Origin Mid Atlantic. Other US States Overseas. Overseas Target Market Other Overseas. Central States

Transcription

1 States Target Market Other Total Visits Total Unweighted Total Household/Party Visits (Weighted) 853, , ,781 17,380 9,894 4,601 5,292 9,319 2,975 6,343 Total Person Visits (Weighted) 1,122,404 1,093,644 1,065,747 27,897 15,729 7,605 8,124 13,030 3,842 9,188 Length of Stay (Person Visits) Overnight 562, , ,465 23,650 14,719 7,045 7,673 12,285 3,097 9,188 Same Day 560, , ,282 4,247 1, Main Purpose of Trip (Person Visits) Pleasure 218, , ,499 7,228 9,658 4,864 4,794 5,994 1,214 4,780 VFR 534, , ,786 12,864 2,585 1, ,026 1,618 4,408 Shopping 132, , ,143 1,865 N/A N/A N/A N/A N/A N/A Conventions (Personal) 4,001 4,001 4,001 N/A N/A N/A N/A N/A N/A Business 116, , ,924 4,154 1,837 1, ,009 1,009 Conventions (Business) & Conferences 19,734 18,813 18, Other Business 95,530 95,266 91,111 4, Business Tourist (activity) 1,660 N/A N/A N/A Other Personal 116, , ,393 1,786 1,649 1,649 Quarter Trip Started (Person Visits) Q1 (Jan Mar) 227, , ,334 2, Q2 (Apr Jun) 285, , ,319 2,585 5, ,407 2,063 1, Q3 (Jul Sep) 286, , ,866 15,754 9,298 6,580 2,717 5,796 2,413 3,382 Q4 (Oct Dec) 322, , ,228 7, ,722 4,722 of Trip (Person Visits) Total Canada 1,093,644 1,093,644 1,065,747 27,897 Maritimes 3,221 3,221 3,221 Quebec 22,052 22,052 22,052 Montreal 6,411 6,411 6,411 Quebec City Ontario 1,065,747 1,065,747 1,065,747 Manitoba Winnipeg Saskatchewan Alberta 1,515 1,515 1,515 British Columbia Total USA 15,729 15,729 7,605 8,124 New England 3,815 3,815 3,815 2,371 2,371 2,371 South Atlantic 2,121 2,121 2,121

2 States Target Market Other East North Central 5,235 5,235 5,235 West North Central South Central 1,848 1,848 1,848 Mountain Pacific, Alaska, Hawaii Total 13,030 13,030 3,842 9,188 Belgium France Germany 1,195 1,195 1,195 Italy Netherlands Scandinavia Switzerland UK 1,637 1,637 1,637 Other Europe Hong Kong India Israel Japan Mainland China South Korea Other Asia 1,130 1,130 1,130 Australia 3,985 3,985 3,985 Brazil Mexico Other Americas (excl. USA & Canada) 1,867 1,867 1,867 Africa of Trip, Ontario Regions (Person Visits) Region 1: Southwest Ontario 31,289 31,289 31,289 Region 2: Niagara Falls Canada 6,879 6,879 6,879 Region 3: Hamilton, Halton, Brant 88,031 88,031 88,031 Region 4: Huron, Perth, Waterloo, Wellington 31,050 31,050 31,050 Region 5: Greater Toronto Area 43,006 43,006 43,006 Region 6: York, Durham, Hills of Headwaters 55,531 55,531 55,531 Region 7: Bruce Peninsula, Southern Georgian Bay and Lake 77,264 77,264 77,264 Region 8: Kawartha and Northumberland 22,564 22,564 22,564 Region 9: South Eastern Ontario 6,164 6,164 6,164 Region 10: Ottawa and Countryside 48,326 48,326 48,326 Region 11: Haliburton Highlands to the Ottawa Valley 10,511 10,511 10,511 Region 12: Muskoka, Parry Sound and Algonquin Park 7,279 7,279 7,279 Region 13: Northern Ontario 637, , ,852

3 States Target Market Other Region 13a: North East Ontario 553, , ,326 Region 13b: North Central Ontario 74,409 74,409 74,409 Region 13c: North West Ontario 10,116 10,116 10,116 Region Unknown CMA505: Ottawa Hull 46,302 46,302 42,625 3,677 CMA532: Oshawa 13,300 13,300 13,300 CMA535: Toronto 147, , ,969 CMA537: Hamilton 28,035 28,035 28,035 CMA539: St.Catharines Niagara 3,618 3,618 3,618 CMA541: Kitchener 19,199 19,199 19,199 CMA555: London 12,052 12,052 12,052 CMA559: Windsor 4,162 4,162 4,162 CMA580: Sudbury 140, , ,804 CMA595: Thunder Bay 6,713 6,713 6,713 CD01: Stormont, Dundas & Glengarry United Counties CD02: Prescott & Russell United Counties 5,701 5,701 5,701 CD06: Ottawa Carlton Regional Municipality 42,625 42,625 42,625 CD07: Leeds & Grenville United Counties 3,503 3,503 3,503 CD09: Lanark County 4,922 4,922 4,922 CD10: Frontenac County 2,369 2,369 2,369 CD11: Lennox & Addington County CD12: Hastings County CD13: Prince Edward County CD14: Northumberland County 3,657 3,657 3,657 CD15: Peterborough County 13,142 13,142 13,142 CD16: Kawartha Lakes 5,765 5,765 5,765 CD18: Durham Regional Municipality 13,300 13,300 13,300 CD19: York Regional Municipality 29,543 29,543 29,543 CD20: Toronto Metropolitan Municipality 32,147 32,147 32,147 CD21: Peel Regional Municipality 23,548 23,548 23,548 CD22: Dufferin County CD23: Wellington County 7,938 7,938 7,938 CD24: Halton Regional Municipality 60,825 60,825 60,825 CD25: Hamilton Wentworth Regional Municipality 27,030 27,030 27,030 CD26: Niagara Regional Municipality 6,879 6,879 6,879 CD28: Haldimand Norfolk Regional Municipality 4,277 4,277 4,277 CD29: Brant County CD30: Waterloo Regional Municipality 19,199 19,199 19,199

4 States Target Market Other CD31: Perth County CD32: Oxford County 2,387 2,387 2,387 CD34: Elgin County 1,915 1,915 1,915 CD36: Kent County 6,130 6,130 6,130 CD37: Essex County 4,162 4,162 4,162 CD38: Lambton County 2,282 2,282 2,282 CD39: Middlesex County 10,136 10,136 10,136 CD40: Huron County 3,342 3,342 3,342 CD41: Bruce County 15,036 15,036 15,036 CD42: Grey County 1,599 1,599 1,599 CD43: Simcoe County 60,629 60,629 60,629 CD44: Muskoka District Municipality CD46: Haliburton County CD47: Renfrew County 5,589 5,589 5,589 CD48: Nipissing District 106, , ,202 CD49: Parry Sound District 7,279 7,279 7,279 CD51: Manitoulin District 2,216 2,216 2,216 CD52: Sudbury District 200, , ,329 CD53: Sudbury Regional Municipality 140, , ,804 CD54: Timiskaming District 22,765 22,765 22,765 CD56: Cochrane District 81,011 81,011 81,011 CD57: Algoma District 74,409 74,409 74,409 CD58: Thunder Bay District 9,255 9,255 9,255 CD59: Rainy River District CD60: Kenora District Census Division Unknown Accommodation Type (Person Visits) Roofed commercial 207, , ,124 14,810 7,911 5,901 2,010 2,363 1,013 1,350 Hotels 138, , ,094 10,295 2,412 2, ,082 1,013 1,069 Motels 56,388 50,608 48,913 1,695 5,499 3,850 1, Commercial cottage/cabins 5,683 5,683 5,683 Other roofed commercial 6,253 6,253 3,433 2,820 N/A N/A N/A N/A N/A N/A Camping/RV facilities 15,490 10,277 10,277 1,028 1,028 4, ,985 Private homes/cottages 335, , ,245 8,840 3,861 1,144 2,717 9,457 1,618 7,839 Private homes 314, , ,141 8,840 3,861 1,144 2,717 9,457 1,618 7,839 Private cottages 21,104 21,104 21,104 Other accommodation type 8,371 6,188 6,188 1,918 1, Number of Nights

5 States Target Market Other Total Nights 1,801,731 1,437,642 1,343,352 94,291 31,995 9,668 22, ,094 42, ,662 0 nights (Person Visits) 560, , ,282 4,247 1, night (Person Visits) 184, , ,730 2,357 7,040 4,422 2, nights (Person Visits) 173, , ,934 10,325 5,500 2,623 2,876 1, ,411 3 nights (Person Visits) 80,990 80,420 79, nights (Person Visits) 33,707 32,838 27,139 5, nights (Person Visits) 22,774 22,590 21, nights (Person Visits) 50,603 46,960 45,626 1,334 1,310 1,310 2,334 1, nights (Person Visits) 15,510 8,962 6,482 2,480 6, ,828 Average nights of total visits Average nights of overnight visits Number of Nights by Accommodation Type Nights in roofed commercial 430, , ,280 35,208 18,559 7,380 11,179 9,460 7,092 2,368 Nights in hotels 285, , ,178 26,524 2,412 2, ,899 7,092 1,807 Nights in motels 96,197 79,488 76,445 3,043 16,147 5,329 10, Nights in commercial cottage/cabins 31,072 31,072 31,072 Nights in other roofed commercial 18,227 18,227 12,586 5,641 N/A N/A N/A N/A N/A N/A Nights in camping/rv facilities 161,705 39,505 39,505 2,056 2, , ,541 Nights in private homes/cottages 1,184, , ,028 59,083 9,461 2,288 7, ,287 26, ,752 Nights in private homes 1,118, , ,609 59,083 9,461 2,288 7, ,287 26, ,752 Nights in private cottages 66,419 66,419 66,419 Nights in other 24,659 14,538 14,538 1,918 1,918 8,203 8,203 Place Visited in Ontario (Person Visits) Region 1: Southwest Ontario Region 2: Niagara Falls Canada Region 3: Hamilton, Halton, Brant Region 4: Huron, Perth, Waterloo, Wellington Region 5: Greater Toronto Area Region 6: York, Durham, Hills of Headwaters Region 7: Bruce Peninsula, Southern Georgian Bay and Lake Region 8: Kawartha and Northumberland Region 9: South Eastern Ontario Region 10: Ottawa and Countryside Region 11: Haliburton Highlands to the Ottawa Valley Region 12: Muskoka, Parry Sound and Algonquin Park Region 13: Northern Ontario 1,122,404 1,093,644 1,065,747 27,897 15,729 7,605 8,124 13,030 3,842 9,188 Region 13a: North East Ontario 1,122,404 1,093,644 1,065,747 27,897 15,729 7,605 8,124 13,030 3,842 9,188 Region 13b: North Central Ontario

6 States Target Market Other Region 13c: North West Ontario Region Unknown CMA505: Ottawa Hull CMA532: Oshawa CMA535: Toronto CMA537: Hamilton CMA539: St.Catharines Niagara CMA541: Kitchener CMA555: London CMA559: Windsor CMA580: Sudbury 1,122,404 1,093,644 1,065,747 27,897 15,729 7,605 8,124 13,030 3,842 9,188 CMA595: Thunder Bay CMA599: Unknown CD01: Stormont, Dundas & Glengarry United Counties N/A N/A N/A N/A N/A N/A CD02: Prescott & Russell United Counties N/A N/A N/A N/A N/A N/A CD06: Ottawa Carlton Regional Municipality N/A N/A N/A N/A N/A N/A CD07: Leeds & Grenville United Counties N/A N/A N/A N/A N/A N/A CD09: Lanark County N/A N/A N/A N/A N/A N/A CD10: Frontenac County N/A N/A N/A N/A N/A N/A CD11: Lennox & Addington County N/A N/A N/A N/A N/A N/A CD12: Hastings County N/A N/A N/A N/A N/A N/A CD13: Prince Edward County N/A N/A N/A N/A N/A N/A CD14: Northumberland County N/A N/A N/A N/A N/A N/A CD15: Peterborough County N/A N/A N/A N/A N/A N/A CD16: Kawartha Lakes N/A N/A N/A N/A N/A N/A CD18: Durham Regional Municipality N/A N/A N/A N/A N/A N/A CD19: York Regional Municipality N/A N/A N/A N/A N/A N/A CD20: Toronto Metropolitan Municipality N/A N/A N/A N/A N/A N/A CD21: Peel Regional Municipality N/A N/A N/A N/A N/A N/A CD22: Dufferin County N/A N/A N/A N/A N/A N/A CD23: Wellington County N/A N/A N/A N/A N/A N/A CD24: Halton Regional Municipality N/A N/A N/A N/A N/A N/A CD25: Hamilton Wentworth Regional Municipality N/A N/A N/A N/A N/A N/A CD26: Niagara Regional Municipality N/A N/A N/A N/A N/A N/A CD28: Haldimand Norfolk Regional Municipality N/A N/A N/A N/A N/A N/A CD29: Brant County N/A N/A N/A N/A N/A N/A CD30: Waterloo Regional Municipality N/A N/A N/A N/A N/A N/A CD31: Perth County N/A N/A N/A N/A N/A N/A

7 States Target Market Other CD32: Oxford County N/A N/A N/A N/A N/A N/A CD34: Elgin County N/A N/A N/A N/A N/A N/A CD36: Kent County N/A N/A N/A N/A N/A N/A CD37: Essex County N/A N/A N/A N/A N/A N/A CD38: Lambton County N/A N/A N/A N/A N/A N/A CD39: Middlesex County N/A N/A N/A N/A N/A N/A CD40: Huron County N/A N/A N/A N/A N/A N/A CD41: Bruce County N/A N/A N/A N/A N/A N/A CD42: Grey County N/A N/A N/A N/A N/A N/A CD43: Simcoe County N/A N/A N/A N/A N/A N/A CD44: Muskoka District Municipality N/A N/A N/A N/A N/A N/A CD46: Haliburton County N/A N/A N/A N/A N/A N/A CD47: Renfrew County N/A N/A N/A N/A N/A N/A CD48: Nipissing District N/A N/A N/A N/A N/A N/A CD49: Parry Sound District N/A N/A N/A N/A N/A N/A CD51: Manitoulin District N/A N/A N/A N/A N/A N/A CD52: Sudbury District N/A N/A N/A N/A N/A N/A CD53: Sudbury Regional Municipality 1,093,644 1,093,644 1,065,747 27,897 N/A N/A N/A N/A N/A N/A CD54: Timiskaming District N/A N/A N/A N/A N/A N/A CD56: Cochrane District N/A N/A N/A N/A N/A N/A CD57: Algoma District N/A N/A N/A N/A N/A N/A CD58: Thunder Bay District N/A N/A N/A N/A N/A N/A CD59: Rainy River District N/A N/A N/A N/A N/A N/A CD60: Kenora District N/A N/A N/A N/A N/A N/A Census Division Unknown N/A N/A N/A N/A N/A N/A Activities Participated (Person Visits) Festivals/Fairs 13,947 2,504 2,504 6,465 6,465 4, ,354 Cultural Performances 19,992 9,893 8,703 1,189 4,425 1,479 2,946 5, ,050 Museums/Art Galleries 21,178 11,603 10, ,735 1,479 4,256 3,840 1,365 2,476 Zoos/Aquariums/Botanical Gardens 9,934 9,310 5,623 3, Sports Events 51,646 45,273 43,980 1,293 1,310 1,310 5,064 1,079 3,985 Casinos 13,172 6,504 6,504 1,671 1,671 4,998 1,013 3,985 Theme Parks 9,277 7,598 4,166 3,432 1,310 1, National/Provincial Nature Parks 18,560 11,465 9,645 1,820 1,479 1,479 5,615 2,832 2,783 Historic Sites 20,829 9,779 7,857 1,922 5,080 2,958 2,121 5,971 3,122 2,849 Sightseeing 28,358 9,960 9, ,763 3,385 4,379 10,635 2,921 7,714 Aboriginal 2,585 2,321 2, Visit Family or Relatiaves 347, , ,502 8,210 7,223 3,195 4,027 10,292 1,618 8,673

8 States Target Market Other Shopping 138, , , ,310 1,310 7,507 2,921 4,585 Movies 10,789 7,960 7,960 1,310 1,310 1, ,065 Restaurant or bar 37,802 22,534 22,534 7,740 4,410 3,330 7,528 3,577 3,951 Medical/Dental appointment 36,318 35,008 35,008 1,310 1,310 Business Meeting/Conference/Seminar 32,808 30,227 30,227 1,837 1, Any Outdoor/Sports Activity 163, , ,624 6,422 2,179 2,179 3,405 1,544 1,861 Play a sport 31,755 30,885 29,696 1, Boating 55,840 52,764 48,302 4,461 2,179 2, Golfing 13,969 11,421 8,894 2,528 2,179 2, Fishing 55,144 53,138 51,877 1,261 1,310 1, Hunting 5,599 5,145 5, Skiing/Snowboarding 6,829 6,829 6,829 Snowmobiling 23,638 23,638 23,638 ATV 5,296 5,296 5,296 Cycling 1,041 1,041 1,041 Hiking 39,740 38,889 35,866 3, Camping 33,832 33,631 33, Visit a beach 32,904 29,905 28,238 1,667 1,310 1,310 1, ,065 Wildlife/Bird watching 23,054 20,474 19, , ,861 Household/Party Size and Composition Total household/party visits 853, , ,781 17,380 9,894 4,601 5,292 9,319 2,975 6,343 1 person (Party Visits) 179, , ,060 1,674 4,058 1,597 2,461 5,959 2,289 3,670 2 persons (Party Visits) 166, , ,679 4,670 5,836 3,004 2,832 3, ,502 3 or more persons (Party Visits) 507, , ,042 11, Average party size Party with adult(s) only (%) 87% 86% 86% 81% 100% 100% 100% 98% 94% 100% Party with children (%) 13% 14% 14% 19% 0% 0% 0% 2% 6% 0% Age of Respondents (Person Visits) Under 18 years 180 N/A N/A N/A years old 124, , ,915 1,639 2, , years old 111, , , years old 237, , ,728 3, ,976 1,305 1, years old 247, , ,818 8, years old 213, , ,241 6,114 4,921 3, , , years old 187, , ,044 7,895 9,018 3,088 5,930 1,915 1, Age not stated N/A N/A N/A Average age Gender of Respondents (Person Visits)

9 States Target Market Other Male 665, , ,555 23,997 8,973 4,041 4,932 6,154 2,351 3,803 Female 456, , ,192 3,900 6,757 3,564 3,193 6,876 1,490 5,385 Education Level of Respondents (Person Visits) Less than high school graduation certificate 106, , ,142 5,855 N/A N/A N/A N/A N/A N/A High school graduation certificate only 226, , ,781 3,662 N/A N/A N/A N/A N/A N/A Some post secondary certificate or diploma 554, , ,569 11,855 N/A N/A N/A N/A N/A N/A University degree (Bachelor's, Master's or PhD) 205, , ,254 6,526 N/A N/A N/A N/A N/A N/A Not Stated N/A N/A N/A N/A N/A N/A Household Income of Respondents (Person Visits) Less than $50, , , ,282 12,788 N/A N/A N/A N/A N/A N/A $50,000 to less than $75, , , ,279 4,819 N/A N/A N/A N/A N/A N/A $75,000 to less than $100, , , ,586 5,495 N/A N/A N/A N/A N/A N/A $100,000 and over 377, , ,814 4,796 N/A N/A N/A N/A N/A N/A Not Stated 197, , ,786 N/A N/A N/A N/A N/A N/A Visitor Spending in Region Total Visitor Spending 190,695, ,828, ,289,091 8,538,934 3,630,342 1,280,318 2,350,024 20,237,248 2,866,574 17,370,674 Overnight Visitor Spending 150,253, ,595, ,211,826 8,383,775 3,538,755 1,238,301 2,300,455 20,119,017 2,748,343 17,370,674 Same Day Visitor Spending 40,442,242 40,232,424 40,077, ,159 91,587 42,017 49, , ,231 Average Visitor Spending in Region Average per person , ,890 Average per person per overnight visit , ,890 Average per person per night Average per person per same day visit NULL Itemized Visitor Spending in Region Total Visitor Spending 190,695, ,828, ,289,091 8,538,934 3,630,342 1,280,318 2,350,024 20,237,248 2,866,574 17,370,674 Transport (Total) 51,182,337 47,404,441 44,257,797 3,146,644 1,216, , ,045 2,561, ,252 1,703,178 Public Transport 5,319,603 5,117,423 4,339, ,049 99,011 99, ,169 77,487 25,682 Canadian Fares 163,855 N/A N/A N/A 71,678 71,678 92,177 77,487 14,689 Other Public Transport 5,155,748 5,117,423 4,339, ,049 27,333 27,333 10,992 10,992 Vehicle Rental 4,604,548 3,633,884 2,576,253 1,057, , , ,138 Vehicle Operations 39,747,586 37,157,854 35,883,705 1,274,149 1,104, , ,481 1,484,829 45,471 1,439,358 Local Transport 1,510,599 1,495,280 1,458,464 36,815 12,552 12,552 2,767 2,767 Accommodation 38,499,797 32,603,200 30,506,240 2,096, , , ,276 5,045,963 1,073,689 3,972,274 Food & Beverage (Total) 58,110,629 52,098,615 49,759,491 2,339,124 1,033, , ,126 4,978, ,631 4,204,436 Food & Beverage at Stores 18,328,500 16,831,883 16,155, , ,617 98, ,437 1,195, , ,713 Food & Beverage at Restaurants/Bars 39,782,130 35,266,732 33,604,394 1,662, , , ,690 3,782, ,344 3,290,723 Recreation/Entertainment (Total) 7,683,270 5,056,963 4,797, , ,604 32, ,458 2,395,703 85,499 2,310,204 Recreation 2,309,434 2,110,639 2,082,542 28,097 95,733 16,073 79, , ,061

10 States Target Market Other Culture 5,373,836 2,946,323 2,714, , ,871 16, ,798 2,292,641 85,499 2,207,143 Retail/Other (Total) 35,219,583 29,664,807 28,968, , ,690 6, ,119 5,256,086 75,504 5,180,582 Clothing 31,462,086 27,054,875 26,372, , ,220 6, ,881 4,279,991 75,504 4,204,487 Other Retail 3,757,497 2,609,932 2,596,312 13, , , , ,095 Source: This analysis is based on Statistics Canada microdata which contain anonymised data collected in the Travel Survey of Residents of Canada and the International Travel Survey. All computations on these microdata were prepared by the Ontario Ministry of Tourism, Culture and Sport and the responsibility for the use and interpretation of these data is entirely that of the authors. Date Updated: 10 Jun 16