2014 MARKETING PROPOSAL
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1 2014 MARKETING PROPOSAL NATIONAL KART RACING TEAM JTS Motorsports Rochester, New York Contact: Jeff & Joshua Stark Ph/ / jeffstark1@yahoo.com
2 NATIONAL KART RACING TEAM JTS Motorsports is a national go-kart racing team owned by Jeff Stark featuring up-and-coming racer Joshua Stark, 12, of Rochester, N.Y. JTS Motorsports competes in the World Karting Association Gold Cup Series, a 4-cycle road course national circuit that travels to venues in Florida, Indiana, Ohio, Pennsylvania and South Carolina. Our team also races locally at the Genesee Valley Kart Club s kart track in Avon, N.Y. Josh competes in the 12- to 15-year-old Junior divisions against some of the best young karting talents in the country. We believe a partnership with our team can help promote, market and sell your products and / or services. Countless companies within thousands of various industries have capitalized on motorsports marketing options for more than five decades. Executives, marketing specialists and business owners have gained a clear understanding of what a partnership with a race team can offer. If your business has not taken advantage of motorsports marketing opportunities or you have experience in sponsoring a race team but need a more affordable option, we ask you to continue reading our 2014 marketing proposal! Joshua Stark JTS MOTORSPORTS Rochester, N.Y.
3 Benefits to Partnering w/ JTS Motorsports You don t just get your name on the karts. In fact, depending on the package, that may only be a small part of what we offer! A partnership with Josh Stark and JTS Motorsports provides a variety of benefits to your company, all of which strengthen as Stark rises through the racing ranks. These benefits provide exposure, brand recognition, customer/employee appreciation and millions of impressions by race fans throughout the country, which boast a long history of supporting companies and businesses that back race drivers and teams. Here s some of what a primary or associate sponsorship package with our team includes. - Company logo on Josh Stark s driver suit, karts, team hauler, pit (tents, pit box, etc.), hero cards. Sponsor may be required to provide decals, patches for suit, banners, etc. - Web recognition. JTS Motorsports is developing a strong electronic public relations program. Our professional, dynamic team website is in development, which will be consistently updated with photography, press releases, results and information. WKA s Gold Cup Series events receive world-wide coverage on the association s official website, WorldKarting.com, and their online magazine, WKA s Karting Scene. - Go-karts and driver available for appearances at your place(s) of business. Show your appreciation to employees and/or customers or attract new customers with a JTS Motorsports race machine at your company! - Mentions over racetrack PA. - Recognition from Josh in at-track, Internet and newspaper interviews, including WorldKarting.com, ekartingnews.com and WKA s Karting Scene! Joshua Stark JTS MOTORSPORTS Rochester, N.Y.
4 Marketing Package Options For the 2014 season we re offering three levels of sponsorship packages: Primary, Associate and Contingency. Pricing and offerings are always negotiable. Face-to-face and/or phone conversations will detail and determine the partnership. Below are estimates of offerings for your information. Primary Sponsor ($1,000) - Primary logo placement on nosecone and sidepanels of JTS Motorsports karts. - JTS Motorsports available for appearances at your place(s) of business - Frequent mentions / promos on social media networks - Logo on chest and/or sleeves of Josh s driving suit. - Kart referred to as PRIMARY SPONSOR No. 39 Coyote chassis in interviews, PA announcements, media stories, etc. - Banners displayed at team tent at race events (banners provided by sponsor) Associate Sponsor ($500) - Logo placement on JTS Motorsports karts. - Racecar available for an appearance at your place of business. - Banner displayed on tent at race events (banners provided by sponsor). Contingency Sponsor (product donations, tire(s), or fuel purchase) - Decals on karts - Name listed as sponsor in interviews, profiles, PA announcements, etc. Joshua Stark JTS MOTORSPORTS Rochester, N.Y.
5 We want to help your company! Our Mission. Joshua Stark is working to make the most of each driving opportunity with which he s presented as he works to earn success at every level of motorsports on his way to the highest levels of the sport. Advertising value. Josh will continue to rise through the sport. Stark has worked to become one of the top Junior talents on the WKA national circuit and soon will look to make the step from karting to the higher horsepower, low-grip U.S. Legends Car division on regional and national platforms. A Unique Opportunity. Stark has raced karts nationally since he was 7 years old. This won t change. Josh will continue to race around North America, and as he advances through the sport, his exposure to race fans and the general public will increase dramatically. Now - as Josh works through the early stages of his career - is a terrific time to become involved with JTS Motorsports. As Josh s national publicity increases, your brand development and exposure strengthens. Consider this... Through sponsoring Josh Stark and JTS Motorsports, your company reaches several thousands of people each year both in person and through print and web-based social and news media. Joshua Stark JTS MOTORSPORTS Rochester, N.Y.
6 Meet the Driver! Joshua Stark is 12 years old Hometown: Rochester, New York Occupation: Student at Churchville-Chili Central School District Years Racing: Six Series: World Karting Gold Cup Series Classes: Junior Pro Gas and methanol Briggs Animal Josh s Racing History (in his words!) I earned my first national podium, a 4th-place in 2011, at Pitt Raceway. Since then I have raced in 11 consecutive WKA Gold Cup nationals and earned a podium finish at every one. This includes three 2nd places, two 3rd places and one 5th place all in one weekend at Jacksonville, Fla. (March 2014). I won a local championship at Genesee Valley Kart Club (Avon, N.Y.) in I ve also won eight features and a Fall Series championship at Paradise Speedway in Geneva, N.Y., a quarter-mile dirt oval. NOTE: Josh will be attending the highly acclaimed Bondurant Driving School in Phoenix, Ariz., in summer Josh won the award at Jacksonville in March. Joshua Stark JTS MOTORSPORTS Rochester, N.Y.
7 Stark Attack! Scenes from the 2014 WKA Gold Cup Season
8 What others are saying... Key figures and representatives from around the kart racing industry have taken note of Josh s improvement and ability behind the wheel! Josh is an excellent racer. He s honed his skills and has developed from an up-and-coming racer to one of the top Junior pilots in WKA. He s absolutely on his way to big things in the sport, and while I ll be disappointed when he leaves karting, his driving talents deserve opportunities at greater levels of the sport. - Keith Shampine; WKA Communications Director Josh is a really good driver and I m just happy he s on our team. He s one of our best drivers and he has the ability to win races at any track on the circuit. - Jim Lipari; Coyote Motorsports Owner I ve watched Josh from his early days behind the wheel until now. Every year he s gotten better, and not only is he a solid driver, he s a personable, friendly young man who appears to have great things ahead of him, whether in motorsports or whichever career path he chooses. - Steve Baker; Baker Racing Engines Joshua Stark JTS MOTORSPORTS Rochester, N.Y.
9 Contact Information For more information on 2014 marketing partnerships with JTS Motorsports, contact team owner Jeff Stark at or Joshua Stark JTS MOTORSPORTS Rochester, N.Y.
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