2013 MEDIA KIT. The Longest-Established Dive Magazine In North America

Transcription

1 The Longest-Established Dive Magazine In North America READER PROFILE I CIRCULATION I MECHANICAL SPECS I RATE CARD I HIGHLIGHTS 2013 MEDIA KIT sales@divermag.com

2 EDITORIAL DIVERS TRUST Leading the way underwater for decades. That s the DIVER Magazine difference. We ve been informing divers for almost 40 years. Experience counts. We publish stories unseen in other dive magazines. Difference counts. Our photography is a window on a truly magical world. Wow! counts. We tell it like it is, offering insight and balance. Objectivity counts. We inform and entertain; bang for your buck is guaranteed. Value counts. We help grow the sport so the industry can prosper. Teamwork counts. We re in reach with a print edition, divermag.com and the DIVER ipad edition. We re always at hand. Mobility counts. The fact is we re the longest-established sport diving magazine in North America, now 37 years in print. As dive journals come and go DIVER has been the constant, reasoned, reliable, and even provocative voice for and about male and female divers of all skill levels across North America. Our scope is broad, our focus is narrow. We re vigilant in our efforts to help increase your bottom line by celebrating more bottom time. Our readers Averaging 30,000 per issue, our readers are among the most active, travel- and equipment-oriented men and women divers in the world. They invest in gear and like to stay current, on average spending more than divers in other regions. DIVER readers are also well trained, many with years of experience. Every issue reaches a quality audience of active individuals, typically in their mid to late 30s, and earning an average family income that exceeds $70,000 annually. Our reader surveys have also revealed: OVER OVER Nearly all Nearly OVER More than 50% 70% keep their 80% copies Use DIVER as their sole source of diving information Share their copies with two to three other divers indefinitely for repeated reference 70% Told us DIVER influences their travel plans Say they have acted directly on advertising in DIVER 70% dive year-round 30% Said they would be buying a major component of diving gear, such as a new suit, regulator or BCD in the next year

3 The DX-GE5 was recently awarded Sport Diver Editor s Pick for 2011 and for good reason. It s waterproof to 16 feet (5m) without a housing and is packed with the latest array of features that include a 12.2 megapixel sensor, 720x480 video, 2.7 LCD display, 4x optical zoom, underwater shooting modes and more. Increase your limits to 180 feet (55m) with the camera s housing for an enjoyable, flood free experience. ($89 value) with the purchase of any DX-GE5! *US Authorized Retailers Only. DX-GE5 + YS-02 and Sea Arm 8 DX-GE5 System Samples DX-GE5 + Dual YS-01 s + Wide-Angle Lens and Sea Arm VII DX-GE5 + YS-01 and Sea Arm VII Compact TUSA. COM STVC 8700 Dive Ad 8.5x11 Diver mag final_layout 1 7/19/12 5:44 PM Page 1 Delight in the Caribbean s most varied diving discoveries, from seahorses to spotted eagle rays. Spectacular beaches, sublime sailing and great hotels too. Call or visit ST. VINCENT, YOUNG ISLAND, BEQUIA, MUSTIQUE, CANOUAN, MAYREAU, TOBAGO CAYS, UNION ISLAND, PALM ISLAND AND PETIT ST. VINCENT BE A STANDOUT. ADVERTISE IN DIVER Who are our advertisers? Almost four decades later DIVER advertisers continue to be leading equipment manufacturers, top dive destination and liveaboard operators, training agencies, leading watch companies, top brand camera and underwater photo gear suppliers, dive safety and ocean conservancy organizations. And more. Year after year corporations big and small stick with us because they earn a return on their investments. Connecting with divers Quality editorial attracts quality readers. DIVER subscribers are passionate about their sport and our commitment is to grow circulation every year, further penetrating our coast to coast continental market with readers that currently reside in every U.S. state and Canadian province. Each of DIVER s eight annual issues is distributed through dive retailers and, on your behalf, it competes with a myriad of outdoor activities vying for consumer attention on the shelves of more than 200 leading newsstands and booksellers across North America, among them Chapters, Indigo, Coles and Barnes and Noble. Our international sales now reach divers in 39 countries across most continents and in most developed nations. And you ll also find us at prominent dive industry trade and consumer shows here and abroad. Go AheAd And Flood It. We dare You. BUILT FOR THE WATER. PLUS, PROTECT & SAVE! Get a FREE SEA&SEA Extended Protection Plan* 25% dive into our wonder world St. Vincent and the Grenadines... Every kind of diving you re looking for. North America Wide Geographic Distribution 45% 30% Photo Credit: Kay Wilson DIVER s desirable mix of content, informed readers and marketplace presence spells opportunity for any business looking to connect a product or service with our qualified diver consumers. Consider our longevity. No other dive magazine has been at it longer than we have in North America. We know the territory and we know a great deal about the many who seek to explore it for their myriad reasons. DIVER is time tested like no other. Our long experience means value for you. Our pages pack punch. Our editorial and advertising content connects - it is timely, trusted and relevant, satisfied readers and advertisers confirm. TUSA EXPERIENCE FREEDOM.

4 Display Advertising Display advertising Live area Bleed area Double page (2) x inches x inches Full page (1) 8.25 x inches x inches Two-thirds (2/3) 5 x inches 5.5 x inches Half Page (1/2) 8.25 x inches x inches Lower deck (1/3) 8.25 x 3 inches x 3.5 inches Skyscraper (1/3) 3 x inches 3.5 x inches One-quarter (1/4) 4 x 5 inches 4.5 x 5.5 inches SCUBA Directory Directory advertising Full Year SINGLE Full Year DOUBLE Full Year 2/3 banner Full Year BANNER for custom sizes Printed area 2.3 x 2.5 inches 2.3 x 4.5 inches 4.75 x 2 inches 7.25 x 2 inches sales@divermag.com Double Page Single Page Two-thirds Skyscraper Single Double 2/3 Banner Half Page Lower Deck One-quarter Banner Custom All customer supplied ads must be converted to CMYK and saved as 300dpi PDF, PSD, TIF, EPS or JPEG formats. (see Digital File Media)

5 Website Advertising Ad Type & LOcation dimensions (pixels) Size (KB) Leaderboard, top, 728 x 90 pixels 40 KB Leaderboard, bottom, 728 x 90 pixels 40 KB Medium Rectangle, 300 x 250 pixels 40 KB top right, Medium Rectangle, 300 x 250 pixels 40 KB bottom right, Skyscraper, right side, 160 x 600 pixels 40 KB www. mag.com us at: sales@divermag.com Learn how you can increase the value of your DIVER advertising investment with a presence in our print magazine and on the world wide web, reaching tens of thousands of divers every day, every month. Follow us at: Visit us at: Leaderboard MPU Skyscraper

6 Advertising Rates Display advertising x1 x4 x8 Double Page (2) $5,720 $5,500 $5,280 Full Page (1) $3,410 $3,190 $2,970 Outside Back Cover $3,850 $3,630 $3,410 Inside Front or Back Cover $3,740 $3,520 $3,300 Two-thirds (2/3) $2,750 $2,530 $2,420 Half Page (1/2) $2,530 $2,310 2,090 Lower Deck (1/3) $1,540 $1,430 $1,320 Skyscraper (1/3) $1,430 $1,320 $1,210 One quarter (1/4) $1,100 $990 $880 DIVER Magazine is published eight times per year DIVER Directory Full 8 issues Single $1,095 Double $1,595 2/3 Banner $1,495 Full Banner $1,755 Custom Sizing and Pricing Contact sales@divermag.com Pay these one time low rates for a full year - 8 issues - in the DIVER Directory Website ads Leaderboard, top, Leaderboard, bottom, Medium Rectangle, top right, Medium Rectangle, bottom right, Skyscraper, right side, All prices are quoted in Canadian Dollars $CAD All rates are net. Agency fee must be added. Monthly rate $300 $175 $250 $225 $275 Website FILE requirements File Size: ALL ads, regardless of shape, 40 kilobytes or less File Types:.jpg or.gif GIF animation length 15 seconds maximum Include with ALL ads the URL landing page you wish clickthroughs to go to whether homepage or other DIVERmag.com - Website Specials Terms: Rates independent of DIVER Magazine print advertising contracts Rates charged per calendar month Invoiced monthly Taxes applicable in Canada Rates exclusive of make-up charges Ads are run-of-site, up to five per position in rotation Contract A, B or C in THREE MONTH blocks save additional 10 percent and receive guaranteed option to purchase three month contracts at the same discounted rate for up to 12 months from date of initial three month contract. Package A: $495/month x 3 > $1,485 less discount $ = $1, Package B: $380/month x 3 > $1,140 less discount $ = $1, Package C: $215/month x 3 > $ less discount $64.50 = $ Package A Quantity: Three ads, client choice Price: $165 per ad = total $495/month Package B Quantity: Two ads, client choice Price: $190 per ad = total $380/month Package C Quantity: One ad, client choice Price: $215/month

7 ipad Advertising Rates Interactive advertising x1 x4 x8 Basic print edition PDF with web $1,705 $1,595 $1,485 links: fit to screen vertical format, scrolls in horizontal format Static horizontal and vertical page $1,875 $1,754 $1,633 with web links only Horizontal and vertical page with $2,046 $1,914 $1,782 web links and video Fully interactive horizontal and vertical page, supplied by advertiser $2,387 $2,233 $2,079 Fully interactive horizontal and vertical page, designed by DIVER By Quotation By Quotation By Quotation ipad FILE requirements Each static ipad Ad (with or without video) must be supplied as a PDF in two orientations: 1024 x 768 pixels horizontal 768 x 1024 pixels vertical Videos must be supplied as.mp4 and no larger than 15MB in size at no larger than 1024 pixel width Fully interactive adverts must be suplpied using Adobe Digital Publishing Suite tools, contact russell@divermag.com for specific details and version requirements. All prices are quoted in Canadian Dollars $CAD All rates are net. Agency fee must be added.

8 Advertising design Don t have an ad? Is your current ad outdated? DIVER Magazine offers a full service art department. We can fulfill all your graphic design requirements, from the smallest display ad to a double page spread. As well, we can create web site ads that will be sure to attract attention at From concept development to finished design, we have the know-how and experience to create advertising that sells. DIVER MAGAZINE PRINT $35 per hour Estimated design time/cost: Full page hours Contact us for an estimate. COPY AND CONTRACT REGULATIONS Contracts must be completed within one year from the date of first insertion. Advertisers or advertising agencies agree to pay the applicable, lower frequency rate (shortrate) for incomplete contracts. Announcements of any rate changes will be made at least 60 days in advance of the closing date of the first issue affected. The Publisher reserves the right to reject any advertisement deemed unsuitable. When space is contracted for and no copy or layout instructions are received by the materials due date, the previous ad will be repeated. Conditions appearing on the contract, order or copy that conflict with the Publisher s policies will not be binding on the Publisher. Failure to make the order correspond in price or otherwise with the rate schedule is regarded only as a clerical error and publication is made and charged for upon terms of schedule in force without further notice. The Publisher s liability for any error will not exceed the cost of the space. The Publisher assumes no liability for errors in key numbers, nor if for any reason it becomes necessary to omit an advertisement. The Publisher shall have the right to hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the Publisher for advertising which the advertiser or its agency ordered and which advertising was published. Any verbal instructions regarding contracts, insertion orders or changes to copy must be confirmed in writing. Positioning of ads is at the discretion of the Publisher. Use of DIVER magazine s editorial in advertising copy must be submitted to the Publisher for approval prior to the reproduction material due date. DIGITAL FILE MEDIA Files must be supplied on industry standard digital media, such as CD-ROM disks. All color ads must have a hardcopy-supplied proof. Colour cannot be guaranteed if proofing requirements are not met. All advertising materials (digital files, proofs, etc.), standard inks, and manufacturer s instructions should conform to Standard Web Offset Standards (SWOP). All specified colours will be matched as closely as possible with four-colour process ink. If advertiser requests use of a PMS match ink, additional charges will be added on a case-by-case basis. Hard-Copy Proofs Must Be SWOP Compliant Any of the following are acceptable digital colour proofs: Kodak Approval, Iris Ink Jet, Rainbow or Kodak Dye Sub. To ensure the proof quality, the final proof must be made from the files submitted for plating. Note: We cannot be responsible for errors in the final output of ads that are not accompanied by a hard-copy proof. Production Costs Advertising agencies will receive a 15 percent commission if complete digital files and acceptable proofs are supplied for four-colour reproduction. If additional charges are incurred, the advertiser will be contacted before work is completed. Advertiser and advertising agencies sending in files that are not compliant to the supplied file specifications forfeit the 15 percent commission. TERMS & CONDITIONS CANCELLATIONS Covers are not cancelable. Cancellations are not accepted after the insertion order closing date. Advertisers who cancel their contract before it is complete will be short-rated at the rate earned and will be responsible for costs of added-value programs received during the contract year (i.e., ad profiles, custom merchandising programs, etc.). FREQUENCY RATES Frequency rates are based on number of issues in which you advertise in a 12-month period. Frequency rates are allowed in advance only with signed contracts listing specific issues and received by the first closing date. Otherwise, frequency rates are allowed as earned. Rebates will be made to advertisers who were billed at one-issue rates and who later earn frequency discounts during a 12-month period. BILLING INFORMATION Advertising agency commission to recognized agencies: 15%. Agency commissions are not paid on production charges. Bills rendered approximately two weeks prior to to onsale date preceding publication. Finance charge for invoices outstanding beyond 30 days: 1% per month. New advertisers must pay in full for initial ad with order. SPECIAL SERVICES INSERTS/SPECIAL UNITS Furnished inserts of all types are available, including multi-page sections and brochures, gatefolds and cards. Charges will vary depending on the specific insert and current inserting charges. Inserting charges are non- commissionable. Contact your territory manager for information, rates and specifications. All prices quoted are contingent upon inspection and approval of a draftsman s dummy, blueline or sample prior to materials deadline. Insert copy is subject to approval by the publisher prior to binding. A 5% overage must be included for all inserts.