The Worldwide Authority on Bass Fishing } 2019 MEDIA KIT

Transcription

1 { The Worldwide Authority on Bass Fishing } 2019 MEDIA KIT 1

2 2019 Bassmaster National Advertising Rates Rate Base: 500,000 Frequency: 9X/year Size B/W 2-Color 4-Color Page $33,880 $39,360 $49,570 2/3 $25,410 $29,520 $37,190 1/2 $22,020 $25,590 $32,230 Cover Rates Cover 2 Spread $106,570 Cover 3 $54,530 Cover 4 $59,480 1/3 $15,260 $17,720 $22,320 Frequency Discounts Bassmaster MarketPlace, our shopper section in every issue, is an opportunity to promote your brand to avid fishermen at a rate you can afford. For details, contact Katie Hagan/MarketPlace Manager at or khagan@bassmaster.com. 3X 3% 6X 6% 9X 9% 2 All orders are noncancelable after closing date. No penalty for ads that bleed.

3 2019 Bassmaster Advertising Due Dates Gatefold/Gimmick Confirmation Advertising Closing Ad Material Due Inserts Due Begin Mailing Estimated In-Home (Start) Jan/Feb 10/23/18 11/20/18 11/26/18 12/07/18 12/23/18 01/05/19 Classic Preview 11/27/18 12/27/18 01/02/19 01/11/19 01/27/19 02/07/19 Mar 12/18/18 01/17/19 01/22/19 02/01/19 02/17/19 02/28/19 Apr 01/15/19 02/14/19 02/19/19 03/01/19 03/17/19 03/28/19 May 02/19/19 03/21/19 03/25/19 04/05/19 04/21/19 05/02/19 Jun 03/19/19 04/18/19 04/22/19 05/03/19 05/19/19 06/01/19 Jul/Aug 04/16/19 05/16/19 05/20/19 05/31/19 06/16/19 06/27/19 Sept/Oct 06/18/19 07/18/19 07/22/19 08/02/19 08/18/19 08/29/19 Nov/Dec 08/20/19 09/19/19 09/23/19 10/04/19 10/20/19 10/31/19 3

4 2019 Bassmaster Ad Specifications Publication Trim Size: 7.875" X 10.5"/ Perfect Bound / Inserts jog to the foot Bleed Ads No Penalty for ads that bleed. Full Spread* 1/2 Horizontal Spread* Full Page 2/3 Vertical Page 1/2 Horizontal Page 1/3 Vertical Page Bleed 16 x x x x x x Trim x x x x x x 10.5 Non-Bleed x x x x x x 9.75 Live Area x x x x x x 9.75 * Note: live areas include total area +.75" gutter (applies to full and 1/2 horizontal spreads) Non-Bleed Ads 1/2 Page Island 1/3 Page Horizontal 1/3 Page Square Trim x x x Ad Guidelines CMYK (no spot color or RGB) 300 dpi Hi-res PDF files with images and fonts embedded Contain crop marks and bleeds set to.125 offset Preflight all PDFs B.A.S.S. no longer accepts: Quark files, tiffs, jpegs, font files B.A.S.S. FTP Instructions Copy the following Web address into your Web browser address bar: Fill in ALL the required fields. Select the + add icon and then choose your file(s) to upload. Select Upload. After the uploading is complete, close the browser window. Please send an to April Phillips, aphillips@bassmaster.com, stating that your ad has been posted. Ship To: B.A.S.S. Publications 3500 Blue Lake Dr., Suite 330 Birmingham, AL Attn: April Phillips Phone: (205) aphillips@bassmaster.com A GUIDE TO BASSMASTER MEASUREMENTS BLEED An additional.125" of artwork used for trimming TRIM Final size of page NON-BLEED An ad that fits inside the safe area and surrounded by space LIVE AREA A guide is used to protect all live elements from the trim 4

5 2019 Bassmaster Editorial Calendar January/February Issue Theme: Toyota Bassmaster Angler Of The Year Feature Additional Issue Theme: Winter Fishing Smallmouth Winter Habitat Catching Bass On Ledges Cold Smallmouth Hotspots Lures For River Smallmouth Reader Favorite: Harry N Charlie Classic Preview [Mid-February] Issue Theme: 2019 Bassmaster Classic Presented By DICK S Sporting Goods Pundit Picks: Who Will Win? Detailing Fishery: All About The Tennessee River Patterns And Lures That Should Dominate Elite Destinations: Spotlight Of Each Destination On The 2019 Bassmaster Elite Series Tournament Trail March Issue Theme: Spring Flinging Early Bass Movements Preparing For Prespawn Using Shallow Baits In Cold Water April Issue Theme: The Shad Spawn How To Locate Shad Best Baits For The Shad Spawn Perfect Time To Capitalize On The Spawn May Issue Theme: 2019 Classic Recap Feature On The Classic Winner Highlights On The Top 5 Finishers Additional Theme: Topwater Time Finesse Topwater Situations Best Rod/Reel/Line For The Surface Giant Topwater Baits That Work June Issue Theme: Fishing For Lesser-Known Bass Species Finding Shoal Bass California Grand Slam Discover The Red Eye Bass July/August Issue Theme: Bassmaster s 100 Best Bass Lakes International Bass Fishing Destinations Additional Theme: Fishing Vegetation Raising Cane: Fishing Cane Stalks On Blueback Herring Lakes Bass In The Prarie Grass Dirty Water Myths Busted September/October Issue Theme: All About The Fall Best Baits For Fall Fishing Falling Bait Presentation Tactics Balancing Your Jigs, Tweaking Soft Plastics November/December Issue Theme: Elite Series Recap Winning Ways Of The 2019 Bassmaster Elite Series Season Additional Theme: Winter Wonderland Best Patterns For Catching Winter Bass Clothing To Keep You Warm On The Water Perfect Gear Pairings For Favorite Winter Baits 25 To-Do Tasks When It s Too Cold To Fish Subject to change. 5

6 2019 B.A.S.S. Times National Advertising Rates Subscribers: 100,000 Frequency: 12X/year Size B/W 2-Color 4-Color Tabloid Page $14,750 $16,210 $18,290 Tabloid 1/2 $10,920 $12,010 $13,550 Tabloid 1/3 $8,570 $9,400 $10,580 Magazine Page $10,920 $12,010 $13,550 Magazine 2/3 $8,200 $9,020 $10,160 Magazine 1/2 $7,100 $7,810 $8,820 Magazine 1/3 $4,920 $5,410 $6,100 Cover Rates Cover 2 Tabloid Page $18,940 Cover 3 Tabloid Page $18,940 Cover 4 Tabloid Page $20,300 Frequency Discounts 3X 3% 6X 6% 9X 9% 12X 12% B.A.S.S. Times MarketPlace, our shopper section in every issue, is an opportunity to promote your brand to avid fishermen at a rate you can afford. For details, contact Katie Hagan/MarketPlace Manager at or khagan@bassmaster.com. 6 All orders are noncancelable after closing date. No penalty for ads that bleed.

7 2019 B.A.S.S. Times Advertising Due Dates Gatefold/Gimmick Confirmation Advertising Closing Ad Material Due Begin Mailing Estimated In-Home (Start) Jan 10/16/18 11/26/18 11/28/18 12/27/18 01/05/19 Feb 11/13/18 12/19/18 12/21/18 01/20/19 01/29/19 Mar 12/11/18 01/18/19 01/23/19 02/14/19 02/26/19 Apr 01/15/19 02/22/19 02/26/19 03/21/19 04/02/19 May 02/12/19 03/22/19 03/26/19 04/18/19 04/30/19 Jun 03/12/19 04/19/19 04/23/19 05/16/19 05/29/19 Jul 04/09/19 05/17/19 05/21/19 06/16/19 06/25/19 Aug 05/14/19 06/21/19 06/25/19 07/21/19 07/30/19 Sept 06/11/19 07/19/19 07/23/19 08/18/19 08/27/19 Oct 07/16/19 08/23/19 08/27/19 09/22/19 10/01/19 Nov 08/13/19 09/20/19 09/24/19 10/20/19 10/29/19 Dec 09/10/19 10/18/19 10/22/19 11/17/19 11/26/19 7

8 2019 B.A.S.S. Times Ad Specifications Publication Trim Size: 10.5 x 13.75"/ Saddle stitch/ Inserts jog to the foot/self cover Bleed Ads No penalty for ads that bleed. Tabloid Spread Tabloid Bleed x x 14 Non-Bleed Ads Tabloid 1/2 Page Horizontal Tabloid 1/3 Page Vertical Magazine Spread Trim 9.75 x x x 10.5 Trim 21 x x Non-Bleed x x Live Area x x Non-Bleed Ads (cont.) * Note: live areas include total area +.75" gutter (applies to full and 1/2 horizontal spreads) Tabloid 1/3 Page Horizontal Tabloid 1/2 Spread Horizontal Trim 9.75 x x 6.5 Non-Bleed Ads (cont.) Magazine Page Magazine 2/3 Page Vertical Magazine 1/2 Page Island Magazine 1/2 Page Horizontal Magazine 1/3 Page Vertical Magazine 1/3 Page Horizontal Magazine 1/3 Page Square Trim x x x x x x x Ad Guidelines CMYK (no spot color or RGB) 300 dpi Hi-res PDF files with images and fonts embedded Contain crop marks and bleeds set to.125 offset Preflight all PDFs B.A.S.S. no longer accepts: Quark files, tiffs, jpegs, font files B.A.S.S. FTP Instructions Copy the following Web address into your Web browser address bar: Fill in ALL the required fields. Select the + add icon and then choose your file(s) to upload. Select Upload. After the uploading is complete, close the browser window. Please send an to April Phillips, aphillips@bassmaster.com, stating that your ad has been posted. Ship To: B.A.S.S. Publications 3500 Blue Lake Dr., Suite 330 Birmingham, AL Attn: April Phillips Phone: (205) aphillips@bassmaster.com A GUIDE TO BASSMASTER MEASUREMENTS BLEED An additional.125" of artwork used for trimming TRIM Final size of page NON-BLEED An ad that fits inside the safe area and surrounded by space LIVE AREA A guide is used to protect all live elements from the trim 8

9 2019 B.A.S.S. Times Editorial Calendar June Spinnerbait, ChatterBait or swim jig? The neverending virtue of the Texas rig Follow-up baits for missed topwater strikes 2019 Lake Hartwell Elite, 2019 Winyah Bay Elite, 2019 Central Open on Smith Lake January What a bass angler can learn from ice fishing 2018 Nation Championship February Staying shallow in cold weather 2018 Team Championship March (Pre-Classic issue that is distributed at the Classic) Four Classic angler profiles Complete list of Classic competitors Classic Expo preview 2019 Eastern Open on Harris Chain April Modifying lures with feathers, dyes and paint A closer look at the Tokyo rig 2019 St. Johns River Elite, 2019 Lake Lanier Elite, 2019 Central Open at Toledo Bend May Frog principals for nonfrog baits Silver bullets for fighting the postspawn blues 2019 Bassmaster Classic presented by DICK S Sporting Goods July The Dog Day doldrums when all else fails How deep is too deep? Step-by-step fizzing instructions for deep-water fish 2019 Texasfest, 2019 Fort Gibson Elite, 2019 Eastern Open on Chickamauga August Transitioning your tackle from summer to fall Catching highly pressured bass Targeting marinas where numerous tournaments are held 2019 California Delta Elite, 2019 Columbia River Elite September Staying ahead of fish as they make their fall migration A dozen topwater baits you have to have for fall ICAST product roundup 2019 Eastern Open on James River October Best rods, reels, line and lures for schooling fish Exploiting invasive forage fish (gobies, blueback herring) 2019 Central Open on Mississippi River, 2019 St. Lawrence River Elite November Avoiding panic on those first truly cold mornings of winter Which jig is best for cold-weather angling? What purpose do crankbaits serve in cold weather? 2019 Eastern Open on Oneida Lake, 2019 Central Open on Grand Lake December Twelve tips for frigid fishing Holiday gift ideas Dead-sticking for sluggish winter bass Subject to change. 9

10 The Biggest Brand In Bass Fishing The biggest brand in bass fishing, Bassmaster connects with more than 16.4 million fishing enthusiasts every month through magazines, television, a website, social media, a membership organization and a fishing tournament circuit that culminates with the GEICO Bassmaster Classic presented by DICK S Sporting Goods the world championship of bass fishing. Bassmaster media outlets work together to share live events on the water as well as news and features about the bass fishing lifestyle, the people everyday fishermen of all ages as well as over 75 professional anglers the places, the tools, the techniques, the fish, tournament news and conservation. B.A.S.S. Contacts Office Mobile Joe Higgins VP Sales jhiggins@bassmaster.com Angie Thompson VP Sponsorships & Events athompson@bassmaster.com Rich Smyth Lifestyle Sales Director rsmyth@bassmaster.com Deborah Smart Southeast Sales dsmart@bassmaster.com Bill Syrett Lifestyle Sales Manager bsyrett@bassmaster.com Katie Hagan MarketPlace Manager khagan@bassmaster.com Teresa Lux Director of Marketing & Sales Development Laura Rush Sales Development Director, Digital & Television tlux@bassmaster.com lrush@bassmaster.com April Phillips Production Manager aphillips@bassmaster.com 10