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1 COLLEGEHOCKEYINC.COM

2 College Hockey If I had kids there would be no question they d go the same route. It was the best four years of my life. And the other guys who have gone to college would tell you the same thing. I couldn t be happier with the way everything turned out! Adam Burish NCAA National Champion University of Wisconsin Stanley Cup Champion Chicago Blackhawks

3 College Hockey Inc. Formed in partnership with USA Hockey CHI represents all 59 NCAA schools that offer DI men s hockey Unique challenges presented by NCAA Lack of awareness in newer hockey regions

4 College Hockey Inc. Three Regional Offices Minnesota / Massachusetts / Michigan locations allow for maximum efficiency. Meet with college coaches and administrators Build relationships with NHL General Managers and other key contacts Educate and create influential relationships with USNTDP players, prospects, and opponents Reinforce USA Hockey & College Hockey Inc. partnership Make more impressions on athletes and families Minimize expenses travel, low rent, etc.

5 College Hockey in NCAA developed players in the NHL! 31% of all NHL players in % growth in 8 years!

6 College Hockey in NHL GMs have an NCAA background 14 NHL GMs have a CHL background 4 NHL GMs have neither NCAA or CHL

7 College Hockey in 2013 What states are players coming from? 10-Year Change -11% +7% -44% -15% +32% +29% +195% +110% +56% +75% -3% +107% Minnesota Michigan Massachusetts New York Pennsylvania Illinois California New Jersey Wisconsin Colorado Connecticut Ohio

8 College Hockey in 2013 What states are players coming from? Top 4 States Other

9 The CHL in 2013 Americans in the CHL

10 The CHL in 2013 Americans in the CHL (by home state) MI CA IL MN, NJ FL, PA, TX AZ, OH CO, NY WA AK, CT, ID, MT, NC, WI KS, MA, MD, MO, ND, NV, VA

11 The CHL in 2013 Americans in the CHL (by home state) States with NCAA and CHL (MI, PA) 27 States without NCAA teams (AZ, CA, FL, ID, IL, KS, MD, MO, MT, NC, NV, TX, VA, WA) 54 States with NCAA / no CHL (AK, CO, CT, MA, MN, ND, NJ, NY, OH, WI)

12 Long term solution I m from St. Cloud, so I watched St. Cloud State from when I was six years old. It becomes ingrained in your mind that you want to play college hockey someday. When you have no level between high school and professional hockey in your area, it s hard for kids to associate hockey with playing the sport in college. It s great to be able to go somewhere, get a great education and play your hockey there. Nate Schmidt Washington Capitals and University of Minnesota

13 Long term solution Absolutely necessary Key areas Illinois, California, other western states Easily said.not so easily done o o o o Facilites Operating expense Scholarships Gender equity Now more than ever! o o o o Eight non-hockey Big Ten schools Importance of TV content to certain conferences Recent examples of a school raising it s national profile Quinnipiac, St. Cloud St., Ferris State, RIT, etc. Unique opportunity for DII school to compete at DI

14 Until then.tell our story CHI s primary targets: year old player o Focus is on hockey Their parents o Focus remains on hockey, however more emphasis placed on academics, personal growth, etc.

15 CHI Educational Events & Communication More players.more places 1. USA Hockey District 14 Festivals 2. Other events in U.S. 3. Social media 4. Other marketing

16 CHI Educational Events USA Hockey District 14 Festivals 10 total District Festivals for top 14-year olds o 1,200 total players New approach for CHI in 2013 o USA Hockey endorsed o Better player pool o In front of more players o On-site marketing opportunities o Reduces necessity of college coaches attending Still welcome and encouraged to attend o Further reinforce our relationship with USA Hockey

17 CHI Educational Events USA Hockey District 14 Festivals Central (Ames, IA) - June 16 Mid-Am (Sylvania, OH) - June 16 Pacific, Rocky Mnt., No. Plains (Colorado Springs) - June 22 Michigan (Sault St. Marie) - June 26 Massachusetts (Ashburnham) - June 26 Southeast (Nashville) - July 7 New York (Oswego) - July 8 New England (Durham, NH) - July 9 Atlantic (Lawrenceville, NJ) - July 26 Minnesota September 27

18 CHI Educational Events Other United States Events Attended and presented at: Bauer World Tournament Chicago AAA 1998/1999 World Tournament Denver Notre Dame Bantam Tournament South Bend, IN USAH NTDP Tryout Camp Ann Arbor Frozen Four event Pittsburgh USAH Minnesota District 16/17 Festival Minneapolis CCM Showcase Denver Reebok LA Jr. Kings College Hockey Showcase Los Angeles USAH Minnesota District 15 Festival St. Cloud USAH National 17 Camp Buffalo USAH National 16 Camp Buffalo USAH National 15 Camp Buffalo Philadelphia Amateur Hockey Combine - Philadelphia.

19 College Hockey and USA Hockey 1962 One American in the NHL Two college players in the NHL Americans in the NHL 110 college players in the NHL (estimate) * Americans in the NHL 301 college players in the NHL *There are 30% more 8U kids playing hockey today than there were in 1997

20 Keep telling the story! If I had kids there would be no question they d go the same route. It was the best four years of my life. And the other guys who have gone to college would tell you the same thing. I couldn t be happier with the way everything turned out! Adam Burish NCAA National Champion University of Wisconsin Stanley Cup Champion Chicago Blackhawks

21 USA Hockey District 14 Festivals THANK YOU! How can we improve?

22 Your college hockey partner

23 Telling the College Hockey Story Marketing Materials

24 Telling the College Hockey Story Marketing Materials

25 Telling the College HockeyStory Content Serve hard-core fans: Stats, live scoring Alumni stories CollegeHockeyInc.com Serve prospective players: Developing Story, Recruiting Tips FAQ and other resources Miscellaneous: Infographics Podcasts Growing Audience 234,035 visits from January - March, more than double last year

26 Telling the College Hockey Story Social Media 18,000 Twitter Followers o 91% increase in one year 3,600 Facebook Likes o 33% increase in one year

27 Telling the College Hockey Story Added national presence Television 150+ games on NBC Sports Net, CBS Sports Net, BTN, RSNs More games in Canada than ever before The Score, CBS Sports Net, BTN, etc. Need help to get Frozen Four coverage Meeting with TSN / NHL Network More recognition of alums in NHL coverage Doc Emrick, Pierre McGuire, Dave Strader NBC Sports Network NHL Network

28 Telling the College Hockey Story Traditional Media Advertising / Arranged Content The Hockey News section NHL Network Radio weekly segment The Pipeline Show Hockey on Campus Story ideas that generated coverage Grantland.com CBC Yahoo! Puck Daddy New York Times The Hockey News ESPN.com Globe & Mail

29 Telling the College Hockey Story Electronic Communication Prospective Players 3,000+ recipients of monthly newsletter USA Hockey Initiatives s to all boys players, s to youth coaches s to entire membership Coaches Newsletter Consistent communication with coaches/ads Miscellaneous Weekly media storylines Friends of college hockey

30 Telling the College Hockey Story Direct Communication CHL Draft Picks Letters / brochures to each American taken in OHL / QMJHL / WHL drafts Elite American Players Letters from David Poile to 3000 participants in USA Hockey Development camps/

31 Telling the College Hockey Story Research Find honest insight into what truly dictates behavior season Canisius players Targeted o USNTDP players/parents o Undecided players/parents o College players o CHL players o Geographical differences US traditional, US non-traditional, Canadian, etc.

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