The Worldwide Authority on Bass Fishing } MEDIA KIT

Transcription

1 { The Worldwide Authority on Bass Fishing } 2018 MEDIA KIT 1

2 2018 Bassmaster National Advertising Rates Rate Base: 500,000 Frequency: 9X/year Size B/W 2-Color 4-Color Page $33,880 $39,360 $49,570 2/3 $25,410 $29,520 $37,190 1/2 $22,020 $25,590 $32,230 Cover Rates Cover 2 Spread $106,570 Cover 3 $54,530 Cover 4 $59,480 1/3 $15,260 $17,720 $22,320 Frequency Discounts Bassmaster MarketPlace, our shopper section in every issue, is an opportunity to promote your brand to avid fishermen at a rate you can afford. For details, contact Katie Hagan/MarketPlace Manager at or khagan@bassmaster.com. 3X 3% 6X 6% 9X 9% 2 All orders are noncancelable after closing date. No penalty for ads that bleed.

3 2018 Bassmaster Advertising Due Dates Gatefold/Gimmick Confirmation Advertising Closing Ad Material Due Inserts Due Begin Mailing Estimated In-Home (Start) Jan/Feb 10/24/17 11/21/17 11/27/17 12/6/17 12/24/17 1/6/18 Classic Preview 11/28/17 12/27/17 12/29/17 1/10/18 1/28/18 2/8/18 Mar 12/19/17 1/18/18 1/22/18 1/31/18 2/18/18 3/1/18 Apr 1/16/18 2/15/18 2/19/18 2/28/18 3/18/18 3/29/18 May 2/20/18 3/22/18 3/26/18 4/4/18 4/22/18 5/3/18 Jun 3/20/18 4/19/18 4/23/18 5/2/18 5/20/18 6/2/18 Jul/Aug 4/17/18 5/16/18 5/18/18 5/30/18 6/17/18 6/28/18 Sept/Oct 6/19/18 7/19/18 7/23/18 8/1/18 8/19/18 8/30/18 Nov/Dec 8/21/18 9/20/18 9/24/18 10/3/18 10/21/18 11/1/18 3

4 2018 Bassmaster Ad Specifications Publication Trim Size: 7.875" X 10.5"/ Perfect Bound / Inserts jog to the foot Bleed Ads No Penalty for ads that bleed. Full Spread* 1/2 Horizontal Spread* Full Page 2/3 Vertical Page 1/2 Horizontal Page 1/3 Vertical Page Bleed 16 x x x x x x Trim x x x x x x 10.5 Non-Bleed x x x x x x 9.75 Live Area x x x x x x 9.75 * Note: live areas include total area +.75" gutter (applies to full and 1/2 horizontal spreads) Non-Bleed Ads 1/2 Page Island 1/3 Page Horizontal 1/3 Page Square Trim x x x Ad Guidelines CMYK (no spot color or RGB) 300 dpi Hi-res PDF files with images and fonts embedded Contain crop marks and bleeds set to.125 offset Preflight all PDFs B.A.S.S. no longer accepts: Quark files, tiffs, jpegs, font files B.A.S.S. FTP Instructions Copy the following Web address into your Web browser address bar: Fill in ALL the required fields. Select the + add icon and then choose your file(s) to upload. Select Upload. After the uploading is complete, close the browser window. Please send an to April Phillips, aphillips@bassmaster.com, stating that your ad has been posted. Ship To: B.A.S.S. Publications 3500 Blue Lake Dr., Suite 330 Birmingham, AL Attn: April Phillips Phone: (205) aphillips@bassmaster.com A GUIDE TO BASSMASTER MEASUREMENTS BLEED An additional.125" of artwork used for trimming TRIM Final size of page NON-BLEED An ad that fits inside the safe area and surrounded by space LIVE AREA A guide is used to protect all live elements from the trim 4

5 2018 Bassmaster Editorial Calendar January/February Editorial Focus: All about winter fishing; Finesse baits Classic Preview Editorial Focus: GEICO Bassmaster Classic presented by DICK S Sporting Goods, Greenville, S.C. March Editorial Focus: Spring flinging; Shallow baits for chilly water In 2018, B.A.S.S. is turning 50! The first membership in B.A.S.S. was sold in 1968, and we have been leading the sport ever since. Beginning in January 2018, B.A.S.S. will launch the 50th anniversary celebration in the January/February issue and will continue all spring by commemorating great milestones in the evolution of modern bass fishing. Feature stories may include: Jan/Feb: 50 Milestones of the 70s Classic Preview: 50 Great Moments in Classic History March: 50 Milestones of the 80s April: 50 Milestones of the 90s May: 50 Milestones of the 00s June: A special commemorative 50th Anniversary issue April Editorial Focus: The shad spawn; Finding the baits that work May Editorial Focus: GEICO Bassmaster Classic presented by DICK S Sporting Goods recap; Topwater time June Editorial Focus: 50th anniversary blowout July/August Editorial Focus: Bassmaster s 100 Best Bass Lakes; Beating the summer heat September/October Editorial Focus: All about Fall bass fishing; Best Fall baits November/December Editorial Focus: Beating the chill; Best Winter patterns Subject to change. 5

6 2018 B.A.S.S. Times National Advertising Rates Subscribers: 100,000 Frequency: 12X/year Size B/W 2-Color 4-Color Tabloid Page $14,750 $16,210 $18,290 Tabloid 1/2 $10,920 $12,010 $13,550 Tabloid 1/3 $8,570 $9,400 $10,580 Magazine Page $10,920 $12,010 $13,550 Magazine 2/3 $8,200 $9,020 $10,160 Magazine 1/2 $7,100 $7,810 $8,820 Magazine 1/3 $4,920 $5,410 $6,100 Cover Rates Cover 2 Tabloid Page $18,940 Cover 3 Tabloid Page $18,940 Cover 4 Tabloid Page $20,300 Frequency Discounts 3X 3% 6X 6% 9X 9% 12X 12% B.A.S.S. Times MarketPlace, our shopper section in every issue, is an opportunity to promote your brand to avid fishermen at a rate you can afford. For details, contact Katie Hagan/MarketPlace Manager at or khagan@bassmaster.com. 6 All orders are noncancelable after closing date. No penalty for ads that bleed.

7 2018 B.A.S.S. Times Advertising Due Dates Gatefold/Gimmick Confirmation Advertising Closing Ad Material Due Begin Mailing Estimated In-Home (Start) Jan 10/17/17 11/27/17 11/29/17 12/22/17 1/4/18 Feb 11/14/17 12/20/17 12/22/17 1/18/18 1/30/18 Mar 12/12/17 1/19/18 1/23/18 2/15/18 2/27/18 Apr 1/16/18 2/23/18 2/27/18 3/22/18 4/3/18 May 2/13/18 3/23/18 3/27/18 4/19/18 5/1/18 Jun 3/13/18 4/20/18 4/24/18 5/17/18 5/30/18 Jul 4/10/18 5/18/18 5/22/18 6/17/18 6/26/18 Aug 5/15/18 6/22/18 6/26/18 7/22/18 7/31/18 Sept 6/12/18 7/20/18 7/24/18 8/19/18 8/28/18 Oct 7/17/18 8/24/18 8/28/18 9/23/18 10/2/18 Nov 8/14/18 9/21/18 9/25/18 10/21/18 10/30/18 Dec 9/11/18 10/19/18 10/23/18 11/18/18 11/27/18 7

8 2018 B.A.S.S. Times Ad Specifications Publication Trim Size: 10.5 x 13.75"/ Saddle stitch/ Inserts jog to the foot/self cover Bleed Ads No Penalty for ads that bleed. Tabloid Spread Tabloid Bleed x x 14 Non-Bleed Ads Tabloid 1/2 Page Horizontal Tabloid 1/3 Page Vertical Magazine Spread Trim 9.75 x x x 10.5 Trim 21 x x Non-Bleed x x Live Area x x Non-Bleed Ads (cont.) * Note: live areas include total area +.75" gutter (applies to full and 1/2 horizontal spreads) Tabloid 1/3 Page Horizontal Tabloid 1/2 Spread Horizontal Trim 9.75 x x 6.5 Non-Bleed Ads (cont.) Magazine Page Magazine 2/3 Page Vertical Magazine 1/2 Page Island Magazine 1/2 Page Horizontal Magazine 1/3 Page Vertical Magazine 1/3 Page Horizontal Magazine 1/3 Page Square Trim x x x x x x x Ad Guidelines CMYK (no spot color or RGB) 300 dpi Hi-res PDF files with images and fonts embedded Contain crop marks and bleeds set to.125 offset Preflight all PDFs B.A.S.S. no longer accepts: Quark files, tiffs, jpegs, font files B.A.S.S. FTP Instructions Copy the following Web address into your Web browser address bar: Fill in ALL the required fields. Select the + add icon and then choose your file(s) to upload. Select Upload. After the uploading is complete, close the browser window. Please send an to April Phillips, aphillips@bassmaster.com, stating that your ad has been posted. Ship To: B.A.S.S. Publications 3500 Blue Lake Dr., Suite 330 Birmingham, AL Attn: April Phillips Phone: (205) aphillips@bassmaster.com A GUIDE TO BASSMASTER MEASUREMENTS BLEED An additional.125" of artwork used for trimming TRIM Final size of page NON-BLEED An ad that fits inside the safe area and surrounded by space LIVE AREA A guide is used to protect all live elements from the trim 8

9 2018 B.A.S.S. Times Editorial Calendar A special 50-Year Effect series will run from January until June in celebration of the 50th anniversary of B.A.S.S., LLC. All articles will feature a look at the excitement of bass fishing today complemented by a nostalgic look back with excerpts from previous B.A.S.S. Times issues and examples from tournament history. We hope you ll join us in these issues as we salute the past while looking ahead to what the future holds for bass fishing. January The 50-year effect: How B.A.S.S. has changed the wintertime fishing; i.e. improved clothing, casting, techniques and more Highlights: Grub fishing for cold-water smallmouth; Stocking up on tackle for the prespawn February The 50-year effect: How B.A.S.S. has affected the development of sight fishing as a winning tournament technique Highlights: Finding bass on deeper beds; A subtle approach for cruising bass March The 50-year effect: How B.A.S.S. aided the rise of the squarebill crankbait and crankbaits in general Highlights: Classic preview competitor profiles, character stories and other Classic-related elements; Dissecting seawalls; Looking for the subtle cracks and inlets that hold fish April The 50-year effect: The rise and fall of lures and techniques since B.A.S.S. began. Which have stood the test of time, morphed into something else, or fallen off the fishing radar? Highlights: Minifeature: old baits that still work; Postspawn topwater techniques; Exploiting the earlymorning shad spawn May The 50-year effect: Once viewed as a technique for specialists, flipping and pitching have spread Highlights: Dissecting docks Flipping, pitching, skipping and shooting are all good methods for extracting bass from underneath docks; Jerkbaits for postspawn bass June The 50-year effect: Lures that are likely to dominate the next 50 years the ChatterBait, the squarebill, the Whopper Plopper, Neko rig and the Ned rig Highlights: Spinnerbait vs. ChatterBait; Which baits work best in windy weather? July Highlights: Night Fishing Primer: A complete checklist for the nighttime bass angler; Using High-Vis Braid; Pad Preferences: Picking out the best sections of lily pads; Fishing Summer Rivers: River specialist Greg Hackney August Highlights: Finesse cranking: David Fritts; Laydown Breakdown: Todd Faircloth explains how to get the most out of a popular shoreline structure; Small cranks: Tennessee pro David Walker identifies perfect situations for small crankbaits; Heavy Current Cranking: Which crankbaits work best when the water is flowing rapidly? September Highlights: Advanced lure retrieval: As the price of crankbaits goes up, the methods for retrieving them from snags get more sophisticated. The Mexican string trick; Back off: Though stealthily sneaking up on fish is sometimes the answer, there are times when it s best to keep your distance; Spinnerbaits in weed-filled lakes; Aluminum Boat Boogie: When does an aluminum boat give an angler an advantage over fiberglass? October Highlights: Fishing Dead Stuff: As vegetation starts to die, how should an angler change his approach?; Bling Your boat; Dissecting the drawdown November Highlights: Power Shot Prowess: Using a drop-shot rig as a power method; Modifying your lures: From placing a red hook on the front of your jerkbait to adding feathers to the back of your topwater lure, subtle modifications can make a difference December Highlights: Crucial Skills: The ability to quickly perform key tasks makes Elite Series anglers more efficient than others changing hooks, stripping line/respooling, addressing minor equipment issues on the water (i.e. line in the trolling motor) and promptly locating and selecting baits Subject to change. 9

10 The Biggest Brand in Bass Fishing The biggest brand in bass fishing, Bassmaster connects with more than 16.4 million fishing enthusiasts every month through magazines, television, a website, social media, a membership organization and a fishing tournament circuit that culminates with the GEICO Bassmaster Classic presented by DICK S Sporting Goods the world championship of bass fishing. Bassmaster media outlets work together to share live events on the water as well as news and features about the bass fishing lifestyle, the people everyday fishermen of all ages as well as over 100 professional anglers the places, the tools, the techniques, the fish, tournament news and conservation. B.A.S.S. Contacts Office Mobile Joe Higgins VP Sales jhiggins@bassmaster.com Angie Thompson VP-Sponsorships & Events athompson@bassmaster.com Rich Smyth Lifestyle Sales Director rsmyth@bassmaster.com Deborah Smart Southeast Sales dsmart@bassmaster.com Chris Bork Mid-Atlantic Sales cbork@bassmaster.com Katie Hagan MarketPlace Manager khagan@bassmaster.com Teresa Lux Director of Marketing & Sales Development Laura Rush Sales Development Director, Digital & Television tlux@bassmaster.com lrush@bassmaster.com April Phillips Production Manager aphillips@bassmaster.com 10