Stylish Shark-Repellent Swimwear, Wetsuits, and Surfboards Hit the Waves Providing a Safer Surf Environment

Transcription

1 The Surf Lady

2 FOR IMMEDIATE RELEASE Stylish Shark-Repellent Swimwear, Wetsuits, and Surfboards Hit the Waves Providing a Safer Surf Environment North Shore, Oahu, HI, (March 20, 2014) Stylish Shark-Repellent Swimwear, Wetsuits and Surfboards, with solid science behind them, are finding their way to waves around the world as The Surf Lady (Veronica Grey), the owner of the designs and trademarks, enters into non-exclusive licensing agreements with Boz Wetsuits and Joe DeMarco Surfboards. Double Grammy Winner Dana Leong sports a Boz Shark-Repellent Wetsuit Growing up, The Surf Lady developed an irrational fear of sharks. Directly taking on her fears one day, she tried surfing and fell madly in love with the sport. She then had a major problem on her hands. Her love for surfing was forcing her to face her fear of sharks every time she ventured into the water. These constant mental struggles started her on a journey to find something to calm her fears so that she could relax and enjoy her new-found love for surfing. An adept researcher, The Surf Lady spent countless hours looking through document after document for a clue as to how she could enjoy surfing and yet be protected from shark attacks. A seemingly insignificant entry by Jacque Cousteau in one of his journals caught her eye. Mr. Cousteau recorded that when diving around sharks, they seemed to not take notice of black and white striped equipment. Thus the concept of shark-repellent swimwear and surfboards was born. The Surf Lady took the information she gathered, including research on one of the sharks lethal enemies, the banded sea snake, and designed the swimwear, wetsuits and surfboards to calm her extreme fear of sharks. She is now able to more fully enjoy her love for surfing because she is no longer terrorized each time she enters the water. Subsequently, Associate Professor Nathan Hart and Winthrop Professor, Shaun Collin, of the UWA's Oceans Institute and School of Animal Biology, released information from The Surf Lady Veronica Grey wearing one of her Shark-Repellent Designed Suits their research that backed up Jacque Cousteau s observations. It appears that as a result of a shark s neurology and vision structure, black and white stripes are not seen as normal prey.

3 The Surf Lady has entered into non-exclusive licensing agreements with Boz Wetsuits, Joe DeMarco Surfboards and Ocean Outfits and she is currently exploring additional relationships. I m thrilled with the initial success of my concepts, The Surf Lady said, and I look forward to attracting licensing and distribution partners around the world. Making the world of surfing a little bit safer is very important to me. The Surf Lady is recognized by the International Association of Health Care Professionals as a 2014 Worldwide Leaders in Healthcare. She is named "Phenomenal Woman" by Green Living Magazine and appears on the cover of the May 2013 issue. Her Aqua Seafoam Shame won the 2013 Best Documentary Award. She was awarded by the International Library of Poetry for her poem, entitled Love and she was awarded the New Media Award 2011 by the Pare Lorentz Film Festival for 15 Minutes of Flame. She also runs Surfer Weddings for surfers ( Hawaii Five-0 Actor Spencer Deavila with a Shark-Repellent Rash Guard and Surfboard The Surf Lady currently resides on Oahu, Hawaii s North Shore, where she enjoys safer surfing by using her own designed wetsuits, swimwear and surfboards. # # # Media and Representation Contact: Keoki Wallace It s More Than Just Numbers P.O. Box 807 Hauula, HI Phone: (808) Fax: (808) info@itsmorethanjustnumbers.com Complete Press Kit:

4 CURRENT DISTRIBUTION PARTNERS BOZ WETSUITS In 1973 a group of surfers, led by Ricardo Bouroncle, were searching for a better wetsuit for surfing in the waters off the coast of their native Peru. Unsatisfied with the products available on the market Ricardo set out to develop his own interpretation of what a wetsuit should be, and Boz was formed. Ricardo, a competitive surfer with experience at breaks around the world, designed Boz wetsuits from the beginning with the demands of an athlete as the first priority. Flexibility, warmth, comfort, and strength were and will always be the prime considerations for Boz. Ricardo has continually evolved the Boz wetsuits using fewer and fewer pieces and seams. Working with materials manufacturers throughout the world. Boz has been involved in the evolution of today's Superstrech neoprene materials and the latest bonding and seaming process.

5 CURRENT DISTRIBUTION PARTNERS JOE DEMARCO SURFBOARDS Joe DeMarco has worked to become one of the island's hottest new shapers with his own company, DeMarco Surf. He is recognized as one of the area's top glassers, working directly with dozens of Hawaii's best shapers. For information about a custom, shark-repellent surfboard send an to: sharkrepellentsurfboard@gmail.com

6 DESIGN SAMPLES

7 FOR LICENSING OR DISTRIBUTION RIGHTS Contact: Keoki Wallace, Esq. It s More Than Just Numbers P.O. Box 807 Hauula, HI Phone: (808) Fax: (808) info@itsmorethanjustnumbers.com