Tell Mattel to Stop Destroying Rainforests! Goal: Protect Forests. Here s where you come in

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1 Tell Mattel to Stop Destroying Rainforests! The Paradise Forests of Southeast Asia are habitat to an incredible variety of animal and plant life, and home to people whose livelihoods depend on the health of the forests. Endangered species such as Sumatran tigers, elephants and orangutans are found here and nowhere else on Earth. These amazing forests are in crisis. Clear-cutting, burning, logging, and the development of palm oil and paper pulp plantations are driving the destruction of these critical habitats and contributing to climate change. Deforestation releases more greenhouse gas emissions than all the world s cars, trucks, ships and planes combined. At the heart of this destruction is Sinar Mas, a global conglomerate that supplies pulp and paper, palm oil, and other resources to companies around the world. Greenpeace has been working to reform Sinar Mas, and we recently succeeded in getting their palm oil division, Golden Agri-Resources, to pledge to stop destroying forests. Now we re tackling the pulp and paper division of Sinar Mas - Asia Pulp and Paper or APP. APP is the largest paper company in Indonesia, and one of the largest in the world. In Sumatra, home of the critically endangered Sumatran tiger, APP is responsible for more forest destruction than any other company. Goal: Protect Forests In order to get APP out of the forest destruction business, we need them to feel pressure from companies who buy their product. Greenpeace s investigations found that major brands like Mattel, Hasbro, and Disney are buying paper for the packaging that is linked to APP. Lab tests confirmed that the toy packaging contains fiber from endangered forests that are home to the critically endangered Sumatran Tiger. Mattel, Hasbro, and Disney should stop wrecking rainforests for cheap throw-away toy packaging and cut their ties to APP. Mattel is the largest toy company in the world, and they shouldn t support endangered forest destruction. We want Mattel to: stop doing business with a destructive company like APP, create a forest-friendly paper policy, and support longterm solutions to protect forests and carbon-rich peatlands. Here s where you come in We want Mattel and other companies to hear loud and clear from the people they re most concerned with consumers. So this summer, we re asking you to put together a public event calling for a recall of Mattel s products that are tied to forest destruction. And at your event, the goal is to get as many people as possible to call into Mattel s corporate offices and ask them to stop destroying endangered forests. page 1

2 How to hold a Product Recall visibility event A visibility event is an activity that draws attention and gets the word out about an issue in a creative way. All you need is a group of people (whether it s 3 or 300), some creative props and signs, a table, a good location, and enthusiasm for protecting the rainforest. Here are a few pointers to get you started: Create some fun props! Start by brainstorming some creative props that will make your Product Recall table eye-catching (who doesn t love an arts and crafts project?) Perhaps it s a product recall sign, with images of Ken and Barbie or other well-known Mattel products. Or a massive telephone prop with a sign that reads Call Now to Save the Sumatran Tiger. You could create an orangutan mask or bring along tiger, elephant, and orangutan stuffed animals. Maybe it s a bucket with old Barbie s to send back to Mattel. Use your imagination! Think fun and think Greenpeace! Prepare your calling materials ahead of time. You ll be asking people to call Mattel at your event, so print out several copies of the last 2 pages of this kit. Cut the last page into 4 smaller handouts to give away at your event. Bring along pens and a clipboard if you have one, if you don t, a piece of cardboard with a rubber band or a binder clip works just as well. Pick a good location. Where do people walk around in your community? Whether it s outside a store where Mattel products are sold, mid-day on a college campus, a farmer s market, a popular park, or a street fair, find a highly visible area, then pick the time and day with the most foot traffic. Most sidewalks are considered public property, so it s usually ok to just set up a table and hold your event. If your table will be directly in front of a store, you may want to talk with the manager first. Grab some friends and head out. The more the merrier! Explain to your friends what the campaign is all about, and have them practice asking someone to make a call once or twice before they talk to real people to help them get comfortable. A sample script is included below. Practicing always makes it easier. Wave and smile! A friendly wave and smile go a long way so be sure to stand in front of your Product Recall table and give a friendly smile to everyone that walks by. You ll be amazed at how many people will stop and help out. Take photos and let us know how it went. In order to measure our campaign s success, we need to hear from you how the calls went and how many you generated. And the photos from your event will be used to publicize our campaign. Info on reporting-back is listed below. Fill out the survey or send us an no matter how small or large your event is! page 2

3 Can you make a quick call to save the rainforest? Our goal is to get thousands of calls into the Mattel headquarters in the next few weeks, and if each Lead Activist gets 20 calls, we can do it. Here s a sample of what you can say to ask someone to make a phone call: Pick one of these greetings: Hi, did you know that Ken is breaking up with Barbie because she s responsible for rain forest destruction? or Hi, will you help protect the Paradise Forests in Southeast Asia? or Hi, will you ask Mattel cut its ties to rain forest destruction? (they say yes) Great, thanks! Tell them about the campaign: I m [YOUR NAME] and I m with Greenpeace. Right now, companies like Mattel, Hasbro, and Disney are packaging their toys with paper products that are linked to Asia Pulp & Paper, a company that gets paper from threatened tropical forests in Southeast Asia. These are forests that are home to orangutans and tigers, and important to the survival of many local communities. We want Mattel to hear from the public that they shouldn t be toying with endangered rainforest any longer, so we re getting thousands of people to make a quick phone call into the company headquarters. Will you take a minute to make a quick call? (they say yes) Great! Here s the number and a sample message you can leave (hand over form with phone numbers). The important thing is to let them know that you disagree with their practice and that they need to cut their ties to deforestation. Thanks so much for your help! NOTE: Make sure to use the form below to track the number of calls you make and the response you get. BONUS: Ask if they re interested in hearing about local volunteer opportunities so you can invite them to your upcoming Greenpeace events! page 3

4 Let us know how your event went! We want to see photos and hear what Mattel had to say. Take a quick minute to let us know how many calls you got and what Mattel s response was by heading here: start/371/ Send us the photos! 1. Go to 2. Click on sign in at the top right corner of the page. 3. Type in the yahoo ID: greenpeaceleadactivists@yahoo.com (flickr screen name: greenpeaceleadactivists) 4. Type in the password: Greenpeace and click sign in (the G needs to be capitalized) 5. Click Upload Your Photos and Video blue button on the right side of the page. 6. Click Choose photo and videos 7. Select photos from your computer and click Open to upload. 8. Repeat steps 6 and 7 until all photos are selected for uploading. 9. Click Upload Photos and Videos 10. After photos are uploaded, click on add a description to add a title and description. 11. Title it: Greenpeace Forests Visibility Event, YOUR CITY, STATE 12. Briefly explain what your event included and include YOUR NAME, CITY, STATE 13. Click done. That s it! Additional Info Head here to find out more about Greenpeace s forest campaign: The evidence on Mattel s link to forest destruction: New Greenpeace investigation on the how Mattel, Disney, and Hasbro are trashing tiger habitat: Need help? We re here for you! activists@sfo.greenpeace.org or call us at extension 337 for any questions or assistance you need. page 4

5 Call Mattel to say NO to Forest Destruction! The Paradise Forests are home to Sumatran tigers, elephants and orangutan and Mattel s packaging is contributing to the destruction of these critical habitats. Make a quick call to Mattel and tell them it s time to get forest-friendly! Here s how: Dial one of the following numbers: Mary Craig, Corporate Responsibility Tanya Mann, Director of Girls and Barbie Package Design Stephanie Cota, Vice President Marketing, Barbie Brand Evelyn Viohl, Senior Vice President Design, Barbie Brand Sarah Buzby Director of Marketing, Barbie Consumer Products Say: Hello, can I speak with please? Hi, my name is [YOUR NAME] and I m calling to say that I m concerned about Mattel s ties to deforestation in Southeast Asia because of the paper packaging in your toys. I understand Mattel s paper packaging is from endangered tropical forests, through a company called Asia Pulp and Paper. I think Mattel should adopt a policy that cuts rainforest products out of its supply chain. Thanks for taking my call. (write their response below) Mattel s response Your Name Your Your Phone Number Yes! I d like to volunteer with Greenpeace! page 5

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