S P O N S O R S H I P P A C K A G E S

Transcription

1 SPONSORSHIP PACKAGES

2 OUR MISSION ABOUT SuperFit Games provides a high quality fitness competition, bringing years of event planning and business management experience to each event. SuperFit Games staff meticulously plans, is present at, and directly manages each competition. Starting with a 150-athlete event in Charlottesville, VA, SuperFit Games has run fitness competitions catering to CrossFit competitors since Each subsequent year brings increased growth with bigger competitions, better venues, and more value to the competitors. For the 2014 Season (March 2014-February 2015), SuperFit Games took a big step forward, expanding to 20 events over the course, making it one of the largest event series in the country. At the end of the 2014 season, nearly 5,000 athletes participated in a SuperFit Games event. Building on the success of the 2014 season, 2015 brings many changes to SuperFit Games. An increase in event staff will result in SuperFit expanding to 30 or more events over the next 12 months. SuperFit Games events are run solely by SuperFit Games staff. We do not license the name to be used by anyone else, and we will never sacrifice the quality of our events for increased quantity. The mission of SuperFit Games is to provide an avenue for athletes to compete year-round in a professional environment. Finding ways for sponsors to support our athletes is a top priority for SuperFit Games. SuperFit Games aims to align itself with companies, both established and growing, that match the high standards we place on our products and services. Working with companies that are engaging and professional will guarantee a positive reflection on our own brand. By being selective in who we will work with, and with a track record of multiyear partnerships with large brands, we in turn bring a distinct value to our sponsors. JAMIE SULC Jamie directs and manages all day to day operations for SuperFit Games. He also handles all day of logistics for events, from managing the set up, equipment, judging, to emceeing the competition. He has competed in many fitness events himself and understands what it takes to keep SuperFit Games events fun, challenging, and interesting. His primary objective for each event is to ensure the athletes are well taken care of and have fun. He received his M.Ed. in exercise physiology from the University of Virginia, which provided him with an academic perspective on effective training, reinforcing the key elements he has gathered from personal experience. As a Crossfit Level 1 Trainer, Certified Strength and Conditioning Specialist, IYCA Youth Training Specialist, and Certified Underground Strength Coach, he has worked with clients of every age and fitness level. He brings over a dozen years of experience to the SuperFit Games. Jamie is a dedicated husband and father of two. Second only to his family, his top priority is running well organized events that bring out the best in the athletes who chose SuperFit Games. WE HAVE HOSTED FOR THE PAST THREE YEARS AND COULDN T BE HAPPIER WITH THE PROFESSIONALISM THEIR TEAM BRINGS. THE SET UP AND EXECUTION IS FLAWLESS AND THEY MAKE IT A PLEASURE TO HOST THEIR CREW AND ATHLETES FROM THE SURROUNDING AREAS. THE WORKOUTS ARE SOUND, JUDGING IS ON POINT AND THE EXECUTION THROUGHOUT THE DAY GOES OFF WITHOUT A HITCH. AIMEE LYONS, CROSSFIT KING OF PRUSSIA

3 THE SUPERFIT GAMES DIFFERENCE PROFESSIONALLY MANAGED SERIES Long standing history Full time staff Unparalleled level of experience In a functional fitness competition market that is crowded with amateur event promoters, running individual events that may never happen again, sponsors can know they re working with a proven brand. YEAR-ROUND EXPOSURE Unique opportunity for consistent, repeated exposure to competitors and spectators that cannot be matched by even the largest single competition. SuperFit participants frequently attend multiple events across a season, allowing companies to leave a lasting impression on those in attendance. ENGAGE ATHLETES THROUGH IN-PERSON EXPERIENCES & SOCIAL MEDIA CHANNELS Competitors and spectators frequently spend 10+ hours at events, constantly exposed to on-site logo placement and vendor booths. Multiple monthly mailings to large member list. Large, professionally managed social media networks with a cost of pennies per impression for sponsors. Frequently visited website as a source of event information and registration. DEDICATED FOLLOWING INTERESTED IN SPONSOR PRODUCTS 70% Attend multiple events each season & 23% of all participants attend 4 or more events per season. 68% Spend between $250 and $1000 on functional fitness competitions in a year. 48% Spend $100-$500 per year on nutritional supplements & 36% spend over $500 per year. 47% Spend over $250 on shoes each year. 41% spend each year. 53% Spend over $250 on gym apparel each year. 30% spend $ per year. EVENT DAY ENGAGEMENT Spectators are an integral part of the SuperFit Games experience, turning what might otherwise feel like another day at the gym into an opportunity for athletes to showcase their dedication. Spectators are often friends, family, and coaches of the competitors involved. As the series grows, the pool of spectators has increased to include not only those with personal ties to the competitors, but also those who are interested in watching a competition that is intense, engaging, and fun.

4 SCHEDULE Team SuperFit Raleigh Team SuperFit Hampton Roads Team SuperFit Lorton Team SuperFit Charlotte Team SuperFit Richmond Team SuperFit DC Team SuperFit Cary Team SuperFit Bel Air Team SuperFit Roanoke SuperFit Lorton Team SuperFit Charlotte TBD National Championship

5 COMPETITOR DEMOGRAPHICS 54 % FEMALE 46 % MALE 62 % SINGLE 38 % MARRIED EDUCATION ANNUAL HOUSEHOLD INCOME COMPLETED GRADUATE SCHOOL 19.9 % COLLEGE GRADUATE 47.5 % 10.6 % 5.7 % HIGH SCHOOL GRADUATE 16.3 % SOME COLLEGE SOME GRADUATE SCHOOL $75,000 - $100, % 22 % $50,000 - $75,000 $100,000 - $150, % 33 % $0 - $50,000

6 TITLE SPONSORSHIP PRICE NEGOTIABLE 1 SPONSORSHIP AVAILABLE ADDITIONAL SUPPORT REQUIRED? (IE PRIZE BAG MATERIALS) VENDOR BOOTH INCLUDED EXCLUSIVITY DETAILS SPONSOR & VENDOR EXCLUSIVITY IF SPONSOR CAN MAKE IT TO THE MAJORITY OF EVENTS COMPETITORS & VOLUNTEER T-SHIRTS LOGO ON SLEEVE WEBSITE INTEGRATED WITH SFG LOGO TOP OF SUPERFITGAMES.COM ON ALL POSTS 1 DEDICATED AD POST PER MONTH FACEBOOK MULTIPLE SHARES & MENTIONS PER MONTH, TAG ON ALL POSTS 1 DEDICATED AD POST PER MONTH EVENT ANNOUNCEMENTS COBRAND LOGO PLACEMENT EVENT BANNER TIER 1 PLACEMENT COMPANY BANNER AT EVENTS

7 INDIVIDUAL EVENTS EVENT SPONSOR EVENT VENDOR $ 1000 $ 400 PER EVENT LIMITED AVAILABILITY EVENTS IN 3 STATES & 9 CITIES PER EVENT LIMITED AVAILABILITY EVENT SPONSOR EVENT VENDOR COST PER EVENT $1000 $400 # AVAILABLE LIMITED LIMITED ADDITIONAL SUPPORT REQUIRED? (IE PRIZE BAG MATERIALS) NO VENDOR BOOTH INCLUDED INCLUDED EXCLUSIVITY DETAILS NONE NONE COMPETITORS & VOLUNTEER T-SHIRTS LOGO ON SLEEVE NONE WEBSITE LOGO ON MAIN PAGE NONE INSTAGRAM ONE SPONSOR ON ALL EVENT RELATED POSTS NONE FACEBOOK ONE POST PER MONTH IN THE FACEBOOK EVENT PAGE FOR THAT COMPETITION NONE EVENT ANNOUNCEMENTS (PHOTO OR VIDEO) NO EVENT BANNER *MUST BE COMMITTED 4 WEEKS OUT COMPANY BANNER AT EVENTS NO

8 SPECIAL SPONSORSHIPS MEDIA SPONSOR COMMUNITY PRIZE SPONSOR SUPPORTS PROFESSIONAL VIDEO & PHOTOGRAPHY OF THE SUPERFIT GAMES LOGO PLACEMENT IN ALL WATERMARKS TIER 3 LOGO PLACEMENT ON T-SHIRTS PROVIDE CASH, SERVICES, AND PRODUCTS AS A PRIZE FOR THE GYM WHO BRINGS THE MOST COMPETITORS TO THE SFG CHAMPIONSHIP EVENT WEBSITE: FRONT PAGE BELOW THE FOLD INSTAGRAM & FACEBOOK: EVENT MEDIA POWERED BY... WHEN RELEASING IMAGE SETS VOLUNTEER SPONSOR WEBSITE: FRONT PAGE BELOW THE FOLD BANNER: TIER 3 LOGO PLACEMENT SUPPORTS THE EFFORTS OF OUR VOLUNTEERS BY PROVIDING PRODUCTS & OTHER INCENTIVES FEATURED ATHLETE SPONSOR LARGE LOGO PLACEMENT ON ALL VOLUNTEER SHIRTS PROVIDE SERVICES & PRODUCTS TO EACH MONTH S FEATURED ATHLETE TIER 3 LOGO PLACEMENT EVENT BANNER WEBSITE: FRONT PAGE BELOW THE FOLD WEBSITE: LOGO LINKING TO ATHLETE PROFILE FROM HOME PAGE & LOGO ON ATHLETE PROFILE PAGE