TAG Heuer VELAFestival. Santa Margherita Ligure May 3 rd -6 th 2018

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Dominic Manning
6 years ago
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1 Santa Margherita Ligure May 3 rd -6 th 2018

2 2018 Sea&Boats become a Show 2 How it work: the key of a successful story 3 Why you cannot miss it 4 The main events 5 Exhibition s layout

Here, in this ideal port enthusiasts and followers bring to light and share their passion.

3 Sea&Boats become a Show The is the unique event embracing the sailing and the sea worlds in Italy today. It is the greatest sailing gathering in the Mediterranean Sea. Here, in this ideal port enthusiasts and followers bring to light and share their passion. Following the previous success of the past years, now reached the sixth edition and it is internationally renowned among prominent shipyards and visitors. Boats, happenings, guest speakers and visitors themselves are key players to this event.

Sailing and the Sea put on a Show What, Where, When The estimates for the year 2018 is to include over 300 boats both for exhibiting and for racing the VELACup, 20,000 visitors, 95

experience. There is free entrance and it starts in the morning till the night.

4 Sailing and the Sea put on a Show What, Where, When The estimates for the year 2018 is to include over 300 boats both for exhibiting and for racing the VELACup, 20,000 visitors, 95 display units, 30 sea and land activities, a 100mt length photo show, 2450 minutes videos, 70 between the most outstanding sailors will share a 360 experience of their sailing experience. There is free entrance and it starts in the morning till the night. Santa Margherita Ligure Portofino In Santa Margherita Ligure, next to Portofino in the core of the Tigullio gulf. The event takes place in the port, the beach and in the nearby village. Dates are 3 to 6 may 2018, this is the very first beginning of boats season! TAG Heuer 2017 Il Video.

2 How it works: the key to success TAG Heuer data 2015 2016 2017 INCREASE 2015vs2017 VISITATORS 13 K 15 K 16 K +20% 2018 EXHIBITORS & PARTNERS 60 86 90 +34%

5 2 How it works: the key to success TAG Heuer data INCREASE 2015vs2017 VISITATORS 13 K 15 K 16 K +20% 2018 EXHIBITORS & PARTNERS % ATTENDED VISITORS 20 K UNIQUE USER velafestival.com giornaledellavela.com 170 K 296 K 330 K +50% 95 EXHIBITORS & PARTNERS PAGES AND VISIT TURNOVER 705 K 1096 K K +500K

2 How it works: the key to success join our network Il

important network for sailing communication.

nautical world through the following means: Social,

6 2 How it works: the key to success join our network Il Giornale della Vela, organizer of TAG Heuer, is the most important network for sailing communication. It interacts each month with its target and with the nautical world through the following means: Social, magazines ecc... Social FOLLOWER Paper& Digital users/month JOIN OUR NETWORK. Web 3 milion views 1 milion unicque user for year Direct marketing newsletter subscribers

3 Why you cannot miss it Is the right moment to get in touch

Ligure is a unique location You get a communication guarantee

your disposal We take care of your presence and you just have

most important sailing network Get in touch with 20,000

7 3 Why you cannot miss it Is the right moment to get in touch with the costumers at the start of the season Santa Margherita Ligure is a unique location You get a communication guarantee from January to June Our subscribers and followers list are at your disposal We take care of your presence and you just have to think to your brand You have a privileged position on the most important sailing network Get in touch with 20,000 sailors, the heart of the target you have the best relationship cost/benefit

8 3 Why you cannot miss it Agenda Thursday, May 3 rd : 12am Opening Sea trials Boat tour with journalists from Il Giornale della Vela Conferences and workshops by exhibitors Friday, 4 th May : Saturday 5 th May: Sunday 6 th May: 10am Opening 11am-15pm: Conferences and workshops by exhibitors America s Cup Tribute 19pm Ceremony of the Sailor of Year award 9pm Cocktail 8.30am briefing TAG Heuer VELA Cup 10am Opening 11.30am Start TAG Heuer VELA Cup 11-15am : Conferences and workshops by exhibitors 19pm Price giving TAG Heuer VELA Cup Ore 21pm Cocktail Ore 10 Opening 11.30am Start TAG Heuer VELA Cup 12am treasure hunt Conference Eco

4 The main events of world of Sail at TRIBUTE Italian sailing s most acclaimed prize. It appeals to every sailor who gained remarkable sailing achievements.

9 4 The main events of world of Sail at TRIBUTE Italian sailing s most acclaimed prize. It appeals to every sailor who gained remarkable sailing achievements. The prize is designated to the winner through an online vote including over users and through skilful judges. The 26th award ceremony will take place on Friday 4th of may. The most populated sailing race of the tirrenean sea. All types of sailing boats are welcome in this challenge. over 300 boats compete against each other s on the 5th and the 6th of may. Vela cup is now at its 5th edition and it reaches the greatest amount of subscribers within the Mediterranean Sea. VELA CUP will take place st 5 and Sunday 6 of may. America s Cup Tribute A unique day exclusively dedicated to the America s cup world. It will go through all the great moments which made its history. The America s cup has changed and Italy is finally back in first line. The world s most famous event is entering the. Amerca s Cup Tribute will take place on the 5th of may

10 5 Exhibition s layout A new area

Portofino and the port. The lounge and the hospitality will be facing the sea.

11 5 Exhibition s layout A new area Brand new exhibiting layout The set up It will be in Santa margherita ligure and it will overlook the main road and the path the goes all the way to Portofino and the port. The lounge and the hospitality will be facing the sea. There will be a restaurant and all the events will take place here. It s just the perfect place where exhibitors can host their guests.

12 Contacts VELAFESTIVAL Panama Editore srl Via B. Quaranta Milano CEO Luca Oriani T M E: oriani@panamaeditore.it Event Manager Alberto Cossu T M E: cossu@panamaeditore.it Account Manager Guido De Palma T: M E: depalma@panamaeditore.it Pierfrancesco Pugno T: E: pugno@panamaeditore.it

TAG Heuer VELAFestival. Santa Margherita Ligure May 4 th -7 th 2017

TAG Heuer VELAFestival. Santa Margherita Ligure May 4 th -7 th 2017 Santa Margherita Ligure May 4 th -7 th 2017 2017 Sailing and the Sea put on a Show 2 How it works: the key to success 3 TAG Heuer in Numbers 4 Reaching an unreachable audience 5 Partner Not only 6 Exploits