Land softly take-off fast.

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1 CloudTec & Speedboard Your feet have their own individual and complex running gait. Together with the "Clouds", the Speedboard promotes an active running motion with no predefined rolling line. Unleash the natural energy of your feet and maximize your performance. The innovative Swiss development has four functional layers designed to stimulate your natural running gait. The Cloudcruiser Speedboard promotes a more efficient running gait to maximize performance. Intelligence in the midsole - the Speedboard family The Cloudsurfer Speedboard promotes a faster transition, propelling you forward. The Cloudventure Speedboard uses progressively stored landing energy for a powerful push-off in any terrain. When you hit the ground, the flexible Cloud elements cushion both vertical and horizontal forces to allow you to glide softly into your stride. Experience a soft landing as if on sand. Vertical Land softly take-off fast. Horizontal On landing, the Cloud elements lock firmly and provide a solid foundation for a powerful, secure take-off like on a running track. Your natural running gait is not affected. Simply put: On is the first running shoe that provides cushioning only when you need it. So you can have the best of both worlds: cushioned landing, firm take-off. Technology. Dear runner, you were born to run just not on hard surfaces. That's why we have reinvented the running shoe to put you one step ahead of evolution. Clever rubber pieces we call them "Clouds" cushion your landing and then disappear completely for a natural run and an explosive take-off. On creates the unique combination of comfort and speed. Don t wait for evolution. Try On and experience a new running sensation. The Cloud Speedboard is directly attached to the outsole to combine ultimate lightness with full flex power. Activate your power from start to finish. on.box.com/technology-2016-en The Cloudflyer Speedboard is directly attached to the outsole and combines an ergonomic design with ultimate lightness for improved stability. The Cloudracer Speedboard molds four functional layers into a thin film to combine minimum weight with maximum performance. See how the On compares to a conventional running shoe: on-running.com/technology The "Clouds" act like tiny stabilizing Swiss balls, responding to the individual movement of your foot. Together with the Speedboard integrated in the midsole, they encourage an active running gait with no artificial guidance. Freedom for your feet; you are back in control.

2 Because you are unique, On is breaking the norm. On Core Belief 4 From a diagnosis for life to an evolution over time We run in On... Nicola Spirig Olympic champion and ambitious all-rounder Lesley Paterson The Scottish rocket How many times have you been told to fit in, to adhere to the norm, to continue doing things the way they have been done in the past, to buy into the one best way? After half a century of running axioms that have failed to produce a significant drop in running injuries, On suggests simply running the way you are meant to run. Forget about motion control, minimalism and maximalism, or the proper way to land or to lift for that matter. Instead, let your individual running personality shine. What feels best to you is best for you. Interestingly, this is also the conclusion of the latest biomechanical research 1. On Core Belief 1 From focus on correction to focus on experience and comfort Running should be fun and not an exercise in self-control. Running is a sport, not an illness. And as in other sports, you can train away your weakness to become a star performer. Flat feet and other deficiencies are not static but can be improved through training. Infants, for example, typically have flat feet and develop an arch through natural training in childhood. Neither is your individual running motion a diagnosis for life - it can evolve with training. On provides a range of footwear that adapts to your individual stage of running and supports your training to propel you to the next level. Start with the On Cloudster, finish in the On Cloudracer. Nicola Spirig doesn't do things by halves. She drove home that message when she took the gold in London, but also proves it every day. Nicola has been running on clouds since 2013 and in 2014 started preparing with the On Cloud for her next big goal - the 2016 Olympic games in Rio de Janeiro. Frederik Van Lierde Frederik the Ironman Frederik's undisputed career highlight was winning the 2013 Ironman World Championship title in Hawaii. With intense focus on the world championship, Frederik worked hard and sacrificed much. Despite all that, the Belgian kept his feet on the ground and comes across as modest as ever. The hallmarks of a true champion. Geoffrey Gikuni Ndungu Team run2gether Running is his passion and strength. A message he has driven home regularly through wins such as the Jungfrau or the Dublin Marathon. Thanks to Geoffrey, the run2gether team was launched and now enables approximately 30 athletes from Kenya to pursue running at a professional level. The energy of the Scottish-born off-road-triathlete is contagious. There is hardly a moment in which Lesley Paterson slows down for a break. Once the petite blonde is in competition mode, she transforms into a Scottish rocket. Caroline Steffen Warrior Princess and XTERRA athlete She is 5-10 tall and ready to give it her all during a marathon. This is how Caroline Steffen earned her larger-thanlife nickname "Xena, the Warrior Princess", and fully lived up to that name by becoming Vice World Champion at the 2012 Ironman in Kona. Domenico Passuello Italian surprise package and triathlete Having given it a 110 percent in races with the strongest field, at the end of the races, the Italian beams at the audience from the top of the podium, rewarding himself for his surprise appearance. Sauber F1 Team Swift perfectionists Instead of correcting your movement, On lets you run the way you are meant to run. The result is unmatched comfort and a more enjoyable running experience. How does it work? On s patented CloudTec cushioning cleverly takes the first heavy blow off the street and then lets you transition naturally to the forefoot, where the Cloud elements become firm for a stable stance and an explovie take-off. In other words: The On provides cushioning only when you need it and helps you delay fatigue, keep up your individual stride, and not give in to the street. On Core Belief 2 From one best way to run to billions of ways to run On shoes do not passively control your running motion with a rigid sole. Instead, a whole team of Cloud elements at the sole of the On shoe actively reacts to your individual running motion. The elements in the team can act in unison On Core Belief 3 From a look at the ankle to a look at the whole body Your running shoe should not stop you when landing, but rather transform your motion into forward momentum. We Alexander Bryukhankov The Iceman Alex, also known as "The Iceman", is not much of a talker. He prefers running. That he does - fast and furious. The Red Bull and Olympic athlete is just beginning his career. With On in toe, he wants to make it to the 2016 Olympics in Rio. Tim Don Driven world champion triathlete Tim thrives on competition. He likes to attack and shake up the field. That trait of his has repeatedly earned him a spot on the podium. Whether in Mallorca or Brazil, the winner stays the same -Tim Don. Ben Allen Outdoorsman and XTERRA triathlete Ben Allen is a member of the global elite of Xterra athletes. The wilder and crazier the route, the better. As it happens, the boisterous Australian keeps ending up on the podium with On and has no plans for the 2016 Olympic Games in Rio to be any different. Tegla Loroupe Marathon legend Racing is a team effort with optimal equipment playing a central role. While drivers have a need for intensive fitness training, mechanics also need shoes with all-day cushioned support and a quick response at the crucial moment. Sauber CEO Monisha Kaltenborn is convinced that On is the perfect shoe partner. Jane Fardell Australian power woman Growing up Down Under, Jane early on discovered her love of running. Donning On shoes for the first time at the 2012 Paris Marathon, the quick-witted Australian beat her previous best by as much as 10 minutes. Since then, she's been racking up yet more personal bests the Cloudsurfer, and in April 2015 completed 3 marathons within 3 weeks. "That was only possible thanks to On technology. The Cloudsurfer makes for optimal regeneration and still helps me put in a good performance even with tired legs." You... Experience running on clouds and achieve your goals whether big or small. Most of all, have fun doing in! or individually cushion your landing however you need it. In fact, they have no predefined rolling line, but rather empower each runner to run the way he or she is meant to run. This means freedom for your feet, putting you back in control. take a holistic look at the running movement of your whole body, not just your feet. This is why On puts the landing sweet spot toward the midfoot stance, naturally centered under your body. Upon landing, your are immediately ready for take-off good running form in action. 1 Nigg BM. (2001). The role of impact forces and foot pronation: A new paradigm. Clinical Journal of Sports Medicine 11 (1) 2-9. When Tegla was a kid, nobody imagined that the thin little girl would one day become a multiple world champion and marathon legend. In 2006, she was appointed UN Ambassador for Sports and Peace. At the same time, she also became the Global Ambassador for On.

3 The On Story. A quest for the perfect running sensation From a revolutionary idea, a Swiss running shoe has evolved that is still amazing the sporting scene. The On provides a new running sensation one that puts fun firmly center stage. I t s not just a love of running that former top athlete Olivier Bernhard and his friends David Allemann and Caspar Coppetti share. They re all also dedicated to developing a perfect product. And this is what has turned a revolutionary idea into a new running shoe that began by amazing the sporting scene and has since helped numerous top athletes to new personal bests at World Championship events. After that, things started to move swiftly. In February, the prototypes won the ISPO BrandNew Award, one of the most important prizes for innovation in sports. Test runners were enthusiastic and spoke of running on clouds. In July 2010, the first running stores had the On on their shelves. on.box.com/abouton-2016-en From left to right: Caspar Coppetti, Olivier Bernhard and David Allemann After retiring from professional competition, threetime World Duathlon Champion and multiple Ironman winner Olivier Bernhard devoted himself to finding a running shoe that would give him the perfect running sensation. In doing so, he crossed paths with a like-minded Swiss engineer who had an idea for a new kind of running shoe. And it was this ideal symbiosis of running experience and engineering expertise that allowed this original idea to be steadily refined over the following years. Dozens of prototypes were developed, but the basic concept cushioned landing, firm take-off remained paramount throughout. It was this unique running sensation that convinced Caspar Coppetti and David Allemann to come aboard too. Together with Bernhard, they formally established the On company in Zurich in January 2010 to develop a product range fully engineered in Switzerland using the latest technology. On CloudTec has patented the sensation of running as if on clouds. Today, five years later, the On shoe is available at over 2'000 specialty running stores in nearly 50 countries and has won international design and technology awards. In addition to its European headquarters in Zurich, On has now opened additional offices in the USA and in Japan.

4 A little run through history... In the years leading up to A Swiss engineer plays about with a sole technology that cushions the landing and hardens for take-off. Together with the world-class athlete and test runner Olivier Bernhard he perfects his basic idea to create the CloudTec system, which gives the On its unique quality. January An evolution begins David Allemann, Olivier Bernhard and Caspar Coppetti design the first On and create a company that aims to make running even more fun. January Cloudrunner launch On launches the Cloudrunner, the model with even more impact protection. January Cloudster launch On expands its range of running shoes and launches the Cloudster, the model that puts the fun into running. April Cloudracer launch On launches the Cloudracer competition shoe. January ISPO Gold Award On wins the ISPO Gold Award for the best performance shoe of March US HQ opens In addition to Zurich, On opens a second head office in the USA, in Portland, Oregon. April Wecome the Speedboard In the new Cloudrunner model, On launches an innovative flex-plate called the Speedboard the CloudTec system is constantly being perfected by Olivier Bernhard using new Swiss technology. May A growing team On doubles its workforce to more than 30 employees and strengthens its management team with Martin Hoffmann (CFO) and Marc Maurer (COO). February Cloud launch With the On Cloud, On launches the world s lightest, fully cushioned running shoe. March Runner s World Runner s World magazine ranks On as one of the 20 most important running shoes in the USA, Great Britain and Germany. The Running Network The Running Network an association of leading American running media chooses the recently launched On Cloud as the best performance shoe of January New top athletes join the On team New athletes like triathlete Tim Don from the UK, Domenico Passuello from Italy, Marathonrunners Fabian Alraun from Germany, Eimee Nielsen from the US, Jane Fardell from Australia and many others choose On as their race shoe. February A second ISPO Gold Award On wins the ISPO Gold Award for the On Cloud as the best performance shoe 2015/16. May Asian office opens On opens an office in Japan growing again its global footprint. March All-new Cloudster launch On launches the all-new Cloudster with its innovative 4Way-Stretch upper material start February ISPO BrandNew Award A prototype of the On wins the international ISPO BrandNew Award for innovation in sports. July Cloudsurfer launch The first On, The Cloudsurfer, hits the shelves of specialty running stores in Europe. April Global Ambassador Marathon legend Tegla Loroupe tests the On and becomes an enthusiastic ambassador. On also begins its collaboration with the Tegla Loroupe Peace Foundation for children and young athletes in Kenya May Studies confirm On s technology success The Swiss Federal Institute of Technology (ETH) in Zurich publishes a study which demonstrates that test runners wearing the On run at significantly lower pulse rates and lower blood lactate levels. July 400+ retailers on board One year after its launch, On is already available in over 400 running shoe stores in 18 countries worldwide. October The Wall Street Journal The Wall Street Journal describes On as a revolutionary running shoe. June Nicola Spirig The Olympic champion Nicola Spirig changes to On and uses the Swiss cushioning technology to make a career change to track and field athletics with more intensive running sessions. September Geoffrey Gikuni Ndungu Geoffrey Gikuni Ndungu from Kenya wins the Jungfrau Marathon in the On Cloudracer with a winning time of 2:50:28. The event is Europe s most popular mountain marathon. October Design Prize Switzerland On and designer Thilo Alex Brunner are awarded the coveted Design Prize Switzerland by an international jury for their pioneering running shoe design. November Frederik Van Lierde The Belgian Frederik Van Lierde wins the Ironman World Cham- pionships in Kona, Hawaii in the new Cloudracer May Swiss Economic Forum Award On is selected by the Swiss Economic Forum as the winner of the most significant Swiss Award for entrepreneurship. June retailers and counting On is available at over 1,200 specialty retailers, and in over 25 countries. On has become one of the best-selling running shoes with the most loyal fans. April Daniel Kinyua Wanjiru Daniel Kinyua Wanjiru from Kenya is the first On runner to run the 21.1 km half marathon distance in under an hour with a time of 59:59 min. May On celebrates its 5th anniversary with all its friends On looks back at an incredible journey over the last 5 years, but is even more excited to start the next 5 years. June On reveals what comes next June retailers and counting In its fifth year on the market, On is available at over 1,500 specialty running retailers, and in over 30 countries. At many of these retailers On has become one of the best-selling running shoes with the highest growth rate and the most loyal fans. On will enter one of the most busy product innovation cycles with 3 new models and technology platforms Cloudcruiser, Cloudflyer and new Cloudsurfer to launch in fall 2015 and spring the story continues

5 Tech Specs Cloudster Upper Cloudster: Runners looking for a comfortable all-around shoe. 7 mm 0.28 in Mesh fabric cools the foot and repels dirt Diagonal upper supports the natural gait Perforated tongue ensures balanced ventilation Intelligent net fabric supports the heel Midsole Pressure-foam EVA midsole forms a comfortable insole Malibu Sea 310 g 10.9 oz (US M 8.5)* I aim to provide the ultimate run comfort and fun. The innovative 4Way-Stretch upper material offers an Adaptive Fit in all dimensions and adjusts to suit your foot, not the other way around. This shoe allows your toes to spread out naturally to provide additional cushioning and stability. Freedom for your feet and comfort down to the tips of your toes. With the patented CloudTec soles, you are running on clouds. The three-dimensional Cloud elements provide a soft landing and an easy, comfortable run with a lot of fun. Outsole Honeycomb profile offers adhesion both on and off the road Black White 310 g 10.9 oz (US M 8.5)* g 9.5 oz (US W 7)* Magenta Berry 270 g 9.5 oz (US W 7)* The breathable lining hugs the instep for a perfect hold and ensures a comfortable, secure run. The high-quality padded tongue provides comfort for the bridge of the foot and secures the laces in the right position. Notes 4Way Stretch The innovative 4Way Stretch upper material offers an Adaptive Fit in all directions. The intelligent fabric reacts with a specific stretch to each foot movement. The patented CloudTec sole offers a unique running sensation that is pure fun. on.box.com/cloudster-2016-en Learn more about the Cloudster specs: *s can differ slightly as a result of the hand-made manufacturing process.

6 On shoes also give the athlete a more natural running style, reducing the chances of injury.

7 Tech Specs Cloudcruiser Upper Cloudcruiser: Runners, high-impact runners, long-distance runners. 7 mm 0.28 in Three-dimensional woven mesh with triangular structure is light, soft and breathable Heel strap guarantees additional support Padded tongue ensures a high degree of comfort Midsole High-grade EVA midsole provides prolonged durability and perfor mance Molded insole provides optimal comfort and support Speedboard Supports a more natural and ef ficient running gait to maximize your performance The Cloudcruiser Speedboard promotes a more efficient running gait to maximize performance. Midnight Mars 305 g 10.9 oz (US M 8.5)* I make concrete easy that is the claim of the On Cloudcruiser, the ideal companion on long-distance runs or for high-impact runners. It takes full advantage of the patented CloudTec sole, giving you both a cushioned landing and a powerful take-off. With 15 high-profile Cloud elements, the Cloudcruiser offers outstanding impact protection and keeps you in your comfort zone. But the Cloudcruiser will also surprise you with its lightness. And it is goodnatured: The midsole, with its flexible Speedboard, allows you to maintain your individual running style and even forgives the occasional misstep both on and offroad. You will experience optimal support from the soft, padded collar that surrounds your ankles as well as from the progressive lacing that is distributed evenly over the bridge of the foot, preventing pressure points. The light, three-dimensional mesh weave of the Cloudcruiser s fabric assures great freedom of movement in the forefoot and excellent ventilation. In short: Win the battle beneath your feet and transform impact into an easy, natural run. Outsole Black White The patented CloudTec sole with 15 high-profile Clouds made of a durable, low-abrasion rubber compound offers outstanding impact protection. Cushioned landing, firm take-off. An innovative lacing conforms to the foot via a inner sheath before connecting with the upper over the bridge of the foot, providing even distribution without pressure points. High-profile Cloud elements offer outstanding impact protection Honeycomb profile provides grip on and off the road Dark Blush 305 g 10.8 oz (US M 8.5)* 255 g 9.0 oz (US W 7)* g 9.5 oz (US W 7)* Notes A customized soft collar of memory foam ensures comfortable hold around the heel and ankles. The very light, three-dimensional woven mesh fabric combines optimal freedom of movement for the forefoot with excellent ventilation and a high degree of comfort. on.box.com/cloudcruiser-2016-en Learn more about the Cloudcruiser specs: *s can differ slightly as a result of the hand-made manufacturing process.

8 With this shoe, which promises to help the wearer run faster, you will feel as if you are running on sand. It is the most extraordinary development in the running shoe market.

9 Tech Specs Cloudflyer Upper Cloudflyer: Runners looking for a supremely cushioned and stable shoe that retains a light and agile running feel. 7 mm 0.28 in Liner mesh is made out of 100% knitted antimicrobial material No-sew construction provides seamless comfort Heel strap cage ensures a snug and secure fit Outsole Central channel and curved rocker of the sole allow for full foot flexibility along with a natural ride A-shape channel prevents stones from getting caught in the outsole Cloud elements move individually Optimized Zero-Gravity foam makes for an even softer ride Extended low abrasion rubber pads at impact zones provide durability The Cloudflyer Speedboard is directly attached to the outsole and combines an ergonomic design with ultimate lightness for improved stability. Water Flame Men's D 280 g 9.8 oz (US M 8.5)* I make long runs shorter. The all-new Cloudflyer brings extra cushioning and stability to your run. Its patented CloudTec system is engineered with Zero-Gravity foam, so the shoes weigh in at less than 300 grams. It s ultra light, yet incredibly stable and supremely cushioned. Welcome to our frequent flyer program. Instead of controlling your running motion with a heavy, rigid sole, the Cloudflyer enables your foot to read the road while supporting your individual running style. A wider surface area with 12 "Clouds" not only provides a stable stance for a safe ride, but also features intelligent cushioning: precisely where and when you need it. Specifically designed Clouds" in the rearfoot help avoid an inward rotation and allow for a stable, yet natural transition. The Cloudflyer lets you run the way you are meant to run, and that means a short and sweet touch-down, a natural transition, and a stable platform. Get ready for incredibly soft landings and explosive take-offs. With the Cloudflyer, On is taking on gravity and setting you free. Long runs have never felt so short. Iron Sky Men's D 280 g 9.8 oz (US M 8.5)* Star lacing over a plush tongue brings long distance comfort. CloudTec sole built from Zero-Gravity foam provides supreme cushioning. Rock Black Men's D 280 g 9.8 oz (US M 8.5)* Maui Lemon Women's C 220 g 7.7 oz (US W 7)* Wider surface area provides a stable stance for a safe ride. Specifically designed Clouds" in the rearfoot help avoid an inward rotation and allow for a stable, yet natural transition. Purple Rose Women's C 220 g 7.7 oz (US W 7)* Grey Jade Women's C 220 g 7.7 oz (US W 7)* on.box.com/cloudflyer-2016-en Learn more about the Cloudflyer specs: Notes *s can differ slightly as a result of the hand-made manufacturing process.

10 On combines the best of a traditional and minimalist running shoe while staying exceptionally light.

11 Tech Specs Cloudsurfer Upper Cloudsurfer: Runners looking for a cushioned yet highly responsive training and competition shoe. Newly developed arrow pattern provides outstanding grip and traction. 7 mm 0.28 in Second-layer sock construction brings ultimate in-shoe comfort. Upper is knitted from one single layer of uniquely engineered mesh Heel, collar, and tongue lining are made out of 100% knitted antimicrobial material Midsole High-grade EVA midsole provides prolonged durability and performance Speedboard Patented Speedboard promotes a faster transition, propelling you forward Outsole Rebound-Rubber formula offers the ultimate in responsiveness and low abrasion durability Open Cloud construction saves weight to make the Cloudsurfer lighter than ever Patented Speedboard promotes a faster transition, propelling you forward. Navy Steel Men's D Rock Orange Men's D Neon Grey 275 g 9.7 oz (US M 8.5)* g 9.7 oz (US M 8.5)* I unleash your speed. Trying to add a bit more performance to your run? Meet the new On Cloudsurfer. Thanks to its patented CloudTec system, you'll enjoy a softer landing and a more explosive takeoff than you've ever felt before. The new Cloudsurfer is now even lighter and more agile, so it transforms more running energy into forward motion. 13 Clouds cushion precisely and intelligently - where and when you need it. Built from Rebound-Rubber, they compress upon landing to reduce rotational forces and impact, which makes for a shorter touch-down. Then they close and lock for a natural transition to a faster take-off. It all adds up to you spending more time in the air. The new Cloudsurfer is perfect for training and competition, and it boasts a host of innovations. Ready? Here they come: The patented Speedboard promotes a fast transition and propels you forward. To prevent slip in wet conditions, the newly developed arrow pattern on the outsole with outstanding grip and traction. And most importantly, the uniquely engineered mesh puts breathability and support exactly where your foot needs them. Combined with a second-layer sock construction, the Cloudsurfer is secondto-none when it comes to in-shoe comfort. Okay, breathe. Ultimately, the Cloudsurfer combines what conventional shoes can t: the comfort of a training shoe with the speed of a racing flat. It's sure to bring a smile to your feet. Men's D 275 g 9.7 oz (US M 8.5)* Lava Glacier Women's C 240 g 8.5 oz (US W 7)* Reflective heel strap allows for improved nighttime visibility along with providing additional heel support. Uniquely engineered mesh places breathability and support exactly where they re needed on your foot. Velvet Blue Women's C 240 g 8.5 oz (US W 7)* Atlantis Haze on.box.com/cloudsurfer-2016-en Learn more about the Cloudsurfer specs: Notes Women's C 240 g 8.5 oz (US W 7)* *s can differ slightly as a result of the hand-made manufacturing process.

12 Running shoes have changed a lot in recent years, but this is much different.

13 Tech Specs Cloud Upper Navy White 198 g 7.0 oz (US M 8.5)* Cloud: Runners who want a minimal shoe with maximum cushioning. 6 mm 0.23 in Breathable mesh provides perfect foot climate Shaft reinforcement supports your foot in the right places Reflective details ensure night visibility in the dark Additional lace loops allow for individual lacing Speedboard Evenly distributes pressure to the 16 Cloud elements Shields the foot from water and soil Black Slate Orange Fire Diver Lime 198 g 7.0 oz (US M 8.5)* g 7.0 oz (US M 8.5)* g 7.0 oz (US M 8.5)* I introduce you to Zero-Gravity running. On invents effortless running. The new Cloud with Zero-Gravity foam and On s patented Swiss CloudTec technology is the lightest running shoe in the world, with outstanding cushioning and impact protection. In other words, reduced to the pure maximum. Experience the combination of a soft landing with an explosive take-off for an unbelievably light running sensation. Outsole Forget about lacing up your shoes: The On Cloud features an easy-entry lacing system that can be adapted to your foot. A conventional lace comes with every Cloud for tighter lacing. Separated by a central channel, the Cloud- Tec sole responds to your individual gait. The Cloud elements are affixed directly to a semi-transparent speedboard. CloudTec sole based on custom foam formula provides the signature cushioned landing of all On shoes Deep flex grooves provide a natural range of motion and extreme flexibility Central channel allows each Cloud element to move individually Abrasion pads ensure longevity Olive Grey Black White Ice White 198 g 7.0 oz (US M 8.5)* g 7.0 oz (US M 8.5)* g 5.9 oz (US W 7)* g 5.9 oz (US W 7)* Grey Neon Pink 168 g 5.9 oz (US W 7)* The CloudTec sole is formed from a superlight, flexible and responsive Zero Gravity foam. A woven band adapts to the movement of the foot and cradles the heel. Orchid Saffron 168 g 5.9 oz (US W 7)* Grape Sulphur on.box.com/cloud-2016-en Learn more about the Cloud specs: Atoll Green 168 g 5.9 oz (US W 7)* g 5.9 oz (US W 7)* *s can differ slightly as a result of the hand-made manufacturing process.

14 They're designed to dissipate impact forces when your foot lands and to provide energy return by helping to push your foot back off the floor during toe-off.

15 Tech Specs Cloudventure Upper Cloudventure Midtop Upper Cloudventure Shield Upper Cloudventure Midtop Shield Runners looking for a lightweight trail shoe with full cushioning protection. 6 mm 0.23 in Seamlessly integrated lightweight rubber toe-cap Cleverly placed reflective strips all around shoe for improved visibility Extended rubber side and heel cage for extra protection Comfort liner for embedded fit Lightweight no-sew eyestay construction Antimicrobial sock liner Speedboard Provides powerful take-off in complex terrain Runners looking for a lightweight shoe for mountain trails and extra stability. 6 mm 0.23 in Robust rubber toe-cap ensuring frontal impact protection Inner layer sock extends up the ankle for extra hold and protection Durable lace loops for improved hold around the top of the foot Heel strap for easy and fast access Comfort liner for embedded fit Antimicrobial sock liner Speedboard Provides powerful take-off in complex terrain Runners who want to be protected against the elements in a lightweight trail shoe. 6 mm 0.23 in Outer layer is fully weatherproof yet 100% breathable, securely sealing in warmth and keeping out wet and cold Fully weatherproofed, membrane but without the weight Speedboard Provides powerful take-off in complex terrain Black Dark M Runners who want the most from a lightweight trail shoe. 6 mm 0.23 in Upper Outer layer is fully weatherproof yet 100% breathable, securely sealing in warmth and keeping out wet and cold Fully weatherproofed, membrane but without the weight Inner layer sock extends up the ankle for extra hold and protection Speedboard Provides powerful take-off in complex terrain River Signal M Forest Grey M Ultralight membrane shields from the elements. W Shadow Black M Grey Sulphur Mulberry Grey W In the Cloudventure Shield, an advanced On membrane is applied to the outer layer of the upper in a proprietary direct-to-fabric process. This achieves a fully weatherproof shoe without the bulk of a conventional membrane shoe. Think of your lightest membranejacket morphed into a shoe. W M Stay dry: 100% Waterproof Move: Full Flexibility Outer layer of the upper is built from engineered mesh. It is water-repellent and breathable at the same time and in the right places. Toe-cap is firmly fused with the engineered mesh to protect the toes. Mint Storm W Highly comfortable inner layer of the upper extends up to the ankle to protect your feet. Lace-loops ease the flow of lacing for wide opening and progressive closing. The advanced On membrane is fully waterproof and withstands a water column of up to mm (32.8 feet), the secondhighest level achieved according to the EN 343 standard. The membrane is physical, not chemical, and therefore does not wash out over time. Stay dry longer. With 300% stretchability, the On membrane supports the most extreme movement. It is applied with On s proprietary direct-to-fabric process and makes the Cloudventure Shield one of the lightest and most flexible membrane shoes on the market. Highly comfortable inner layer of the upper extends up to the ankle to protect your feet. Toe-cap is firmly fused with the engineered mesh to protect the toes. Grey Lava W on.box.com/cloudventure-2016-en Notes Learn more about the Cloudventure specs: Notes Learn more about the Cloudventure Midtop specs: Breathe: Superior Breathability Stay warm: 100% Windproof The On membrane offers superior breathability at the highest level according to the blocks any wind chill. Stay warm and main- The On membrane is fully windproof and EN 343 standard. Run dry, warm and fast, tain your level of performance. but let your feet breathe. Learn more about the Cloudventure Shield specs: Notes Learn more about the Cloudventure Midtop Shield specs:

16 Cloudventure: How we build the ultimate trail shoe. Introducing the Cloudventure family. 5 models uniquely tuned to your trail run. Engineered in Switzerland. Making the Swiss Alps a little flatter. Growing up in the Swiss Alps, the On team learned a thing or two about running in the mountains. When we set out to design the perfect trail shoe, we remembered what is important: a shoe so light and fast that you can reach the peak in time to watch the sunrise. Reliable grip for when a thunderstorm catches you by surprise. And clever cushioning to save your legs when you are flying back down to reach the valley before it gets dark. Introducing the On Cloudventure. Engineered in Switzerland. 1 Micro-engineered Grip-Rubber profile attacks every stone. 2 The Grip-Rubber profile of the Cloudventure performs in the most demanding conditions. It is micro-engineered on four distinct levels: 1. Base Grip 2. Impact and Push-off Grip The whole sole features an extruded triangular grip-pattern built from a newly deve- the front of the sole ensure a secure grip Arrow-shaped elements at the heel and at loped sticky rubber to avoid slipping. upon impact and the transmission of force at take-off. Light and comfortable 2-Layer upper supports a fast ascent. The Cloudventure family is built with an ingenious 2-layer upper. It combines a highly comfortable and supportive inner layer with a breathable, light outer layer. In the case of the Cloudventure Shield, the outer layer becomes a fully weatherproof shield that retains breathability. And the Cloudventure Midtop extends the inner layer up to the ankle for extra protection. Cloudventure The Cloudventure combines grip, light weight, protection and cushioning comfort in the ultimate trail shoe for training and competition. Cloudventure Midtop The Cloudventure Midtop extends the inner layer of the upper shoe up to the ankle for extra protection. Combined with additional reinforcements in the whole construction, it is made for mountain trails and to keep you safe. 3 Intelligent CloudTec cushioning excels in the descent. The patented CloudTec sole provides specific cushioning for the descent. 11 individual pods, or Clouds, stretch back upon impact to offset the forces in your downhill run. We call it horizontal cushioning, and it comes on top of the standard vertical cushioning. In fact, the clever Clouds only cushion upon impact. Fully landed, they become firm to support an explosive take-off. Intelligent cushioning at work. And since the CloudTec sole works on the trail as well as on the street, you can bring your Cloudventure from the mountain to the valley. 4 Progressive lacing provides plush support without pressure points. The progressive lacing of the Cloudventure distributes support over the whole top of the foot to avoid pressure points. It is Cloudventure Shield Cloudventure Midtop Shield oriented in a diagonal line to follow the natural foot movement. You can see it, but you The Cloudventure Shield applies an The Cloudventure Midtop Shield has it won t feel it. advanced membrane to the outer layer all. Superior protection up to the ankle of the upper to make it fully weather- and an advanced membrane to make proof. This trail shoe protects your feet it fully weatherproof. It only lacks one from the elements while staying super thing: weight. lightweight. Think of your lightest 3. Directional Grip 4. Side Grip membrane-jacket morphed into a shoe. Crystal-shaped elements provide direc- Shark-teeth at the side of the sole even tional grip and stability without stopping attack the terrain during the most extreme the flow of motion. movement.

17 Tech Specs Cloudracer Upper Cloudracer: Well-trained runners who like to go fast. 5 mm 0.20 in Extra-thin and wide tongue ensures a comfortable stride and fit Heel webbing provides anatomical fit and great step-in comfort Seamless liner mesh provides sock-like, seamless feel Highly flexible race lace allows for optimal adjustment Specially designed heel strap makes the shoes quick and easy to put on, perfect for every competition Midsole High-grade EVA midsole provides prolonged durability and performance Lightweight sock offers anatomical fit and support The Cloudracer Speedboard molds four functional layers into a thin film to combine minimum weight with maximum performance. Silver Lime 198 g 7.0 oz (US W7)* I fly you to the finish line. The Cloudracer is as fast as a winner and yet as cushioned as an On performance and comfort combined. The running shoe of champions is low profile for speed while also keeping you fresh with 18 CloudTec cushioning elements and a responsive Speedboard ideal for fast training runs and competitions. The lightweight skeleton weave is reinforced with an innovative taping system, providing targeted support for the foot of an athlete. No wonder the Cloudracer has already taken its place on more than 70 winning podiums. Speedboard 230 g 8.1 oz (US M 8.5)* The principle of taping an athlete s foot at trouble spots has been translated into the skeleton design of an all-new upper. Multiple tapes hold the foot with minimal weight. Molds functional layers into a thin film to combine minimum weight with maximum performance Outsole Notes CloudTec rubber compound formula offers the ultimate in low-abrasion durability Honeycomb slip-pattern provides grip on and off the road With 18 rubber low-profile elements, the Cloudracer s CloudTec system is streamlined for competition. The extremely slim midsole is highly responsive and supports a dynamic stride. on.box.com/cloudracer-2016-en Learn more about the Cloudracer specs: *s can differ slightly as a result of the hand-made manufacturing process.

18 Frederik Van Lierde Won the Ironman World Championship in 2013 in the Cloudracer For me, the Cloudracer is the best race shoe - it's light, supportive, reactive and stylish - just perfect! Running with it is fun!

19 Black White on.box.com/overview-2016-en Collection Overview Cloudster Cloudcruiser Cloudflyer Cloudsurfer Cloud Cloudventure Start Stability Stability Performance Lightweight Performance Trail Performance Malibu Sea Magenta Berry Black White W: W: M: M: M: W: Midnight Mars M: Dark Blush W: Start and have fun. Build endurance, train on and off the road. Run with extra cushioning and stability, Increase performance, train and compete. Run with ultimate lightness. Reach places others can t. but without the weight. Category Category Cloudventure Midtop Shield Category Category Category Category Category Category Runners looking for a comfortable all-around shoe. 270 g 9.5 oz (US W 7) 310 g 10.9 oz (US M 8.5) Neutral Runners, high-impact runners, long-distance runners. cushioned and stable shoe that retains highly responsive training and compe- with maximum cushioning. shoe with full cushioning protection. against the elements in a lightweight Membrane Stability Runners looking for a supremely Stability Runners looking for a cushioned yet Neutral Runners who want a minimal shoe Lightweight Runners looking for a lightweight trail Neutral Runners who want to be protected Neutral a light and agile running feel. tition shoe. trail shoe. 7 mm 0.28 in 7 mm 0.28 in 255 g 9.0 oz (US W 7) 305 g 10.8 oz (US M 8.5) 7 mm 0.28 in 7 mm 0.28 in 220 g 7.7 oz (US W 7) 280 g 9.8 oz (US M 8.5) Water Flame M: Iron Sky M: Rock Black M: Maui Lemon W: Purple Rose W: Grey Jade W: mm 0.28 in 7 mm 0.28 in 240 g 8.5 oz (US W 7) 275 g 9.7 oz (US M 8.5) Navy Steel M: Rock Orange M: Neon Grey M: Lava Glacier W: Velvet Blue W: Atlantis Haze W: mm 0.28 in 7 mm 0.28 in 168 g 5.9 oz (US W 7) 198 g 7.0 oz (US M 8.5) Black White Navy White Black Slate Olive Grey M: M: M: Orange Fire M: Diver Lime M: M: mm 0.23 in 6 mm 0.23 in Black White W: Ice White W: Grey Neon Pink W: Orchid Saffron W: Grape Sulphur W: Atoll Green W: g 8.5 oz (US W 7) 295 g 10.1 oz (US M 8.5) River Signal M: Grey Sulphur M: Mint Storm W: Grey Lava W: mm 0.23 in 6 mm 0.23 in Cloudventure Shield Trail Weatherproof Performance 245 g 8.6 oz (US W 7) 298 g 10.5 oz (US M 8.5) Black Dark W: M: mm 0.23 in 6 mm 0.23 in Cloudventure Midtop Trail Protection Cloudventure Midtop Shield Trail Weatherproof Protection Reach places others can t. Cloudventure Midtop Runners looking for a lightweight shoe for mountain trails and extra stability. 245 g 9.4 oz (US W 7) 305 g 10.7 oz (US M 8.5) Runners who want the most from a lightweight trail shoe. 250 g 8.8 oz (US W 7) 310g 10.4 oz (US M 8.5) Forest Grey Category Stability 6 mm 0.23 in 6 mm 0.23 in Stability Membrane M: Mulberry Grey W: Shadow Black W: M: mm 0.23 in 6 mm 0.23 in Cloudracer Speed Compete and win. Well-trained runners who like to go fast. 198 g 7.0 oz (US W 7) 230 g 8.1 oz (US M 8.5) Silver Lime Category Neutral W: M: mm 0.20 in 5 mm 0.20 in Collection 2016 Fall / Winter

20 On Headquarters There's an On for everyone On AG Pfingstweidstrasse Zurich / Switzerland info@on-running.com On Inc NW Marshall Streeet Portland OR / United States usa@on-running.com On Japan K. K. Kurata Building 2F, 4 Chome-21 Kaigandōri, Naka-ku Yokohama-shi, Kanagawa-ken / Japan asiacustomerservice@on-running.com On Local Contacts Austria harald.bierbaumer@on-running.com France Belgium emmanuel.fedon@on-running.com Germany Luxembourg martin.borgenheimer@on-running.com Japan hiroki.komada@on-running.com Switzerland patric@on-running.com United Kingdom david.hearn@on-running.com United States Canada usa@on-running.com Greece Cyprus Panellinios Agora Games M.IKE info@pagames.gr Israel ING Sports info@ing-trading.com Italy Sport Alliance International Spa guenther.h@sportalliance.it Korea LEE & HAN Corp kwon.namkung@leehan.com Middle East Enduro Supply info@endurosupply.com Norway Interplaza Sport AS post@interplaza.no Singapore Outdoor Venture Pte. Ltd info@outdoor-venture.com Slovakia Trade Crew s.r.o roman@tradecrew.sk Slovenia Ganema d.o.o info@ganema.si Spain Andorra Siker S.L rpadros@siker-sports.com CloudTec Rebound-Rubber "I want a responsive yet cushioned run". CloudTec Grip-Rubber "I want to hit the trails with cushioning and traction". CloudTec Zero-Gravity Foam "I want a cushioned and light run". Do you want to START? Cloudster Do you want to be WEATHERPROOF? Cloudventure Shield Do you want STABILITY? Cloudcruiser Do you want STABILITY? Cloudventure Midtop Cloudflyer Do you want PERFORMANCE? Cloudsurfer Do you want PERFORMANCE? Cloudventure Cloud Do you want SPEED? Cloudracer START with On... On Distributors Australia New Zealand L&F Sports Distribution australia@on-running.com Taiwan Antarctica International Co., Ltd Antarctica@antarctica.com.tw Thailand Do you want STABILITY? Do you want PERFORMANCE? Finland Pyka Oy info@pyka.fi SCreators Co., Ltd onrunning@screators.co.th

21 On magic tools for POS support All On magic displays are made out of premium aluminium and transport a sense of lightness and floatation through the mirrored shoe installation, bringing to life the shoes' most important feature - its patented CloudTec sole. Magic tools and POS inspiration. Video Display To be used in conjunction with Freestanding Display, Table Display, Wall Displays or on Magic Poles. Displays with video screen or backdrop Wall displays featuring On branded or campaign related backdrops can turn any slat wall into a mini magic wall. Freestanding Display Table Display Wall Display Rail Slat wall compatible Wall Display Screw on.box.com/tools-2016-en Spear part Card Holder for Table Display Spear part Visual Holder for Table Display Magic Poles Aluminum poles can be assembled in two sizes and can be dressed to accommodate various components such as hardcover posters or video displays. Poles can be freestanding or wedged between ceiling and floor.

22 On POS inspiration Backlit On Logo shoe wall installation Premium aluminium Freestanding Display complementing large-scale textile banner Customized On branded shop entrance installation Premium On technology glass showcase Customized shop window celebrating Zero-Gravity running Branded lightbox with complementing On Magic Displays Flexible promotional brand space for a holistic product experience Custom shop installation featuring modular magic wall Full On brand experience and in-store interaction touch-points Pillars become a 360 branded shoe and customer engagement exhibit