Trailerboat Market Superpower. We Own the Trailerboat Market

Transcription

1 Trailerboat Market Superpower We Own the Trailerboat Market

2 Reach Boating World readers are more knowledgeable, more affluent and more likely to purchase a new boat and all the gear that goes with it and they rely almost exclusively on Boating World for product information. 70% of BoatingWorld readers DO NOT read another boating magazine. PRINT WEB 146,148 (Readers per issue) 1,947,789 (Views) 19,381 (Tablets/digital subscribers) 61,970 (Monthly page views) 1,869 (Likes) 47,411 (Weekly E-newsletter) 4,550 (Followers)

3 Spending Boating World offers you an exclusive audience of affluent, active boat owners. 90.2% own at least one boat. No other boating publication has more buyers ready, willing and able to purchase top brands. And Boating World readers buy new. Our readers are more knowledgeable and demand the best making them far more likely to purchase a new boat (not used) and all the latest gear that goes with it. Best of all, they rely on Boating World for their product information. Avg. Net Worth $1,152,000 Avg. Age 51 Plan to Buy a Boat in Next 24 Months 27% Own a Boat 90.2% Number of Boats Owned 2.3 Trailer a Boat 88.7% Avg. Number of days Spent Boating 40

4 Much Loved Chip White Martinez, GA I have enjoyed Boating World in print and on-line for many years. It keeps me abreast of new products, innovations and great tips on things like repairs, trailering, maintenance, etc. Keep up the good work, guys. John Henrichs Mountain Home, AR Boating World brings us new Readers who rate Boating World Good to Excellent 97.3% Read 4 of the Last 4 Issues 87.6% Took Action On a Product in Boating World 81% Visited a Dealer or Boat Show to See a Product 63.2% places to see and things to do. There is no better place to be than on the water on a sunny summer day. Boating s the best; after all, how many bikini-clad beauties do you see riding on a snowmobile?? Steven LoPresti Montour Falls, NY I like Boating World Magazine because of the variety of boats that are tested. Another boating magazine that I used to subscribe to featured a majority of high-priced, long distance cruising crafts. There are a lot of us who want boats for other reasons, plus don t want to/or can t afford the high price. I also like the technical articles. They are easy to understand, and a backyard mechanic like me can put the information into practice. Jeremy Shumate Floyds Knobs, IN Your reviews on new boats are so helpful to someone considering the purchase of a new boat. Edward Warnaca Tacoma, WA I never miss an issue of the Boating World Magazine. I find it a useful tool as a boating safety instructor to hear about some of the latest innovations, problems and solutions in regards to boat mfg. and drive systems. But most of all I have to check out the latest Bone Head ratings which is my favorite. Ted Brickenden Peachtree City, GA If I can t be boating, then at least I can read Boating World. Luis J Sein Aguadilla, Puerto Rico Has great boat information!!!! Walt Kendall Kingsbury, NY It s a magazine I must read cover to cover for the latest information in boating products and electronics. I can t wait to read all the fantastic tips in boat maintenance and seamanship in each issue. Michael Glenn Scotia, NY The DIY info is very helpful and the photos and articles on new products has been useful too.

5 Larry Anastasi Apex, NC Beat the winter doldrums by staying current on the latest boats and boating technology during the winter months with Boating World. Laury Salida, CA Keeps me current on what s happening in the boating market. I like to know about new boats, new technology, and new power options. D. Holmes Cary, NC Love the Ask the Experts articles. You don t know what you don t know until someone else points it out to you (the inexpensive option) or you suffer a failure of some sort - usually away from the marina with guest aboard (the expensive option). More than once the experts have answered a question that saved me money and embarrassment. Don Proscia Leesburg, FL The main reason I like Boating World is that it s full of useful and helpful information. Steve Williams Boiling Springs, NC Boating World makes it possible for me to keep current on the latest boating news, watercraft, products and safety topics. Keep up the good work! Kevin Hardt Ottawa, IL As a new boater, your magazine and website have been my trusted resource as I jump into the sport feet first. I really enjoy your videos. Even the kids come to the computer to see the latest reviews. Thank you for all your hard work. It shows in the magazine and website! Kip R. Great Lakes, MI From aluminum canoes in my teens, to speedboats, to wave runners, to an overnighter (a 26 footer) in my late 50s, Boating World is a cover to cover read for me. Marvin Ballard Belmont, NC It is a very good magazine to read about boating and to keep informed. Clif East Grand Rapids, MI No matter what size or mode of boat you have (or would like to have). You ll find something to your interest in every issue, enjoy. Bill Markey Overland Park, KS I love reading about the latest and greatest gadgets, and the extensive boat reviews. I also like seeing what other bonehead things people do to their boats and at the boat ramp. Thanks for the great magazine...i have a 10-year subscription. Manny Perez Moyock, NC I like the product reviews. I like the new boat section. I like the tips for boaters. Lane Patton Mexia, TX It is when you find yourself in situations like this that you most appreciate the wisdom from folks like Grid and the other professionals! Kevin Nye Rogers, AR Its a nice magazine I enjoy looking at the boats they have to offer. Mike Romans Amelia, OH Lot of new boat tests and lot of new product info in a compact form. More performance boats please. Gilles Desjardins Montreal, CA Reading your magazine taught me how to properly use my equipment for a safe and joyful

6 ride on the water with my family. Thank you for everything you do for us. Bill Grannis New Smyrna Beach, FL You are one of the only boating magazines left as others have gone out of business or have been sold and no longer published. A boater needs all the information and help that he can receive as the sport is losing water access and the costs are getting very high. Boaters have to be aware of governmental issues that arise, be up to date with news in the boating world, plus keep informed of the latest products and trends in the industry. Esley Clay Unruh Vancouver, WA I like learning about new products that are coming and tips to keep the old products running. Mike Williams Kingsville, MD I like Boating World Magazine first of all it s about boating, what s not to like. The magazine features articles on the type of boating I do mainly cruising and fishing. You also have great new boat reports covering a wide range of boat types. Being an old gear head and performing my own maintenance and repairs I enjoy this portion of the magazine. But as I said earlier it s about boating so what s not to like! Paul Giordano Bayport, NY The Gear and DIY sections have been a great help. Ronald W Steffen Blossburg, PA Your magazine gives us the latest in new boats and accessories, the ever important maintenance of our boat, also the news on problems and solutions to boating problems. It is the magazine I wait for. David Ferguson Winnipeg, Canada I like reading your magazine wherever I go on my ipad. I even like the ads and links to more info on the products. Keep up the great content! I enjoy reading your articles about the new generation of boats and technology. Adam Ashpaw Cincinnati, OH Boating World Magazine, keeps me up to date with all the new models and products, associated with boating! Informative How-To articles are great for when im looking for something to tinker with or big projects! Chuck Bestul Beloit, WI Having been around boats all my life I enjoy reading your articles about the new generation of boats and technology. Barry Hallsted Cedar Hills, UT Great boating updates. Robert Vick Edmond, OK I enjoy the tech information regarding how to install new devices, and how to repair and maintain boats.

7 Yolanda Nelson Nassau, NY I like the ask the experts and boat tests! Gaylon Palms Beach City, TX Boating World Magazine provides hundreds of helpful tips to make boating more pleasure and less pain. It really helps taking the bugs out of a trip with simple little tricks that others have learned the hard way. In addition, there is always some new accessory for which the Boating World journalists provide an unbiased review. Thanks for the help on all accounts. Garrett J. McGowan Hornell, NY Keeps me up to date on what s new. Gus Oxford, NJ Boating World covers all the things and types of boats that I am interested in. Howard Paul Fort Myers Beach, FL Great interesting articles, good photos, is read by all the family and then taken back to England and read by our English friends and neighbors! Nick Goodrich Mountain Home, AR Up to-date inventory of boats and features, new products, and testing!!! Paul Faupel Arnold, MD Alway great and informative articles. Many and varied topics with interest for all. Capt Ken Middleton Honolulu, HI I run a yacht charter business for a living in Hawaii. When the weekend rolls around and it s time to spend time with the family on the water I want a Great interesting articles, good photos and is read by all the family top quality runabout. I stay informed with Boating World Magazine. Thank you. Ben Cook Theodosia, MO The magazine is very informative for my business. I own a marine sales and service shop and the information I receive I use at my business, because of the unbias approach used on testing of products. Jim Comeaux San Diego, CA I have been an avid boater for 40 years, yep got my first flat bottom with a 9hp Evinrude when I was 9. Boating World Magazine is a great read and a great place to get lost in a boating dream. Valerie Cash Marina del Rey, CA Keeps me up to date and keeps my enthusiasm up for boating!! Paul Borgwardt Walnut Creek, CA We enjoy seeing all the new products and boat models along with reading the tech tips. It s nice during the dead of winter to see boats on the water in the magazine. Gives us something to look forward to. Lance Jones Tulsa, OK I enjoy the technical articles and the bonehead blunders. You always have interesting articles on new boating accessories and helpful articles on DIY fixes.

8 Frank Tiernay Avon Lake, OH I find the magazine informative keeping me current on new technology and trends. Vanessa Southold, NY The pictures are beautiful and the articles are clear and concise not a lot of fluff! Paul Sneyd Weymouth, MA Help s just a click away. News feeds that are very helpful. Boating World does all the testing for you saving lots of time/cash. Latest technology. Todd Knox Lafayette, LA I ve received a lot of good advice reading Boating World. Also, nice to have boat reviews of the new boats coming out each year. Rick Smith Land O Lakes, FL Boating World is why I like boating. Need I say more? Thomas L. Fairfield Dyer, IN Informative articles on all things related to boating. Also, more important is that the magazine is geared towards the average man s boating experience no 40 foot yachts or, express cruisers or, weekend runs to Bimini or Nassau! just real world boat information no dreaming aloud! M&M Windsor, MO I look forward to your magazine each month. The old boat story. Boat tests. The funny pix in the back. Nice mix, nice package. Howard Kitchen Marietta, OH I look forward to receiving Boating World Magazine because it has so many interesting articles and true stories. I have boated on the Ohio River for over 40 years going from a 14 runabout to a 41 ft Gibson Houseboat and I plan to boat forever. Reading Boating World Magazine keeps me in touch with other boaters and their experiences. I consider it an educational magazine. Eric Hickey Homer, NY Your magazine provides good articles on keeping my boat in shape for a more enjoyable season. Especially since ours is so short! Brian Ohara Sioux City, IA The magazine keeps me current on new products. Fun to read the articles. Richard Crowell Belmont, MA Fun articles related to trailersized boats; interesting technical articles; and informative details of new boats and engines. James Abbott Elkton, MD I enjoy seeing a different boat reviewed each issue. I also look forward to the seasonal articles, i.e. winterizing, Spring opening, etc. William Kolbe Denville, NJ I can t wait to get my issue of Boating World Magazine. It is loaded with just about everything I need to know to keep my ongoing boating experience the best for me, my family and my onboard guests. Also love the online version. Happy Boating!!

9 Tom Theofanou Toronto, Canada The best magazine very good information. Charles Woolford West Chester, PA I like reading about the new boats and new equipment. Eldon Davidson New Prague, MN I especially like the articles about maintenance, repair, doit-yourself. Ben Nickles Salem, OR Boating World Magazine is a great source for boat tests, gear and accessories. Every serious water dog should get this magazine. Jim Cumming, GA I m a doer and appreciate the hints in the maintenance areas. The overall annual cost of the subscription is very reasonable. Steve Gionfriddo Alpharetta, GA Unique and complete information in many areas of concern and interest for a serious boater! Mike Cundiff Riverview, FL From the technical articles to the product reviews to the Q&A with the experts, I always learn something reading Boating World. Thanks for making me a better boater! Especially over the winter, Boating World keeps me going till I can get back out on the water. Rick Harper Louisville, KY It helps keep me informed about all the things I would love to see & do, and I do love to dream. Fred Zbinden Normal, IL I enjoy the PWC reviews and PWC related stories... I m always interested in the new products and the next riding adventure... Galo Morlet Texarkana, TX The articles on products are great! I ve really learned stuff because of it. There is nothing that relaxes me more than reading about all of the new and exciting things in your magazine. David Hill San Diego, CA Great information on new boats, tests and products that help my boating experience. A. Singer Long Beach, CA Boating World Magazine helps to keep me up to date on new products. Right now I am looking for a new fish finder and GPS combo that has seen better days. Boating World Magazine product reviews have helped me make the choice for my new unit. Thank you. Jeff Mirich Rossmoor, CA Boating World magazine provides comprehensive coverage of information for boating enthusiasts on an easy to navigate on-line site from new boat to product reviews. Great stuff always an enjoyable and informative read. Michele Sharland Brooklyn, NY I love reading Boating World Magazine! After a long day of work and then managing the home after work, there is nothing that relaxes me more than reading about all of the new and exciting things in your magazine. I am an avid outdoorswoman and have lived life on the water since I was a small child. Great job Boating World!

10 Content Boating World Magazine is written for people who own boats and use them as often as they can. These boaters look to Boating World, because it offers them more pages of product tests and evaluations they want and use in order to make informed buying decisions. ABA CDC Currents This front section is where we catch up with the latest in trends, media, environmental solutions and technical advice in addition to a heavy monthly dose of boating humor. Tested Each month we feature four similar styles of boats, such as midsized deckboats, pontoons, entrylevel bowriders, tournament wakeboard boats or center console Frequency 9 Issues fishing rigs. We point out some similarities and differences to highlight how diverse boaters options are and how there s always something with style, function and price they re looking for. Ask the Experts Every issue our Ask the Experts column addresses a timely and topical matter concerning a boat s power drive and associated equipment. Watersports Each issue features tips and instruction on activities like wakeboarding, tubing, waterskiing, kneeboarding and even wake skating and wake surfing. Fishing Our resident fish pros give readers monthly tips on fishing techniques, tackle and gear aimed at trailerboaters who spend time in freshwater and/or saltwater. Gear Here we feature the latest in gear for the wellequipped boater, including cleaning and maintenance items, onboard electronics, hardware, performance-enhancing equipment, entertainment amenities, safety products and much more. DIY Each issue provides mechanical maintenance information for those who like to change their own oil, lube their own outdrive, maintain their own batteries and perform just about any other task that s reasonable for the typical weekend warrior.

11 Connect Boating World Magazine is written for people who own boats and use them as often as they can. These boaters look to Boating World, because it offers them more pages of product tests and evaluations they want and use in order to make informed buying decisions. Print Website Digital Edition E-newsletter Tablet Apps (ipad, Android, Kindle Fire) Youtube Channel We Own the Trailerboat Market

12 Video Boating World boat tests and video reviews offer poweful advertising and marketing tools, giving your boats exposure to thousands of buyers. Our running footage and bow-to-stern narrative video walk-throughs allow you to spotlight the features that make your boat special. Boat tests will appear in our 2015 print editions and will double-up in our digital editions including videos. Boating World YouTube Channel Views* 1,947,789 *YouTube analytics 2014 Estimated Minutes Watched* 2,899,769 We Own the Trailerboat Market

13 2016 Advertising Planner In every issue... Boat Tests New boat models are put to the ultimate test, including specs, performance and reviews from owners. Currents The latest boating trends, new concept boats, fun contests, boating trivia and more. Do-It-Yourself Step-by-step instructions for accessory installations. Watersports The latest water toy, water-ski and wakeboard gear and tips to improve techniques and have more fun. Gear Locker Features and reviews of the latest gear and accessories. Engines Reviews and features of the latest engine technology plus advice to improve performance. Ask the Experts Solving readers toughest boat equipment and maintenance problems. Trailering & Towing Tips and advice for trailer maintenance, safety and maneuvering and reviews of the latest gear. Issue Editorial Features Boat Shows Space Camera Mail Date Special Editorial Supported Reserv. Ready Due Ad Sections January 2016 New Boat Preview New York, Chicago 11/16/15 11/25/15 12/22/ Boat & Equipment San Diego Sunroad, CA Atlanta, Seattle, Portland, Cleveland, Nashville, Minneapolis, Louisville, San Francisco, Vancouver Buyer s Guide February Power Detroit, Miami, 12/15/15 12/28/15 1/26/16 St. Louis, Los Angeles March Joysticks National Capital Boat Show, VA 1/15/16 1/28/16 2/23/16 Insurance Novi Spring Boat Show, MI Fred Hall Fishing Tackle & Boat Show April Electronics Yamaha Outboard Special Section Lake Havasu Boat Show, CA 2/15/16 2/26/16 3/22/16 May PWCs 43rd Annual Newport 3/15/16 3/28/16 4/21/16 Boat Show, CA June Ski/Wakeboard Boats San Diego 4/15/16 4/27/16 5/19/16 Water Toys Inflatable Water Toys July/Aug Pontoons 5/16/16 5/23/16 6/14/16 Sep/Oct Electronics Oakland, CA, Ft.Lauderdale, FL 7/15/16 7/27/16 8/18/16 Nov/Dec Winterization Ft. Myers/St. Petersburg, FL 9/15/16 9/27/16 10/20/16 Contact: Cowan, Ste. C Irvine, CA Ph (949) FAX (949)

14 Why Magazine Brands Work Action More than 60% of print readers take action on magazine ads. Engagement Magazine readers spend an impressive 41 minutes with each issue and 73% of readers read or tap on ads in digital editions. Trust Magazines and newspapers are the most trusted media, ranking higher than TV, radio or internet. 47% of Americans trust ads in magazines and newspapers. Influence Magazines are the medium Influential People (the 1 in 10 consumers who control the levers of change) turn to the most for making purchase decisions and recommendations. Sources: The Association of Magazine Factbook The Magazine Handbook We Own the Trailerboat Market

15 Ready to Start Selling?! Sales Editorial Annabelle Zabala Regional Sales Manager (949) ext. 209 Duncan McIntosh Publisher Mike Werling Managing Editor Felice Lineberry Regional Sales Manager ( , ext. 233 Cell: Alan Jones Executive Editor Stephanie Shibata Editorial Assistant We Own the Trailerboat Market

16 Specs AD SIZE WIDTH HEIGHT BLEED SIZE Full page (non-bleed) 6-7/8 (6.875 ) 9-5/8 (9.625 ) See bleed instructions** 2-page spread See bleed instructions** 2/3 page 4-1/2 (4.5 ) 9-5/8 (9.625 ) x /2 Vert 3-5/16 (3.313 ) 9-5/8 (9.625 ) x /2 Horz 6-7/8 (6.875 ) 4-11/16 (4.687 ) x /2 Island 4-1/2 (4.5 ) 7-3/16 (7.187 ) x /3 Vert 2-3/16 (2.187 ) 9-5/8 (9.625 ) x /3 Square 4-1/2 (4.5 ) 4-11/16 (4.687 ) x /4 page (vertical) 3-5/16 (3.313 ) 4-11/16 (4.687 ) N/A 1/4 page (horizontal) 6-7/8 (6.875 ) 2-5/16 (2.313 ) N/A 1/6 page (vertical) 2-3/16 (2.187 ) 4-11/16 (4.687 ) N/A 1/6 page (horizontal) 4-1/2 (4.5 ) 2-1/4 (2.25 ) N/A 1/8 page 3-5/16 (3.313 ) 2-5/16 (2.313 ) N/A SPECIFICATIONS Perfect Bound Magazine Trim Size: x 10.5 Bleed Instructions: **Full-Page Bleed: Create document x 10.5 Bleed artwork.125 all sides. **2-Page Spread Bleed: Create two full-page documents. Bleed artwork.125 on all outside edges. Live Matter Safety: Leave.25 from all trim edges. Gutter safety for type: " from each side of spread center. Add.125 bleed on outside edges. Electronic Files Preferred for All Ad Materials ELECTRONIC FILES: Electronic files can be submitted on either CD or DVD. High-resolution PDFX- 1a is the preferred format, but we will accept EPS (with type outlined) or application files: Quark XPress 6.1, Illustrator 11.0, Photoshop 8. If sending application files, please be sure to include all supporting links (images, logos, etc.) and fonts (printer & screen). Microsoft Publisher, Word, Power- Point and Pagemaker are unacceptable formats. All color MUST be built in CMYK mode, not RGB. We will accept a PDF for proofing, but be aware that every monitor renders color differently. Publisher will not be responsible for color if a proof is not provided. Digital ads may be ed to: ads@boatingworld.com Additional Charges: Advertiser-submitted files that are not output ready or do not meet our specifications will incur an additional prep charge of $100 per hour, billable in quarter-hour increments. INSERTS: Rates available on request. Printed size of fullpage inserts is 8.125" x 11". This includes.187 for head trim,.313 for foot trim,.125 for bind trim and.125 for face trim. Live matter should be.25" from all trim edges. All inserts must be approved by the publisher prior to deadline. We Own the Trailerboat Market