TAG Heuer VELAFestival. Santa Margherita Ligure May 4 th -7 th 2017

Size: px

Start display at page:

Download "TAG Heuer VELAFestival. Santa Margherita Ligure May 4 th -7 th 2017"

Clyde West
5 years ago
Views:

1 Santa Margherita Ligure May 4 th -7 th 2017

2 2017 Sailing and the Sea put on a Show 2 How it works: the key to success 3 TAG Heuer in Numbers 4 Reaching an unreachable audience 5 Partner Not only 6 Exploits the favorable wind for your business

3 Sailing and the Sea put on a Show Giornale della Vela Top Boat Market Top Yacht Design VELA Cup Nauticplace Now in its fifth edition, the TAG Heuer is the event dedicated to the world of sailing and to the sea organized by Il Giornale della Vela. It is the largest sailing festival in the Mediterranean where enthusiasts and onlookers meet in an ideal harbor finding everything to satisfy their passion for the sea. Yachts and their world, the events, special guests and participants themselves all play a leading role. Entrance is free. The TAG Heuer is complemented and amplified by the range of channels of the Giornale della Vela, which through its brand every month is able to reach: sailing enthusiasts (readers, unique hits, newsletters and apps) unique contacts digital audience total fan base

La vela e il mare diventano spettacolo How, when and where In 2017 we expect, 300 sailboats on display and entered to participate in VELACup; 20,000 visitors and 95 exhibitors; 30 events and

Admission is free, with the party starting in the morning and ending in the evening. Santa Margherita Ligure Portofino Where?

4 La vela e il mare diventano spettacolo How, when and where In 2017 we expect, 300 sailboats on display and entered to participate in VELACup; 20,000 visitors and 95 exhibitors; 30 events and activities on shore and at sea; a 100-meter long photo exhibit; 2,450 minutes of film and video and 70 well-known sailors invited to experience the world of sailing and the sea all-round. Admission is free, with the party starting in the morning and ending in the evening. Santa Margherita Ligure Portofino Where? In Santa Margherita Ligure, in front of Portofino and at the center of the Gulf of Tigullio. The harbor and the beach are the main location and the whole town participates. When? The period between 4 and 7 May 2017 a key to success. Immediately following May 1st national holiday, the event marks the beginning of the ideal boating season. TAG Heuer 2016 The video.

8 2 How it works: the key to success The TAG Heuer illustrates and allows everyone to experience first-hand all the positive values of the world of sailing and of the sea, making them instantly accessible and understandable. The breathtaking settings in which it takes place and an ideal dream harbor further add to the fun-loving and positive state of mind of the participants. The TAG Heuer is able to deliver this result through using different languages, stimuli and opportunities intersecting with one other in a unique and popular event a mix that blends seamlessly thanks to the remarkable attraction exerted by the fascinating world of sailing.

9 2 How it works: the key to success Visibility and location Yachts. The latest models of the most prestigious shipyards are on display and open to visitors. Secondhand and charter sailboats are right next to "cult" yachts, boats which have made the history of yachting and to the boats of owners participating in the VELACup. Sailboats between 5 and 30 meters in length (16 to 95 feet), all side by side. Shop Area. Nautical products and services are readily available on the dock. Here in a one-stop-shop you can find and buy what otherwise would require a long and laborious research. Relax. The spectacular VIP terrace right on the sea, a hospitality area where one can relax, drink and eat while listening to music enjoying a unique view. Beach. A beach village on the most beautiful beach of the Tigullio Gulf in front of Portofino. A place where one can sunbathe, try smaller boats and other watercraft. Location. The most charming and picturesque fishing village of Liguria becomes a sailing capital. An additional incentive for TAG Heuer participants to spend a weekend discovering Portofino, Sestri Levante and the Cinque Terre.

10 2 How it works: the key to success Visibility and location

11 2 How it works: the key to success Visibility and location

12 2 How it works: the key to success Visibility and location

13 2 How it works: the key to success Events & activities EVENTS. From morning to evening, shows with interviews and stories of great sailors and seamen alongside with specialist workshops revealing the secrets of their products and talking about their experiences GREAT EVENTS. The Day of Champions on Friday culminates in the evening with the party for the SAILOR OF THE YEAR prize-giving, the most prestigious award of Italian sailing. On Sunday, sailing pays homage to a legend of sailing with the Tribute and in the afternoon the "Water Games" attract hundreds of participants on the beach, competing in SUP and kayak race. ACTIVITIES. Every day, the sailing school organizes sea sorties with instructors on all types of boats, sailing and non. The seamanship school with experienced sailors is also open to children and to the whole family. PARTY AT SEA. VELACup is Saturday's big party at sea. This is the most packed sailing regatta of the Tyrrhenian Sea with over 200 boats and 2,500 sailors racing along a coastal course that touches Portofino and the Gulf of Tigullio. In the evening, a big party is held for the prize-giving ceremony with music and food for everyone until late night. Card. The passport of the event. Upon registration, the Card allows participants to obtain benefits and discounts in hotels, restaurants, parking, shops in Santa Maria Ligure, stands and the bar of the event. Privileged access to restricted areas and to the yachts on display, free shuttle service to the boats anchoring in the roadsteads.

14 2 How it works: the key to success Events & activities

15 2 What's new in 2017 The fifth edition of the TAG Heuer maintains all the features that have made it successful over the years, but has broadened its horizons to keep up with the demands of a rapidly growing event. Here are the main developments: A bigger. New spaces along the harbor on the main dock. The TAG Heuer now reaches the end of the harbor quay with additional spaces on shore and many more moorings for boats. The VELA Festival Multi is born. A new area exclusively reserved to multihulls that are enjoying great success in Italy as well. The only Italian exhibit dedicated to catamarans & alike. Floating platforms. Starting in 2017, floating platforms can be placed to increase visibility and exposure. Exhibition on the beach. Along the docks and in the Hospitality and Refreshment areas participants can enjoy live music every afternoon and evening. La mostra sulla spiaggia. The beach is "dressed" with a spectacular 100-meter photo installation depicting the history of sailing and the best pictures of the year. Perfect relaxation. A new location for the terrace overlooking the sea with food and music till late evening. at night. The new artistic lighting accents the beauty of the location when night falls. Go live. Live broadcasts in streaming on the Facebook page covering the main events and activities.

16 2 What's new in 2017 The new layout

3 TAG Heuer numbers 2014 2015 2016 CRESCITA 2014vs2016 VISITORS 10 K 13 K 15 K +55% 2017 Exhibitors & Partner 45 60 86 +41% EXPECTED VISITORS 20 K

17 3 TAG Heuer numbers CRESCITA 2014vs2016 VISITORS 10 K 13 K 15 K +55% 2017 Exhibitors & Partner % EXPECTED VISITORS 20 K Unique Users velafestival.com giornaledellavela.com 115 K 170 K 296 K +257% 95 EXHIBITORS & PARTNER Page and visit turnover 402 K 705 K K +694K

18 4 The communication PAPER & DIGITAL Il Giornale della Vela Top Yacht Design Social WEB Newsletter giornaledellavela.com velafestival.com velacup.com nauticplace.com topboatmarket.it sea-master.it Direct marketing

19 4 Raggiungere un pubblico irraggiungibile La ragnatela della comunicazione Advertising - - Billboards - - Dynamic Advertising on buses - - National Radio - - Newspapers - - Local and national DGT television Press Office - Communication activities to all specialized media - Communication activities to all the extra-industry media: Lifestyle - Luxury - Outdoor - Travel & Tourism Pubblic Relation - PR on behalf of partners and exhibitors

20 5 Main partners in 2016 How they used TAG Heuer TITLE Sponsor Hospitality area and VIP Lounge Showcase and sale of its products with direct public contact Sailor of the Year event Mercedes-Benz GOLD EXHIBITOR VIP exhibit area with direct marketing to visitors Promotional gift distribution Vodafone SIDE PARTNER Direct marketing to all event participants Promotional gift distribution Branded exhibit area Vodafone GOLD EXHIBITOR VIP exhibit area with direct marketing to visitors Direct marketing to all event participants Promotional gift distribution Branded exhibit area

21 5 Main partners in 2016 How they used Exhibitor: Give your audience the highest impact experience on the territory, in the magazine and on the website. Headline Partner. Become a 360 event partner with dedicated spaces on the territory and increased presence throughout all communication systems both online and offline. Area Partner. Sponsor one area of the event, do business in the territory and benefit from online and offline communication. Event Partner. Become an actor of one of the events taking advantage of all our dedicated communication activities, online and offline. Digital Supporter. Participate in communication before/during/after the event with your presence on all of all communication channels.. Event Supporter. Communicate your brand in the territory with high visibility dedicated spaces and gadgets for participants.

22 Contacts VELAFESTIVAL Panama Editore srl Via B. Quaranta Milano CEO Luca Oriani T M E: oriani@panamaeditore.it Event Manager Alberto Cossu T M E: cossu@panamaeditore.it Account Manager Guido De Palma T: M E: depalma@panamaeditore.it Pierfrancesco Pugno T: E: pugno@panamaeditore.it

TAG Heuer VELA CUP 2017

TAG Heuer VELA CUP 2017 VELA CUP 2017 2017 1 The Sailing Festival at sea and on shore 2 How it works: the key to success 3 TAG-Heuer Numbers 4 Velocity Made Good 5 Not only Partners 6 Change your business tack 1 The Sailing Festival