Palexpo. Geneva Motor Show 2016 ADVERTISING PRODUCTS. 3 rd to 13 th March March (Press Days) 3 13 March (Public Days)

Transcription

1 Palexpo Motor Show 2016 ADVERTISING PRODUCTS 3 rd to 13 th March March (Press Days) 3 13 March (Public Days)

2 Motor show key figures Survey conducted by an independent institute among 1,034 visitors of the 2014 Show Types of visitors 76% 24% Other European countries 8 % 2% Switzerland France 33% 52% Germany Italy 5% Visitors are predominantly male (76% between 25 and 54 year-old), active, passionate and regular visitors Purchasing aim Frequency 77% of visitors intend to buy a new car during the year 26% have participated in 10 or more editions 25% discovered the event for the first time Type of interest 24% 15% 17% have motivated their visit with an interest for novelties are seeking information on innovation in the automobile industry say they are truly passionate

3 DEPLOYMENT 2016 IMPACT SPECTACULAR EXPERIENCE COVERAGE COVERAGE INTERACTIVE TOTEM 3 INTERACTIVE TOTEM 2 INTERACTIVE TOTEM 1 ZONE Hall 5 Entrance 3 2 ZONE 6 ZONE 2 Main Entrance ZONE 1 INTERACTIVE TOTEM 4 ZONE 5 COVERAGE COVERAGE ZONE 3 7 Commercial terms: 40% discount for exhibitors (Coverage and/or Touch) 10% discount for early-booking (Branding Zones only) * 5% Agency commission * valid until the end of December 2015 INTERACTIVE TOTEM 5 Train Station Airport Arena Entrance

4 Palexpo Coverage Associate your image to an event of international renown. Specifications 59 screens Screens installation: 40 screens on the main Hall pillars 16 screens on the main Hall windows (exterior and interior) 3 walls of 9 screens (main hall, entrance of hall 4 and hall 5) Content: 100% advertising Key figures 360 seconds loop Minimum spot duration: 10 seconds 684,000 visitors et 11,955 journalists s Rate card CHF 800. / second Palexpo Coverage

5 Walk Through Branding Zone 1 A 100 meters hallway, exclusively dedicated to your brand. 100 meters hallway with vinyl cover + screens 14 x 55 full HD screens Rate card (space) CHF Technical fees CHF Creation fees CHF Walk Through NB: All Branding Zone projects must be approved by Palexpo.

6 ALREADY BOOKED FOR THE 2016 MOTOR SHOW Hall 7 Branding Zone 2 With a 21 sqm vinyl cover and 6 screens, dominate Hall 7 (dedicated to accessories) during Motor Show. Vinyl cover + screens 21 sqm installation 6 x 55 full HD screens Audience: 134,000 contacts estimated by Neo Advertising in 12 days Rate card (space) CHF Hall 7 Technical fees CHF Creation fees CHF NB: All Branding Zone projects must be approved by Palexpo.

7 Main entrance Branding Zone 3 Stand out with a digital area dedicated to your brand just above the main entrance of the Show. Outdoor installation, located next to the main entrance 19 sqm giant LED screen Audience: 418,460 contacts estimated by Neo Advertising in 12 days Rate card (space) CHF Creation fees CHF Main entrance

8 6-7 Halls link Branding Zone 4 Mark your presence between Hall 6, the largest hall of Palexpo, and Hall meters hallway with vinyl cover, screens + ground marking 6 x 46 full HD screens 6-7 Halls link Rate card (space) CHF Technical fees CHF NB: All Branding Zone projects must be approved by Palexpo.

9 Main hall Branding Zone 5 Welcome visitors when they arrive in the main hall. Located in the main hall, after the main entrance Vinyl cover + 6 x 55 full HD screens 20 sqm installation 100% of visitor flow Rate card (space) CHF Technical fees CHF Creation fees CHF Main hall NB: All Branding Zone projects must be approved by Palexpo.

10 Main hall Branding Zone 6 Welcome all Motor Show visitors, especially the journalists during the press days, upon their arrival in the main entrance hall. Located in the main entrance hall, on the right side of the main entrance 100% LED installation of 13sqm 100% of visitor flow Rate card (space) CHF Creation fees CHF Main hall NB: All Branding Zone projects must be approved by Palexpo.

11 Palexpo Touch Bring visitors into your world with our interactive totems. 5 interactive totems (with screens on both sides) Installed in important locations of the show (removable devices) 1 loop of 360 seconds 100% of visitor flow Rate card CHF 250. / second Palexpo Touch