trainers, jockeys, owners, racetracks, and Graded Stakes Workouts Track-by-track reporting of horses training and workouts Entries First source of race-by-race entrants around the country results up-to-the-minute information on live racing and historical results at all north American tracks handicapping products Online content, both free and for purchase, of beginner to expert products of racing data used primarily for wagering purposes Barry Irwin Kentucky Derby Winning Owner & Racing Syndicate Manager for Team Valor My office staff at Team Valor and I find Equibase s Virtual Stable to be an indispensable part of our daily operation. 3

4 200k+ USERS Invest or participate in thoroughbred commerce reasons to Advertise ONLY use equibase 33% as their online resource Out of quality brand rating 20% site visit growth from Out of trust rating 9 min SPENT on each visit to desktop website visitors more than other industry sites options new for dynamic advertising customized yes Packages are available 24 VISITS per user per month terence collier Fasig-Tipton, Thoroughbred Sales Company Innovation, efficiency and information at lightning speed Equibase has literally transformed access to pedigrees and racing statistics. 4 *The Matrix Group Study 2013 **Google Analytics 2013

5 website traffic Trends & Growth Equibase leads in total visits MONTHLY AVERAGE total visits COMPETE.COM equibase.com drf.com bloodhorse.com paulickreport.com tdn.com 6M 5,169,916 4M 2M 0M 3,575, , , ,510 09/ / / / / / / / / / / /2013 Equibase reaches more unique visitors MONTHLY AVERAGE total unique visitors COMPETE.COM equibase.com drf.com bloodhorse.com paulickreport.com tdn.com 800K 166 % increase in monthly visits from 2009 to 2013 (1.5 million to 4 million) 600K 400K 200K 0K 09/ / / / / / / / / / / / , , , ,088 50,565

6 MOBILE WEBSITE STATS 5,700,000 MONTHLY PAGE VIEWS 600,000 MONTHLY VISITS 9.7 PAGES PER VISIT 7:28 30% 20% AVERAGE TIME ON SITE UNIQUE VISITOR GROWTH FROM HANDICAP USING THEIR SMARTPHONE 6

7 MOBILE APP STATS 167, ,637 66,915 TOTAL USERS ANDROID USERS APPLE USERS TODAY S RACING APP Brings you the most current horse racing Entries, Changes, Results, Race Schedule and Video Replays from every North American Thoroughbred track. Available for Apple and Android. 575,000 DAILY PAGE VIEWS 200,000 DAILY PAGE VIEWS % Increase august 2012 august 2013

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9 DEMOGRAPHIC PROFILE Age education income 6.9 % Years-Old 11.3 % Years-Old 21.6 % Years-Old 32.2 % Years-Old 28.0 % 65 or Older 19.4 % graduate school 34.6 % college graduate 30.3 % some college 14.2 % high school 5.8 % $250,000 or more 14.4 % $150,000 - $250, % $50,000 - $150, % under $50,000 9 vince gabbert Keeneland, Race Course & Thoroughbred Sales Company Equibase, whether online or on my phone, is the first and last place I look to track entries, results, and statistics for our entire industry. Regardless of the question, Equibase has the depth and breadth of information to provide an answer. 9

10 Placements - EQUIBASE.COM homepage Size(s): 728x90, 300x250, Two 140x700 Location: All above the fold placements on page. 10

11 Placements Home page Home Page Size(s): 728x90 Location: Home page banner for approved advertisers. Cost: $18 cpm Home Page Size(s): 300x250 Location: Home page banner for approved advertisers. Cost: $17 cpm 11 Home Page Takeover Size(s): 728x90, 300x250, Two 140x700 Location: All above the fold placements on page. Cost: $2,500 per day 11

12 Placements Area Takeover Area Size(s): 728x90, 300x250, Two 140x700 Location: All above the fold placements on page. Cost: $30 CPM 12

13 Placements Run of Site Run of Site Size(s): 728x90 Location: Any equibase.com pages, excluding Home page. Cost: $15 cpm Run of Site Size(s): 300x250 Location: Any equibase.com pages, excluding Home page. Cost: $12 cpm 13 13

14 Placements Mobile Mobile Size(s): 300x250 Location: Banner on mobile.equibase.com and/or Today s Racing app. Cost: $10 CPM 14

15 SUBMISSIONS Accepted Formats:... JPEG, GIF, SWF, HTML, 3rd Party Served (Unless otherwise specified) Max File Size:... 50kb Animations:... Max 30 sec & Max 3 loops Animation Frame Rates:... Flash: max 20fps, GIF: max 5fps Submit to: advertising@equibase.com Creative materials (within spec) to be provided no later than (3) three business days prior to launch. Discounted rates available for volume buys. Minimum purchase for banner advertising $1,000. Rates subject to change. Updated November 2013 Carlie Ambrose Manager, Sales & Contacts cambrose@equibase.com Victor Espinosa, Jr. Vice President, Sales & Operations vespinosa@equibase.com Equibase Company LLC 821 Corporate Drive Lexington, KY

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