On in the cloud. Christina Stender. January December Business Plan
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1
2 On in the cloud Christina Stender January 2015 December 2014 Business Plan
3
4 The idea behind it
5 Cushioned landing, firm take off Can the running shoe be re-invented? Unites training and speed in one shoe to a unique running sensation Visible technology High end product only in high end channels Patented in 19 countries, incl. Fig. 3a) Fig. 3b) European Union Switzerland USA Canada Japan China South Korea Russia Christina Stender January2014 5
6 There is an On for every runner. 28. Januar 2015 Launch
7 Cloudster Start Cloudrunner Endurance Cloudsurfer Performance Cloudracer Competition The Cloud 24/7 Product portfolio SS 2015
8 Worldwide distribution
9 1 400 specialist stores carry On globally Christina Stender January
10 Effective marketing deployment
11 Cloud
12
13 December 2014 Business Plan
14 December 2014 Business Plan
15 15
16 PR: major media has picked up on the significance of On Not just a new shoe but a unique new running technology Christina Stender January
17 Sports Marketing confirms On s performance core International elite athletes are winning races in the On Athletes in On s Frederik Van Lierde (BEL) Ironman World Champion Nicola Spirig (SUI) Olympic Gold Winner Caroline Steffen (SUI) ITU World Champion Ben Allen (AUS) XTERRA World Champion Simone Niggli-Luder (SUI) Orienteering World Champion Mary Beth Ellis (USA) North American Champion Lesley Paterson (UK) XTERRA World Champion Petro Mamu (ER) Mountain Running World Champion And more than 50 elite athletes Race wins with On s Ironman World Championship Hawaii Victory Xterra World Championship Hawaii 2 nd and 3 rd place Triathlon European Championship Victory and 2 nd place Ironman North American Championship Victory Ironman France Double Victory Abu Dhabi International Triathlon Victory and 3 rd place Xterra Asian Pacific Championship Quintuple Victory Xterra UK Double Victory Challenge Roth Victory Jungfrau Mountain Marathon Victory Zurich Marathon 3 rd place Bodensee Marathon Double Victory and 2 nd and 3 rd place Orienteering World Cup Double Victory Post-Cup (Swiss City Runs) Victory Extreme Man Spain Victory Swissman Extreme Mountain Triathlon Victory Alp D Huez Triathlon Double Victory More than 70 times on the winner podium in total. Christina Stender January
18 Awards Winning leading sports innovation and design awards ISPO Brand New Award 2010 Women s Running US Award 2012 ISPO Gold Award 2013 Men s Running UK Gold Innovation Award 2013 Design Preis Schweiz 2013 Best Performance Shoe 2014 by US Running Network Largest international sports fair ISPO selects On as the overall winner of the ISPO Brand New Award for innovation in sports. Cloudrunner wins the Most Innovative Award by US Women s Running Magazine. 3 years after market entry, ISPO selects the On Cloudracer as the best performance shoe 2013 against competition from the major footwear brands. Men s Running UK awards the On Cloudrunner with its Gold Innovation Award On and designer Thilo Brunner win the Design Preis Schweiz for best product design across all entered products. A few weeks after market entry, the On Cloud with its Zero- Gravity outsole is chosen as the best performance shoe 2014 by US Running Network. Christina Stender January
19 On in the cloud
20 IT as key element connecting major business areas R&D Production Supply Chain Sales Shipping Warehousing Delivery B2B B2C External development and production partner Factory Warehouse Warehouse Warehouse Distributors (e.g. Nordisc, Asia, Italy, Australia) Dealers (own markets, e.g. DE, CH, UK, USA) Web-Shop ( Customer Service Marketing Finance Christina Stender January 2014 IT 20
21 Decision for the cloud Needs: Low fix costs (resp. limited upfront investment) Scalability IT landscape on the force.com platform CRM: Salesforce.com ERP: Ascent Finance system: Financial Force Interface with website and web shop (based on Spree) Interface with fulfiller Christina Stender January
22 Improvements because of the cloud Limited data accessibility global visibility Static data dynamic real time data Complex infrastructure / administration slim infrastructure, automation Christina Stender January
23 Introducing the cloud Learnings: Install system in project organization instead of office routine organization Search for qualified integration partner ERP / Finance systems: Weight experience and expertise even higher Christina Stender January
24 Examples of On in the cloud Customer service team Sales team Management team Christina Stender January
25
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