USA CYCLING EVENT RECAP MAY 24-26, 2014

Transcription

1 1 EVENT RECAP MAY 24-26, 2014

2 ACCOMPLISHMENTS 30,000 weekend spectators, 10,500 new attendees Chattanooga economic impact of $5.9 million 133% increase in live, mobile viewership of Tour Tracker coverage Media circulation to potential 20 million unique viewers Strong field of male and female competitors Successful course change to include GTI Launch Hill Climb Addition of North Shore and Lookout Mountain activations Addition of Volkswagen test track at production facility Strengthened relationship built with Mayor s office Boosted prize package to include 1 year Volkswagen GTI lease Offered Team USA Cycling apparel sales in conjunction with Cuore of Switzerland Enhanced relationship and participation from U.S. Paralympics Further developed Twitter Ride to 3 categories of ride in conjunction with Litespeed and Volkswagen Generated interest for greater local partner involvement in 2015

3 3 TIME TRIAL CHAMPIONS Women s National Champion Alison Powers Pinecliffe, CO UnitedHealthcare Men s National Champion Taylor Phinney Boulder, CO BMC Racing Team

4 4 ROAD RACE CHAMPIONS Men s National Champion Eric Marcotte Scottsdale, AZ Team SmartStop Women s National Champion Alison Powers Pinecliffe, CO UnitedHealthcare

5 5 EVENT REACH Weekend Spectators: 30,000 Time Trial: 5,000 Road Race: 25,000 35% New Attendees (10,500) 60% Residents of Tennessee 59% Male; 41% Female 73% College Graduate 46% Annual Household Income over $100k Attendees rated 5 out of 7 for engaging in organizing cycling, regularly cycle to stay fit Total Average Daily Spend $ $53.58 Avg. Food/Bev Spend $61.20 Avg. Lodging $24.41 Avg. Transportation $27.87 Avg. Retail $13.05 Avg. Sightseeing The event had an economic impact of $5.9 million within the local community of Chattanooga

6 6 MEDIA REACH- MELTWATER REPORT 448 Professional Road and Time Trial related hits 207 unique publications Including USA Today, Sports Illustrated, ESPN, The Washington Post, SI.com 16 countries Including Belgium, Germany, Netherlands, United Kingdom, USA Media circulation to potential 20 million unique viewers

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8 8 LOCAL MEDIA- RADIO 106 FM (classic rock) 146,100 listeners BIG FM (classic hits) 60,000 listeners FM (talk radio) - 40,900 listeners 1150 AM (news/talk) 16,000 listeners $67,000 in ad/promotional value WGOW-FM (talk radio) produced four live interviews for race promotion Event information and banner ads included on all station websites, social media and e-blasts

9 9 LOCAL MEDIA- TELEVISION News Channel 9, an ABC affiliate, is the number one local news station in the region Broadcast spans Southeast Tennessee, North Georgia, Northwest Alabama and Eastern North Carolina 27 promotional spots aired between April 27-May reports in May, including a live broadcast from the Volkswagen Chattanooga Plant during Good Morning Chattanooga Weekend Weekly race promotion on social media and database. Facebook (95,000+ friends),twitter (19,000 followers)

10 10 MEDIA- PRINT Chattanooga Times Free Press Daily circulation 71,993 Eight quarter-page ads and two half-page ads Spectator guide Produced 29 stories in May Get Out Chattanooga Monthly circulation 15,000 Distributed at 60 locations Ran full page race ads in April and May issues Road Bike Action National circulation Ran full page race ads in April and May issues

11 11 ADVERTISING

12 12 LOCAL MEDIA- ONLINE 98,000 unique visitors each month Placement of banner ads on sports page with 40,000 impressions Produced 11 stories in May SoutheasternCycling.com 35,000 visitors each month Over 65,000 page impressions Website banner ad placement in April and May

13 13 DIGITAL ASSETS Website: 23,647 Visits (14,192 unique visitors) Web Sessions: 23,686 Highlight videos now available on YouTube Mobile: 14,000 ios and Android downloads 133% increase from 2013 Mobile Sessions: 87,713 Total Page Views for all mobile devices: 509,845 Total Hours Watched: 28,845 Average session length of minutes across web and mobile

14 14 SOCIAL MEDIA

15 15 SOCIAL MEDIA

16 16 ANCILLARY EVENTS US PARACYCLING Paracycling Time Trial National Championships Handcycling Criterium National Championships

17 17 KICK-OFF PRESS CONFERENCE Taylor Phinney and Carmen Small show they are ready to fight for the stars and stripes jersey. Mayor Andy Berke welcomes the 2014 race back to Chattanooga.

18 18 TWITTER RIDE

19 EXPO 19 Impact of expo for 2014 was spread across 3 activation areas at the North Shore, Lookout Mountain and start/finish area. Time Trial Vendors - 9 Road Race Vendors- 26