GOLF WE KNOW CASE MEDIA. CALLS pg. WORK pg 3 NEWS WE RE CLIENTS. WORLD pg 2 CLIENTS PUBLICITY MORE THAN AROUND THE STUDIES THAT TAKE OUR PHONE THE

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1 FALL 2014 CLIENTS AROUND THE WORLD 2 CLIENTS IN THE 4 NEWS CASE STUDIES THAT WORK 3 WE KNOW 1 GOLF MEDIA TAKE OUR PHONE CALLS 5 WE RE 6 MORE THAN PUBLICITY We-Ko-Pa Golf Club, Hole 18, Saguaro Course, Fort McDowell, AZ - Communication Links client for 13 years.

2 We Know Golf Communication Links was founded in 1993 when two friends a struggling golf professional and a less-than-fulfilled PR guy were both looking for a new calling in life. It was simply coincidence that the early 90 s was exactly the time when the game of golf started to soar. Two people became 12 quite quickly, and we have maintained roughly the same size since. Each of us has an affinity for the game but just one of us can call himself a plushandicap. Here is our executive team. Click on the bios to the right it won t be hard to figure out which one that is! Mike Petty, Partner Dave Gilbertson, Partner See Staff Jerry Rose, Vice President Rob Myers, Vice President 1 CL Insider Fall 2014 Grayhawk Golf Club, Scottsdale, AZ - Communication Links client for 21 years

3 Clients Around the World Ninety percent of Communication Links clients are in the golf and hospitality industries. The other 10 percent came to us as a direct result of the strong relationships we ve built from our friends who make a living in the game of golf. While we like to have fun doing what we do, we take our client relationships very seriously. Several of our clients have been with us one even two decades. And, contrary to much of our competition, we are not a revolving door. We work hard at keeping clients happy. After all, it s a lot easier to keep a client happy than to find a new one! Here are just a few: View More 2 CL Insider Fall 2014 Fairmont Chateau Whistler Golf Club Communication Links client for 9 years

4 Case Studies That Work An effective way to show a prospective client what we do is to share a glimpse of some of our success stories. Each client is different. But our approach is the same. Get to know the client. Understand their objectives. Determine how they fit into the marketplace. Then, connect the client with members of the media who will be able to share their story with the right audiences. 3 CL Insider Fall 2014 True North Golf Club - Harbor Springs, Michigan Communication Links client for one year

5 Clients in the News One of the most satisfying feelings we ever have is opening up the morning paper (or viewing it online!), favorite golf magazine (or viewing it online), national lifestyle publication (or viewing it online!) and seeing our clients in the news portrayed exactly how we pitched them. View More 4 CL Insider Fall 2014 The Hideaway - LaQuinta, California Communication Links client for 10 years

6 The Media Take Our Phone Calls Communication Links has enjoyed a 20-year history helping those in the golf industry achieve their goals. Through it all, we ve learned a great deal and have made many lasting friendships which have added value to our personal and professional lives. A few who promised to say nice things about us are: Joe Passov GOLF Magazine passovgolf@aol.com Peter Finch Golf Digest pete.finch@golfdigest.com Jim Frank LINKS Magazine golfrank@verizon.net Brian Kendall Globe and Mail (Canada s national newspaper) bekendall@teksavvy.com Larry Olmstead Forbes/USA Today LarryO@vermontel.net Marty Kaufmann Golfweek mkaufmann@golfweek.com 5 CL Insider Fall 2014 Kukio - Kohala, Hawaii Communication Links client for 13 years

7 We Do More Than Publicity We started out solely as a golf-related public relations agency in Over the years, we have grown to become a full service marketing communications firm offering publicity, inhouse graphic design, web design, social media integration, ad planning and placement and whatever else we can muster up to help our clients enhance their brand. We ve always said, if you have a message to tell, we can help you tell it. WEBSITES ADVERTISING COLLATERAL LOGOS MARKETING VIDEO 6 CL Insider Fall 2014 Fairmont St. Andrews Golf Club St. Andrews, Scotland Communication Links client for 7 years

8 RULE FALL 2014 #9 BRANDEL S RULES FOR SCOTTSDALE GOLF FRIENDS DON T LET FRIENDS DRIVE...TWICE Hanging with your pals in Scottsdale is always a great time. And, it's even better when you can take a little cash off them. That's why there are no mulligans in my group. You hit it sideways you own that one, cowboy. We Know Golf 1 CLIENTS AROUND THE 2 WORLD 5 VIDEO WORKS! MORE 7 THAN PUBLICITY + TAKE OUR PHONE CALLS6 CLIENTS 4 in the NEWS I Love Scottsdale Golf and I promise you will, too. Learn more about how we play the game and start your next Scottsdale golf adventure at CASE STUDIES THAT ilovescottsdalegolf.com WORK Brandel Chamblee, Golf Channel analyst and part-time rules official 3

9 Scottsdale CVB Case Study Communication Links has provided golf public relations counsel to the Scottsdale Convention and Visitors Bureau since 2002 Communication Links assists the Scottsdale CVB in hosting an average of 50 golf writers per fiscal year During fiscal 2013/2014 we hosted 62 golf writers These writers produced 139 golf articles seen by more than 272 million people This coverage was worth an estimated $2.68 million in equivalent media value In 2012, Communication Links was asked to develop a comprehensive golf brand for Scottsdale CVB, including traditional media and marketing, social media platforms and a dedicated website. As part of this, we: Developed the tag line World s Finest Golf Destination Secured Brandel Chamblee as the spokesperson for Scottsdale Golf Developed Grew from zero visits to 18,527 unique visitors the first year Produced Scottsdale Golf Guide digital flipbook Produced more than 2,000 downloads of Golf Guide in the first year Developed and managed social media platforms In just three months gained 2,490 page likes Gained 320 Twitter followers in three months Attracted retweets from ESPN, MLB and PGA TOUR personalities Managed the pay-per-click accounts on Facebook and Google Managed monthly e-blast program Managed Scottsdale CVB s $600,000 annual golf advertising budget BACK

10 Fairmont Golf Case Study Communication Links has supported Fairmont s 16 golf properties worldwide by providing media relations support since In this regard, Communication Links: Hosts at least three golf FAM trips per year comprised of five to eight journalists each Manages and produces the annual press release calendar to ensure pertinent, newsworthy information is provided to the media on an annual basis Arranges 15 to 20 individual property visits each year Facilitates information flow between Fairmont golf properties and the various course rating panels Advises on and coordinates Fairmont s golf advertising efforts Advises and, as necessary, assists in the development and coordination of golf-related special events Assists Fairmont golf programs in logo graphic element development Secures inclusion of Fairmont golf properties in dozens of golf stories per year. These efforts produced an estimated $2.78 million in equivalent media value. BACK

11 Turtle Bay Resort Case Study Turtle Bay Resort is a stand-alone resort property with 36-holes of golf on the North Shore of Oahu. Through our relationship with BlueStar Resort & Golf Management, Communication Links was asked to plan and produce a one-off media trip to help re-introduce the renovated resort as a destination. In this regard, Communication Links: Secured media participation Booked media travel Developed the itinerary Conducted all follow-up contacts Wrote and distributed supplementary press releases in support of the resort Fielded queries from golf writers not participating in the FAM in support of Turtle Bay Resort Arranged six additional individual visits by writers unable to participate in the initial FAM These efforts resulted in more than $540,000 in equivalent media value BACK