Me d ia Kit. The. No. Golf Magazine

Transcription

1 Me d ia Kit 1 The No. Golf Magazine 1

2 THE BRAND Golf Australia prides itself on our portfolio. The flagship monthly magazine is supported by a stand alone weekly digital publication that keeps the golfing diehard s up-to-date with the latest in the world of golf. With 40,000 WEEKLY subscribers, Golf Australia Express really is hitting every green! Magazine The printed magazine is also available in digital format and supported with golfaustralia.com.au Golf Australia Express Website Social media 2,500+ followers Twitter 15,000+ Facebook likes 2

3 DRIVE THE NUMBERS HOME THE ELITE Our readers are 206% more likely than the population to be a CEO or Managing Director* WA/NT 10% SOCIO-ECONOMIC AND DEMOGRAPHICS AB 55.6* CDE 44.4* Demo 14-24: 4% 25-54: 38% 55+: 58% Our readers are 140% more likely than the population to be a Department Head* QLD 20% Our readers are 89% more likely than the population to be an Owner or Partner* Our readers are 48% more likely than the population, to own their own business* Our readers are 116% more likely to individually earn $300,000 -$399,999 per year against the population * SA 5% TAS 2% NSW 32% VIC 31% Our readers are 373% more likely to Individually earn $400,000 -$499,999 per year against the population* $101, is the average household income* 78% 71% 73% SPENDING HABITS agree they would prefer to buy well-know brands* agree safety is the most important thing to look for when buying a car* of our readership agree they are comfortable paying for things on the internet * 3 89% 41% TRAVEL HABITS of our readers have travelled in the last 12 months of our reader have travelled in the last MONTH.

4 Me d ia Kit THE MAGAZINE Golf Australia magazine, Australia s favourite golf publication, is full of leading golf instruction, equipment, golf course photography and travel. At Golf Australia magazine we pride ourselves on having the best editorial money can buy. Our team of writers and photographers has accrued dozens of Australian Golf Media Awards over the years including: Print Best Feature (2010) Brendan James Print Best Women s Golf Feature (2012) Brendan James Print Best Feature (2014) Brendan James Print Best Column (2014) John Huggan Print Best Column (2015, 2016) Geoff Ogilvy Best International Story (2013) Matt Cleary Best International Story (2014) Andrew Marshall 4

5 Golf Australia Magazine RATES CASUAL 6 ISSUES 12 ISSUES Inside Front Spread 6,020 5,489 4,820 Double Page Spread 5,050 4,600 4,040 Outside Back Cover 3,030 2,760 2,510 Full Page 2,620 2,340 2,110 1/2 Page 1,485 1,350 1,185 1/3 Vertical/Horiz CONTACTS National Advertising Manager David Mullins dmullins@golfaustralia.com.au Advertising Manager NSW, WA & ACT Damian Schroder / dschroder@nextmedia.com.au Head of Sport - Sales Adam Jackson ajackson@nextmedia.com.au DEADLINES ISSUE SPECS BOOKING DEADLINE ADVERTISING MATERIAL ON SALE Mar Jan 31 Jan 22 Feb Apr Feb 28 Feb 22 Mar May Mar 4 Apr 26 Apr June Apr 2 May 24 May July May 30 May 21 June Aug June 4 July 26 July Sep July 1 Aug 23 Aug Oct Aug 29 Aug 20 Sep Nov Sep 3 Oct 25 Oct Dec OCT 31 OCT 22 NOV Jan NOV 26 NOV 20 DEC DEPTH x WIDTH TYPE TRIM BLEED DOUBLE PAGE SPREAD 287 X X X 460 FULL PAGE 287 X X X 235 HALF PAGE HORIZONTAL 135 X X X 235 HALF PAGE VERTICAL 287 X X X 120 1/3 PAGE HORIZONTAL 89 X X X 235 1/3 PAGE VERTICAL 287 X X X 85 DPS STRIP 15 X X X 460 NOTE: ALL PRINT DIMENSIONS ARE IN MM 5

6 Launched in July 2011 Weekly frequency Direct distribution 40,000 Distribution Network 100,000+ GOLF AUSTRALIA EXPRESS Golf s not just a game but a way of life. Our weekly digital golf magazine embodies that very philosophy, showcasing everything from previews and reviews to hot products, topical feature articles and interviews, travel ideas and golf days. Need more? Golf Australia Express ad space includes free URL hyperlinking and also video embedding to give your ad an extra dimension hits 400,000+ followers 2,500+ likes 15,000+ Add direct links to your website, facebook or twitter account. 6

7 Golf Australia EXPRESS RATES CASUAL 6 ISSUES 12 ISSUES Full Slide 3,795 3,335 3,105 Half Slide 2,242 1,667 1,495 Vertical Strip 1,265 1, CONTACTS National Advertising Manager David Mullins dmullins@golfaustralia.com.au Advertising Manager NSW, WA & ACT Damian Schroder / dschroder@nextmedia.com.au Head of Sport - Sales Adam Jackson ajackson@nextmedia.com.au DEADLINES ISSUE ON SALE ISSUE ON SALE Jan May Jan May Feb May Feb May Feb Jun Feb Jun Mar Jun Mar Jun Mar JUL Mar JUL Apr JUL Apr JUL Apr JUL Apr AUG May AUG Booking deadline is 2 weeks before on sale Material deadline is 1 week before on sale SPECS FULL SLIDE SPECS HALF SLIDE SPECS DPS BANNER VERTICAL SLIDE 780 (H) x 1191px (W) 780 (H) x 595px (W) 113 (H) x 1191px (W) 780 (H) x 170px (W) NOTE: ALL DIGITAL DIMENSIONS ARE IN PX ALL ADS MUST BE DELIVERED AS 300DPI 7

8 Me d ia Kit MARKETPLACE We understand that not TO ADVERTISE IN GOLFER S MARKETPLACE CALL DAVID MULLINS dmullins@next.com.au TO TO ADVERTISE ADVERTISE IN IN GOLFER S MARKETPLACE CALL every business in golf has G O L F H O L I DAY S MARKETPLACE advertising. That s where the Golf Australia Marketplace TO ADVERTISE IN GOLFER S MARKETPLACE CALL VICTORIA This section is purely dedicated to advertising Golf equipment, INTERNATIONAL Ph (03) contact@thebuckingham.com.au The Woodlands Golf Club situated in the world famous Melbourne Sandbelt is a spectacular golf course highly regarded by golfing purists, the championship layout provides a true test of golf. Considered to be among the top five golf courses in Melbourne it is currently rated 14th in the country. VICTORIA Golfers Resort Yarrawonga GLENN MC CULLY Golf Schools Luxury self contained accommodation 2-7 Day Golf Packages Summer and Winter specials 3 and 5 Day Schools Group, Private & Beginner Formats from $525 pp. twin share info@golfersresort.com.au info@golfersresort.com.au Rivers Golf Tours 3990 From Tue 7 jun 10 day tours in every state 6 day tours in the jewel of the crown Northern Rivers NSW If you book with us you will tour with us. Tour travels approx. 700kms Packaging group tours since 1976 riversgolftours.com.au Wed 8 jun Packages Corporate Golf, 3 Nights 3 Nights 6 Nights 3,990 4,390 8,190 5,990 5,690 9,790 6 Nights 6 Nights 9 Nights Tue-Fri US$ 4-7 APR fri-sun US$ 7-10 APR tue-sun US$ 4-10 APR Masters BADGEs Hotel Merchandise Tour host US$ US$ US$ for further details or phone (07) Tasmania s leading group travel experts Specialising in King Island and Tasmania, why not combine both into one unforgettable experience Tailor made packages including: Airfares Accommodation Transport & Tours Green fees Attraction entry fees Luxury vehicles available call to register - discounts on the night Golf Memberships, Visit our website Mob: days a week. 33 Howard Cres. BALLINA NSW 2478 melbourne Golf Courses, from from Where golf is half the journey US$ info nights 2 Nights, one course $330 pp 4 Nights, three courses $610 pp 7 Nights, five courses $980 pp With views over the 9th green of the magnificent Twin Waters golf club, our spacious 1, 2 and 3 bedroom apartments are the perfect place for your next golfing getaway. You can play your rounds on any of our recommended courses on the Sunshine Coast and still have time to enjoy the relaxed beaches and shopping close by US Masters sydney Magnolia Lane Luxury Apartments On The Sunshine Coast from Come and play Melbourne s famous Sandbelt golf courses * Fully licensed restaurant and bar * 24 hrs room service and reception * Free parking * Foxtel * Free WiFi *Outdoor pool * Rooms or apartments * Group bookings welcome Stay & Play 1130 Nepean Highway, HIGHETT, Vic tours Golf Accessories, G O L F H O L I DAY S Golf Holidays, BUCKINGHAM Why not stay with us and take advantage of our Stay and Play Packages starting from $199.00pp G O L F H O L I DAY S comes in. T H E G O L F H O L I DAY S the budget for large scale Call us on golf@austrips.com.au Visit Masters BADGEs Hotel Merchandise Tour host Play Torrey Pines & Aviara Prices twin share and valid at the time of publication Real Estate and the like. TO ADVERTISE IN GOLFER S MARKETPLACE CALL: Marketplace GA June16.indd /05/2016 4:20:34 PM Marketplace GA June16.indd /05/2016 4:22:30 PM Located at the back of the TO ADVERTISE IN GOLFER S MARKETPLACE CALL TO TO ADVERTISE ADVERTISE IN IN GOLFER S MARKETPLACE CALL ET PL M A RK AC E G O L F H O L I DAY S / S E R V I C E S offered at lower rates than Stay and Play the Hunter Way! Package Includes: 2 x nights accommodation twin share 2 x continental breakfast buffets 1 x $40 Dinner and Drinks Voucher valid at Cessnock Leagues Club 2 x 18 holes of golf valid at Cypress Lakes, The Vintage, Stonebridge and Hunter Valley Golf Club display advertising and is also uploaded to our website enabling the ad space to Midweek Price: $365 pp double/twin share Play Sunday to Thursday Weekend Price: $399 pp double/twin share Playing Friday/Sat or Sun Golden River Motor Inn Contact us for groups of 10 rooms or more Guests can share a meal using the BBQ or have a swim in the solar heated swimming pool. Shuttle buses are available to and from local restaurants, pubs and clubs, including Rich River Golf Club. 2x Nights Accommodation in a 2 or 3 Bedroom Apartment 1 x Round of 18 Holes starting from: $155 per person Four Share $145 per person Six Share enquiries@aquaresort.com.au Subject to availability. Rates are for self-contained accommodation and based on four share only. Excludes all school holidays, public holidays & long weekends. Golf cart hire additional. THE 2017 US MASTERS TOURNAMENT rated property only a short walk to quirky cafes, beaches, unique shopping. Central to TheBellarines great golf courses + wineries, farm gates, many other attractions. A range of accommodation - Studio, 1, 2, 3 & 4 bedroom. APRIL 2017 SEVERAL PACKAGES TO CHOOSE FROM 1 DAY TO 5 DAYS. FROM $A1, Specialising In Golf Course Real Estate Buying, Selling Or Renting Australia Wide Fully Escorted by an experienced Australian Tour Manager. All inclusive package (not airfare). Entrance tickets to Augusta National Golf Club, accommodation, transfers, and more. Established over 20 years ago we have been running US Masters tours every year since 97. We have the experience and local knowledge to make your US Masters Tour unforgettable. Stay in a quality Hotel less than 1 mile from Augusta National with over 6 restaurants close by. ATFS also provides you with official US masters gifts. ATFS plan, run and escort the tour and do not just tag along with some US tour agent and we are a sports specialist Australian Travel Agent so your money is protected with the Australian Travel Compensation Fund. Golden River Motor Inn 34 Meninya Street Moama NSW Ph Fax P Barwon Heads VIC Main Street Merimbula Location just 150mtrs from the RSL Club and an easy 2-3 mins walk to shops, Capri is ideally situated for a short stay or longer holiday HOLE IN ONE PRIZE INSURANCE Fantastic views of Marimbula Bay and Pacific Ocean 1,2 and 3br FSC apartments(choice of upstairs or downstairs)*all with cooking facilities and own full Laundries. Free Foxtel and Wi-fi On-site managers to assist when needed Underwritten by Lloyd s of London juliekillen@ozprize.com.au AUSTRALIAN TOURS FOR SPORT Tel: Belmore Street, Bowral Contact Jan Walters m: e: gardenkeeperscottage@bigpond.com Capri Apartments HOLE IN ONE PRIZE INDEMNITY INSURANCE FOR ALL BUDGETS. EG: 60 ATTEMPTS, $10,000 PRIZE, 138 METRES: PREMIUM $389 PACKAGES ARE LIMITED SO IT IS BEST TO BOOK AS SOON AS YOU KNOW YOU WANT TO BE PART OF HISTORY. Here s your chance to be close to town and 5 minutes from Bowral Golf courses Bowral, Craigieburn and Gibraltar, and a further 5 minutes to Mittagong, Mossvale and Mt Broughton. The warm and cozy federation cottage, offers two queen beds and two single beds. Foxtel, Air/con heating and combustion wood fire, BBQ, walking distance to all Bowral restaurants and comfy couches just to name a few! Call or PATSI patsi@golfinghomes.com.au 5-10 minutes from 6 golf courses in the Southern Highlands All air-conditioned rooms feature a flat screen TV and DVD player as well as a kitchenette with tea and coffee making facilities. 5 Darwin St Cessnock NSW 2325 Tel: Fax: Relax, Stay & Play in the Bay! SPECIAL GOLFER S OFFER - MID WEEK $240 per night for two night stay Located in the heart of Moama, Golden River Motor Inn is within walking distance to the Murray River and other local attractions. G O L F H O L I DAY S / S E R V I C E S include free URL hyperlinking. GOLF AC GC OEL SF S H OO R LI EI D S/ A EY Q S /USI E PR MVE INCTE S SE I CE ENST GOLF G AO C LCFE SH SOOL RI D I EASY/SE/Q U RI PVM magazine, this section is E: info@capriapartments.com.au Ph: or OZPRIZE & WEATHER INSURANCE SPECIALISTS PTY LTD Corporate Authorised Representative of Warren Saunders Insurance Brokers (Aust) P/L AFS Lic No Level 2, 550 Princes Hwy, Kirrawee NSW 2232 TO ADVERTISE IN GOLFER S MARKETPLACE CALL Marketplace GA June16.indd /05/2016 4:23:06 PM 8 Marketplace GA June16.indd /05/2016 4:23:43 PM

9 Golf Australia Magazine: Marketplace RATES CASUAL 6 ISSUES 12 ISSUES Full Page 1,400 1,295 1,190 1/2 Page Qtr Page Eighth Page CONTACTS National Advertising Manager David Mullins dmullins@golfaustralia.com.au DEADLINES ISSUE BOOKING DEADLINE ADVERTISING MATERIAL ON SALE Mar Jan 31 Jan 22 Feb Apr Feb 28 Feb 22 Mar May Mar 4 Apr 26 Apr June Apr 2 May 24 May July May 30 May 21 June Aug June 4 July 26 July Sep July 1 Aug 23 Aug Oct Aug 29 Aug 20 Sep Nov Sep 3 Oct 25 Oct Dec OCT 31 OCT 22 NOV Jan NOV 26 NOV 20 DEC SPECS DEPTH X WIDTH FULL PAGE HALF PAGE HORIZONTAL QTR PAGE EIGHTH HORIZONTAL EIGHTH VERTICAL TRIM ONLY 260 X 185mm 128 X 185mm 128 X 90mm 62 X 90mm 128 X 45mm NOTE: ALL MARKETPLACE DIMENSIONS ARE IN MM 9

10 The Golf Australia website compliments Australia s favourite magazine and is full of leading instruction, equipment, golf course reviews, videos and comprehensive golf photography. CONTACTS National Advertising Manager David Mullins dmullins@golfaustralia.com.au Advertising Manager NSW, WA & ACT Damian Schroder / dschroder@nextmedia.com.au Head of Sport - Sales Adam Jackson ajackson@nextmedia.com.au THE WEBSITE Online Advertising Rates LEADERBOARD $1,500 MREC $1,000 BANNER $1,000 HALF PAGE $1,200 SKINS $3,000 Mechanical Details LEADERBOARD MEDIUM RECTANGLES (north and/or south positions) SKINS HALF PAGE 728 x 90px (top of site) 300 x 250px 1900 x 900px 300 x 600px (all measurements, width by height) NOTE: ALL DIGITAL DIMENSIONS ARE IN PX Format We accept.jpg,.gif and rich media code. Costs are based on a 4 week commitment 10

11 SPECIFICATIONS AND DELIVERY OPTIONS PDFs Please supply PDF files to the PDF/X-3 standard. Resolution is 300 dpi. All fonts must be embedded in the PDF. These fonts must be active on your system at the time of creating the PDF. Image specifications Image resolution is 300dpi. All colours must be set to CMYK. Do not enlarge images more than 25% Check all linked images are updated. Document specifications Digital files must be prepared to the correct final size - check that type, trim and bleed areas are correct. Ensure all live elements you wish to print are kept within the type area. Bleed - provide 5mm of bleed where bleed is required. Check that crop marks are visible. Colour specifications All colours to be set to CMYK no RGB. For a rich solid black use 100% Black plus 70% Cyan. Never use 100% of all four colours. Total sum density (total ink weight) should fall between 280% and 300%. Convert all spot colours to CMYK. Black text level type to be 100% black only. Fonts nextmedia supports Open type fonts and PC Postscript fonts only. Applications supported InDesign, Photoshop, Illustrator, Word docs, Text docs, PDF. DELIVERY OPTIONS Quickcut to nextmedia (preferable) Websend or Dropbox Hightail (previously YouSendIt) We accept files under 30mb. Please note the booking number and magazine title in the subject field and to: adops@nextmedia.com.au FTP FTP files over 30mb to our ftp server. ftp.next.com.au the Advertising Coordinator to obtain login details at: adops@nextmedia.com.au Contact Us Golf Australia magazine Advertising Coordinator - Charles Balyck on (02) or adops@nextmedia.com.au Cancellation The cancellation deadline for advertising is three weeks prior to booking deadline. Cancellation of any booked advertising must be in writing and received by the Account Manager and/or Sales Director prior to the cancellation deadline. The Publisher reserves the right to repeat the most recent material or material of the Publishers choice. If a cancellation occurs mid contract, the difference between the contract appearance rate and the actual appearance rate card will be surcharged. 11