Marketing and Promotional Partnership Opportunity

Transcription

1 Marketing and Promotional Partnership Opportunity zactaylorracing.com

2 Introduction I appreciate you taking the time to review our exciting opportunity to partner with me for the 2016 Race season that will also include the 2017 Chili Bowl Nationals in Tulsa Oklahoma. My racing schedule will consist of not only racing my 305 Sprint Car, I will also be racing with a Midget Racing Team from Colorado. Concluding the end of the race season I will be racing a couple races in California with Cory Kruseman Race Team, in December in DuQuoin Illinois, and finishing up with the 2017 Chili Bowl Nationals in January. I have worked, and will continue to work very hard at putting the best team, resources and marketing plan together to insure that a high profile for exposure as well being highly competitive this race season, and seasons to come. We have laid out a strong marketing plan for this race season. This means promotions before, during and after the events, so we have created a Partnership Promotion that is designed for cutting edge results for our partners. We have left no stone unturned with every ounce of exposure that is possible from every marketing and media avenue associated with our team, my own growing fan base and I am proud to be able to offer this all to you! In the following pages you will discover the value of representing your brand through becoming a partner with me as your driver. Thank you and I look forward to representing you and your company for the 2016 Race Season and at the 2017 Chili Bowl Nationals! Thank you for believing in me! - Zac Taylor

3 Meet Your Driver - Zac Taylor

4 Zac s Racing Career Highlights Raced 360ci A Main Event Win Years 2 A Main Event Wins Years Old - Raced his 1st Chili Bowl Nationals Years Old Sprint Car - 4 A Main Event Wins, One race win was a National Racing Event Win Years Old Sprint Car - 2 A Main Event Wins Years Old Sprint Car - 2 A Main Event Wins Kansas Five State Fair Champion, United Rebel Sprint Series National Rookie of Year, URSS Kansas State National Rookie of Year 2010, 2011, 2012 I-76 Speedway Winter Series Champion 270 Micro Sprint Years Old Colorado Outlaws 270 Micro Sprint Champion Years Old Colorado Outlaws 270 Micro Sprint Rookie of the Year

5 Promoting YOUR BRAND With Zac Taylor YouTube Video Updates Featuring Your Branding Tweets, Instagrams,Periscope, and Facebook Live Posts Official Facebook Page Promos and Contests Online Giveaways and contests surrounding your racing team and driver for your Pages Grow your following with Zac s loyal fan base - driving customers! Promos on Zac s website and enewsletter Handouts, coupons, tradeshow booth display, trackside sales Personal, charitable and promotional appearances with Zac on your behalf

6 Racing Program On Track Zac s Race Cars: Ride #1 - Colorado Midget - Rocky Mountain Midget Racing Association - Todd Henry Markets: Colorado, and Kansas Ride #2 - Sprint Car Sprint Car BST - CAT and URSS - Terry Taylor Markets: Colorado, Kansas, Nebraska, and Wyoming Ride #3 - USAC - Races in California, Illinois, and Tulsa OK Owned by Cory Kruseman Markets: California, Illinois, Oklahoma

7 Racing Program Off Track Turn-Key Marketing and Promotions: Show Car/Appearances Trackside Promos Social Media Marketing Website / Marketing Public Relations / Press Releases Product Endorsements by Zac Promotional Merchandise Speaking / Community Involvement Product Sampling and Coupons

8 Zac s Social Media Power As a partner with my racing program you can expect great results with our social media promotions for your company!

9 Zac Taylor National Market and Worldwide Reach Zac Taylor and his brand and fan base has an expanded market through his social media reach and it is growing!. He also is more than willing to market and promote for your brand in whatever market areas you wish to target for your company. Below is a screenshot of the North American and Global reach of the fan following Zac currently has on his official Facebook Page. Also to be considered with his televised races and website this expands to global viewership and web sales for your brand.

10 Proposed Social Media Campaign (Plus Facebook Live) Overview Most companies today are looking for an edge in the social media market to rise above the boring scrolling ads and have something that will make people stop, notice and get totally pulled into their marketing message - in an unusual, authentic and real scope that makes them hooked in for more. We understand that at Zac Taylor Racing, and that's why we want to create a Social Media Campaign (a custom name/title that includes your branding) Zac Taylor Racing will be running this campaign for the 2016 season. Synopsis: Who: Wyoming native and pro race driver Zac Taylor will make in the videos outlining his season in association with your brand What: Zac s Live Updates Presented By his Marketing Partners How: Zac will post his reality style video blogs to his social media and yours presenting his adventures over the course of the season Why: To create an entertaining reality series around the life of a 17 year old teen who is pursuing a professional racing career with fun and real outtakes and product placement with presenting partner ads throughout the series.

11 Zac s Racing Markets Key: Kruseman USAC MIdget Team (California) Henry Racing Midget Team (Colorado) Zac Taylor Racing Sprint Car Team (Wyoming)

12 2016 Racing Schedule For Zac Taylor URSS - United Rebel Sprint Series (305 Sprint) CAT - Colorado Alliance Tour 305 Sprint RMMRA - Rocky Mountain Midget Racing Association Sat July 9 El Paso County Raceway - Calhan, CO CAT Sun July 10 Dawson County Speedway - Lexington, NE URSS Sat July 16 I-76 Speedway - Fort Morgan, CO RMMRA Fri July 29 Lamar Speedway - Lamar, CO RMMRA Sat July 30 Lamar Speedway - Lamar, CO RMMRA Fri Aug 5 Phillips County Raceway - Holyoke, CO CAT Sat Aug 6 I-76 Speedway - Fort Morgan, CO CAT Sat Aug 13 El Paso County Raceway - Calhan, CO CAT Sat Aug 20 Valentine Speedway - Glenrock, WY URSS Sat Aug 27 El Paso County Raceway - Calhan, CO RMMRA Fri Sept 2 Airport Raceway - Garden City, KS RMMRA Sat Sept 3 Airport Raceway - Garden City, KS RMMRA

13 Racing Schedule For Zac Taylor (cont.) Sat Sept 10 El Paso County Raceway - Calhan, CO Sat Sept 17 I-76 Speedway Fort Morgan, CO CAT RMMRA Sat Sept 24 Colorado Motorsports Park Byers, CO URSS CAT WINGLESS RACES Sat Oct 1 I-76 Speedway - Fort Morgan, CO CAT Sat Oct 8 El Paso County Raceway - Calhan CO CAT KRUSEMAN RACE SCHEDULE - MIDGET RACING Sat Oct 29 USAC Midgets, Ventura CA Thur Nov 24 USAC Midget Turkey Night - Ventura CA Approx 2 Week of December - Indoor Midget Racing - DuQuoin Illinois 2nd Week of January Chili Bowl Nationals - Tulsa OK

14 2017 Chili Bowl Nationals There is nothing in the world quite like the Chili Bowl Midget Nationals, known as the Super Bowl of Midget Racing. The River Spirit Expo Center, is the home of the Golden Driller. Accommodates over two hundred racing rigs, Bleachers for thousands and an ever growing trade show. Which is all indoors. Walk the aisles and rub shoulders with Champions from all across America. Founded by Emmett Hahn and Lanny Edwards in 1987, The Lucas Oil Chili Bowl Midget Nationals assembles one of the world s most talented driver rosters. Champions from virtually all divisions of racing sign in, to do battle on the famous Quarter mile heavily saturated clay oval, providing fans with an action packed week of racing that cannot be matched anywhere else. At the final night of racing fans are so amazed at what they just saw, they can t wait to return.

15 Zac Taylor s Winter Indoor Racing December 2016 Junior Knepper 55 USAC Midget Special Event DuQuoin, Illinois The Junior Knepper 55 is a 55 lap race honoring the famed car number which adorned Walter Knepper s storied USAC race cars. This race will feature midgets on a special constructed dirt oval inside a building located a stone s throw from the first turn of the Magic Mile south of DuQuoin. The race was on a eight year hiatus and was held in Reno Nevada, which Tony Stewart had won that race. In 2015 was the first year that they had the race in DuQuoin with the winner being Ricky Stenhouse Jr. The Nick Knepper/Derek LeMaster promotion will honor Nick s Grandfather Walter Knepper, whose 58 career USAC featured victories include 34 Sprints and 24 in Midgets with several different drivers.

16 The Opportunity Co-Branding Partnership with race driver Zac Taylor, racing in the 2017 Chili Bowl Nationals designed for maximum exposure and value for your company! - TV Exposure on MAVTV highest ratings ever with last year s broadcast Zac as your official spokesperson Most high profile event over 10, 000 plus people in attendance Availability for booth space Social Media Campaign with Zac Entertain clients, employees and customers Create merchandise and co-promos using Your Driver Zac Taylor Promoted presence at the event all week long Be a part of the biggest racing celebrity event of the year!

17 Event Exposure and Zac Appearances -TradeShow Booth Opportunity - Custom Handouts/coupons with Zac personally giving to fans while wearing your uniform - Autograph Sessions with Zac for the Fans - MAVTV Exposure covering entire event - Live Social Media Updates with Zac s campaign through all his pages and youtube updates - Packed grandstands (10,000 +)

18 Title Partnership Package Cost and Benefits Full Season Presenting Title Partner (Contact us for Pricing) Full co-branding with Zac on all 3 cars listed in this package - Licensing rights to Zac, the car and his likeness to use in all your own advertising Team will be titled Zac Taylor Presented By Your Company in all marketing, PR and promos Race cars that Zac will be driving will have your custom colors and wrap design on all three cars Your Custom Uniform and Helmet Design Opportunity to create your own merchandise for sale using car and Zac Custom Hero Cards/Handouts by Zac and your reps on site Full Social Media Campaign before during and after event Bring your guests, employees and customers to the event to entertain/reward them and see your car and your driver

19 Logo Branding Placement Title Partner will have your logo placed and displayed in the most prominent area on both front sides of the race cars and the wing of sprint car. This will be for best photography and TV exposure Title Partner will have rights to create your own full custom branding and color scheme design on Zac s driver suit and helmet (suit shown for example only) Zac will be walking around in this suit all week in front of thousands of fans and helmet can be seen clearly from TV cameras and stands while racing

20 Associate and Entry Level Partnership Levels Secondary: Secondary Sponsorship of all 3 cars for the full 2016 season. Logo Placement on the rear quarter panels, as well as on the hood. Logos on Website, race suit, team shirts, social media, banners etc. (Contact us for pricing) Associate: Associate partners will be on specified race series/race cars. The logo will be based on available location on cars. The logo will also be displayed on team website, and receive exposure through social media pages. (Contact us for pricing) Product / Service: Product Partnership with the 2016 race season, Company will provide the race team with goods/services in exchange for bumper size logo on car, logo on website and social media mentions. (Contact us for pricing) Product Endorsements: One minute video done by Zac about your product, posted on all social media pages (Contact us for Pricing) ***Customized programs are available and can be developed to fit your specific needs. Individual cars can be singled out for primary level partnerships (no wrap design or custom suit)***

21 Recommendation

22 Contacts and Research Links ZAC TAYLOR RACING: Phone: com Web Page: Face Book: Zac-Taylor-Racing YouTube Channel: youtube.com/channel/uca1supdxob8wwuolaw_poq Google+: com/u/0/ /post s Linkedin: com/in/zac-taylor a CHILI BOWL NATIONALS: KRUSEMAN MOTORSPORTS MIDGETS AND DRIVING SCHOOL: MAV TV: Copyright Zac Taylor Racing