Experience the Business behind the Sport

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Kimberly Martin
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1 Experience the Business behind the Sport For more information contact: Harris Kalofonos - Manager of Marketing & Development at: hkalofonos@usawrestling.org or

2 Quick glance at what we do 1. Train & support Olympic and elite athletes. 2. Organize quality wrestling events. 3. Foster grassroots development for the sport. 4. Network the wrestling community. 5. Educate tomorrow s wrestling leaders & coaches. Top 10 States in Wrestling Participation Every 4 Years Annually USA Wrestling Hosts 40 National Events Annually and Sanctions About 1900

5% Demographics Age groups of registered members 33% 29% age > 19

Mission 18 Olympians 63 National Team 13,500 Youth Pro grams USA

Clubs 181,240 Registered Members 6,400,000 Website Visits

High School Athletes 10,270 High School Wrestling Clubs in the U.

Olympic Committee as the National Governing Body assigning all

3 5% Demographics Age groups of registered members 33% 29% age > 19 = 5% age < 10 = 29% 11 < age < 14 = 33% 15 < age < 18 = 33% 33% 1 Mission 18 Olympians 63 National Team 13,500 Youth Pro grams USA Wrestling by numbers 1,900 Sanc tioned Events 3,511 USA Wrestling Clubs 181,240 Registered Members 6,400,000 Website Visits Annually 62,300 Facebook Members and Growing 273,403 Wresting High School Athletes 10,270 High School Wrestling Clubs in the U.S History - USA Wrestling is designated by the U. S. Olympic Committee as the National Governing Body assigning all responsibilities of managing the Olympic Wrestling Team & all grassroot efforts of the sport.

4 USA Wrestler The Largest Wrestling Publication in the World Circulation Pages Distrubution Format 6 times a year ,000 Full Color Magazine Ad Size Examples Full Page by Half Page Vertical 8.5 by One Third Ver by One Sixth Ver by 4.75 Half Page Horizontal by 4.75 Quarter Page 3.5 by 4.75 One Third Page Hor by Quarter Page Hor by 2.45 *Other insert opprtunities available on demand *Demographic data for USAW members - age > 20; Target group = Coaches, Alumni, Parents Annual Household income $125,000+ Home Owners Marital Status DivorcedD i v o r c e d 7% SingleS i n g l e 23% 2 3 % $100,000-$124,999 $75,000-$99,999 $50,000-$74,999 $25,000-$49,999 N No o 26% MarriedM a r r i e d 26% 70% 7 0 % Ye Yes s 774% 4 % <$25,000

5 USA Wrestling s Website: One of USA Wrestling s core objective is to Annual Average (April 1st April 1st 2010) network with the wrestling community Source: Google Analytics Visits 6,400,506 WA 1.7% MN 4.5% OR 1.5% CA 8% CO 3.3% AZ 2.1% KS 1.4% 35,608,114 WI 3% IA 6.3% NE 1.5% PageViews MO 3.1% IL 6.1% Page/Visits 10 MI 3.2% NY 8% OH 4.4% IN 2% OK 2% TX 2.6% PA 7.5% GA 1.7% MA 1% VA 3% NC 2.1% *All other states under 1% Did you know: 8 min Avg. Time on Site NJ 3.4% MD 1.7% FL 3% - The highest traffic day of the week is Monday - Top Six Countries Visiting the site: Canada, UK, Germany, Japan, Austratlia, Russia One of the top 3 websites in the U.S. Olympic Movement over the past 10 years in traffic & unique visitors METRICS: Access to USA Wrestling s Google Analytics Reports

Olympic Games Qualifier 1000 March 27-28

6 Date in 2010 Event Athlete Participant January 3-5 Virginia Duals 1000 February 3-6 Dave Schultz Memorial International 240 March FILA * Cadet Youth Olympic Games Qualifier 1000 March North West Regional Champioship 220 April 1-3 Asics Folkstyle National Championships 2266 April 8-11 ASICS FILA *Cadet Youth Olympic Qualifer & University 1000 April FILA Junior Nationals 300 USA Wrestling s Major National & Regional Events Events - USA Wrestling hosts 40 events annually for all ages & sanctions around 1900 events across the U.S. Number of Wrestling events attended annually 0~1 2~3 4~5 6~8 9~11 More than 11 May BB Womans National Championship 210 May Southeast Regional Championship 300 June World Team Trials 200 June Junior National Duals 500 June ASICS Kids National Championships 700 July Cadet & ASICS/Vaughan Junior Nationals 4000 October Sunkist Kids Internationl Open 210 October 31 USA Wrestling Preseason Nationals 870 November 15 Chicago Cup International Duals, USA vs Russia 1500 November 14 NYAC Holiday International Open Event Exposure Opportunities - Title Sponor - Public Announcements - Presenting Sponsor - Sponsor an Event Series - Title of Mat at Event - Banner placement (size 3ftx8ft) - Booth Opprtunities - Activation activities during events - Public Announcements

7 USA Wrestling Events

8 Olympic wrestling medals won by the U.S. Teams Gold: 49 Silver: 43 Bronze: 30

Marketing Philosophy Sponsorship Activation Model Develop Singature

9 Marketing Philosophy Sponsorship Activation Model Develop Singature Program Target Groups Club Leader, Coaches, Parents 1. Heighten program profile to USAW website & social media accets 2. Develop strong presence at events 3. Create interactive programs web/events Enhance Brand Image Increase Awareness 1. Editorial support online & print 2. Connect club leaders and parents 3. Promote program via video and USAW YouTube channel, blasts, and newsletters, Facebook Promote Signature Program Promote Benefits 1. Create target groups approch model 2. Provide exposure to benefits & awards

10 N a t i o n a l P a r t n e r s National Team Apparel Official Insurance Company Wellness & Chiropractice Exclusive Merchandiser Signature Activation Programs Olympic, World, Natonal Responsible Sports Wellness Advisory Counsil Wrestling Products Shoe & Apparel Provider Coaches & Parent Education National & Grassroots Athletes Events Distribution National Team Airline Official Anti-fungal partner Official Mat Provide National Team Exclusive Scale Womans Team Sponsor Signature Activation Programs International & Domestic Sponsor of Athlete of the Week Sponsor of National Coaches Events Scales Womans Wrestling Clincs Skin Cleaner Partner

Partnering with USA Wrestling Market Reach - Philosophy - All agreements are tailored to meet your

USA Wrestling plans, organizes, executes and measures sponsor s exposure and activation plans in

Levels of Engagement A plethora of avenues for companies and organizations to reach their target markets

Fundraising events Contact - - Customized Program (cost based on benefits received) - National Sponsor (All

11 Partnering with USA Wrestling Market Reach - Philosophy - All agreements are tailored to meet your corporation s marketing objectives. USA Wrestling plans, organizes, executes and measures sponsor s exposure and activation plans in cooperation with its national partners. Levels of Engagement A plethora of avenues for companies and organizations to reach their target markets through its: - Events - Website - Social Media Assets - Membership - Publication - Special Programs - Fundraising events Contact - - Customized Program (cost based on benefits received) - National Sponsor (All included) - Supplier - Event Sponsor - Official Sponsor of USAW website & social network - National Coaches Education Program sponsor For more information, please contact: Harris Kalofonos - Manager of Marketing & Development at: hkalofonos@usawrestling.org or

12 For more information contact: Harris Kalofonos - Manager of Marketing & Development at: hkalofonos@usawrestling.org or

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